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SOCIAL MEDIA IN ASIA
HOW THE INTERNET HAS CHANGED
THE ENTERTAINMENT INDUSTRY
IN FAR EAST & CHINA
FOR
PARTNER & HEAD
OF RESEARCH AT
MAIN EDITOR AT
HI, I’M GUIDO GHEDIN // @GUIDO_GHEDIN
HERE’S WHAT I DO FOR LIVING
A BRAND COMMUNICATION AGENCY WITH A
FOCUS ON DIGITAL PLATFORMS
A VIEWPOINT ON DIFFERENT
DIGITAL LANDSCAPES
THERE ARE MORE PEOPLE INSIDE
THIS CIRCLE THAN OUTSIDE
THE 2014 ELECTIONS IN INDIA WILL BE THE BIGGEST
DEMOCRATIC ELECTIONS IN HUMAN HISTORY
2014 CHINESE NEW YEAR’S MARKED THE BIGGEST
MIGRATION OF MAMMALS IN HISTORY
!
ARE ONLINE. IN ASIA THERE ARE
3.8 MILLION PEOPLE
1 THIRD OF ALL ASIANS
INTERNET USERS IN ASIA
REST OF THE WORLD
9 OUT OF 10 INTERNET USERS IN THE
PHILIPPINES ARE ON FACEBOOK
“ANG BABAE SA SEPTIC TANK”
PHILIPPINES, 2012
SEEN AT
FEFF
JAPANESE IS THE SECOND MOST
SPOKEN LANGUAGE ON TWITTER
“THE SNOW WHITE MURDER CASE”
JAPAN, 2012
SEEN AT
FEFF
IN 2014, BIG NUMBERS
MEANS INNOVATION
AND ASIA HAS
THE NUMBERS
KAKAO TALK
2010, SOUTH KOREA
LINE
2011, JAPAN
WEIXIN/WECHAT
2011, CHINA
Hi!
Hello!
WEIXIN/WECHAT
“MAY WE CHAT”
HONG KONG, 2014
SEEN AT
FEFF
SUPER JUNIOR OR
GIRLS GENERATION?
DO YOU LIKE SHAE?
MIG 33
ENTERTAINMENT MEETS
DIGITAL IN CHINA
AVATAR
$220M IN CHINA
$750M IN USA + CANADA
“IRON MAN 3”
USA, 2012
“TRANSFORMERS 3”
USA, 2011
X 2 =
INTERNET
USERS
IN CHINA
OVER
600 MILLION
PEOPLE
THE GREAT FIREWALL
OF CHINA
SINA WEIBO
RENREN
YOUKU
DOUBAN
WECHAT
BAIDU
RENREN
DOUBAN
SINA WEIBO
THE WEI REVOLUTION
SINA WEIBO WEIXIN (WECHAT)
“LOST IN THAILAND”
CHINA, 2012
SEEN AT
FEFF
“PERSONAL TAILOR”
CHINA, 2013
SEEN AT
FEFF
PERSONAL TAILOR ON WEIBO
GODFREY GAO ON WEIBO
FAN BINGBING ON WEIBO
WEN ZHANG
AND MA YILI
YANG MI ON WECHAT
WHERE ARE
ENTERTAINMENT
PRODUCTS
CONSUMED?
WATCH
HAPPEN
VS.
450 MILLION
ONLINE VIDEO
WATCHERS
OVER 

ONE 

BILLION 

DOLLARS
YOUKU
SOHU
SOHU
IYIQI
TENCENT VIDEO
WHERE ARE
ENTERTAINMENT
PRODUCTS
DISCUSSED?
SINA WEIBO
DOUBAN
HOT CHAT (IQIYI)
OPINIONS
BECOME
MOVIES
WEI MOVIES
BY IQIYI
DOES INTERNET
DISTRIBUTION
MEAN FREEDOM?
THE BIG BANG THEORY (CENSORED)
DIAOSI NANSHI (CENSORED)
Fornace
Morandi
padova
!
www.youngdigitals.com
info@youngdigitals.com
!
!
!
THANKS!
www.digitalintheround.com

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How Social Media Has Changed Entertainment in Asia