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“Digital-Social-Cyber;	
From	a	new	medium	to	a	new	living	space”	
Lec.	İsmail	Hakkı	Polat	
Kadir	Has	University	Dept.	of	New	Media	
July	2016	-	ISTANBUL	
A	ComparaRve	Study	on		
popular	New	Media	Theories	and	more...
hTp://bit.ly/YeniMedyaMakale
November	9th,	1989
GLOBALISATION*	
•  Economy-Trade	
•  Goods-Capital	
•  Human-Thought	
•  New	InsRtuRons	
– WTO	
– NAFTA	
– EU	
– AFTA		
*	Friedman,	Thomas	L.,		The	World	is	flat;	A	Brief	History	of	the	Twenty-first	Century,	Picador,	2007.
A	NEW	WORLD	ORDER**	
•  GlobalisaRon	of	Info	&	Comms	Technologies	
**	Clinton-Gore	GlobalisaRon	Plan	hTps://clinton5.nara.gov/WH/Accomplishments/eightyears-03.html
INTERNETWORKING**	
•  Global	InfoCom	Networks	
– World	Wide	Web	
– Mobile	CommunicaRon	Networks	
**	Clinton-Gore	GlobalisaRon	Plan	hTps://clinton5.nara.gov/WH/Accomplishments/eightyears-03.html
INTERNET*	
•  SocialisaRon	of	Infocom	Networks	(2016)	
hTp://pennystocks.la/internet-in-real-Rme/	11.4.2016	18:00	ISTANBUL
FORMATION	OF	A	NEW	MEDIUM?	
•  EvoluRon	
–  Bolter	&	Grusin;	Remedia=on,	2000.	
–  Stöber;	What	media	evolu=on	is,	2004.	
–  Jenkins;	Convergence	Culture,	2006.	
	
•  Convergence	
–  Livingstone	&	Lievrouw;	The	Handbook	of	NM,	2002.	
–  Manovich,	The	Language	of	NM,	2002.	
–  Castells,	The	Internet	Galaxy,	2001.	
–  Flew,	Introduc=on	to	New	Media,	2008/2014.	
–  Lister	&	all,	NM;	A	Cri=cal	Introduc=on,	2009.	
–  Meikle	&	Young,	Media	Convergence,	2012.
FORMATION	OF	A	NEW	MEDIUM?	
•  EvoluRon	
–  Bolter	&	Grusin;	Remedia=on,	2000.	
–  Stöber;	What	media	evolu=on	is,	2004.	
–  Jenkins;	Convergence	Culture,	2006.	
	
•  Convergence	
–  Livingstone	&	Lievrouw;	The	Handbook	of	NM,	2002.	
–  Manovich,	The	Language	of	NM,	2002.	
–  Castells,	The	Internet	Galaxy,	2001.	
–  Flew,	Introduc=on	to	New	Media,	2008/2014.	
–  Lister	&	all,	NM;	A	Cri=cal	Introduc=on,	2009.	
–  Meikle	&	Young,	Media	Convergence,	2012.
FORMATION	OF	NEW	MEDIUM	
Barr,	NewMedia.com.au,	2000.	(Flew,	Introduc=on	to	New	Media,	2014.)
NEW	MEDIA	-	EVOLUTION		
Bolter	&	Grusin;	Remedia=on,	2000.	
Stöber;	What	media	evolu=on	is,	2004.	
Jenkins;	Convergence	Culture,	2006.
NEW	MEDIA	-	CONVERGENCE	(1)		
Livingstone	&	Lievrouw;	The	Handbook	of	NM,	2002.	
Manovich,	The	Language	of	NM,	2002.	
Castells,	The	Internet	Galaxy,	2001.
NEW	MEDIA	-	CONVERGENCE	(2)		
Flew,	IntroducRon	to	New	Media,	2014.	
Lister	&	all,	NM;	A	CriRcal	IntroducRon,	2009.	
Meikle	&	Young,	Media	Convergence,	2012.
NEW	MEDIA	-	CONVERGENCE	(3)
NEW	MEDIA	-	CONVERGENCE	(4)
NEW	MEDIA	-	CONVERGENCE	(5)
NEW	MEDIA	-	CONVERGENCE	(6)			
Telecom	
Net	
											Info	Tech	
Data	
Media	
Content
data
New	
Media	
MEDIA	 TELECOM	
INFO	TECH	
content net
NEW	MEDIA-CURRENT
WHAT’S	‘NEW’	ABOUT	NEW	MEDIA?	
•  Do	New	Media	create	new	meanings?		
•  Do	they	enable	or	disable	social	and	cultural	
change?		
•  How	are	we	to	disentangle	the	various	
components	of	media	and	technology	change	
as	they	affect,	or	are	presumed	to	affect,	
organizaRons,	the	poliRcal	process,	global	
commerce,	everyday	life?		
•  What	is	this	space	called	cyber?	
Silverstone	R.,	What’s	new	about	new	media?,	NM	&	Society	Journal,	Vol.1	No.1,	Sage,	1999.
WHY	NEW	MEDIA	IS	‘OLD’?	
•  Silverstone:	1999	
– “The	supposedly	disRnct	characterisRcs	of	new	
media;	digital	convergence,	many-to-many	
communicaRon,	interacRvity,	globalisaRon,	
virtuality,	are	arguably,	with	the	possible	excepRon	
of	the	specifically	technical,	not	new	at	all.”
WHY	NEW	MEDIA	IS	‘OLD’?	
•  Meikle	&	Young:	2012	
–  “All	media	were	new	at	once	and	to	place	an	emphasis	on	
the	‘new’	can	be	misleading.(..)	There	are	also	very	real	
problems	in	deciding	what	is	to	count	as	‘new’.”	
•  E-mail:	40+	years.	
•  WWW:	20	years	
•  iPod				:	10	years	
–  “Are	any	of	these	sRll	new?	DVDs	and	MP3s	once	seemed	
new,	but	then	so	did	the	telegraph	and	the	telephone.”	
–  “SpoRfy,	Foursquare	and	Augmented	Reality	will	not	be	
the	excepRons.”	
The	term	CONVERGENT	MEDIA	is	more	appropriate	
as	well	as	NETWORKED	DIGITAL	MEDIA.
WHY	NEW	MEDIA	IS	‘NEW’?	
•  Flew:	2008,	2014	
–  While	quesRoning	the	“newness”,	we	need	to	focus	not	on	the	tools	
as	product	or	service,	but	on	the	processes	as	producRon,	delivery	or	
consumpRon	and	their	disrupRve	effects	on	businesses,	life-styles,	
idenRRes,	cultures,	economies,	poliRcs,	global	affairs,	and	social	
interacRons.		
–  The	disrupRve	culture	growing	on	the	new	medium	and	conRnuously	
challenging	the	established	systems	to	transform,	strengthens	the	
raRonale	for	use	of	the	term	‘new’.	
•  Manovich:	2002	
–  “I	am	not	claiming	that	there	is	a	single	language	of	new	media;	
rather,	I	use	it	as	an	umbrella	term	to	refer	to	a	number	of	various	
convenRons	used	by	designers	of	new	media	objects	to	organize	data	
and	structure	user’s	experience”
WHY	NEW	MEDIA	IS	‘NEW’?	
•  Lister,	Dovey,	Giddings,	Grant	ve	Kelley:	2009.
NEW	MEDIA;	NEW?	OR	ELSE?	
•  KEY	FINDINGS1:	
– We	are	in	the	beginning	of	the	triple	
convergence	process	and	can	expect	more	
radical	&	disrupRve	influences	on	
individuals,	society,	economy,	culture,	
poliRcs	and	many	more	fields	as	the	Digital	
NaRve	populaRon	grows	and	starts	to		
dominate	the	world	by	strengthening	their	
experiences	and	competences	on	New	
Media.
NEW	MEDIA;	NEW?	OR	ELSE?	
•  KEY	FINDINGS2:	
– As	stated	by	Meinkle	&	Young,	The	
World	Wide	Web	is	already	27	years	old	
since	Tim	Berners-Lee	acRvated	the	first	
website	in	1990	and	this	interval	is	
sufficient	for	many	concepts	to	become	
‘old’.		But	becoming	old,	is	directly	
related	to	the	loss	rate	of	its	potenRal	&	
dynamics.
NEW	MEDIA;	NEW?	OR	ELSE?	
•  KEY	FINDINGS3:	
– World	Wide	Web,	as	an	element	of	New	
Media,	is	not	a	new	concept	but	thanks	to	the	
applicaRons	such	as	the	Social	Media	
Plavorms,	Internet	of	Things	and	AR/VR	
which	was	developed	on	it	will	sRll	have	
disrupRve	influences	on	individuals,	society,	
economy,	poliRcs,	etc.	despite	it	has	been	
almost	27	years.
NEW	MEDIA;	NEW?	OR	ELSE?	
•  CONCLUSIONS:	
– For	these	reasons,	the	adjecRve	new	which	used	in	
the	context	of	“unclear,	unknown”	is	more	grasping	
for	the	term	New	Media	and	it	can	be	foreseen	that	
its	dispruRve	power	will	conRnue	for	a	very	long	
while.
NEW	MEDIA	–	BASICS	
•  Lister,	Dovey,	Giddings,	Grant	ve	Kelley:	2009.		
– Digitality	
– InteracRon		
– Hypertextuality	
– Virtuality	
– Networkability	
– SimulaRon
NEW	MEDIA	–	BASICS	
•  Flew:	2008,2014	
–  CollecRve	Intelligence	
–  Convergence	
–  CreaRve	Industries	
–  CyberSpace/VR	
–  Digital	Copyright	
–  Digital	Divide	
–  Hack	
–  InteracRvity	
–  Web2.0		
–  GlobalisaRon	
–  InformaRon	Economy	
–  Mobile	media	
–  Telco	Networks	
–  ParRcipaRon	
–  Piracy	
–  Privacy	and	Surveilance	
–  RemediaRon	
–  MobilisaRon	
–  User	generated	content/
User	driven	innovaRon
NEW	MEDIA	–	BASICS	
content net
data
New	
Media	
MEDIA	 TELECOM	
INFO	TECH	
Social	
DIGITALISATION-CYBERISATION-SOCIALISATION
data
New	
Media	
MEDIA	 TELECOM	
FROM	A	NEW	MEDIUM	TO	A	NEW	LIVING	SPACE	
Social	
INFO	TECH
data
New	
Livıng	
Space	
MEDIA	 TELECOM	
FROM	A	NEW	MEDIUM	TO	A	NEW	LIVING	SPACE	
Social	
INFO	TECH
NEW	MEDIA	–	BASICS	
•  DIGITAL(ISATION)	
–  Transforming	a	person/community/company/product/
service/establishment	into	a	digital	object	similar	or	
different	than	its	original	physical	or	analog	form	by	
using	1s	and	0s.		
–  EnRRes	that	can	be	numerously	copied/cloned	and	open	
to	be	manipulated.	
–  Can	be	either	real,	fake	or	anonym	profiles	as	well	as	the	
digital(ised)	assests	such	as	songs,	films,	games,	storage	
areas	on	cloud	systems,	social	media/bank	accounts	and	
their	messages,	pictures,	videos,	applicaRons	to	be	
shared,	Internet	of	things,	robots	and	many	more.
NEW	MEDIA	–	BASICS	
•  CYBER(ISATION)	
– The	virtual	space	that	djgital(ised)	enRRes	exist	
apart	from	or	has	an	integrity	with	their	physical	or	
analog	form.			
•  SOCIAL(ISATION)	
– All	elements	for	a	living	of	a	society	based	on	the	
interacRons,	connecRons,	relaRons	between	the	
digital	enRRes	that	create	and	develop	an	order	
apart	from	or	similar	to	the	physical	Rme-space	
relaRons	of	the	physical	world..
NEW	MEDIA	–	BASICS	
•  DIGITAL	(OBJECT)	
•  CYBER	(SPACE)	
•  SOCIAL	(ORDER)	
data
New	
Media	
MEDIA	 TELECOM	
Social	
INFO	TECH
FROM	A	NEW	MEDIUM	TO	A	NEW	LIVING	SPACE
SOCIAL	
FROM	A	NEW	MEDIUM	TO	A	NEW	LIVING	SPACE
•  E-mail
•  ismail.polat@khas.edu.tr	
•  Blog
•  hTp://ismailhpolat.com		
•  Social Media
•  hTp://twiTer.com/ismailhpolat		
•  hTp://tr.linkedin.com/in/ismailhpolat			
•  hTp://facebook.com/ismailhakkipolat	
•  hTp://slideshare.net/ismailpolat

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