The ppt is useful for the MBA , BBA students and business managers to understand the application of Digital marketing trends in current business scenario

1. Digital Marketing in Today’s Business Land Scape
20.09.2023
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

2. @Dr. Anand Bethapudi Professor and Associate Director, School of Management Studies, GNITC
KEY TRENDS IN DIGITAL MARKETING
1. VIRTUAL REALITY AND AUGMENTED
REALITY
Virtual reality or VR is a technology that creates
a virtual environment. People interact in those
environments using, for example, VR goggles
or other mobile devices.
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

3. Automotive Industry
Health Care Industry
Gaming and 23 Industries and implementing
https://marketbusinessnews.com/financial-glossary/virtual-
reality-vr/
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

4. Augmented reality uses the existing real-world
environment and puts virtual information—or
even a virtual world—on top of it to enhance the
experience. For example, think of Pokémon Go,
where users are searching in their real-life
neighborhoods for animated characters that
pop up on their phone or tablet.
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

5. ARTIFICIAL INTELLIGENCE AI might sound like an oxymoron, but it is making our world smarter by
automating tasks, computing solutions, and improving efficiencies. Once the stuff of science fiction, AI is
increasingly playing a role in our lives in some very subtle ways.
Let’s take commuting as an example. If you drive a car to work, you probably spend some time in traffic. AI
is helping to reduce your commute time by feeding real-time data to mapping software to adjust for
congestion, construction, and accidents. If you use mass transit, AI is helping to ensure optimal service.
And if you rely on a ride-sharing app like Uber or Lyft for the last part of your commute, AI enables that
service by predicting pick-up times, ride times, and ride-sharing. E.g., It reduces your shortest route while
you are in traffic
•Nutella uses AI to create packaging. ...
•Cyber Inc uses AI to create video courses at scale. ...
•Cosabella uses AI for ad creation. ...
•Volkswagen uses AI to forecast buying decisions. ...
•Tomorrow Sleep uses AI to generate content at scale. ...
•Netflix uses AI to give personalized recommendations.
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

6. Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

7. .
Marketing & Market Research: How Customer Insights Inform
Digital Marketing
1.Brand research:
2.Customer research:
3.Campaign efficiency:
4.Competitor research:
5.Product development:
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

8. YOUR CUSTOMERS ARE SPEAKING ON LINE? ARE YOU LISTENING?
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

9. Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

10. 3. Voice Search
Voice search came onto the scene after the creation of smart speakers like Amazon Alexa and Google Home
. To make sure your business is visible, optimize your website for voice search.
This includes ensuring that your website is mobile-friendly, as well as using long-tail keywords and natural language
on your site.
When people use voice search, they typically use natural, conversational language rather than short,
specific keywords. Therefore, it's important to focus on natural language in your content. Use phrases that people
are likely to use when speaking, and include long-tail keywords. These are more specific than shorter, broader
keywords, which helps you target specific search queries and increase the likelihood of your website appearing in
voice search results.
:
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

11. Mobile Apps
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

12. VIDEO MARKETING
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

13. GOOGLE ANALYTICS
Dr. Anand Bethapudi Professor & Associate Director Guru Nanak Institutions Technical Campus
Hyderabad (Former Professor and Dean, ICFAI Business School, The ICFAI University, Dehradun and Raipur, GITAM University, Jain
University & National Institute of Tourism & Hospitality Management Govt of India and Telangana)

14. Thank You