A brief introduction to Digital Marketing

1. Digital Marketing
Pete Kelly
Digital Marketing an Introduction
by Pete Kelly

2. Pete Kelly is a vastly
experienced professional
in Communications
Management, Training and
Writing.
Worked in multinational
companies for over thirty years
in general management,
training and organisational
development.
www.15eleven.com
https://twitter.com/15elevendesign
https://twitter.com/petekelly54

3. What is it ?

4. What is it ?
Digital marketing
The marketing of products or services
using digital channels to reach
consumers.
FT Lexicon
Digital marketing is the promotion
of your business, organisation or
brand using channels such as the
Internet, mobile devices, television
and radio.
Split screen Marketing
Digital marketing is marketing that
makes use of electronic devices
(computers) such as personal
computers, Smartphone's, cell
phones, tablets and game
Wikipedia

5. Its Not

6. Is
it
Over-hyped ?
We Explore that Question

7. Develop A Social Media Strategy
My Plan
What’s the Objective?
Why do we publicise?
What do we publicise?

8. Founded 2004
April 2015– 1,490 Million
Users
September 26, 2006 went
public to anyone over 13 to
join.
August 26, 2008 – 100
Million Users
July 21, 2010 – 500 Million
Users
March 31, 2013 – 1,110
Million Users
Founded 2006
Total Users: 645 Million
SMS type system (Tweet)
Total Active 316 Million
Average Tweets per day:
58 Million
Most followed celebrity:
Katy Perry 75 Million
Stephen Fry; 11.3 Million
Launched: 2003
Total Users: 380 Million
Total business pages: 2.7
Million
LinkedIn employees: 3,700
Total endorsements: 1
Billion
Geographical Reach:
200 Countries and
territories

10. You Decide
What to use
How Much

12. Facebook for
Business