Digital media and particularly social
media, has revolutionised the way that
tens of millions of individuals engage,
communicate, relate and socialise. It has
also revolutionised the manner in which
news and opinion is seeded, developed,
shared and distributed, as well as the
speed at which all of the above takes place.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
Shortlisted submission for 2016 CEB Internal Communications Awards in the Innovations in Digital, Social and Mobile category. Winner to be announced November, 2016.
How can companies use their internal communities of practice to collaborate, innovate and grow?
This paper explores the elements of internal on-line community success, and provides examples of how Schneider-Electric addresses this challenge.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
This presentation was delivered at the Monitoring Social Media Conference in London on Nov 17, 2009 (#msm09 on Twitter).
It is also posted on the conference Slideshare profile.
http://www.slideshare.net/oursocialtimes.
It was selected top presentation of the day on Slideshare on Dec 9, 2009.
Future of Corporate Communications: Cutting Through the Noise: ReportBrunswick Insight
Broad and deep transformations are taking place in business that will redefine the communications function: how it will be structured, who will lead it, and what the focus of future communicators will be. Brunswick Insight explores views of senior European communicators on the changing landscape and roles for corporate communicators.
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
[En] How State of the Art Media Monitoring and Analysis Work As Part of Commu...Akio
European communication Summit - Spotter Conference - How State of the Art Media Monitoring and Analysis Work As Part of Communications and Reputation Management Strategy? - Brussels, 4 & 5 July 2012.
http://spotter.com/
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
The future of corporate communications – summary of resultsBrunswick Group
As Europe’s senior communications professionals scan the horizon for clues about the future of their role, their top concerns are how to ensure consistency of message across the organisation and how to cut through the information overload to be heard. Many communicators believe the answer lies in consolidation of communications functions to ensure alignment and impact.
In order to capture what is top of mind in the shifting European communications arena, Brunswick and the European Association of Communications Directors (EACD) have partnered on a unique piece of research that included EACD members and other senior communicators across Europe.
For more information please contact:
Phil Riggins: www.brunswickgroup.com/people/directory/phil-riggins/
How can companies use their internal communities of practice to collaborate, innovate and grow?
This paper explores the elements of internal on-line community success, and provides examples of how Schneider-Electric addresses this challenge.
In its third annual report The Community Roundtable examines the continued evolution of the social business industry and analyzes best practices and lessons learned from industry leaders and practitioners. Based on insights gleaned from over 100 roundtable calls with members of TheCR Network, a membership-based peer network of community professionals, the 60+ page comprehensive report highlights artifacts, patterns and initiatives likely to occur as organizations evolve and mature their social business competency.
This presentation was delivered at the Monitoring Social Media Conference in London on Nov 17, 2009 (#msm09 on Twitter).
It is also posted on the conference Slideshare profile.
http://www.slideshare.net/oursocialtimes.
It was selected top presentation of the day on Slideshare on Dec 9, 2009.
Future of Corporate Communications: Cutting Through the Noise: ReportBrunswick Insight
Broad and deep transformations are taking place in business that will redefine the communications function: how it will be structured, who will lead it, and what the focus of future communicators will be. Brunswick Insight explores views of senior European communicators on the changing landscape and roles for corporate communicators.
One of the biggest communication challenges that companies face is reaching and engaging their employees. New working environments and complex organisational structures are placing increasing pressure on employee communication functions.
Join our co-hosted event with Staffbase as we explore how branded employee Apps can change the way we communicate and discuss the following:
- How do you tear down barriers and target communications at an increasingly remote, international and diverse workforce?
- For companies with size and scale, how do you ensure employees remain engaged, feel valued and contribute ideas?
- With a plethora of technology solutions for internal communications, how do you pick the right tools, avoid duplication and successfully integrate existing platforms like Sharepoint?
Planning and managing a digital strategy. This paper gives an overview of the steps, processes and thought required to plan, create, actualise and evaluate a digital strategy.
[En] How State of the Art Media Monitoring and Analysis Work As Part of Commu...Akio
European communication Summit - Spotter Conference - How State of the Art Media Monitoring and Analysis Work As Part of Communications and Reputation Management Strategy? - Brussels, 4 & 5 July 2012.
http://spotter.com/
Digital Marketing and "Virtual Touch" TechnologyCharmian Solter
The reach and effectiveness of digital marketing caused a decline in the usage of traditional marketing channels, including face-to-face interaction, paving the way for “virtual touch,” social media platforms, video marketing, and real-time chat applications to address consumer demand for authenticity and engagement in today’s digital marketplace.
The future of corporate communications – summary of resultsBrunswick Group
As Europe’s senior communications professionals scan the horizon for clues about the future of their role, their top concerns are how to ensure consistency of message across the organisation and how to cut through the information overload to be heard. Many communicators believe the answer lies in consolidation of communications functions to ensure alignment and impact.
In order to capture what is top of mind in the shifting European communications arena, Brunswick and the European Association of Communications Directors (EACD) have partnered on a unique piece of research that included EACD members and other senior communicators across Europe.
For more information please contact:
Phil Riggins: www.brunswickgroup.com/people/directory/phil-riggins/
Effective Television Advertising Solutions with CF Quirincfquirin1
Television advertising is an effective way to promote your brand and reach a wider audience. With the help of cutting-edge technology and creative strategies, television advertising can help you create compelling ads that capture the attention of your target audience. From traditional commercials to interactive ads, various television advertising solutions can help you achieve your marketing goals.
https://cfquirin.com/
The Next Normal Digital Transformation In A Post-pandemic FutureSeta Wicaksana
Technology offers businesses across industries incredible potential to engage with people around the world at a moment’s notice. Prior to the pandemic, many organizations were just beginning to see the potential that many of these capabilities offered their businesses. However, when in-person meetings and work were limited in response to Covid-19, they quickly realized just how powerful technology can be. The pandemic helped to accelerate digital transformation and created a landscape that will continue to encourage innovation and technological adoption moving forward. As businesses begin to better understand the capabilities of these types of modern technology, they will also begin to understand the opportunities that lie before them, even after the pandemic is over.
Digital transformation is more necessary during this crisis, not less. But that doesn’t mean it will look the same as it did before the pandemic. Resources—both in terms of talent and money—will likely be constrained. Digital initiatives may need to be reprioritized based on relevance in the current environment. New problems and opportunities may come to light with greater urgency. For some businesses, the forces of disruption may be so great that the long-term strategic vision will need to be overhauled. And any digital transformation roadmap that does not deliver value at every increment will need to be reimagined. The key is continuing to experiment and innovate with digital solutions front and center. With the right approach, businesses can come out of the fray stronger, more agile, and more customer-centric than before. Foremost, digitisation is accelerating. To lead in the post-COVID-19 world.
There will be no “return to normal”. The coronavirus is permanently reshaping the way we live and work. Some of the behaviors developed in crisis—including wide-scale digital adoption—will outlast the pandemic, well after restrictions on activity are lifted. To stay competitive, organizations must respond to these behavioral changes and meet emerging customer demands. Savvy organizations will focus now on leveraging advanced analytics to extract insights from their customer data and continue internal and external data integration efforts to develop a more holistic view. Detecting those signals of change early will be crucial to optimizing the customer experience and redefining customer value propositions in line with evolving preferences and needs.
“Delivering the public spending cuts facing the new Government will not be easy. But those who argue it will be impossible without slashing services should take a look at BT.” - David Wighton Business and City Editor, The Times May 2010
How to modernise a public relations agency or communications teamStephen Waddington
This paper tackles the opportunities and challenges for our profession as we face up to modernity and the role of public relations in organisational management leadership.
There is much said at conferences and events, and written on blogs and in traditional media, about the fundamental shifts taking place in the media and the impact on the business of public relations.
These conversations focus on who (practitioners, agencies and communication teams), what (modernise public relations), why (media change and opportunity) and when (now) but very rarely how. This paper explores the how.
It started out as a blog post ahead of speaking opportunities at the World PR Forum in Madrid, and the PRSA International Conference in Washington.
2014 study from Kornferry (the world’s largest executive search firm) shows, European Chief Communications Officers’ roles are moving above and beyond traditional responsibilities.
According to the report, leadership skills have taken on more significance for CCOs over the past few years. By far, ‘understanding the business’ is the single biggest requirement for a successful CCO.
There are lots more insights on what it takes to take your career to the ultimate level in the Kornferry report.
Why not start making headway today?
Get to grips with some of the most pertinent issues in becoming a communications leader by joining us at EuroComm 2015 — where we will address these, and more strategic communications issues courtesy of leading speakers from Royal Dutch Shell, MORI, and more.
Differences in Employee Engagement
Employee Communication
Ratings of Employer Communications
Frequent/Infrequent Users of Technology
Usage of Communication Channels b
Suggestions for Improvement
Respondent Profiles
Industrialized vs. Non-Industrialized Country
Country-Specific
Industry
HOW
COMMUNICATIONS
SUPPORTS
SUSTAINABILITY:
5 TRENDS
Creating an environment for effective stakeholder dialogue
“Under-engagement is the biggest risk.”
Using transparency to build trust
“Not understanding and listening … is a sure way to create mistrust.”
Integrating communications to enhance sustainability efforts
“Communication is not just what we say but how we react to
queries from stakeholders.”
Prioritising internal communication and corporate culture
“Everyone is an ambassador of the company.”
Measuring impact
“We are linking manager performance to how quickly they respond
to grievances.”
What do you want from this session?
- first timers to employee research?
- some involvement – want to move forward?
- experienced: looking for new ideas?
Let’s look at how to jump the pitfalls
And join the stars
This guide aims to provide constructive advice to senior digital professionals and those aspiring to
such roles. Contained within this guide:
The key challenges for digital leaders, including how to identify what you want from
your career and the different points to consider when advancing your career.
A discussion of digital leader roles, including examples from both the client and agency
side and advice on working in either a freelance or consultancy role.
The skills required to be a leader, including practical examples of when these skills were
used well and not so well.
Social activists. Environmental activists. Consumer activists. Activist shareholders. Today, there is no shortage of activists affecting business operations in some way. These stand-up-for-what-is-right campaigners may either be an employer’s best advocates or its worst opponents. In either case, they are change agents.
Not-for-profit organization
Provides a global network of business communication professionals in more than 80 countries
Committed to improving organizational effectiveness through strategic communication
More from International Association of Business Communicators UK (16)
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Your Path to YouTube Stardom Starts HereSocioCosmos
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Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
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Exploring Factors Affecting the Success of TVET-Industry Partnership: A Case ...AJHSSR Journal
ABSTRACT: The purpose of this study was to explore factors affecting the success of TVET-industry
partnerships. A case study design of the qualitative research method was used to achieve this objective. For the
study, one polytechnic college of Oromia regional state, and two industries were purposively selected. From the
sample polytechnic college and industries, a total of 17 sample respondents were selected. Out of 17
respondents, 10 respondents were selected using the snowball sampling method, and the rest 7 respondents were
selected using the purposive sampling technique. The qualitative data were collected through an in-depth
interview and document analysis. The data were analyzed using thematic approaches. The findings revealed that
TVET-industry partnerships were found weak. Lack of key stakeholder‟s awareness shortage of improved
training equipment and machines in polytechnic colleges, absence of trainee health insurance policy, lack of
incentive mechanisms for private industries, lack of employer industries involvement in designing and
developing occupational standards, and preparation of curriculum were some of the impediments of TVETindustry partnership. Based on the findings it was recommended that the Oromia TVET bureau in collaboration
with other relevant concerned regional authorities and TVET colleges, set new strategies for creating strong
awareness for industries, companies, and other relevant stakeholders on the purpose and advantages of
implementing successful TVET-industry partnership. Finally, the Oromia regional government in collaboration
with the TVET bureau needs to create policy-supported incentive strategies such as giving occasional privileges
of duty-free import, tax reduction, and regional government recognition awards based on the level of partnership
contribution to TVET institutions in promoting TVET-industry partnership.
KEY WORDS: employability skills, industries, and partnership
How social media marketing helps businesses in 2024.pdfpramodkumar2310
Social media marketing refers to the process of utilizing social media platforms to promote products, services, or brands. It involves creating and sharing valuable content, engaging with followers, analyzing data, and running targeted advertising campaigns.
www.nidmindia.com
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Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
The Challenges of Good Governance and Project Implementation in Nigeria: A Re...AJHSSR Journal
ABSTRACT : This study reveals that systemic corruption and other factors including poor leadership,
leadership recruitment processes, ethnic and regional politics, tribalism and mediocrity, poor planning, and
variation of project design have been the causative factors that undermine projects implementation in postindependence African states, particularly in Nigeria. The study, thus, argued that successive governments of
African states, using Nigeria as a case study, have been deeply engrossed in this obnoxious practice that has
undermined infrastructure sector development as well as enthroned impoverishment and mass poverty in these
African countries. This study, therefore, is posed to examine the similarities in causative factors, effects and
consequences of corruption and how it affects governance, projects implementation and national growth. To
achieve this, the study adopted historical research design which is qualitative and explorative in nature. The
study among others suggests that the governments of developing countries should shun corruption and other
forms of obnoxious practices in order to operate effective and efficient systems that promote good governance
and ensure there is adequate projects implementation which are the attributes of a responsible government and
good leadership. Policy makers should also prioritize policy objectives and competence to ensure that policies
are fully implemented within stipulated time frame.
KEYWORDS: Developing Countries, Nigeria, Government, Project Implementation, Project Failure
Non-Financial Information and Firm Risk Non-Financial Information and Firm RiskAJHSSR Journal
ABSTRACT: This research aims to examine how ESG disclosure and risk disclosure affect the total risk of
companies. Using cross section data from 355 companies listed in Indonesia Stock Exchange, data regarding
ESG disclosure and risk was collected. In this research, ESG and risk disclosures are measured based on content
analysis using GRI 4 guidelines for ESG disclosures and COSO ERM for risk disclosures. Using multiple
regression, it is concluded that only risk disclosure can reduce the company's total risk, while ESG disclosure
cannot affect the company's total risk. This shows that only risk disclosure is relevant in determining a
company's total risk.
KEYWORDS: ESG disclosure, risk disclosure, firm risk
Social media refers to online platforms and tools that enable users to create, share, and exchange information, ideas, and content in virtual communities and networks. These platforms have revolutionized the way people communicate, interact, and consume information. Here are some key aspects and descriptions of social media:
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Digital communications and social media – the challenges facing the PR industry 2010
1. DIGITAL COMMUNICATIONS
AND SOCIAL MEDIA
The challenges facing the PR industry
The Watson Helsby Reports | 2010 executive re|search
2. Contents
1 | Introduction | 01
i) Background and objectives 01
ii) Scope 01
iii) Methodology 02
iv) Participants 02
v) Nomenclature 02
2 | Executive summary and conclusions | 03
3 | Digital PR | 10
i) Definition of digital communications 10
ii) The social media landscape 11
4 | The top 10 challenges facing Heads of Digital
Communications (HDCs) | 12
i) Lack of understanding/scepticism: 12
a) In-house 12
b) Industry 13
c) Group, brand and business unit 13
d) Consultancy 13
ii) Loss of control 14
iii) Demographic apartheid 14
iv) Fragmentation of the media 14
v) Speed of change and speed of response 15
vi) Rules of engagement 15
vii) Privacy and corporate security 18
viii) Finding good people 19
ix) Lack of effective metrics 19
x) Ownership of digital – land and revenue grab: 20
a) In-house 21
b) Consultancy 21
5 | Impact on the key in-house communications
disciplines | 22
i) Media relations 22
ii) Internal communications 23
iii) Financial PR/investor relations 24
iv) Public affairs and campaigning 25
v) Crisis and issues management 27
3. Contents
6 | The use and uptake of social media tools | 28
7 | Building digital capability | 30
The challenges:
i) Dearth of talent 30
ii) Demographics 31
iii) Training and development 31
iv) The recruitment dilemma 31
8 | Digital expertise | 34
i) Consultancy versus in-house 34
ii) The use of specialist digital agencies 34
9 | Structure of digital teams | 36
i) Consultancy: 36
a) Reporting lines 36
b) Nomenclature 36
c) Organisational/team structure 36
ii) In-house: 37
a) Reporting lines 37
b) Nomenclature 37
c) Organisational/team structure 38
d) Potential organisational structure 38
10 | Role remit, key responsibilities and skills | 39
i) Purpose of the HDC role (in-house and consultancy) 39
ii) Role remit 39
iii) Key responsibilities 39
iv) Key skills 41
11 | Remuneration | 43
12 | Background and experience of existing HDCs | 44
13 | Digital budgets | 45
14 | Interesting blogs, articles and books | 47
31. 6 | The use and uptake of social media tools
enormously. We found company’s digital
communications activities fell into four
different phases which we have defined as
‘crawling’, ‘toddling’, ‘walking’ and ‘running’.
As part of our research we were curious
to find out what digital activities and
social media tools were being used by
organisations and their PR advisors. As
expected, uptake and usage levels varied
The ‘crawling’ stage
(generally corporate entities
owning multiple businesses
or b2b organisations)
– Creating and hosting the
company website, including
an online press office
– Securing the worldwide usage
of the company name online
– Locking down online security
issues across the organisation
– Ensuring adequate
ownership of relevant URLs
– Managing the internal blog.
The ‘toddling’ stage
– Undertaking a company-wide
digital audit to
determine current
online activity base
– Introducing social media
guidelines for employees
– Implementing an internal
online/social media
communications strategy
– Introducing an internal
company blog
– Monitoring (but not
reacting to) blogs.
The ‘walking’ stage
– Implementing an external online/
social media communications
strategy
– Implementing social media
guidelines for external usage
– Ensuring a company presence
on Twitter and Facebook
– Placing corporate videos on
YouTube
– Introducing digital and
social media activities into
communications job descriptions
– Introducing an external blog
– Training all communications
staff in social media
– Appointing specialist ‘social
media managers’
– Monitoring online; tracking
commentary and identifying
advocates and rejectors
(or ‘badvocates’)
– Getting actively involved
in discussions on blogs, forums
and Twitter
– Working their way through the
strategic implications of user-generated
content for their business
– Creating an internal version
of Wikipedia.
The ‘running’ stage
(very few respondents)
– Actively producing bespoke content
designed to take advantage of new
channels (eg. written content for
blogs; film content for YouTube etc).
The most successful campaigns are
using a multiplicity of channels to
link to and promote good content
– Appointing a senior digital
communications director
– Engaging in a significant way
in online dialogue
– Dealing with the company-wide
structural implications; for many
businesses social media will impact
on PR, corporate communications,
promotions, customer relations,
HR, customer service, product
research and innovation, marketing
etc. Most of these operate in silos.
The very structure of a business
could be an obstacle to their social
media strategy.