GUIDO GHEDIN, YOUNG DIGITALS
A VIEWPOINT ON DIFFERENT

DIGITAL LANDSCAPES

A PROJECT
BY
THe people inside this circle

are more THan the people outside OF it
INTERNET USERS IN ASIA

REST OF THE WORLD
2.4% OF ALL THE TWEETS SENT
GLOBALLY COME FROM JAKARTA
L
IA
C
SO
GRAM VAANI
MXIT
THAT’S WHERE MOST OF THE INTERNET
USERS OF THE FUTURE RESIDE.
THEY’RE JUST WAITING FOR
CHEAP CHINESE SMARTPHONES.
DESKTOP USERS
MOBILE USERS
2000M
1600M
1200M
800M
400M

2007

2009 2011 2013 2014
THE TOP OF KILIMANJARO MOUNTAIN
HAS INTERNET CONNECTION
MXIT
THE
BIGGEST
AFRICAN
SOCIAL
NETWORK
THE ASIAN WAR
KAKAO TALK
2010 // SOUTH KOREA
WEIXIN/WECHAT
2011 // CHINA
LINE
2011 // JAPAN
WHATSAPP ON

STEROIDS

Hi!
Hello!
IS THIS IT?
NO, IT’S NOT
THERE ARE
DIFFERENT DIGITAL
ECOSYSTYEMS
THE RUNET
RUSSIAN FEDERATION
KAZAKHSTAN, “ASIASTANS”
UKRAINE, BELARUS
ARMENIA, GEORGIA

= OVER 100 MILLION INTERNET USERS
VKONTAKTE // SOCIAL
YANDEX // SEARCH
ODNOKLASSNIKI // SOCIAL
WHY DOES VKONTAKTE ROCK?
600 MILLION
INTERNET USERS
INTERNET

X 2 = USERS
IN CHINA
THE CHINESE
DIGITAL ECOSYSTEM

SINA WEIBO
RENREN
YOUKU

DOUBAN
WECHAT
RENREN. SINCE 2005
SINA WEIBO
YOUKU
THE GREAT FIREWALL
18th NATIONAL PARTY CONGRESS
十八大 // Shíbā dà

SPARTA
斯巴达 // Sībādá
THANKS.
@guido_ghedin
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
Digital In The Round at Destination: Berlin 2013
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Digital In The Round at Destination: Berlin 2013

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Opening keynote during the international event "Destination: Berlin", organized by Brazilian agency Alfaiataria Digital in Berlin

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Digital In The Round at Destination: Berlin 2013

  1. 1. GUIDO GHEDIN, YOUNG DIGITALS
  2. 2. A VIEWPOINT ON DIFFERENT DIGITAL LANDSCAPES A PROJECT BY
  3. 3. THe people inside this circle are more THan the people outside OF it
  4. 4. INTERNET USERS IN ASIA REST OF THE WORLD
  5. 5. 2.4% OF ALL THE TWEETS SENT GLOBALLY COME FROM JAKARTA
  6. 6. L IA C SO
  7. 7. GRAM VAANI MXIT
  8. 8. THAT’S WHERE MOST OF THE INTERNET USERS OF THE FUTURE RESIDE. THEY’RE JUST WAITING FOR CHEAP CHINESE SMARTPHONES.
  9. 9. DESKTOP USERS MOBILE USERS 2000M 1600M 1200M 800M 400M 2007 2009 2011 2013 2014
  10. 10. THE TOP OF KILIMANJARO MOUNTAIN HAS INTERNET CONNECTION
  11. 11. MXIT THE BIGGEST AFRICAN SOCIAL NETWORK
  12. 12. THE ASIAN WAR KAKAO TALK 2010 // SOUTH KOREA WEIXIN/WECHAT 2011 // CHINA LINE 2011 // JAPAN
  13. 13. WHATSAPP ON STEROIDS Hi! Hello!
  14. 14. IS THIS IT?
  15. 15. NO, IT’S NOT
  16. 16. THERE ARE DIFFERENT DIGITAL ECOSYSTYEMS
  17. 17. THE RUNET RUSSIAN FEDERATION KAZAKHSTAN, “ASIASTANS” UKRAINE, BELARUS ARMENIA, GEORGIA = OVER 100 MILLION INTERNET USERS
  18. 18. VKONTAKTE // SOCIAL YANDEX // SEARCH ODNOKLASSNIKI // SOCIAL
  19. 19. WHY DOES VKONTAKTE ROCK?
  20. 20. 600 MILLION INTERNET USERS INTERNET X 2 = USERS IN CHINA
  21. 21. THE CHINESE DIGITAL ECOSYSTEM SINA WEIBO RENREN YOUKU DOUBAN WECHAT
  22. 22. RENREN. SINCE 2005
  23. 23. SINA WEIBO
  24. 24. YOUKU
  25. 25. THE GREAT FIREWALL
  26. 26. 18th NATIONAL PARTY CONGRESS 十八大 // Shíbā dà SPARTA 斯巴达 // Sībādá
  27. 27. THANKS. @guido_ghedin

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