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Digital Culture: Dr Robert Finkelstein and Weaponized Memes
- 1. 2011: ROBERT FINKELSTEIN AND THE DANGER OF WEAPONIZED MEMES
- 2. WHAT IS A MEME A meme is information which propagates, has impact, and persists. Example memes: words, ideas, symbols, icons, logos, tunes, poems, catch-phrases, fashion, technological processes (e.g., making arrowheads or gumbo), fables, religion, graffiti, images, novels, movies, narratives, culture (functional or dysfunctional; national, tribal, or organizational)
- 6. DR. ROBERT FINKELSTEIN [US, 1916-] • A university professor with a background in robotics, especially military robots and future warfare • In 2011 he presented an idea [.pdf] that seemed radical at the time. • After conducting research backed by DARPA — the same defense agency that helped spawn the internet — Dr. Robert Finkelstein proposed the creation of a brand new arm of the US military, a “Meme Control Center.”
- 7. THE FUTURE OF WARFARE ISN’T ON THE BATTLEFIELD, BUT ON OUR SCREENS AND IN OUR MINDS INFORMATION WARFARE
- 9. MEMETIC WARFARE From “Tutorial: Military Memetics,” by Dr. Robert Finkelstein, presented at Social Media for Defense Summit, 2011
- 11. INFOSTORMS (2016) Danish researchers Vincent F Hendricks and Pelle G Hansen: • Information Overload • Reliance on social information • Hazards and anxieties around errors, manipulation and cascades of influence • “Information storm”, or infostorm: a sudden and tempestuous flow of social information.
- 13. 1. RECONNAISSANCE • An adversary scrapes and steals targets’ metadata. • The adversary uses metadata to create a psychographic profile to identify targets’ vulnerabilities.
- 14. SHOPPING LIST OF PREDICTABLE TRAITS COMPILED BY CAMBRIDGE ANALYTICA, SOURCE: NYT
- 15. 2. WEAPONIZATION • AI-enabled editing software is used to generate malicious fake video and audio content
- 17. DEEPFAKE VIDEOS [EXAMPLES YT 11:31] Deepfakes (a portmanteau of "deep learning" and "fake") are media that take a person in an existing image or video and replace them with someone else's likeness using artificial neural networks.
- 18. 3. ATTACK • Bot armies strategically pump deceptive content into online information systems • Machine learning-enabled bots feed content to people to share faked media.
- 19. TWITTER BOTNETS
- 20. 4. INFECTION • Social news feeds enable widespread sharing and viewing of deceptive content.
- 23. 5. DESTRUCTION • Disinformation runs rampant online, eroding society’s trust in institutions and leading to chaos, confusion, and even rebellion.
- 25. THE FUTURE OF WEAPONIZED MEMES From Disinformation and the 2020 Election: • Disinformation is increasingly based on images as opposed to text. • Instagram is obviously well-suited for that kind of meme-based activity. • No kind of competent information operation will be single-platform. • The more big platforms are cracking down on stuff on their platforms, the more they’re forcing the bad actors to look elsewhere.
- 26. EMERGING SOLUTIONS IN THE FIGHT AGAINST DIGITAL DECEPTION • Uncovering hidden metadata for authentication • Blockchain for tracing digital content back to the source • Spotting AI-generated people • Detecting image and video manipulation at scale • Combating computational propaganda • Government regulation & national security
Editor's Notes
- Dr. Robert Finkelstein of the University of Maryland presented this definition of meme at the 2011 Social Media for Defense Summit
- memes have been turned into commercial marketing campaigns, such as one for the veteran-owned clothing company Valhalla Wear.
- Source: https://www.cbinsights.com/research/future-of-information-warfare/
- From “Tutorial: Military Memetics,” by Dr. Robert Finkelstein, presented at Social Media for Defense Summit, 2011 Source: https://www.cbinsights.com/research/future-of-information-warfare/
- Why We Believe Fake News#Information #Communication #MediaHow do we know anything is true or false, unless we saw it ourselves? All human judgements have to rely upon secondary information that doesn’t come from any external source but rather what we believe other people are thinking. It's an extremely rational response to having limited information, and the 'infostorm' created by people and bots online hacks it. Rational it may be, but it's a real problem, and this new book has suggestions for how to adapt to it. If we can't trust authoritative sources or each other, society breaks down. ::BBC FUTURE::
- More here: https://www.technologyreview.com/s/614572/political-war-memes-disinformation/
- Source: https://www.cbinsights.com/research/future-of-information-warfare/
- Source: https://www.cbinsights.com/research/future-of-information-warfare/ The biggest change, of course, came with the 2016 campaign and the ultimate election of Donald Trump. Though Trump played the social-media game with tremendous success, conservatives criticized the platforms during the campaign and have continued to do so throughout the past two and a half years. Most recently, the president announced that he is collecting reports of social-media grievances. There has been a steady drumbeat over the same time frame of stories about tech companies’ left-leaning workforces, which conservatives have spun into a fable about how they are being suppressed. The evidence is thin, but it seems plausible to most people who believe that the platforms censor political viewpoints.
- Source: https://www.cbinsights.com/research/future-of-information-warfare/
- Source: https://www.cbinsights.com/research/future-of-information-warfare/
- Source: https://euvsdisinfo.eu/7-factors-which-make-disinformation-appealing-to-our-brain/
- Source: https://www.cbinsights.com/research/future-of-information-warfare/