The document outlines the history and evolution of billboards, highlighting key milestones such as the introduction of the lithographic process, major advertising campaigns, and legal regulations affecting billboard use. It notes the rise of digital billboards in the U.S., which now comprise 1% of all billboards, and discusses demographics related to their visibility. Additionally, it includes case studies of innovative advertising strategies using digital billboards from various companies around the world.

1. DIGITAL FRIDAYS: DIGITAL
BILLBOARDS

2. HISTORY OF
BILLBOARDS

3. The lithographic
process was
perfected in 1796
which gave rise to
the illustrated
poster.

4. Exterior advertising
was first used on
street railways.

5. A standardized
billboard structure
was established in
America, and
ushered in a boom in
national billboard
campaigns.

6. In 1931, Coca-Cola’s
holiday’s billboard
campaign featured
what became the
contemporary
interpretation of
Santa Claus.

7. The Highway
Beautification Act
was signed into law
by President Lyndon
B. Johnson. It
controlled billboards
on interstate and
federal-aid primary
highways.

8. An agreement
between major
tobacco companies
and state attorneys
general prohibited
tobacco advertising
on OOH structures.

9. First digital
billboards were
inatalled.

10. 1%
400
of all billboards in USA are
now digital.
new digital billboards every 6
months in USA.

11. Who notice digital billboard?
Demographics by Arbitron Ratings.
7%
18%
23% 24%
19%
9%
18-24 25-34 35-44 45-54 55-64 65+

12. Who notice digital billboard?
Demographics by Arbitron Ratings.
50%
50%

13. Can I do it?

14. YES YOU CAN!

15. POLISH CASE STUDIES

16. Hoop Cola
(2010)
- - - - - - - - - - -
Window to the
Hooptymistic
World

17. Hoop Cola – Window to the Hooptymistic World
https://www.youtube.com/watch?v=OHOiW3uD5Oo

18. Nokia Poland
(2011)
- - - - - - - - - - -
Nokia Interactive
Billboard

19. Nokia Poland – Nokia Interactive Billboard
http://vimeo.com/36187516

20. Getin Bank
(2014)
- - - - - - - - - - -
Interactive Bus
Shelter

21. Getin Bank – Interactive Bus Shelter 1
https://www.youtube.com/watch?v=sACplWrTn6c

22. Getin Bank – Interactive Bus Shelter 2
https://www.youtube.com/watch?v=Kq7VtPgpKFk

23. Global
Case
Studies

24. Pepsi Max
- - - - - - - - - - -
Unbelievable
Bus Shelter

25. Pepsi Max - Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM

26. Roadshow Films
- - - - - - - - - - -
Into The Storm

27. Roadshow Films - Into The Storm
https://www.youtube.com/watch?v=NnuUzYcUNvE

28. REDOUTE
- - - - - - - - - - -
Live Weather
Billboard

29. REDOUTE – Live Weather Billboard
https://www.youtube.com/watch?v=rA4GF5a3xHE

30. Beck’s
- - - - - - - - - - -
Music Poster

31. Beck’s – Music Poster
https://www.youtube.com/watch?v=gclJe_kSnd4

32. Apotek
- - - - - - - - - - -
Make your hair
come alive

33. Apotek - Make your hair come alive
http://vimeo.com/87648696

34. McDonald’s
- - - - - - - - - - -
Save the
Sundae Cone

35. McDonald’s - Save the Sundae Cone
https://www.youtube.com/watch?v=9G-DZx8hu4U

36. SNCF
- - - - - - - - - - -
Europe. It's Just
Next Door

37. SNCF - Europe. It's Just Next Door
https://www.youtube.com/watch?v=GGW6Rm437tE

38. British
Airways
- - - - - - - - - - -
#lookup

39. British Airways - #lookup
https://www.youtube.com/watch?v=GtJx_pZjvzc

40. MINI
- - - - - - - - - - -
The Salute

41. MINI – The Salute
https://www.youtube.com/watch?v=e5bEB0tmMQI#

42. Hyundai
- - - - - - - - - - -
Times Square
Billboard Racing
Game

43. Hyundai – Times Square Billboard Racing Game
https://www.youtube.com/watch?v=awd-vORN7dQ

44. Disney
- - - - - - - - - - -
Augmented
Reality in Times
Square

45. Disney – Augmented Reality in Times Square
https://www.youtube.com/watch?v=DRRu5dKRfTU

46. THANK YOU
FOR YOUR ATTENTION