The document discusses a proposed digital information system called Hood Food IS to improve the public distribution system (PDS) in India. It aims to digitize supply chain records from farms to distribution centers to increase accountability and reduce corruption. The Hood Food mobile app would provide consumers information on inventory levels and delivery schedules for more transparency. Implementation strategies and a SWOT analysis are presented, noting challenges like infrastructure but also opportunities to empower citizens and reform governance through increased information access.

1. Digital India Strategy
Michaela Krejcova
S.A.Shashank Katikala
Yibo Wang
Michael Quigan
Jan 7, 2016; New Delhi, India

2. Agenda
• Digital India
• Food Industry
• PDS
• Research Methodology
• Hood Food IS
• Hood Food Application
• Hood Food Implementation Strategy
• Hood Food SWOT
• Takeaways and Final Remarks

3. Digital India
• Power to Empower
• Examples of current programs:
• Public Internet Access Program
• eKranti - Electronic Delivery of Services
• e-Governance - Reforming Government through Technology (the
focus of our project)

4. Food Industry
• Complex issues all across all
stages of production and retail:
• Reduction in the size of
farmland
• Supply chain - corruption &
lack of information systems
• Retail - reluctance to price
adaptation
• Production & consumption -
40% of India’s food
production is wasted

5. PDS (Public Distribution System)
• PDS as an Indian Food Security
System
• Establishment of PDS
• Major produces distributed by the
PDS
• Responsibilities of PDS
• How PDS helps the poor citizens
of India

6. PDS Operations
• Schemes of PDS
• Role of Central and State government in the functioning of the PDS
• What are FPS’s
• How FPS is contributing to the failure of the PDS

7. Downside of PDS
https://www.youtube.com/watch?v=tIG5xBFgLUQ&feature=em-share_video_user

8. Research Methodology
• General questions -> specific
concepts -> generalization to
real life situations
• Defining research problem:
from solving food waste to
making PDS more efficient

9. Hood Food Information System
• Digitize the information system for the public distribution
system (PDS) supply chain
• Better tracking of product from farm to retail:
• Digital records of purchase from farms, transport to distribution
centers, and sale to consumers
• Helps improve decision making in distribution
• Helps decrease corruption through accountability record
keeping

10. Hood Food Application
• Provides consumers of PDS distribution centers with information
regarding inventory:
• Quantity available
• Delivery schedules
• Product sourcing information
• Push updates to application
• Social marketing:
• Provides public with information on distribution centers deliveries
provides additional layer of accountability

11. Hood Food Implementation Strategy

12. Hood Food SWOT
• Large potential for
adoption for consumer
application.
• Efforts to solve food crisis
remain rare
• Fixing a problem not
creating a new one
• Connecting several
departments
• Eliminating cash
transactions
• Social & health benefits
• E-governance reforming
govt. through database
• Standardization
Strengths
• Lack of education
• Cost of time to input
information of all the
product
• Lack of internet access
(9% average across India)
Weaknesses
• Expansion to retail industry
• Mapping up trends &
developments within the
poor population - to be
used when deciding on
launching empowerment
projects
• Holding FPS accountable
Opportunities
• Interest to maintain the
status quo (high demand
for fertilizers, seeds, tools,
high cost of services)
• Corruption
Threats

13. Takeaways
• Diverse Team - varying perspectives
• Our iterations lead to a better understanding of the issues
with India’s food industry
• “Getting to Plan B”
• Develop specific strategies for specific problems
• India: government is a major player

14. References
• Digital India Power to Empower. Department of Electronics & Information
Technology Government of India. Retrieved January 5, 2016, from
http://www.digitalindia.gov.in.
• Westhead, R. (2011, July 17). Why India can't feed her people. Retrieved January
6, 2016, from
http://www.thestar.com/news/world/2011/07/17/why_india_cant_feed_her_people.ht
ml
• Earley, K. (2014, December 18). How technology can prevent food waste in
developing countries. Retrieved January 6, 2016, from
http://www.theguardian.com/sustainable-business/2014/dec/18/technology-prevent-
waste-food-developing-countries
• Artiuch, P., & Kornstein, S. (2012, February 12). Sustainable Approach to Reducing
Food Waste in India. Retrieved January 6, 2016, from
http://web.mit.edu/colab/pdf/papers/Reducing_Food_Waste_India.pdf
• VieoVolunteers. (2012, February 20) Corruption Keeps Hungry Waiting. Retrieved
January 7, 2016, from https://www.youtube.com/watch?
v=tIG5xBFgLUQ&feature=em-share_video_user