The Aumora Foundation is a charitable organization created by Mr. Mojammel Hoque and some help from his brother and villagers to help the poor, homeless, and those without access to education or healthcare. With limited funding support, Mr. Hoque provides money for student scholarships, elderly support, and operates a medical clinic. To raise awareness and donations, the digital marketing strategy recommends using search engine optimization of the foundation's website, email marketing to contacts, and local newspaper advertisements to gain publicity at low cost.
Speech we gave at POAG paying tribute to Jerry Sternin of Positive Deviance.
Speech urges collaboration between individuals, companies and communities to achieve objectives.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
Speech we gave at POAG paying tribute to Jerry Sternin of Positive Deviance.
Speech urges collaboration between individuals, companies and communities to achieve objectives.
Here are some of our NGOs related work in the digital work. The presentation highlights our work with UNWomen, INJAZ Al Arab, Mega Kheir and Ahl Masr organizations.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
In our daily lives, we engage in a variety of community environments. At work, at
home, on vacation—wherever we may be, we can be engaging in and with a group.
These communities may consist of our co-workers, neighbors, family, or another
gathering of individuals with a common connection.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Citizen Feedback Tool: GreatNonprofits Talks to the World BankGreatNonprofits.org
In early 2014, Perla Ni, CEO and Founder of GreatNonprofits.org (the Yelp for Nonprofits) spoke to the World Bank about crowdsourced citizen feedback and opportunities globally. Learn more by reading her presentation.
Catching the social media bus- A strategic primer for small and medium busine...mirc media
This deck was created by @lavinm to address a group of business owners who sought answers to the following questions:
What is Social Media?
What can a business do with it?
How does a business leverage this medium?
Who Does it? How much does it cost?
Who is it meant for?
Small and medium business owners
Objective?
Understand the potential of this medium
Understand the what it takes to adopt the medium
As a volunteer at Beit Issie Shapira, a non-profit organization, I helped out with editing and implementing changes to their website. I also suggested some forward-looking changes in their marketing mix, which I recapped into a short presentation.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
Susie Bowie (Community Foundation of Sarasota County) and Tina Arnoldi (Coastal Community Foundation of South Carolina) designed and presented this fun and interactive session at the Council on Foundation's Fall Conference for Community Foundations in Charlotte, NC. Join the ride!
In our daily lives, we engage in a variety of community environments. At work, at
home, on vacation—wherever we may be, we can be engaging in and with a group.
These communities may consist of our co-workers, neighbors, family, or another
gathering of individuals with a common connection.
Social media is a great tool that civil society organizations can use to communicate with their audience, market their services, connect with their networks or improve the way they work and promote their social development agenda. The key features of social media are participation and interaction, connecting people and providing the tools necessary to have a conversation - all important components of NGOs’ day-to-day work. This workshop looks at how the strategic use of social media helps civil society organizations reach new people, adds value to mission-driven work, supports goals to build a movement around a core advocacy issue, improves customer service or programmes, reaches new donors, and raises awareness of a nonprofit brand around the world.
Citizen Feedback Tool: GreatNonprofits Talks to the World BankGreatNonprofits.org
In early 2014, Perla Ni, CEO and Founder of GreatNonprofits.org (the Yelp for Nonprofits) spoke to the World Bank about crowdsourced citizen feedback and opportunities globally. Learn more by reading her presentation.
Catching the social media bus- A strategic primer for small and medium busine...mirc media
This deck was created by @lavinm to address a group of business owners who sought answers to the following questions:
What is Social Media?
What can a business do with it?
How does a business leverage this medium?
Who Does it? How much does it cost?
Who is it meant for?
Small and medium business owners
Objective?
Understand the potential of this medium
Understand the what it takes to adopt the medium
As a volunteer at Beit Issie Shapira, a non-profit organization, I helped out with editing and implementing changes to their website. I also suggested some forward-looking changes in their marketing mix, which I recapped into a short presentation.
The Georgia Center for Nonprofits hosts a statewide campaign for nonprofits to raise donations call Georgia Gives. We were asked to provide participating nonprofits with some basic social media tips to improve their fundraising effort.
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
Bala Vikasa has organized a one-day seminar to NGOs and students at their campus. I have covered different topics from how social media has changed the way we communicate to How can NGO's leverage the potential of Social Media to reach out to larger audience and raise funds.
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The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful.
You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you!
What you’ll learn:
Best practices for recruiting fundraisers for your campaign;
How to invite team members directly from your GoFundMe Charity campaign;
How to share on social media to reach new audiences and expand your fundraiser base;
How to communicate with and support your fundraisers during the campaign.
7 steps to NGO/Charity/Non-profit Sustainability and Growthleverage-george
A guide to how non-profits, Ngos', charities, and foundations can become sustainable and grow. Its also gives a step by step guide on how to implement and adapt these 7 keys to any organization. Opportunity for one-on-one guide is available to organizations domiciled in Nigeria.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Today, we have with us Drishti Gupta from Now&Me. She, along with Bani Singh, started Now&Me, providing a free platform to encourage catharsis and break the associated taboos.
5 Steps to Maximize Your Not for-Profit’s Social Media PresenceCBIZ, Inc.
With a small investment of time and resources each day, social media can have a substantial positive impact on your not-for-profit without compromising your mission. Find out how in this article.
Nonprofit Marketing Plan Workshop TechSoup-TappNetwork 11.16.2023.pdfTechSoup
In this webinar, nonprofits learned how to anticipate challenges, leverage opportunities, and set achievable goals with a nonprofit marketing plan. This webinar was led by experts Lisa Quigley and Jason Spangler of TappNetwork who guided participants through the essentials of crafting an impactful marketing strategy tailored to the unique needs of nonprofit environments.
How and why you should spend money on facebook.Anyssa Jane
Do you have a Facebook Business Page? Or don't have one but know you should if you are in business?
There are alot of ways to engage with your customers on Facebook, if you have doubts about your customers being there, please click and engage with this slide share. There are many ways to target the right customers with the right offer! Facebook makes it easy to use your marketing dollars in a targeted intelligent way. If you are not spending at least $30 of your marketing budget a month on Facebook you may be missing out on your easiest way to build your customer base, business culture and easiest sales. Be curious and investigate the opportunities!
Niagara Business Social Media Application Report 2014 - SMCN Presentation -...Neil Thornton HBA, MA
We recently interviewed 9 local Niagara companies who are successfully using social media to produce measured results. Here is the presentation for those interested.
Social media – everyone is thinking about it in some way, shape, or form. As a small business owner, it’s often daunting to figure out how to prioritize your time and participate in social media in the most productive way possible.
To help you sort through the noise, we’ve reached out to a panel of esteemed social media experts and asked them all a single question: “What is the most effective way a small business can use social media“?
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
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Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
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Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
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In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
How to Run Landing Page Tests On and Off Paid Social Platforms
Digital marketing strategic plan word
1. INTODUCTION
Aumora foundation is officially started since 2012 mainly. Itwas my client (Mr.
Mojammel hoque)’s major dreamthat he will help out the poor especially elderly
who haveno one to take care. Then little at a time he was helping his village
people in Nitai village, city Natore, of Bangladesh. Then he was giving money to
studentwho needed to study into institute for scholarship and who wanted to do
further studies in specific field. Then slowly he increased people to givethe
money to. He also was giving to the elderly who can’t work. Then he used some of
his property land in Natore of Bangladesh to make a medical Clinique and some
part of the land he gaveit to the Bangladeshi governmentas a donation for a
schoolmaking project. So the governmentwill use it to make his land as a public
school. But all this charitable process requires lots of manpower, money and
marketing to get this foundation broader and open to the world. Although, in this
Foundation his brother that lives in Bangladesh doing big role in helping him out
to make this Foundation successful. This projectis still ongoing project and by
2015 hehas collected some donation and he still need money and manpower to
make this projectmore valuableto the public. Plus, he need to add detail works
like opening a bank account for this foundation’s charitableaccount wheremoney
will be collected and to be payed to the poor needy people, also some money to
be used for moregrowth or building foundation and equipment for medical
Clinique. Develop moremedical facilities. Also he need to hire free doctors and
equipment’s for treatment, and many moredetail work there to be done. For all
2. these work he need money and my job is to do digital marketing plan that explain
how he will get viewers attention for to come forward and help out by donating
money and be heard fromthe public and will recognizethis Aumora Foundation.
So, Mojammel Hoque was inviting his relatives and colleague through their
Facebook link, email to his friend and colleagues, also did somefundraising
awareness programmer. His websitenameis www.aumorafoundation.weebly.com
So, as digital marketer, I need to help my client by setting up a DigitalMarketing
Strategic plan. These plans are:
Situation Analysis (Using SWOT analysis)
Objectives
Strategies
Tactics
Action and recommendation
Summary/conclusion
Situation Analysis
Aumora Foundation isa non-profitorganization and itis build by one person and
help from his brother. Hehascreated this foundation byhimself and a little help
from his brother Mr. EnamuelHoque and 21 local villagers to set up this
foundation. Working for Aumora foundation, whereheis spending most of his
salary money and some propertythat wereleft in Bangladesh to help this
foundation. Then lastyear in the donation he got some money which he used to
make moredeveloping on the medical clinic. He is paying for graduatestudent’s
allowancefor further studies, school children, elderly poor people, and scholarship
program. Nowheis requiring some volunteer medical staffsand doctorswho will
treatthis less fortunepeoplefree. He requiresso much money not just for these
programsbutalso for the medical Clinique and stuffshiring and giving them
salaries, money for medicalequipmentand notto mention increase money for
allowances as well to benefit these variety group of poor needy people. Also, he
didn’topen anypublic trustaccountwhere people will donate. So thereare lot of
work still to do make this organization moreprogressfulland public awareness.
But beforeanything, weneed to plan for a digitalmarketing strategic plan to see
3. how can my client Mr. Hoquegets markets attention for this foundation? By doing
SWOT analysis
We need to find our:
Strength: Our strength is public. Cause public alwayscomes forward toward these
kinds of charitablefoundation types of organization. Theyarevery sympathised by
these type of work. Peopleusually come forward morewhen they see helpless
people like old unfortunatepeoplewho have no place to go, children with no
shelter, food, clothsand education.
Weakness: Our weakness is our financial problems. Asthis is a non-profitable
organization. Thatmeansno supportat all only Mr. Hoque supporting from his
income and few supportcoming from his propertybackhome, he using those
propertiesby distributing to use some to make medicalclinic, some to make
school. Other than that he has no help in anywhereto get supportfor his
organization. Plus, thisorganization justthe beginner, so not enough charitymoney
to back his organization.
Opportunity: Our main opportunityis to use digital marketing to help Mr. Hoqueto
have as much publicity as possible so he can haveseen by people who haven’t
even seen yet., e.g. government, help awareness communitywho gives back on
this type of organization and religious communitiesas well. So his media
communityhas full fill our goal. Using moreemailing, Facebook, community
newsletter, or as normalnewsletter to make seen frontof the world.
Treats: Since this foundation isnot a brand notservices type of a business so it has
no competition againstanyone. So, thereforeno threats. But, onlythreats can be
that only local communitypeople only comeforward and pay donation time to
time. I mean therecould be notenough public involvement.
Objectives:
1. How we will get public attention? Who will be our immediate view?
2. Not enough money so how we do these online marketing?
3. Our main option media marketing, how will we use this technology?
4. Other foundation may already be using this tactic to get public attention.
How will our foundation will get public’s maximum attention?
4. Situation is this that Aumora Foundation is a non-profitcharitable foundation. It
has no financial support. We haveto be very tight budget but good marketing to
get our goal set. Then what is our goal? Our goal is to useas less money payment
involved and more publicity as fromsmall organization to a big organization. Once
he launched charitable fundraising dinner to pick up his raise againsthis public
awareness on this foundation. In that awareness programfew people did come
forward to help on donating money. By doing digital marketing strategy will give
his foundation more benefit.
Find him good publicity by using SEO, SEM and SES analysis. Since my client
financially weak to useSEM analysis or paid marketing. But instead we will be
using SEO analysis another word organic marketing. Where our analysis will be
the how we usewebsite, mobile and news media for our market:
• Find him good publicity by using his websiteand announceit the local
community news paper and. To put moreattention around community.
• Putting link to key search websites link his websiteto the Facebook,
Linking, email, mobile and moreover, link to advertisehis foundation.
• Email to the friend’s and community’s mobile by sending Aumora
Foundation advertisementinto the.
• Newspaper advertisementhere in local news letters and Bangladeshi
local city or whole Bangladeshi news paper advertisement.
Using these tactics may make his foundation more noticeable and public friendly.
But my client also does not haveany profitand this foundation is also non-funded
we haveto keep in that mind more media usagewill get costlier and not benefit it
our plan. So our gaol is to use less money spend on media and chooseone specific
tool that will go around the world into publicly.
We need to find out which device is useful for my client? Since he already has a
websitewe need to usethat as our prime device to communicateto the public
and that can be our search engine optimization. A SEO, organic search engineto
find the motive of our website. After website whatis next tool to usefor our
objective?
5. We have so many search marketing engines to choosefromlike email marketing,
social media, pay per click, mobile and many more to choosefrom.
SEO will help us find the connected with Facebook to time to time launching
advertiseor email or website to keep any updates for the Aumura Foundation.
“An email marketing is a formof direct marketing delivers commercial and
content-based messages to an audience. And it’s extremely costeffective, high
targeted, and its mostpowerfuldigital marketing tactics.” pg3, E-Marketing 5th
Edition-marketing book, author. Since emailing is our alternative tool to stay
connected to and updated to Aumura Foundation’s news and their curriculum's.
We need to pay to make a search engine in Google. So that ways itwill be specific.
If anyonewants to know whatis this foundation. So instead of going to separate
website/URL to search for this website instead google will search the Aumora
Foundation once its click on the topic. So these two devices are the most
influential devices or should I say tools for our client’s digital marketing strategic
plan.
Strategies:
SEO( sear engine optimize) to do searching from onewebsite to
another.
Email Marketing
Google Marketing
Mobile marketing
Socialmedia marketing
Howwe use these strategiesinto our plan for marketing tool. In our objective we
talked abouthowwe set our plan to do marketing through media/digital
marketing.
Mainly Aumora foundation should bein local communitynews paper and in local
channelnews, Facebook advertisement, sending casualemails to relative, friends
and colleague every month or year depending upon the budget. Every year
fundraising diner with foundation detailing through fliersand ticket.
6. SEO use to make websites moreuseful. Then again whatis seo, full name search
engine optimizer. Means modifier of keyword search in websites. So my client
alreadyhas very nice website in weebly.com. So why not make it moresearchable
through googlelink. Instead of typing
Tactics
He has little knowledgein marketing but mainly whatever he did to launched to
make place for public to see so he gets lots of publication by spending less money
and get more benefited by launching proper digital marketing tool. The main is
put it in the website. Which he has created and gavehis contact number. Now
next step should be how he let people know or remind that there arecharity
foundation and people needs to come forward to donate. So whatare the next
steps? Next steps areas follows: Maybein community places like: culturalplaces,
mosque, churches or any religious places, online for surelike Facebook, go
Community newspaper etc. Only online not yet mobile or newspaper yet. More
advertisein local community newspaper add., Facebook add., randomemail add.,
cultural programadd., Then newspaper add., in Bangladesh, Bangladeshi
television add., and many more ways hecan get people involveto do donation.
Build your Facebook community, keep one alerting people for sympathize
public and keep reminding them
Keep emailing for social community to keep alerting them.
Website links to other famous websitelike GOOGLE, YouTube
YouTubeMaybe little bit too much and too costly.
Google side advertisements, email advertiserandom.
• SEO key word research and whatis SEO search? Itis search engine
optimizing a search or another word key word search to find specific word
search. So, if Aumura Foundation havelink to Google or RapidFinder.cait
will automatic search by its Foundation name in Google or RapidFinder.ca.,
Instead it does not require to look by whole websitetittle.
• Social fund raising contestin the local community. Doing a campaign or
charity fundraising contest. Email to community people or friends.
7. • Local newspaper alertness and Facebook alerted to the side ex: put small
advertisementwith sympatric phrases or pictureto get people’ attention.
Action and recommendation
My client Mr. Hoque has madefunctionalwebsite wherehe communicateshow,
where, when, who and whatkind basis this foundation builtupon. Heemails to
people some time, he calls up his friends, family friends, relatives and colleagues to
make them awareof this organization and to comeforward. Oncehelaunched a
fund racing campaign so people will see his work and publicised. Moreover the
public will be more sympathize if instead of often emailing, if he can email
everyone in his lists randomlyoncemonth. Then call up to people and let them
know and tell them to talked about this organization to morepeople. Advertise in
the communitynews paper once a month. Facebooklink from his website to
otherswebsites as well. Blog into the Facebook to comeforward. Religiousnews
paper as well as local Vancouver communitynewspaper advertise as well. Some
time culture television programsadvertisementand manymore will benefit Mr,
Hoqueand his organization. Bangladeshicommunityin entireCanada
Advertisement will benefit this organization.
8. SUMMARY
Aumora foundation is a charitable organization created by Mr. Mojammel Hoque
and somehelp fromhis brother who lives in Bangladesh then and 21 people in
the village. He was inspired by seeing so many people are homeless, beggar, and
people don’thaveproper food to eat, cloths to wareand kids who haveno
education. Mr. Mojammel Hoque was volunteering for this foundation by giving
charity and supporting poor studentfor gathering money to study. Then slowly he
was telling people, friends, colleague, schools friend to cheap in to help for this
foundation and come forward.Then he asked our community mosqueto help. So
slowly, started to networking through thee community in Vancouver whereMr.
Mojammel Hoquelives. Then finally he made a websitelast few months’ ego in
weebly so it can be seen in public. Money that he contributed mostly for the poor
kid’s education and scholarships, treatmentfacility; like hospital, old edge people
getting allowance. He has his foundation
• He contacted through Facebook few time to contact his old friend and
family and also someof his colleague’s to come forward to donate some
9. money and good doctors who willhelp out to do free treatment into his
medical Clinique.
• He emailed his friends to let them know about Aumora. Hehas little
knowledgein digital marketing. Personalemail, PersonalFacebook, and
Online websiteto do Publication for the Aumora.
REFERENCES
• https://www.google.ca/search?q=charity+organizations+digital+marketing+strategy&esp
v=2&biw=1366&bih=667&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj3l7yKttrKAhUQ
_WMKHcICAr4Q_AUIBigB&dpr=1#imgrc=xAuD22puEZ49IM%3A 4pictures image copy
taken from Google Crome image.
• https://www.google.ca/search?q=%E2%80%A2+https://www.google.ca/search%3Fq%3
Dcharity%2Borganizations%2Bdigital%2Bmarketing%2Bstrategy%26espv%3D2%26bi
w%3D1366%26bih%3D667%26source%3Dlnms%26tbm%3Disch%26sa%3DX%26ved
%3D0ahUKEwj3l7yKttrKAhUQ_WMKHcICAr4Q_AUIBigB%26dpr%3D1%23imgrc%
3DxAuD22puEZ49IM%253A&source=lnms&tbm=isch&sa=X&ved=0ahUKEwieg7ear5
zLAhVL12MKHaBZBSoQ_AUICCgC&biw=1366&bih=623#tbm=isch&q=bagladeshi+
charitable+foundation&imgrc=siPU7hvfIcld2M%3A(www.google.ca/image/Bangladeshi
charitable organization.
• pg3, E-Marketing 5th Edition-marketing book, author-Rob Strokes and
Minds of Quirk