The document outlines 8 reasons for learning digital marketing. It states that digital marketing requires less technical knowledge than other fields, digital is a growing industry, and digital marketing is the future. It also discusses how digital marketing can help sales and marketing professionals reach more people, is an in-demand career field, and is more cost effective than traditional marketing methods. Finally, it notes that integrated marketing is needed and digital skills are important for personal branding.

1. 8 REASONS – WHY YOU SHOULD LEARN DIGITAL
MARKETING
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2. 1) It doesn’t require technical
knowledge
Content
Technical Stuff
Analytics
Process
Percentage
Content Technical Stuff Analytics Process
Content 50%
Right Process 30%
Analytics 10%
Technical Stuff 10%
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3. 2) DIGITAL IS GROWING
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7. 3) Digital Marketing is the
Future….And Future is NOW
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9. 4) Sales & Marketing Professionals
Need Digital Marketing Edge
 Reach Millions of people effectively
 Smart way to find individual customers
 Customize the message
 Easy to get reviews and referrals
 Smart to way to Prospect
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10. 5) Digital Marketing as a Career
Opportunity
 1.5 Lakh fresher jobs are expected to create in Digital Marketing
space in 2016 (Times of India)
 Freelancing and senior level jobs are not counted in this
estimation
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11. 6) Digital Marketing is Economical
 You Save lot of Advertising & Marketing cost
 Easy to estimate ROI on your Digital Marketing budget
 You can implement Digital Marketing in your own
business
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12. 7)Integrated Marketing is the need of
the Hour
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13. 8) Crucial for Personal Branding
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14.  Musicians
 Artists
 Writers
 Freelance Professionals
 Politicians
 Social Workers
 Entrepreneurs
 Government Officials
 Political Representatives
 Teachers
 Investors
 Trainers
 Inventors
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Companies Providing Career
Opportunities in Digital Marketing
News Media & Digital Media Agencies
Advertising Agencies
E business and E commerce Companies
Companies providing online marketing product & services
MNCs for In-house online marketing related jobs
SEM & SEO Firms

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Freelance Job Opportunities
1SEO (Search Engine Optimization)
2SEM (Search Engine Marketing)
3Web Designing
4Internet Marketing and Consulting
5Mobile Marketing
6Affiliate Marketing
7Social Media Marketing
8Digital Marketing Trainer
9Content Marketing
10Blogging
11Video Marketing
12E Publishing
13Online Training
14Video Training

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Keyword research is a
practice search engine optimization (SEO)
professionals use to find and research
actual search terms that people enter
into search engines. Search engine
optimization professionals
research keywords, which they use to
achieve better rankings in search engines.

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Onpage optimization refers to all
measures that can be taken directly within
the website in order to improve its position
in the search rankings. Examples of this
include measures to optimize the content or
improve the meta tags.

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Digital advertising refers to marketing media that is
digitally displayed. Digital advertising technology exists on
the Internet, on smart phone and hand-held media devices,
and even on automobiles and billboards.

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Cost per acquisition (CPA), also known as pay per
acquisition (PPA) and cost per conversion, is an online
advertising pricing model where the advertiser pays for
each specified acquisition
for example, an impression, click, form submit (e.g.,
contact request, newsletter sign up, registration etc.)

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Affiliate marketing is a type of performance-
based marketing in which a business rewards one or more
affiliates for each visitor or customer brought by
the affiliate's own marketing efforts.

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In search engine optimization (SEO)
terminology link building is the process of
exchanging links with other Web sites to
increase your own site's backlinks and
quality backlinks.

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Backlinks (incoming links) refer to all
links on other websites that refer to the
our website

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Social media marketing (SMM) is a form of
Internet marketing that utilizes social networking websites
as a marketing tool. The goal of SMM is to produce content
that users will share with their social network to help a
company increase brand exposure and broaden customer
reach.

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