Digital marketing refers to promoting brands online using methods like search engines, social media, email and websites. It allows businesses to efficiently connect with potential customers. The key aspects of digital marketing include search engine optimization (SEO) to rank higher in search results, social media marketing (SMM) to engage audiences, pay-per-click (PPC) advertising, content writing, and using metrics to measure performance. This document provides an overview of digital marketing strategies and tactics that can help businesses reach the right audiences and motivate them to take action.

1. What is
Digital Marketing
Presented By Aviv Digital

2. Introduction
★ Digital Marketing refers the promotion of banks to connect with potential
customers using the internet and other forms of digital communication.
★ Most of the institutions are providing digital marketing courses in Kerala
★ Universal applicable

3. DEFINITION
> Digital Marketing is an umbrella term for all of your online marketing efforts. Businesses
leverage digital channels such as google search, social media , email and their websites to
connect with their current and prospective customers.

4. KEY POINTS
> Why use Digital Marketing
> Digital Marketing strategies
> SEO
> SMM
> PPC
> Content writing
> Digital Marketing measurement model

5. Why use Digital Marketing ?
> Reaching the right audience
> To engage with your audience
> To motivate your audience to take action
> Efficient spending on your campaign
> Return on investment (ROI)

6. Digital Marketing strategies
> SEO ( Search Engine Optimization )
> SMM ( Social Media Marketing )
> PPC (Pay Per Click)
> Email Marketing
> Affiliate Marketing

7. 1. Search Engine
Optimization(SEO) SEO means Search Engine
Optimization And is the process used
to optimize a website’s technical
configuration, content relevance and
link popularity so its pages can popular
towards user search queries , and as a
consequence, search engines rank
them better.

8. 2. Social Media Marketing
(SMM)
Social Media Marketing is a
powerful digital strategy where business
leverage social platforms like Facebook,
Instagram, Twitter and to connect with
their audience, build brand awareness, and
promote products or services.

9. 3. Pay Per Click (PPC)
PPC or pay per click is
a type of internet marketing which
involves advertisers paying a fee
each time one of their ads is clicked

10. 4. Email Marketing
Email marketing is act of
sending a commercial message, typically
to a group of people of people , using
email.in this broadcast sense , every
email send to potential or current
customer could be considered as Email
marketing.

11. 5. Affiliate Marketing
Affiliate marketing is a
process where publishers earning a
commission by using an affiliate link to
promote a product or service made by
another retailer or advertiser.

12. CONTENT WRITING
> In the realm of digital marketing content writing is the process of producing
content, often for marketing purposes.

13. Digital Market Measurement to Fulfill Business Objectives

14. Summary
★ So if you are looking for an best institute to learn Digital Marketing we offer
complete digital marketing training and consultation in setting up your own
digital team at your office or provide training for your employees to enhance
digital marketing skills.

15. Contact Us
AVIV DIGITAL
Website : http://kasinadhanpp.unaux.com
Phone : + 91 7306317736
Email : kasinadhanpp@gmail.com