This document outlines the course overview, methodology, group projects, and grading system for a digital marketing course. The course covers key topics like search engine marketing, social commerce, and developing a digital marketing plan. Students will learn strategies and techniques through real-life examples, online video demos, and mini case discussions. They will also participate in a Google marketing challenge and work in groups to develop a digital marketing strategy and plan for a client.

1. Digital Marketing
David Gracia

2. 1 My Background

3. My Background

4. 2 Course Overview

5. Course Overview
Search Engine
Marketing
Search Engine
Optimization
Viral
Marketing
Online
Reputation
Digital Marketing Plan
Social
Commerce
Mobile
Commerce
Optimal Budget Allocation
Google Marketing Challenge
Online User
Experience

6. 3 Methodology

7. Teaching Methodology
Strategy
Techniques
Tools
Mini Case Discussions
Real-Life Examples
Online Video Demos
With a brain teaser to introduce each session

8. 4 Group Projects

9. |
Our Client

10. Group Assignments
Digital Marketing Strategy
All

11. 5 Grading System

12. Grading System
Class Participation
Google Marketing Challenge
Digital Marketing Plan
40%
30%
30%

13. Digital Marketing
David Gracia