The document discusses projections for digital marketing spending and trends for 2014. It predicts that digital marketing will grow to $76 billion by 2016, with most growth in social media and mobile marketing. Key pillars of digital marketing are identified as content marketing, social media, search engine optimization (SEO), pay-per-click advertising (PPC), and web analytics. Social media is forecasted to grow 26% annually through 2016. The document emphasizes developing engaging content for social media and mobile devices, positioning oneself as an expert, and increasing video marketing as part of content strategies for 2014.

1. Digital Marketing - 2014
A.Arputha Selvaraj APMP IIM Calcutta
1

2. Marketing Dollars Spending Projections
http://seosemadvice.com 2
 According to Forrester
Research Interactive
Marketing Digital
Marketing as an
Industry will grow about
$76B by 2016.
 Digital as a channel is
expected to Double.
 Most Increase is in
Social Media and
Mobile Marketing.

3. Pillars of Digital Marketing
http://seosemadvice.com 3
 To have a Web
Presence or
significant Digital
Footprint, Digital
Marketing needs to
focus on:
 Content Marketing
 Social Media
 SEO
 PPC (Pay-Per-Click)
SEM
 Web Analytics

4. Digital Marketing – Different View
http://seosemadvice.com 4
 Own it
 Website
 Email List
 Earn it
 SEO
 Social Media
 Pay it
 SEM
 Display
 Support
 Web Infrastructure
 Mobile Access
 User Interface

5. Digital Marketing – Inbound vs Outbound
http://seosemadvice.com 5

6. Digital Marketing - Five Pillars
http://seosemadvice.com 6
1.1.
5.5.
3.3.2.2.
4.4.

7. SEO or WPO (Web Presence Optimization)
http://seosemadvice.com 7
 Site Structure & Web
Performance
 Social Media Readiness
 Mobile Readiness
 Title Tags (Browser & H1s)
 Description (Excerpts, Meta)
 Page Copy Content
 Focused
 Contextually relevant
 Build Natural Links

8. Social Media
http://seosemadvice.com 8
 Social Media is forecasted to grow 26% CAGR by 2016
** CAGR = Compound Annual Growth Rate (year over year)

9. Global Penetration Of Social Platforms
http://seosemadvice.com 9

10. 2014 is all about ENGAGEMENT
http://seosemadvice.com 10
 Connecting & Building Communities
 Connect with Influencers
 Build Brand Advocacy
 Involve Employees
 Work with Partners
 Encourage Customers for Feedback
 Build an “Engaging Brand” through Social Media
 Setup and Maintain Social Media Channels
 Be Social – Build Relationships
 Engage C-Level Management
 Encourage Employees to Share & Re-Share
 Increase Influencers Network via Blog websites

11. Content Marketing
http://seosemadvice.com 11
 Content Creation & Share projected to increase
in zettabytes …

12. Content Marketing – Inspire-Educate-Answer
http://seosemadvice.com 12
 Content + Context should
 Inspire Me
 Educate Me
 Answer Me

13. 2014 Content Strategy
http://seosemadvice.com 13
 Think “Social Media”
 Write for “Mobile Devices”
 Become an Influencer
 Position Yourself as an Expert
 Ask the following question?
 Is my Content Relevant?
 Is it Useful?
 Is it Informative?
 Does it encourage Pro-activity?
 Is it Interesting and Worth to be Shared and Re-Shared?

14. Re-Purpose Content – Different Platform & Formats
http://seosemadvice.com 14
 Website
 Blog and Create blogs with
related topic
 Slideshare Deck (PowerPoint)
 Interactive PDFs (ability to
share snippets via twitter)
 Electronic direct mail, email,
newsletter & email alerts
 Podcasts
 Social Media (Stumbleupon,
DIGG, Foursquare, Newsle
etc.)
 Videos
 Webinars
 Infographic
 eBook

15. Email Marketing
http://seosemadvice.com 15
 According to DMA, Email delivers $40 in Revenue
that is almost 4000% in ROI

16. Video Marketing
http://seosemadvice.com 16

17. Digital Marketing 2014 - Summary
http://seosemadvice.com 17
 Continue to Build Your Company Brand
 Engagement – Social Media Diversification
 Increase Video Marketing
 Content Marketing Strategies (Social, Mobile, Search)
 Reputation Management
 Become an Influencer
 As Influencer become more “Influencing”
 Innovate Website Infrastructure & Performance

18. Thank you
http://seosemadvice.com 18
 For more details -email me
 arputhaselvaraj@gmail.com