The document discusses why brands need to build and nurture social networks. It notes that consumers are increasingly interacting with brands through social networks, giving brands the opportunity to expand their reach through these online communities. The document argues that brands must participate in social networks to leverage the potential of these digital connections and relationships between customers.

1. Digital Gravity
Why brands need to
build and nurture
social networks.

2. Your Organisation
Digital Gravity
@SebSigloch

3. Brand Force
Digital Gravity
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4. Consumers
Digital Gravity
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5. Social Networks
Digital Gravity
@SebSigloch

6. Orbital Reach
Digital Gravity
@SebSigloch

7. Network Reach
Digital Gravity
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8. Gravity Expansion
Digital Gravity
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9. Thank you.
Digital Gravity
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10. Image Credit:http://utopiaphoto.ca/blog/wp-content/uploads/2012/10/Walbran_Milky_Way.jpg
@SebSigloch