1. Womanly Travel Sri Lanka Overall Presentation & corporate strategy March, 30 of 2011

2. Summery Sri Lanka The Feminine condition in Sri Lanka TourismIndustry Womanly travel Strategic Plan Marketing tools

3. Sri Lanka 25,332 sq mi Capital: Sri JayawardenapuraKotte 20 millions of people GDP: 4.0%p.a. (1990-2008) Independance in 1948 A 26 years long civil war Democratic Socialist Republic

4. The Feminine condition in Sri Lanka 1960: the world's first female prime minister Female unemployment rate : 22% Female literacy in the rural rate : 78% Low-status, low-skilled and low-paying jobs 18,657 war widows in the Northern peninsula Weight of social expectations

5. TourismIndustry 2010: 600,000 foreign tourists Sri Lanka expects 700,000 tourists in 2011 and 2,5 milliona year by 2016. India & UK 150,000 jobs Source: “Sri Lanka Tourism Promotion Bureau »

7. Generates local incomes

8. Supports traditional activities & highlihts Sri Lankan culture

10. Tailor-made travels

11. Tours by themes, ecotourism

13. Experience and network

16. New networks

18. Advertising on foreign magazines Key words: the women’onlytravels, unprecedendexperience, openminded, relationships, unexpectedencouters, sustainability

19. Tank you for your attention and get in touch! 521 Galle Road, Colombo 6, Sri Lanka. Tel: ++ 94 75 522 868 Fax: ++ 94 1 364116Email: womanlytravel@gmail.comContact: Elisabeth Alyn – General Manager