1. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Pre-Sales & Bid Management
An Introduction to Pre-Sales & Bid Management Training
 Comprehensive Framework
The basics of Pre Sales and Bidding –
This module outlines basics of bid management, presales and various terminologies (jargons)in a professional
environment. The learning objective of this module includes:
 Why Bidding Is Required?
 What Drives A “Buyer” To Invite Bidders?
 Detailed Description Of The Terminologies And The Thin Line Of Difference.
 The Pre-Bid Scenario.
 An Overview Of “Buyer’s” Procurement Department.
 Various Types Of Proposals And Assessing The Difficulty Level In Responding To Each.
 Skills Matrix Of Bid Management
 Case Discussion:
 Technology Enablement Consulting For FORTUNE 100 Healthcare Payor In The U.S.
 Solution Integration And Compliance For A Private Sector Bank In India
The Bidding Process -
This Sub-Module Will Help Understand The Circumstances Of “Bid” / “No-Bid” Decision Taken By A Bidder. This Will Also
Outline The Short Listing Process Of “Buyers” To Invite Prospecting Bidders.
 Learning Objectives Include:
 3 Key Questions To Ask, Before The Decision To Bid Or Not.
 Assessing The Risks Involved In Bidding
 An Overview Of Pre-Qualification Questionnaire (PPQ) Or Pre RFP Requirements (PRR)
 10 Key Criteria “Buyer’s” Mostly Look In “Bidders”
 Case Discussion:
 Bid/No-Bid Decision To Provide “International Tax Services” For A Multinational “Oil & Gas” Company Audit
Services To A Leading Restaurant Chain Against A Strong Incumbent

2. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Bid Planning and Management
Understanding the RFP -
This sub-section will help you understand how to read and access an RFP. There will be a detailed discussion – with
practical examples - of the aspects researching and attention to details, while planning the bid. Key components include
the following:
 The art of reading an RFP with case discussions:
 Spin off of a FORTUNE 500 Media company
 Contract Compliance Services for a Public Sector player
 How to capture important information from the RFP/ITT
 Researching key information about the “Buyer” and it’s industry
 Success story of “Audit and attestation services” for a Startup or Mid-size companies.
 An overview of various researching tools
 Develop a checklist before you start writing
 Plan to prepare pre-bid questions for the “Buyer”
 Case discussion:
 Efficient proposal production and shipping for a client in West Coast, delivered from East
Coast. Sound’s unbelievable. Isn’t it?
 Examples of key information missed in RFP and its impact
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Time Management and Identifying Stakeholders -
Time management is an important part of the bid planning and preparing processes as most of the RFPs will have very
short turnaround times. We will also discuss how to identify potential contributors to bid preparation and their required
involvement. The various aspects of learning include:
 Identifying stakeholders – the bid preparation team.
 Task allocation to all the bid team
 Case discussion of a large Telecom company for enterprise risk services
 How to prepare a bid response timeline. Why it is so important?
 Sample bid response timeline - real life example
 Identifying milestones and future meeting dates
 Plan thoroughly for writing Executive Summary and/or Cover Letter (separate module)
 Section wise division of time for the RFP, as per the evaluation criteria
 Plan ahead for delivery and production
 Must have – sufficient time for reviews and the “Big” final review.
 Case discussion
 Setting up the procurement function of a large state government in the US
Designing the Response/Bid Template -
This module will discuss about designing the bid template – the actual client facing document. We will also discuss about
the key considerations and must have sections within any professional proposal. We will also touch upon the basics of bid
formatting and consistency. Key points of discussion include:
 The golden rule to structure the response template
 Sections (at minimum) the “Buyer” expects in the bid
 The importance of cover page (and back cover) – first thing the “Buyer” visualizes
 How to generate a compelling table of contents
 How to populate the RFP questions and its logical flow
 Bid formatting in MS word, excel, and PowerPoint.
 Dos and Don’ts in the template design
 Template design exercise on live RFP

3. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Getting Started with Proposal Writing
Kick-off to bid submission -
This module will discuss about all aspects of writing the proposal document. How to gather content from the team and
version control of the document. We will also discuss about the key challenges encountered and how to develop the
proposal keeping in mind the submission to “Buyer”
 Basic research and identifying gaps to be filled
 Designing version control taxonomy and its importance
 Consequences of not versioning - practical examples
 Planning for the deadline in mind and reverse calculation
 The 3 most common types of bid submission – which effects proposal development
 Case discussion/examples of bid submission categories
 Kick off meeting and inviting attendees – Act as the moderator
 10 key RFP points to brainstorm in the kick off meeting
 Case discussion
 Operational and strategic restructuring of a Global diversified Financial Services group
Writing The Bid Content -
This module will discuss about responding to each and every questions/requirements of the RFP. We will discuss ways to
make the responses not only compliant, but also strong and effective. Key discussion items include:
 Creating a storyline and weaving it across the proposal
 The impact of graphic elements – charts, diagrams, images, callouts, pull quotes etc.
 Examples – market shares and the best way to represent it
 Effective use of various heading styles and its impact
 Put yourself in the shoes of the “Buyer”
 When, and when not, to include marketing materials
 Case discussion – Cross selling additional risk advisory services
 The critical matrix – feature, benefits, and differentiators
 Practical examples of the matrix
 Examples of developing the matrix:
 Case discussion – Internal audit services, Overnight turnaround of a bank’s ATM business
 What is the difference between stated and implied needs of the requirements
 Case discussion – M&A and post acquisition people consulting for a technology giant
How to Create Winning Executive Summary -
This module will discuss about the skill sets required effective write a winning executive summary. It also outlines the
importance of executive summary as the game changer. The various learning aspects include:
 Most often, the only part an economic decision maker reads
 At what stage the summary should be drafted in the proposal development process?
 A compelling reason to read the following 50 pages
 What salutation your summary provides and its impact?
 The 5 secrets of a winning executive summary
 The concept of value proposition (how it differs from your differentiators)
 Case discussion
 Examples of winning executive summaries
 Examples of bad executive summaries
 Key sections within the summary
 Cover letters/Transmittal letter and how it is different from executive summary

4. Get in Touch
9999491895
Head Office - SLA Consultants India, 82-83, 3rd Floor, Vijay Block, Metro Pillar No. 52, Laxmi Nagar, New Delhi – 110092
Branch Office - T-303, Ganga Plaza, Begum Bridge Road, Meerut - 250001
Bid Universe - Other Essentials
This module describes why a “Buyer” issues an RFP and why the “Seller” gets the invitation to bid. We will briefly discuss
about the sales cycle (including collateral development) in an enterprise solution/services perspective. Sales and
opportunity pipeline management.
 The road towards an RFP/Bid
 Overview of C-Level meeting documents
 Categories of marketing collaterals and their specific usage
 Examples of the most common and customized collaterals
 Sales funnel analysis
 After RFP to project sign-off (key activities)
 Orals and presentations
 Board room real life experience of orals meetings
 Pricing and price negotiations
 Introduction to e-Auction and actual bidding
 Service/solution provider transitions and key challenges
 Developing/Modifying project timeline (sample timeline analysis)
 Negotiating on transition costs
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Please find the Course and Fee Details. Classes & Course can be Designed/Customize as Per Request
Course Fee -
Days Course Duration Class Duration Current Fee
Saturday - Sunday 35 - 45 Hours 2 Hours 24,500/-
Sunday 35 - 45 Hours 2 Hours 24,500/-
Note: Service Tax Applicable on all Course
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Regards,
SLA Consultants India
9999491895 | 9873140018 | 011-47519207
hr@slaconsultantsindia.com