A presentation about platfroms and trends in online dating all around the world || Held at Techyizu Barcamp, March 23 2013 – Shanghai, China

3. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES
WHEN WE SAY SOCIAL NETWORKS, WE SUDDENLY THINK ABOUT
THE UNITED STATES AND THE WESTERN WORLD.

4. TODAY THE FOCAL POINT IS SHIFTING

5. NEW PLATFORMS ARE EMERGING AND
TAKING OVER THE SOCIAL MEDIA
LANDSCAPE
OR THEY ARE CONTRIBUTING TO
INTEGRATE GLOBAL PLATFORMS INSIDE
THE LOCAL CULTURE

6. ALL OF THIS NEEDS TO BE UNDERSTOOD AND MONITORED
BECAUSE THE DIGITAL MARKETING OF TOMORROW WON’T BE BASED
JUST ON GOOGLE AND FACEBOOK.

7. GLOBAL TREND
SOCIAL INTEGRATION

8. INDUSTRY
DATING APPS & WEBSITES

9. A BRIEF HISTORY
1994: match.com
1995: kiss.com
1996: 16 dating websites listed on Yahoo.
2002: Friendster and MySpace

10. THE BIG SWITCH
FROM A PRIVATE ACTIVITY...

11. ...TO A SOCIALLY-ENABLED EXPERIENCE

12. A FEW EXAMPLES
FROM AROUND THE WORLD

13. MOBILE & GEOLOCATION

14. MOMO APP
China

15. SOCIAL NETWORK-ALIKE STRUCTURE

16. FROPPER
FROPPER
India
India

17. INTEGRATION WITH SOCIAL NETWORKS
Like

18. JIAYUAN
China

19. LOVE TIME
Thailand/Cambodia

20. LOVE TIME
Thailand/Cambodia

21. MAMBA
Russia

22. BANG YOUR FRIENDS
USA

23. THANKS!

24. Andrea Carlon
@andrea_carlon
andrea.carlon@gmail.com
www.digitalintheround.com

25. SOON VK.COM/DigitalInTheRound SOON FB.COM/DigitalInTheRound @D_InTheRound