Digital Marketing Course Module-2023..pdf

DISTON INFOTEH PVT LTD contact@distoninfotech.com
3rd floor khurana tower,ballupur dehradun 7037441036
DISTON INSTITUTE
Digital Marketing
Course Module

DISTON INSTITUTE
3rd floor khurana tower, ballupur dehradun
contact@distoninstitute.com
7037441036
Course Module © 2023 Diston Institute www.distoninstitute.com
Diston Institute
Training Division of
Diston Infotech PVT LTD
Mode of Course
Online Course Offline Course
 One To One Classes
 Group Classes
 Offline Course
3 months
One on One - (Rs 15,000)
Group Classes - (Rs 13,000)
*you can also customize your
course duration for online
classes.
One Month (Rs 5,500)
Two Months (Rs10,000)
Three Months (Rs12,000)
Six Months (Rs 19,999)
(*Installment option available)
*Fee may vary in Installment option*

DISTON INSTITUTE
7037441036
Course Benefits
Job Oriented Training
100% Job Placement Assistance
Job placement in 6+ Job profile
Multiple Live projects with clients
Meeting with clients
Get your own business Website/Blog
Become Freelancer
Earn money online

DISTON INSTITUTE
7037441036
Experienced &
Professional
Experts
100%
Practical
Training
Become Google
& Hubspot
Certified
Flexible
Timings
Doubt
resolution
Sessions
Personality
Development
Sessions
Work with
Latest
Strategies
1569+
Profession
100%
Placement
Assistance

DISTON INSTITUTE
7037441036
Certificate After Course
Google Certification of The Fundamentals of Digital Marketing
Google Analytics Certificates
Google Ads Certifications
 Google Ads Display Certification
 Google Ads Search Certification
 Google Ads - Measurement Certification
 Google Ads Video Certification
 Google Ads Apps Certification
 Shopping ads Certification
Hubspot Email MarketingCertificate
HubSpot CMS Certificate
Diston Institute Course Certificate
Intern Certificate from Diston Infotech PVTLTD*

DISTON INSTITUTE
7037441036
Major Course TrainingModule
Website Designing SEO SMO
SEM/PPC/Paid Campaign Affiliate Marketing
Graphic Design (Photoshop) Video Editing
Digital Marketing Tools Lead Genration

DISTON INSTITUTE
7037441036
Course Module in Details
Concept of Marketing
 What is marketing?
 What is Digital Marketing?
 Understanding the Process of Marketing
 How Digital Marketing Wins Over Traditional Marketing?
 Understanding the Process of Digital Marketing.
o About Increasing Visibility.
What is Visibility?
Visibility Types.
Visibility with Examples.
o About Visitors Engagement.
What is Engagement?
The importance of Engagement.
Engagement with Examples.
o About Bringing Targeted Traffic.
Inbound.
Outbound.
o About Conversion Leads.
Conversion Types.
Understanding the Process of Conversion.
o About Retention.
The importance of Retention.

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Keyword Research & Planning
Introduction to Keywords
 Types of Keywords.
 Benefits of Keywords
 How to use conversable keyword
 Introduction to Google Keyword Planner Tool.
 Use of Google Operators:
 How to start with Keyword Planning Process?

DISTON INSTITUTE
7037441036
Search Engine Optimization (SEO)
Basic of SEO
What is SERP?
What are Search Engines?
How do they Work?
On-Page Optimization.
What are Primary, Secondary and Tertiary Keywords?
How to Optimize Them?
Understand Your Audience and Write.
What is Keyword Stuffing?
Internal Linking.
How to Create Meta Tags?
Verify Website Using Google Webmaster Tool.
SiteMap Creation and Submission.
The concept of Heading Tags.
Image Optimization Process.
URL Optimization.
Difference Between 301,302 and Not Found.
What is Robots File and It’s Creation?
Use of Bold, Italic and Underline.

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Off-Page Optimization
Introduction to Page Rank.
What is Page Authority?
What is Domain Authority?
What is Link Juice?
What are Backlinks?
DofollowBacklinks.
NofollowBacklinks.
What is Link Popularity?
Directory Submissions.
Content marketing Importance.
Blog Submission.
Blog Commenting.
Article Submission.
Forum Submission.
Press Release Submission.
Competitors Link Analysis.
SEO Tools
Google Algorithms
SEO Reporting
Local Listing (SEO)

DISTON INSTITUTE
7037441036
WordPress
Key Wordpress Concepts
Installation of wordpress
Wordpress login
How to post onWordpress
Adding links in wordpress
Adding images
Wordpress categories and Tags
Wordpress Plugins
How Install Plugins
How Install Wordpress Theme

DISTON INSTITUTE
7037441036
PPC ( Pay Per Click)
Google Adwords (Overview)
▲ Understanding Search Results.
▲ Introduction to Google Adwords.
▲ Overview to Bing Ads.
Detailed Account Overview
▲ Campaigns
▲ Adgroups.
▲ Ads.
▲ Keywords etc.
Types of Advertising Campaign
▲ Search Networks.
▲ Display Networks.
▲ Shopping Ads.
▲ Video Ads.
▲ Universal App.
Understanding - Google Adwords Algorithm.
▲ How does Google Ranks Ads in Auction?
▲ What is Quality Score?
▲ The Importance of Quality Score.
▲ What is CTR?
▲ The importance of CTR.
▲ Understand Bids.

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Creation of Your First Search Campaign.
▲ Types of Search Campaigns
▪ The difference between Standard and All Features.
▲ Campaign Level Setting.
▲ Use of Existing Campaigns.Target
Your Location.
▲ Location Settings.
▲ Types of Location Targeting.
Understand All Types of Bids Strategies.
▲ Manual
▲ Auto
▲ Advanced Strategies.
▲ Understanding Ad Extensions.
▲ Types of Ad Extensions.
▲ Setting Up Your 1st Ad Extension.
▲ What are Flexible Bid Strategies?
▲ Understand the Use of it.
▲ Creating AdGroups.
▲ Download Adgroups Using Tools.
All About Keywords.
▲ Finding Relevant Keywords.
▲ How to Ads them in your Adgroup.Different Types.
▲ Broad Match
▲ Phrase Match
▲ Exact Match
▲ Modifiers keywords.
▲ Creating Ads.

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Tracking Performance and Conversions
▲ What is Conversion?
▲ It’s Importance.
▲ Setting up Conversion Tracking.
▲ Use the Code to Activate.
▲ Analyze the Performance.
Optimize Search Campaigns
▲ How to increase Quality Score.
▲ How to Increase CTR.
▲ Use of Negative Keywords for Optimization.
▲ Evaluation
Creating Display Campaign
▲ Types of Display Campaigns.
▲ Creating First Display Campaign.
▲ Making Campaign Level Settings.
▲ How Display Campaign is Differ than Search Campaigns.
▲ What is CPM?
▲ Advanced Settings.
▲ The importance of Ad-Scheduling.
▲ Ad-delivery Options.
▲ Creating multiple Adgroups.
Different Types of Targeting.
▲ Demographic.
▲ Interest and Remarketing.
▲ Other Types.
▪ Keyword based.
▪ Topic-based.
▪ Placement based.

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▲ Finding Relevant Websites for Ads.
▲ Creating Text Ads.
▲ Creating Image / Banner Ads.
▲ Uploading Banner Ads
▲ Creating Ads From Ad Gallery.
The concept of Re-marketing.
▲ What is Remarketing?
▲ Setting Up Remarketing Campaign.
▲ Creating Remarketing List.
Creating Video Campaign
▲ Understand Video Marketing.
▲ Creating Your 1st Video Campaign.
▲ Types of Ads
▪ In Display Ads.
▪ Skippable Ads
▪ Non Skip Ads
▪ In-Stream Ads.
▪ Search Ads
▪ Related Ads
▪ Hover Ads
▪ Partners Websites.
▪ Creating Both Ads.
▪ Choose Different Targeting Methods.

DISTON INSTITUTE
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Content Marketing
▲ Introduction
▲ Objective of Content marketing
▲ Understanding Keyword Research
▲ Optimize Content for Search Engines
▲ Promoting Content to Increase Traffic,
▲ Engagement, and Sales.

DISTON INSTITUTE
7037441036
GoogleAnalytics
▲ Introduction to Google Analytics
▲ Understanding Interface.
▲ How does Google Analytics Work?
▲ Setting up Your Account.
▲ Activate Analytics Using Code.
▲ Analyze Real-Time Traffic.
▲ Creating Your Dashboard.
▲ Creating Shortcuts.
▲ How to Compare Website Performance. Analyze Your Audience.
▪ Understand what Sessions are.
▪ Understand what Users are.
▪ Understand Bounce Rate
▪ Understand New Sessions.
▲ Know where they are coming from.
▲ Understand what they are doing on Your Website.
▲ Setup Goals.
 Different Types of Goals.
▲ How to Setup Funnel in Goals.
▲ The importance of Funnel.
▲ Integrating AdWords in Analytics Account.
▲ Understanding Filters.
▲ Creating Reports.

DISTON INSTITUTE
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Social MediaOptimization(SMO)
▲ What is Social media Optimization?
▲ Benefits of SMO
▲ Key Concepts of SMO
▲ Techniques of SMO
▲ Different Social Media Platforms
Facebook Marketing
▲ Understanding FB Marketing.
▲ Creating FB Page.
▲ Starting with Practical Sessions.
Youtube Marketing
▲ Understanding Youtube Marketing.
▲ Creating Video Marketing.
Instagram Marketing
Twitter Marketing
LinkedIn Marketing

DISTON INSTITUTE
7037441036
Social Media Marketing(SMM)
▲ What is Social media marketing?
▲ How is it Different than other forms of marketing?
▲ Different social media Platforms.
Facebook Marketing
▲ Understanding FB Marketing.
▲ Creating FB Page.
▲ Learn to Grab Different Objective.
Increasing Fans on fan Page.
Increasing Reach of any Post.
Fan Engagement.
Lead Generation.
Conversion
▲ How to Set up Conversion Tracking.
Twitter Marketing
▲ Twitter Overview.
▲ Advertising on Twitter.
▲ Creating Your 1st Twitter Campaign.

DISTON INSTITUTE
7037441036
EmailMarketing
▲ What is Email Marketing?
▲ How does Email work?
▲ Types of Email Marketing.
Opt-in
Bulk Emails
▲ Setting Up Emails MarketingAccount.
▲ Platforms to Choose for Marketing.
▲ Setting Up Lists and WebForm.
▲ What is AutoResponder?
▲ Setting Up Autoresponders.

DISTON INSTITUTE
7037441036
Online Display Marketing
▲ Overview of Online Advertising.
▲ Types Of Advertising.
▲ Banner Ads.
▲ Pop Up and Pop Under Ads.
▲ In Text Ads
▲ In-Page Ads.
▲ In VideoAds
▲ In Image Ads.
▲ Creating Ads Using Display Advertising Tools.

DISTON INSTITUTE
7037441036
Video Marketing
Video marketing can be used for everything from building customer rapport, to
promoting your brand, services or products.

DISTON INSTITUTE
7037441036
MobileMarketing
Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching
a target audience on their smartphones, tablets, and/or other mobile devices, via
websites, email, SMS and MMS, social media, and apps.
▲ Key mobile marketing concepts
▲ How itworks
▲ Strategies
▲ Types of mobile marketing strategies
▲ Various forms of Mobile Marketing Mobile Apps
▲ Mobile optimised
▲ Sms content
▲ Sms Strategy
▲ Mobile Devices
▲ Implementation
▲ Marketing goals
Mobile
Paymen
Text
(SMS)
Mobile
Display
Marketing
Locatio
n
Based
Mobile
Marketing
Mobile
optimize
dSites
Mobile
Coupon
Mobile

DISTON INSTITUTE
7037441036
Ecommerce Marketing
Ecommerce marketing is the process of driving sales by raising awareness about an online store's
brand and product offerings. This is one of best opportunity to start your business online.
▲ What is Ecommerce?
▲ Top Ecommerce Websites Around the World
▲ Ecommerce Scenario in India
▲ How to do SEO of an Ecommerce Website?
▲ Using Affiliate Marketing to Promote Your Ecommerce Business

DISTON INSTITUTE
7037441036
LeadGeneration
Lead generation describes the marketing process of stimulating and capturing
interest in a product or service for thepurpose of developing sales.
▲ What are Leads?
▲ Why are Leads Important?
▲ What are Landing Pages?
▲ Why is landing page design important?
▲ Understanding thankyou page.
▲ Landing Pages vs Website.
▲ Properties of a Landing Page for Conversions.
▲ What is A/B testing?
▲ How to implement A/B Testing.
▲ Finalize a Page After Testing.

DISTON INSTITUTE
7037441036
Conversion Rate Optimization
Conversion Rate Optimization (CRO) is a system for increasing the percentage of visitors
to a website that convert into customers, or more generally, take any desired action on a
Webpage.

DISTON INSTITUTE
7037441036
Google AdSense
Google AdSense is a program run by Google that allows publishers in the Google Network
of content sites to serve automatic text,image, video, or interactive media advertisements,
that are targeted to site content and audience.
These advertisements are administered, sorted, and maintained by Google. They can
generate revenue on either a per-click or per-impression basis.
▲ What is Adsense?
▲ How to get Approved?
▲ Use Tricks to Getapproval.
▲ What to Avoid inAdsense?
▲ Adsense Interface.

DISTON INSTITUTE
7037441036
Blogging
A blog is a website that consists of entries called posts that appear in reverse chronological order with the
most recent entry appearing first, similar in format to a daily journal. Blogs typically include features such
as comments and links to increase user interactivity.
▲ What is Blogging
▲ How to create Blog
▲ Placing Adsense Ads on your blog.
▲ Blog Creation.
▲ Start Generating business.

DISTON INSTITUTE
7037441036
Affiliate Marketing
Affiliate marketing is one of the most popular ways people make money online. It isa strategy
where an individual partners with a business in order to make a commission by referring readers
or visitors to a business’s particular product orservice.
▲ What is Affiliate Marketing?
▲ How People make Money withthis?
▲ What A-A-A Stands for?
▲ How to Start with Affiliate Marketing?
▲ Getting Approved is the 1st Step.
▲ Affiliate Networks Available.
▲ Top Affiliate Websites.
▲ Traffic Sources.

DISTON INSTITUTE
7037441036
Online Reputation Management
Online Reputation Management (ORM) deals with everything about your company’s brand in
the online community. This community
includes the entire web – search engines, forums, blogs, news sites, social networking sites.
How you look online directly impacts your career. Negative items showing up online can
damage your career whereas having a positive online reputation leads to career opportunities.
▲ What is ORM (Online ReputationManagement)
▲ Why Do you Need it?
▲ Some Techniques to work With.

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Freelancing
The Freelance Bidding module enables you how to get work from the freelance market.
Whether you want to get projects online on the basis of SEO, content writing, PPC, SMM
you will get all kind of work.

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Bidding
Bidding is a process in which applicants are required to compete with
other applicants for a job position that hasbeen posted by an employer
or organization.
▲ Introduction to Freelancing Portals.
▲ Setting up your Account.
▲ How to Complete your Profile.
▲ How to Clear Tests.
▲ What is Bid
▲ Difference Between Free and Paid Accounts.
▲ Understanding Terms and Conditions.
▲ How to setup Portfolio.
▲ Identify Where no to Bid.
▲ Setting up your 1st Proposal.

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Interview PreparationSessions

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Diston Institute
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