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•PERMANENTLY CARRIED
•ALWAYS ON
•BUILT – IN PAYMENT MECHANISM
•AT POINT OF INSPIRATION
•ACCURATE AUDIENCE

•CAPTURES SOCIAL CONTEXT
•AUGMENTED REALITY
•DIGITAL INTERFACE TO REALITY
2011 U.S. Ad spending vs. Consumer time spent by media (BI Intelligence)
2012 Mobile Ad Spend By Format

Messaging
Search
Display
So...
Digital guru - whereto with mobile advertising
Digital guru - whereto with mobile advertising
Digital guru - whereto with mobile advertising
Digital guru - whereto with mobile advertising
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Digital guru - whereto with mobile advertising

  • 1.
  • 2.
  • 3.
  • 4. •PERMANENTLY CARRIED •ALWAYS ON •BUILT – IN PAYMENT MECHANISM •AT POINT OF INSPIRATION •ACCURATE AUDIENCE •CAPTURES SOCIAL CONTEXT •AUGMENTED REALITY •DIGITAL INTERFACE TO REALITY
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. 2011 U.S. Ad spending vs. Consumer time spent by media (BI Intelligence)
  • 19.
  • 20. 2012 Mobile Ad Spend By Format Messaging Search Display
  • 21. So...