SLA Consultants India offers a 120-hour Digital Marketing training course taught over 4 sessions by 4 trainers covering 27 modules. The course covers topics such as search engine optimization, social media optimization, email marketing, Google Analytics, and mobile marketing. It aims to help individuals, entrepreneurs, graduates and post-graduates learn about recent digital marketing developments and how to use digital marketing strategies to increase sales. The fee for the full Digital Marketing course is 38,500 Rs with service tax applicable.

1. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Viewing up growing demand for Digital Marketing in every business marketing strategy. SLA Consultants
India introduce Digital Marketing Training program to its current portfolio of Account/ Finance/Taxation &
Banking training. Our Aim is to upgrade Marketing Individual, Entrepreneurs, Graduates and Post Graduates
with recent development in Digital marketing & using Digital marketing to derive sales.
Our team of Young experience professionals will share their experience & will guide you to get best out of
Digital marketing platform to increase business & achieve your Marketing & sales targets.
Please visit to our website to get more details: http://www.slaconsultantsindia.com
Course Duration: 120 Hours With 4 Trainers for 27 Modules: Digital Marketing Training Delivery Method:
 Web / Desktop Base
 Instructor-Led Classroom Sessions.
 Presentations/Demonstration/Practical’s of concepts.
 Handouts/Assignments/Real-time Exposure to work on Clients.
Session - 1
Module - 1 Website Creation
 How To Book A Domain,
 Deciding On Hosting,
 How To Install A CMS ( Word press )
 How To Decide Ona Perfect Theme For Your Website.
 How To Upload The Word Press Theme.
 Ways To Import Demo Content For Your Word press Website.
Module - 2 PPC Advertising And Google Adwords
 Brief On Search Ads,
 Display Ads,
 Rich Media Ads,
 Shopping Ads
 And Mobile Ads

2. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Module - 3 Google Analytics
 What Is Google Analytics.
 How Is It Implemented On A Word press Based Website.
 How To Check Whether Google Analytics Is Working Fine Or Not ?
Module - 4 E-Mail Marketing
 Introduction To Email Marketing
 Difference Between Spam And Subscription Based Email Marketing.
 Industry Renowned Tools.
 Email Marketing Campaign Performance Measurement Fundamentals
Module - 5 Online Display Ad/Search Ad
 Defining Display Advertising
 Targeting Methods
 Display Ad Optimization
Module - 6 E-Commerce Marketing
 What Is Ecommerce
 Ways To Promote An Ecommerce Portal.
Module - 7 Adsense And Blogging
 What Is Adsense.
 Brief On Policies Of Adsense.
 Requirements For Getting Adsense Approved As A Publisher.
 What Are Different Types Of Blogs
 How To Earn Money As A Blogger From Adsense
Module - 8 Affiliate Marketing
 Introduction To Affiliate Marketing.
 Popular Affiliate Networks
 Different Ways To Do Affiliate Marketing
 How To Get Approved As An Affiliate.
Module - 9 Video Advertising With Google
 Why Video Advertising Is Gaining Attraction.
 Ways To Promote A Business With The Help Of Videos.
 Kind Of Videos To Be Created For Promotion Of Business On The Internet.
Session - 2
Module - 10 Seo (Search Engine Optimization)
 Search Engine Ecosystem
 What Is Search
 What Are Search Engines
 Evolution Of Search Engines
 What Are Serps
 Categorization Of Serps

3. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Module - 11 Seo Audit
 Important Seo Commands To Carry Out Seo Audit
 Robots.Txt
 Domain Tools
 Sitemap.Xml
 Canonicalization
Module - 12 On Page Optimization
 Keyword Research
 Tags - Title Tag, Meta Tag, Alt Tag
 Header Tags ( H1 To H6 )
 Broken Links
 Anchor Text
 Internal Linking
 Keyword Density, Proximity, Prominence.
 Content Creation For Seo
Module - 13 Google Webmaster and SEO Tools
 WEb CEO
 SEO Profiler
 Checking Dupicate Content
 Filing a DMCA complaint
 Screaming Frog
 Checking Mirror Websites
Module - 14 Off Page Optimization
 Links from Social Bokmarking
 Guest Blogging
 Article Optimization
 Back link creation from Blogs and social media websites.
 Video Submission
 Image Submission
Module - 15 Online Reputation Management
 What is ORM ?
 Listening Tools
 Tactics to fight against negative reviews.
 Precautions to take before hand for handling negative reviews .
Module - 16 Google Algorithm Update
 Google Top of the page
 Google Pirate
 Google Penguin
 Google Panda

4. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Session - 3
Module - 17 SMO (Social Media Optimization)
 Introduction
 What is Social Media
 How Social Media Marketing is different from other forms of digital marketing
Module - 18 Facebook Non Paid Marketing
 Facebook fan page vs group cs personal profile
 Facebook Edge algoritham
 Effective ways to set up facebook business page
 Optimization of Facebook Page
 Creation of Facebook vanity URL
Module - 19 Facebook Paid Advertising
 Types of Facebook Ads
 Creation of facebook ads with different objectives.
 Conversion tracking set up with facebook pixel.
 Ad Copy Creation and targetting
 Different types of bidding options.
Module - 20 Twitter Marketing
 Proven techniques to set up twitter account for a brand.
 Different tools for twitter marketing.
 Usage of Retweets, Hashtags and Direct Messages.
 Effective Content making strategy for twitter to accumulate targeted followers.
 Advertising on Twitter.
Module - 21 Linkedin Marketing
 Understanding Linkedin .
 Difference between company profile and individual profile.
 Marketing through Linkedin groups.
 Paid Advertising on Linkedin
 Ad Copy creation, Bidding Options and Targeting with Paid Linkedin Ads.
 Apps to configure with Linkedin Profile.
Module - 22 Google+ Marketing
 Uderstanding Google Plus and Google Business
 How to register Local business on Google Maps listing.
 Different Kind of content to be created and shared on google plus.
 Techniques to optimize Google Plus page for a brand.
 Creation of Custom URL of Google Plus Page.
Module - 23 Youtube/Video Marketing
 Understanding Video Advertsing.
 Creating Video Campaigns.
 Creation Video Ad groups, AdCopies and Bid strategy.
 Creating Youtube Channel.
 Types of Videos to create, upload and promote on youtube channels.
 Creation of custom URL on Youtube.

5. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Session - 4
Mobile Marketing -
Module - 24 Why Mobile Marketing is Critical for Success
 Power of Mobile
 The Mobile Toolkit and current unplanned usage of Mobile.
 Consumers Mobile Lifestyle.
 Ecosystem Overview: Mobile Web
 Ecosystem Overview: Mobile Apps
 Understanding Micro-Moments & Mobile-led Customer Journeys
 Mobile Payments Mobile CRM
Module - 25 Usability & Building Your Mobile Presence
 What is the User Interface?
 What is the User Experience?
 Why is it critical to create an ideal User?
 Mobile Website UI: Best Practices
 Understanding and applying Responsive Design to your content Choosing between Mobile Specific UI versus
Responsive Design.
 Mobile Search Optimization Native versus Hybrid versus Mobile Web
 Mobile Apps: UI / UX Frameworks
 Integrating your Mobile Strategy into your marketing strategy (online / offline)
Module - 26 Leveraging key Mobile Ad Formats
 Introduction to Mobile Ads on Google Adwords
 Types of Mobile Ads:
 Location Ads
 Mobile Ad units - Banner / Interstitial
 Rich Media Ads o Native Ads
 Search Ads
 Video Ads
 Ad Extensions for Mobile Apps
 Linking Google Play & Adwords
 Interstitial Mobile App Campaign
 Language targeting in Mobile App Installs Campaign
Module - 27 Mobile Advertisements (Part 1)
 Driving Mobile App downloads
 Mobile Engagement Campaigns
 Google Display Network for Mobile Apps
 Managing Placement Ads for Mobile Campaign
 Bidding Strategy for Mobile App installs
 Set-up Google Analytics for Mobile App
 Setting conversion tracking
 Tracking Mobile App conversions

6. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Mobile Advertisements (Part II & III)
 Remarketing for App Engagement
 Landing page for Mobile App Install Campaign
 Optimizing Mobile App Campaigns
 Advanced options for campaign on mobile
 Landing Pages for Mobile App Targeted Ads
 Best practice checklist for mobile success
 Mobile Media Mix
 Understanding multiple mobile ad platforms
 Introduction to platforms like Admob, inmobi etc
Fee According to Module -
Course Course Duration Current Fee
Digital Marketing 120 (Hours) Rs 38,500/-
Note: Service Tax Applicable on all Course Module
Regards,
SLA Consultants India
9999491895 | 9873140018 | 011-47519207
hr@slaconsultantsindia.com