Digital Fridays - Digital Billboards
1. Hoop Cola – Window to the Hooptymistic World https://www.youtube.com/watch?v=OHOiW3uD5Oo 2. Nokia Poland – Nokia Interactive Billboard http://vimeo.com/36187516 3. Getin Bank – Interactive Bus Shelter https://www.youtube.com/watch?v=sACplWrTn6c https://www.youtube.com/watch?v=Kq7VtPgpKFk 4. Pepsi Max - Unbelievable Bus Shelter https://www.youtube.com/watch?v=Go9rf9GmYpM 5. Roadshow Films - Into The Storm https://www.youtube.com/watch?v=NnuUzYcUNvE 6. REDOUTE – Live Weather Billboard https://www.youtube.com/watch?v=rA4GF5a3xHE 7. Beck’s – Music Poster https://www.youtube.com/watch?v=gclJe_kSnd4 8. Apotek - Make your hair come alive http://vimeo.com/87648696 9. McDonald’s - Save the Sundae Cone https://www.youtube.com/watch?v=9G-DZx8hu4U 10. SNCF - Europe. It's Just Next Door https://www.youtube.com/watch?v=GGW6Rm437tE 11. British Airways - #lookup https://www.youtube.com/watch?v=GtJx_pZjvzc 12. MINI – The Salute https://www.youtube.com/watch?v=e5bEB0tmMQI# 13. Hyundai – Times Square Billboard Racing Game https://www.youtube.com/watch?v=awd-vORN7dQ 14. Disney – Augmented Reality in Times Square https://www.youtube.com/watch?v=DRRu5dKRfTU
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Digital Fridays - Digital Billboards
- 1. DIGITAL FRIDAYS: DIGITAL BILLBOARDS
- 3. The lithographic process was perfected in 1796 which gave rise to the illustrated poster.
- 4. Exterior advertising was first used on street railways.
- 5. A standardized billboard structure was established in America, and ushered in a boom in national billboard campaigns.
- 6. In 1931, Coca-Cola’s holiday’s billboard campaign featured what became the contemporary interpretation of Santa Claus.
- 7. The Highway Beautification Act was signed into law by President Lyndon B. Johnson. It controlled billboards on interstate and federal-aid primary highways.
- 8. An agreement between major tobacco companies and state attorneys general prohibited tobacco advertising on OOH structures.
- 9. First digital billboards were inatalled.
- 10. 1% 400 of all billboards in USA are now digital. new digital billboards every 6 months in USA.
- 11. Who notice digital billboard? Demographics by Arbitron Ratings. 7% 18% 23% 24% 19% 9% 18-24 25-34 35-44 45-54 55-64 65+
- 12. Who notice digital billboard? Demographics by Arbitron Ratings. 50% 50%
- 13. Can I do it?
- 14. YES YOU CAN!
- 16. Hoop Cola (2010) - - - - - - - - - - - Window to the Hooptymistic World
- 17. Hoop Cola – Window to the Hooptymistic World https://www.youtube.com/watch?v=OHOiW3uD5Oo
- 18. Nokia Poland (2011) - - - - - - - - - - - Nokia Interactive Billboard
- 19. Nokia Poland – Nokia Interactive Billboard http://vimeo.com/36187516
- 20. Getin Bank (2014) - - - - - - - - - - - Interactive Bus Shelter
- 21. Getin Bank – Interactive Bus Shelter 1 https://www.youtube.com/watch?v=sACplWrTn6c
- 22. Getin Bank – Interactive Bus Shelter 2 https://www.youtube.com/watch?v=Kq7VtPgpKFk
- 24. Pepsi Max - - - - - - - - - - - Unbelievable Bus Shelter
- 25. Pepsi Max - Unbelievable Bus Shelter https://www.youtube.com/watch?v=Go9rf9GmYpM
- 26. Roadshow Films - - - - - - - - - - - Into The Storm
- 27. Roadshow Films - Into The Storm https://www.youtube.com/watch?v=NnuUzYcUNvE
- 28. REDOUTE - - - - - - - - - - - Live Weather Billboard
- 29. REDOUTE – Live Weather Billboard https://www.youtube.com/watch?v=rA4GF5a3xHE
- 30. Beck’s - - - - - - - - - - - Music Poster
- 31. Beck’s – Music Poster https://www.youtube.com/watch?v=gclJe_kSnd4
- 32. Apotek - - - - - - - - - - - Make your hair come alive
- 33. Apotek - Make your hair come alive http://vimeo.com/87648696
- 34. McDonald’s - - - - - - - - - - - Save the Sundae Cone
- 35. McDonald’s - Save the Sundae Cone https://www.youtube.com/watch?v=9G-DZx8hu4U
- 36. SNCF - - - - - - - - - - - Europe. It's Just Next Door
- 37. SNCF - Europe. It's Just Next Door https://www.youtube.com/watch?v=GGW6Rm437tE
- 38. British Airways - - - - - - - - - - - #lookup
- 39. British Airways - #lookup https://www.youtube.com/watch?v=GtJx_pZjvzc
- 40. MINI - - - - - - - - - - - The Salute
- 41. MINI – The Salute https://www.youtube.com/watch?v=e5bEB0tmMQI#
- 42. Hyundai - - - - - - - - - - - Times Square Billboard Racing Game
- 43. Hyundai – Times Square Billboard Racing Game https://www.youtube.com/watch?v=awd-vORN7dQ
- 44. Disney - - - - - - - - - - - Augmented Reality in Times Square
- 45. Disney – Augmented Reality in Times Square https://www.youtube.com/watch?v=DRRu5dKRfTU
- 46. THANK YOU FOR YOUR ATTENTION