Digital Fridays - Smart TV
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1. House of Cards - www.youtube.com/watch?v=rb5dEtNIKZk 2. Spike Jonze: HER - www.youtube.com/watch?v=Yf78Q87QPYQ 3. Samsung Smart TV: Angry Birds - www.youtube.com/watch?v=37qSzQOKO3A 4. Samsung Smart TV Commercial - www.youtube.com/watch?v=UwmoBmlkaGQ 5. IKEA introduces UPPLEVA - www.youtube.com/watch?v=0Nm7-EuctOs 6. Coca Cola: Chok-Chok - www.youtube.com/watch?v=pEDsERv-rFA 7. Heineken: Live Football Gaming App - www.youtube.com/watch?v=uYnE7UTPWnc 8. Jaguar + Shazam: TV Experience - www.youtube.com/watch?v=wCCQ8a-NVJE 9. Watch With e-Bay - www.youtube.com/watch?v=KSW8b8yF0Fc 10. Burger King: WhopperLust - www.youtube.com/watch?v=3KTx8VA745w 11. Samsung: Stare Battle - www.youtube.com/watch?v=Umv6Hg9J5Y0
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The document discusses the evolution of television technology from color TVs to portable TVs to flat screen HD TVs. It states that smart TVs are not truly smart on their own, but require additional elements like connectivity, interactivity, personalization and social features to be smart. The biggest challenge for smart TVs is developing engaging content that is not just passive viewing and allows for personalization and viewer involvement. Additional elements beyond content like connectivity, interactivity and social features contribute to smart TVs being smart.
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Digital Fridays - Digital Billboards
1. Hoop Cola – Window to the Hooptymistic World
https://www.youtube.com/watch?v=OHOiW3uD5Oo
2. Nokia Poland – Nokia Interactive Billboard
http://vimeo.com/36187516
3. Getin Bank – Interactive Bus Shelter
https://www.youtube.com/watch?v=sACplWrTn6c
https://www.youtube.com/watch?v=Kq7VtPgpKFk
4. Pepsi Max - Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM
5. Roadshow Films - Into The Storm
https://www.youtube.com/watch?v=NnuUzYcUNvE
6. REDOUTE – Live Weather Billboard
https://www.youtube.com/watch?v=rA4GF5a3xHE
7. Beck’s – Music Poster
https://www.youtube.com/watch?v=gclJe_kSnd4
8. Apotek - Make your hair come alive
http://vimeo.com/87648696
9. McDonald’s - Save the Sundae Cone
https://www.youtube.com/watch?v=9G-DZx8hu4U
10. SNCF - Europe. It's Just Next Door
https://www.youtube.com/watch?v=GGW6Rm437tE
11. British Airways - #lookup
https://www.youtube.com/watch?v=GtJx_pZjvzc
12. MINI – The Salute
https://www.youtube.com/watch?v=e5bEB0tmMQI#
13. Hyundai – Times Square Billboard Racing Game
https://www.youtube.com/watch?v=awd-vORN7dQ
14. Disney – Augmented Reality in Times Square
https://www.youtube.com/watch?v=DRRu5dKRfTU
Digital Fridays - Drones
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Digital Fridays - Viral vs Effective
1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE
2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8
3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk
4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8
5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8
6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ
7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko
8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo
9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA
10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8
11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E
12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M
13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs
Digital Fridays - Quality Challenge
The document describes 14 challenges and 1 ultimate challenge that various products carried out to test their quality and strength against opponents. Each challenge involves pitting a product against a distinct item or situation, with the challenges recorded on video platforms like YouTube. The challenges aim to entertain audiences and demonstrate a product's quality through direct competition or tests.
Digital Fridays - Social Traveling
1. Keep exploring: http://www.youtube.com/watch?v=cotGh4Lu29M
2. AA Know it all game: http://www.youtube.com/watch?v=LS5XXAq8HNI
3. KLM Meet & Seat: http://www.youtube.com/watch?v=eL2lWn7oup4
4. Delta Glass bottom jet: http://www.youtube.com/watch?v=Gh8029-mlQU
5. Lufthansa Blue Legends: http://www.youtube.com/watch?v=eL2lWn7oup4
6. Zipcar http://www.youtube.com/watch?v=BNhQYXChFBM
7. Couchsurfing the Amazing Game: http://www.youtube.com/watch?v=TKa-Xw7Njv4
8. Google Street View #helloworld: http://www.youtube.com/watch?v=SuiEmxDklKw
9. Google Street View Arctic Project: http://www.youtube.com/watch?v=BdlUAJi-8Ic
10. AXA A dollar per like: http://www.youtube.com/watch?v=YVBKlSia6fY
11. Nature Valley Trail View: http://www.youtube.com/watch?v=MqZ5DYE-MhQ
12. Corona Pole of inaccessibility: http://vimeo.com/40602071
13. Mercedes Tweet Fleet: http://www.youtube.com/watch?v=eX-iYHZ-Ug0
14. Volkswagen Smile Drive: http://www.youtube.com/watch?v=ImFY-lSkCSM
15. Swebus Train Switch: http://www.youtube.com/watch?v=L5d2waCJy9g
16. Heineken Passport: http://www.youtube.com/watch?v=1jponFXRHNM
Digital Fridays - Digital Coupons
1. Meat Pack – http://vimeo.com/44351185
2. Run for Rashers – http://vimeo.com/64751900
3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]
4. Toyota Adventure App – http://vimeo.com/35214559
5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE
6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]
7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]
8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]
10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0
11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861
12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk
13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s
14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw
15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8
16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw
17. Big Bold Grolsch – http://vimeo.com/46765925
Digital Fridays - Usability gets tested
The rise of human-computer cooperation: http://on.ted.com/gwsH
Stanford marshmallow test: youtu.be/x3S0xS2hdi4
Paper testing: youtu.be/JPGDqneDN84
Seniors test cellphones: youtu.be/UqvruC43sao
Eye tracking: youtu.be/O6DRl6tTjCU
Eye tracking 2: youtu.be/bITGPkPxbac
Fruit usability test: youtu.be/3Qg80qTfzgU
Nike+ Fuel Band: youtu.be/ABylKIMFvHw
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Digital Fridays - Wearable Technology
The document lists various YouTube videos showcasing emerging wearable technologies including augmented reality devices like Google Glass and Oculus Rift, smartwatches from Sony and Nissan, fitness trackers from Nike, Jawbone, and Fitbit, the LG LifeBand Touch and earphones, intimate wearables from Durex and Armour, and shirts from Omsignal and Kiwi that measure body signals. It also mentions an Intel video on making wearables.
Digital Fridays - Vending Machines
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Digital Fridays - Facebook Trends
Eristoff: www.youtube.com/watch?v=2JULxLZ5sh0
Facebook 1914: www.youtube.com/watch?v=xKNtPKuiIsg
Audi: vimeo.com/32362628
Anthon Berg: www.youtube.com/watch?v=_cNfX3tJonw
Burger King: www.youtube.com/watch?v=IGJzkwu7bik
Melkunie: melkunie.isobar.nl/epica
Cape Town Tourism: www.youtube.com/watch?v=ERs4d5XjJ7s
VW: www.youtube.com/watch?v=_zJ7ngSF8no
Maes: www.youtube.com/watch?v=At2o2WWiku0
Skittles: www.youtube.com/watch?v=JAKri_g_TeI
Digital Fridays - Converged Media
Brisk: http://vimeo.com/73271809
Cadbury: http://vimeo.com/72417150
British Airways: www.youtube.com/watch?v=1H_y2Si_CV4
Heinz: www.youtube.com/watch?v=YreJdxnF74U
Evian: www.youtube.com/watch?v=XGnn-tNLQmw
Samsung S4: www.s4-stare-down.com
AXE: www.youtube.com/watch?v=dZ1YIUNtCGw
Grey Poupon: www.youtube.com/watch?v=qJm-bGSKojc
Ragu: www.youtube.com/watch?v=XMimxA5iHcs
Social Smoking: www.youtube.com/watch?v=Je8KAOeughQ
Nike: www.youtube.com/watch?v=8Qa8hxoygr8
Newcastle: www.youtube.com/watch?v=lKyZpdv5UNI
Digital Fridays - Instagram Trends
#mamming: www.youtube.com/watch?v=M4n0CbjpK7c
Comodo NYC InstaMenu: www.youtube.com/watch?v=TKNA5GnO7Xs
Ben & Jerry's Capture Euphoria: www.youtube.com/watch?v=xM3Va2p3Kqw
Friskis&Svettis: www.youtube.com/watch?v=lOxueqp3mqA
SWISS InstagramTakeover: www.youtube.com/watch?v=lbPZFoSQ_iY
Nike PHOTOiD: www.youtube.com/watch?v=sDhYJz3JxRc
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Telefony w dłoniach na imprezach zamiast drinków już nikogo dzisiaj nie dziwią i obecnie brzmi to jak banał, a nie odkrywczy insight. Trzeba jednak przyznać, że jest to jedna z największych zmian kulturowych, jakich doświadczamy w XXI wieku. Tym razem w ramach DDB Digital Academy opowiemy o komunikacji marek, które łączą ludzi w sytuacjach towarzyskich, budują swój przekaz na zbliżaniu nas do siebie. Marek, dla których technologia nie zastępuje bliskości, robienia rzeczy wspólnie, radości z towarzystwa przyjaciół. O tym, jak nowe technologie pomagają w komunikacji sytuacji imprezowych, będzie mówiła trzecia edycja DDB Digital Academy. Kolejne spotkanie w ramach tej platformy wymiany wiedzy i technologii w komunikacji już w kwietniu w Warszawie.
Digital Fridays - Catvertising
This document discusses the history and cultural significance of cats throughout different civilizations and eras. It then outlines how cats have become prominent figures on the internet through viral memes and videos. The document argues that using cats in advertising is an effective strategy, as cats elicit strong emotional connections with humans and are more likely than other animals to generate viral social media engagement. Several examples of successful cat-focused advertising campaigns are presented to support these claims.
DDB Digital Academy - Digital w Służbie Mody
DDB Digital Academy zaprasza 29 stycznia na kolejne spotkanie organizowane przez agencję DDB Warszawa, poświęcone najnowszym technologiom i rozwiązaniom digitalowym w komunikacji. W wystąpieniu „Digital w służbie mody” skupimy się na branży modowej, ponieważ ją także, i to w bardzo widocznym stopniu, objęła rewolucja digitalowa. To, co jeszcze kilka lat temu mogliśmy zobaczyć tylko w kolorowych magazynach, teraz odtwarzamy na smartfonie. Producenci ubrań zatrudniają blogerki modowe, butiki niezależnych projektantów przenoszą się do e-commerce, a trendów na kolejny sezon nie wyznacza już „Elle” czy „Vogue”, ale Instagram. Teraz każdy z nas może założyć własną firmę ubraniową lub stać się ekspertem od stylu. Modą nie rządzą już wielkie marki i pieniądze, tylko lajki i udostępnienia.
Spotkamy się na V piętrze Domu Handlowego Vitkac, kojarzonego głównie z modą i markami luksusowymi, podobnie jak jego okolica. W międzywojniu właśnie na ul. Brackiej mieściły się butiki najlepszych polskich i zagranicznych marek, w których warszawiacy robili zakupy.
DDB Digital Academy - Social Foto / Social Video
Pierwsze spotkanie z cyklu nosi tytuł “social foto / social video. Kultura młodych ludzi od Instagramu do Snapchata". Jak zmienił się kanon fotografii od apartu fotograficznego do smartfona. Jak powstają i rozprzestrzeniają się memy i które z nich obecnie są najbardziej popularne? Jak wygląda fotografia w czasach generacji narcyzów? Skąd wziął się Snapchat i Instagram? Jakie są obecnie najpopularniejsze fotografie na świecie? Jak używać hasztagów? Dlaczego mniej znaczy więcej i dlaczego krócej jest lepiej niż dłużej? Na te wszystkie pytania odpowiemy podczas godzinnego wykładu prezentującego najciekawsze sposoby użycia tych kanałów komunikacji.
Digital Fridays - Digital Billboards
1. Hoop Cola – Window to the Hooptymistic World
https://www.youtube.com/watch?v=OHOiW3uD5Oo
2. Nokia Poland – Nokia Interactive Billboard
http://vimeo.com/36187516
3. Getin Bank – Interactive Bus Shelter
https://www.youtube.com/watch?v=sACplWrTn6c
https://www.youtube.com/watch?v=Kq7VtPgpKFk
4. Pepsi Max - Unbelievable Bus Shelter
https://www.youtube.com/watch?v=Go9rf9GmYpM
5. Roadshow Films - Into The Storm
https://www.youtube.com/watch?v=NnuUzYcUNvE
6. REDOUTE – Live Weather Billboard
https://www.youtube.com/watch?v=rA4GF5a3xHE
7. Beck’s – Music Poster
https://www.youtube.com/watch?v=gclJe_kSnd4
8. Apotek - Make your hair come alive
http://vimeo.com/87648696
9. McDonald’s - Save the Sundae Cone
https://www.youtube.com/watch?v=9G-DZx8hu4U
10. SNCF - Europe. It's Just Next Door
https://www.youtube.com/watch?v=GGW6Rm437tE
11. British Airways - #lookup
https://www.youtube.com/watch?v=GtJx_pZjvzc
12. MINI – The Salute
https://www.youtube.com/watch?v=e5bEB0tmMQI#
13. Hyundai – Times Square Billboard Racing Game
https://www.youtube.com/watch?v=awd-vORN7dQ
14. Disney – Augmented Reality in Times Square
https://www.youtube.com/watch?v=DRRu5dKRfTU
Digital Fridays - Drones
The document discusses Jean-Marc Côté who lived in 1900 A.D. and provides a timeline showing his name repeated four times that year. It then lists the years 1924 A.D. and 2014 A.D. and includes a graph showing defense and civilian spending in billions of USD from 2013 to 2023 with civilian spending being higher than defense spending most years.
Digital Fridays - Viral vs Effective
1. Subway Training - http://www.youtube.com/watch?v=It9QyRijZUE
2. Philadelphia Cheesecake - http://www.youtube.com/watch?v=s3M63-igrj8
3. Ziploc Space Bags - http://www.youtube.com/watch?v=icpxJYqTtlk
4. Dawn Saves Wildlife - http://www.youtube.com/watch?v=bssOKIcwOU8
5. Pillsbury Make Dinner Pop - http://www.youtube.com/watch?v=CHf_fzsf3W8
6. Dermablend Go Beyond The Cover - http://www.youtube.com/watch?v=9mIBKifOOQQ
7. Blendtec Will It Blend - http://www.youtube.com/watch?v=lAl28d6tbko
8. GoPro Fireman saves kitten - http://www.youtube.com/watch?v=CjB_oVeq8Lo
9. Kmart Ship My Pants - http://www.youtube.com/watch?v=I03UmJbK0lA
10. Pepsi Max Test Drive - http://www.youtube.com/watch?v=Q5mHPo2yDG8
11. Old Spice Smell Like a Man - http://www.youtube.com/watch?v=kHCDajKs17E
12. Carrie Telekinetic Coffee Shop - http://www.youtube.com/watch?v=VlOxlSOr3_M
13. Evian Baby & Me - http://www.youtube.com/watch?v=pfxB5ut-KTs
Digital Fridays - Quality Challenge
The document describes 14 challenges and 1 ultimate challenge that various products carried out to test their quality and strength against opponents. Each challenge involves pitting a product against a distinct item or situation, with the challenges recorded on video platforms like YouTube. The challenges aim to entertain audiences and demonstrate a product's quality through direct competition or tests.
Digital Fridays - Social Traveling
1. Keep exploring: http://www.youtube.com/watch?v=cotGh4Lu29M
2. AA Know it all game: http://www.youtube.com/watch?v=LS5XXAq8HNI
3. KLM Meet & Seat: http://www.youtube.com/watch?v=eL2lWn7oup4
4. Delta Glass bottom jet: http://www.youtube.com/watch?v=Gh8029-mlQU
5. Lufthansa Blue Legends: http://www.youtube.com/watch?v=eL2lWn7oup4
6. Zipcar http://www.youtube.com/watch?v=BNhQYXChFBM
7. Couchsurfing the Amazing Game: http://www.youtube.com/watch?v=TKa-Xw7Njv4
8. Google Street View #helloworld: http://www.youtube.com/watch?v=SuiEmxDklKw
9. Google Street View Arctic Project: http://www.youtube.com/watch?v=BdlUAJi-8Ic
10. AXA A dollar per like: http://www.youtube.com/watch?v=YVBKlSia6fY
11. Nature Valley Trail View: http://www.youtube.com/watch?v=MqZ5DYE-MhQ
12. Corona Pole of inaccessibility: http://vimeo.com/40602071
13. Mercedes Tweet Fleet: http://www.youtube.com/watch?v=eX-iYHZ-Ug0
14. Volkswagen Smile Drive: http://www.youtube.com/watch?v=ImFY-lSkCSM
15. Swebus Train Switch: http://www.youtube.com/watch?v=L5d2waCJy9g
16. Heineken Passport: http://www.youtube.com/watch?v=1jponFXRHNM
Digital Fridays - Digital Coupons
1. Meat Pack – http://vimeo.com/44351185
2. Run for Rashers – http://vimeo.com/64751900
3. Safe Driving Miles – http://beta.canneslionsarchive.com/entries/483997/safe-driving-miles [CANNES LIONS]
4. Toyota Adventure App – http://vimeo.com/35214559
5. Lufthansa Anywake App – http://www.youtube.com/watch?v=2gxp-MAwWLE
6. Yili Milk Group Alarm – http://beta.canneslionsarchive.com/entries/491848/group-alarm [CANNES LIONS]
7. XL Ron Your Ads Are My Ads – http://beta.canneslionsarchive.com/entries/477875/your-ads-are-my-ads [CANNES LIONS]
8. Dunkin Donuts Morning Start-Up – http://beta.canneslionsarchive.com/entries/477018/morning-startup [CANNES LIONS]
10. E-mart Sunny Sale – http://www.youtube.com/watch?v=EvIJfUySmY0
11. SAS Couple Up to Buckle Up – http://vimeo.com/34140861
12. Bacardi Wetherspoon Connect – http://www.youtube.com/watch?v=6luD358fzJk
13. iButterfly – http://www.youtube.com/watch?v=HAQh-_nFH-s
14. E-mart Flying Store – http://www.youtube.com/watch?v=qHGejSWTmvw
15. KFC Snack in the face – http://www.youtube.com/watch?v=hPIEGKWQky8
16. McDonald's Coin Hunters – http://www.youtube.com/watch?v=U8_DrG0RFaw
17. Big Bold Grolsch – http://vimeo.com/46765925
Digital Fridays - Usability gets tested
The rise of human-computer cooperation: http://on.ted.com/gwsH
Stanford marshmallow test: youtu.be/x3S0xS2hdi4
Paper testing: youtu.be/JPGDqneDN84
Seniors test cellphones: youtu.be/UqvruC43sao
Eye tracking: youtu.be/O6DRl6tTjCU
Eye tracking 2: youtu.be/bITGPkPxbac
Fruit usability test: youtu.be/3Qg80qTfzgU
Nike+ Fuel Band: youtu.be/ABylKIMFvHw
Digital Fridays - Cyber Sex
The document discusses the results of a study on the effects of exercise on memory and thinking abilities in older adults. The study found that regular exercise can help reduce the decline in thinking abilities that often occurs with age. Specifically, older adults who exercised regularly performed better on memory and thinking tests compared to those who did not exercise regularly.
Digital Fridays - Wearable Technology
The document lists various YouTube videos showcasing emerging wearable technologies including augmented reality devices like Google Glass and Oculus Rift, smartwatches from Sony and Nissan, fitness trackers from Nike, Jawbone, and Fitbit, the LG LifeBand Touch and earphones, intimate wearables from Durex and Armour, and shirts from Omsignal and Kiwi that measure body signals. It also mentions an Intel video on making wearables.
Digital Fridays - Vending Machines
The document lists links to YouTube and Vimeo videos showcasing various interactive vending machines created by different companies to promote their brands, such as a hug machine for Coca Cola, a machine that dispenses drinks based on tweets for Bos, and a vending machine powered by Twitter for the WWF.
Digital Fridays - Facebook Trends
Eristoff: www.youtube.com/watch?v=2JULxLZ5sh0
Facebook 1914: www.youtube.com/watch?v=xKNtPKuiIsg
Audi: vimeo.com/32362628
Anthon Berg: www.youtube.com/watch?v=_cNfX3tJonw
Burger King: www.youtube.com/watch?v=IGJzkwu7bik
Melkunie: melkunie.isobar.nl/epica
Cape Town Tourism: www.youtube.com/watch?v=ERs4d5XjJ7s
VW: www.youtube.com/watch?v=_zJ7ngSF8no
Maes: www.youtube.com/watch?v=At2o2WWiku0
Skittles: www.youtube.com/watch?v=JAKri_g_TeI
Digital Fridays - Converged Media
Brisk: http://vimeo.com/73271809
Cadbury: http://vimeo.com/72417150
British Airways: www.youtube.com/watch?v=1H_y2Si_CV4
Heinz: www.youtube.com/watch?v=YreJdxnF74U
Evian: www.youtube.com/watch?v=XGnn-tNLQmw
Samsung S4: www.s4-stare-down.com
AXE: www.youtube.com/watch?v=dZ1YIUNtCGw
Grey Poupon: www.youtube.com/watch?v=qJm-bGSKojc
Ragu: www.youtube.com/watch?v=XMimxA5iHcs
Social Smoking: www.youtube.com/watch?v=Je8KAOeughQ
Nike: www.youtube.com/watch?v=8Qa8hxoygr8
Newcastle: www.youtube.com/watch?v=lKyZpdv5UNI
Digital Fridays - Instagram Trends
#mamming: www.youtube.com/watch?v=M4n0CbjpK7c
Comodo NYC InstaMenu: www.youtube.com/watch?v=TKNA5GnO7Xs
Ben & Jerry's Capture Euphoria: www.youtube.com/watch?v=xM3Va2p3Kqw
Friskis&Svettis: www.youtube.com/watch?v=lOxueqp3mqA
SWISS InstagramTakeover: www.youtube.com/watch?v=lbPZFoSQ_iY
Nike PHOTOiD: www.youtube.com/watch?v=sDhYJz3JxRc
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsRecently uploaded (20)
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How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao