A press release is an official statement delivered to news media to provide information or make an announcement. It traditionally includes nine structural elements and benefits companies by providing instant exposure, increased sales potential, boosting marketing effectiveness, branding the company as experts, and increasing website traffic. All press releases must be between 300-800 words, with a two sentence news summary, double spaced content covering the five W's in the first paragraph, and include a well-written article, list of posting sites, and business contact information.