All the data, statistics, and trends you need to make sense of digital in India in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in India in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Pakistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Korea (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Korea in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Korea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States of America (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Saudi Arabia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Saudi Arabia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saudi Arabia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in India in 2021. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Pakistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Kingdom (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Kingdom in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Kingdom, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Korea (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Korea in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Korea, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States of America (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States of America in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States of America, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Australia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Australia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Australia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Saudi Arabia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Saudi Arabia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Saudi Arabia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Egypt (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Egypt in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Egypt, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Arab Emirates (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Kuwait (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Pakistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Iraq in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Iraq, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States Virgin Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States Virgin Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Norway (February 2023) v01DataReportal
The document provides an overview and summary of digital trends and connectivity metrics for various regions globally. Some key highlights include:
- There are now over 8 billion cellular connections worldwide, with 57.2% of the global population now connected. Internet users have grown to over 5 billion, representing 64.4% of the world's population.
- Active social media users have reached 4.76 billion, an increase of 137 million users or 3% year-over-year. However, social media user figures may overrepresent actual individuals as some people have multiple accounts.
- Internet penetration and the share of the population using social media varies widely between regions. Western Europe has the highest rates while many African countries have the
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in April 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Myanmar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Myanmar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Myanmar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
The document provides an overview of social media usage trends in India. It summarizes that social media engagement has almost tripled since 2019, with WhatsApp, Facebook, and Instagram being the most used platforms. 96% of internet users in India also use social media, primarily on mobile devices. Younger generations are more active on social networks while older generations prefer instant messaging. The document advocates for understanding your target audience and their preferences to create engaging content.
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Singapore (February 2023) v01DataReportal
The document provides an overview and summary of global digital trends in 2023, including:
- There are 8.01 billion people globally as of 2023, with 8.46 billion mobile connections, 5.16 billion internet users, and 4.76 billion active social media users.
- Internet penetration varies widely by region, from under 25% in parts of Africa to over 95% in parts of Europe.
- Social media penetration also varies significantly by region, from under 10% of the population in parts of Africa to over 80% in parts of Europe and Oceania.
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Nigeria (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Nigeria in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Nigeria, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United Arab Emirates (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United Arab Emirates in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United Arab Emirates, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Kuwait (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 Pakistan (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Pakistan in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Pakistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Iraq in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Iraq, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 United States Virgin Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the United States Virgin Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the United States Virgin Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Africa (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Africa in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Africa, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Norway (February 2023) v01DataReportal
The document provides an overview and summary of digital trends and connectivity metrics for various regions globally. Some key highlights include:
- There are now over 8 billion cellular connections worldwide, with 57.2% of the global population now connected. Internet users have grown to over 5 billion, representing 64.4% of the world's population.
- Active social media users have reached 4.76 billion, an increase of 137 million users or 3% year-over-year. However, social media user figures may overrepresent actual individuals as some people have multiple accounts.
- Internet penetration and the share of the population using social media varies widely between regions. Western Europe has the highest rates while many African countries have the
Digital 2023 Kenya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kenya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kenya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022 India (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in India in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in India, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2022: Essential Instagram Stats for Q2 2022 v01DataReportal
This presentation contains DataReportal’s update on Instagram adoption and use around the world in April 2022, including the number of Instagram users by country, and insights into Instagram’s audience demographics (i.e. Instagram users by age and gender). Find similar reports for other top social platforms – and loads more great insights – at https://datareportal.com/social-media-platforms
Digital 2022 Myanmar (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Myanmar in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Myanmar, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Decentralized social networks are emerging as the next trend, allowing individual users more control over their data and experience. As concerns grow over privacy and data usage on mainstream platforms, decentralized networks run by consumers rather than corporations offer an alternative. However, challenges remain around moderation and preventing toxicity without centralized oversight. In 2023, one or two decentralized networks may start to gain significant traction if they can address these issues, putting pressure on major platforms to offer users more choice and autonomy.
https://genm.co
This presentation gives a brief facts and overview of why your brand/business should use social media marketing and why it is valuable and important for marketers.
The document provides an overview of social media usage trends in India. It summarizes that social media engagement has almost tripled since 2019, with WhatsApp, Facebook, and Instagram being the most used platforms. 96% of internet users in India also use social media, primarily on mobile devices. Younger generations are more active on social networks while older generations prefer instant messaging. The document advocates for understanding your target audience and their preferences to create engaging content.
Digital 2022 Kuwait (February 2022) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Kuwait in 2022. Includes the latest reported numbers for internet users, social media users, and mobile connections in Kuwait, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Singapore (February 2023) v01DataReportal
The document provides an overview and summary of global digital trends in 2023, including:
- There are 8.01 billion people globally as of 2023, with 8.46 billion mobile connections, 5.16 billion internet users, and 4.76 billion active social media users.
- Internet penetration varies widely by region, from under 25% in parts of Africa to over 95% in parts of Europe.
- Social media penetration also varies significantly by region, from under 10% of the population in parts of Africa to over 80% in parts of Europe and Oceania.
Digital 2023 Thailand (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Thailand in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Thailand, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Japan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Japan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Japan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
DENTSU - 2023 Global Ad Spend Forecasts.pdfdigitalinasia
The world is entering a period of
economic downturn.
3 Advertising is a
bellwether industry, which means that it
is at the forefront of the economy, and
we are already seeing a slowdown in the
market.
During the pandemic, governments
provided fiscal stimulus to keep their
economies going, for example, through
furlough payments to keep workers at
home, and loans and grants to keep
viable businesses ticking over while
they could not trade. This expansion of
the money supply has led to inflation -
also helped by supply chain disruption
caused by further lockdowns in China
and the situation in Ukraine - which
governments are trying to address by
raising interest rates and taxes.
This in turn has led to a slowdown in
demand for products and services from
consumers who are less able to spend
or feel less confident about future
prospects, so are less willing to invest
in big ticket items like new cars and
homes. Consumers will be looking for
ways to save money, and for this reason
many subscription-only businesses
like streaming platforms are looking
for alternative ways to monetise, for
example, through advertising.
Digital 2023 April Global Statshot Report v01 (April 2023)DataReportal
All the stats, data, and trends you need to understand how the world uses the internet, social media, mobile devices, and ecommerce in April 2023. For more reports in this series, and our in-depth analysis of the trends in this report, please visit https://datareportal.com/
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
Digital 2023 Libya (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Libya in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Libya, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zimbabwe (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zimbabwe in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zimbabwe, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Zambia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Zambia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Zambia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Western Sahara (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Western Sahara in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Western Sahara, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Wallis and Futuna (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Wallis and Futuna in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Wallis and Futuna, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Vanuatu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Vanuatu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Vanuatu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tuvalu (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tuvalu in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tuvalu, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Turks and Caicos Islands (February 2023) v01DataReportal
The document provides an overview of connected behaviors and digital adoption around the world in 2023. Some key highlights include:
- There are now over 8 billion cellular connections globally, with year-over-year growth of 0.8%. Internet users reached 4.76 billion, growing 3.0% year-over-year.
- Active social media use grew to 5.16 billion, an increase of 1.9% compared to the previous year. However, social media user figures may overestimate unique individuals.
- Internet penetration varies significantly between regions, from over 97% in Northern Europe to under 30% in Central Asia and Eastern Africa.
- China accounts for the largest share of global internet
Digital 2023 Turkmenistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Turkmenistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Turkmenistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Trinidad and Tobago (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Trinidad and Tobago in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Trinidad and Tobago, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tonga (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tonga in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tonga, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
All the data, statistics, and trends you need to make sense of digital in Togo in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Togo, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Timor-Leste (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Timor-Leste in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Timor-Leste, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Tajikistan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Tajikistan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Tajikistan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Suriname (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Suriname in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Suriname, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 South Sudan (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in South Sudan in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in South Sudan, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Somalia (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in Somalia in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in Somalia, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Digital 2023 Solomon Islands (February 2023) v01DataReportal
All the data, statistics, and trends you need to make sense of digital in the Solomon Islands in 2023. Includes the latest reported numbers for internet users, social media users, and mobile connections in the Solomon Islands, as well as key indicators of ecommerce use. For more reports, including the latest global trends and individual data for more than 230 countries around the world, visit https://datareportal.com/
Honeypots Unveiled: Proactive Defense Tactics for Cyber Security, Phoenix Sum...APNIC
Adli Wahid, Senior Internet Security Specialist at APNIC, delivered a presentation titled 'Honeypots Unveiled: Proactive Defense Tactics for Cyber Security' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Network Security and Cyber Laws (Complete Notes) for B.Tech/BCA/BSc. ITSarthak Sobti
Network Security and Cyber Laws
Detailed Course Content
Unit 1: Introduction to Network Security
- Introduction to Network Security
- Goals of Network Security
- ISO Security Architecture
- Attacks and Categories of Attacks
- Network Security Services & Mechanisms
- Authentication Applications: Kerberos, X.509 Directory Authentication Service
Unit 2: Application Layer Security
- Security Threats and Countermeasures
- SET Protocol
- Electronic Mail Security
- Pretty Good Privacy (PGP)
- S/MIME
- Transport Layer Security: Secure Socket Layer & Transport Layer Security
- Wireless Transport Layer Security
Unit 3: IP Security and System Security
- Authentication Header
- Encapsulating Security Payloads
- System Security: Intruders, Intrusion Detection System, Viruses
- Firewall Design Principles
- Trusted Systems
- OS Security
- Program Security
Unit 4: Introduction to Cyber Law
- Cyber Crime, Cyber Criminals, Cyber Law
- Object and Scope of the IT Act: Genesis, Object, Scope of the Act
- E-Governance and IT Act 2000
- Legal Recognition of Electronic Records
- Legal Recognition of Digital Signatures
- Use of Electronic Records and Digital Signatures in Government and its Agencies
- IT Act in Detail
- Basics of Network Security: IP Addresses, Port Numbers, and Sockets
- Hiding and Tracing IP Addresses
- Scanning: Traceroute, Ping Sweeping, Port Scanning, ICMP Scanning
- Fingerprinting: Active and Passive Email
Unit 5: Advanced Attacks
- Different Kinds of Buffer Overflow Attacks: Stack Overflows, String Overflows, Heap and Integer Overflows
- Internal Attacks: Emails, Mobile Phones, Instant Messengers, FTP Uploads, Dumpster Diving, Shoulder Surfing
- DOS Attacks: Ping of Death, Teardrop, SYN Flooding, Land Attacks, Smurf Attacks, UDP Flooding
- Hybrid DOS Attacks
- Application-Specific Distributed DOS Attacks
EASY TUTORIAL OF HOW TO USE CiCi AI BY: FEBLESS HERNANE Febless Hernane
Cici AI simplifies tasks like writing and research with its user-friendly platform. Users sign up, input queries, customize responses, and edit content as needed. It offers efficient saving and exporting options, making it ideal for enhancing productivity through AI assistance.
Securing BGP: Operational Strategies and Best Practices for Network Defenders...APNIC
Md. Zobair Khan,
Network Analyst and Technical Trainer at APNIC, presented 'Securing BGP: Operational Strategies and Best Practices for Network Defenders' at the Phoenix Summit held in Dhaka, Bangladesh from 23 to 24 May 2024.
Cloud computing is revolutionizing the digital age by providing organizations with efficiency and flexibility globally. However, there are drawbacks to this convenience as well. Renowned Miami expert Alec Kassir highlights the growing significance of comprehending and reducing cloud-based security risks.
10 Conversion Rate Optimization (CRO) Techniques to Boost Your Website’s Perf...Web Inspire
What is CRO?
Conversion Rate Optimization, or CRO, is the process of enhancing your website to increase the percentage of visitors who take a desired action. This could be anything from purchasing a product to signing up for a newsletter. Essentially, CRO is about making your website more effective in turning visitors into customers.
Why is CRO Important?
CRO is crucial because it directly impacts your bottom line. A higher conversion rate means more customers and revenue without needing to increase your website traffic. Plus, a well-optimized site improves user experience, which can lead to higher customer satisfaction and loyalty.
Decentralized Justice in Gaming and EsportsFederico Ast
Discover how Kleros is transforming the landscape of dispute resolution in the gaming and eSports industry through the power of decentralized justice.
This presentation, delivered by Federico Ast, CEO of Kleros, explores the innovative application of blockchain technology, crowdsourcing, and incentivized mechanisms to create fair and efficient arbitration processes.
Key Highlights:
- Introduction to Decentralized Justice: Learn about the foundational principles of Kleros and how it combines blockchain with crowdsourcing to develop a novel justice system.
- Challenges in Traditional Arbitration: Understand the limitations of conventional arbitration methods, such as high costs and long resolution times, particularly for small claims in the gaming sector.
- How Kleros Works: A step-by-step guide on the functioning of Kleros, from the initiation of a smart contract to the final decision by a jury of peers.
- Case Studies in eSports: Explore real-world scenarios where Kleros has been applied to resolve disputes in eSports, including issues like cheating, governance, player behavior, and contractual disagreements.
- Practical Implementation: Detailed walkthroughs of how disputes are handled in eSports tournaments, emphasizing speed, cost-efficiency, and fairness.
- Enhanced Transparency: The role of blockchain in providing an immutable and transparent record of proceedings, ensuring trust in the resolution process.
- Future Prospects: The potential expansion of decentralized justice mechanisms across various sectors within the gaming industry.
For more information, visit kleros.io or follow Federico Ast and Kleros on social media:
• Twitter: @federicoast
• Twitter: @kleros_io
3. GWI STATISTA GSMA INTELLIGENCE SEMRUSH DATA.AI
PPRO OOKLA SKAI LOCOWISE SIMILARWEB
PARTNERS THAT MAKE THE GLOBAL DIGITAL REPORTS SERIES POSSIBLE
4. CLICK THE LINKS BELOW TO READ OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN
DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA
ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND
AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE
ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO
ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU
ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA
AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA
ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO
ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA
ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY
ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN
ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS.
ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU
ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA
AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE
AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E.
AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K.
BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A.
BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS.
BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY
BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN
BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU
BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN
BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA
BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM
BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA
BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA
BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN
BONAIRE, ST. EUSTATIUS & SABA CZECHIA GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA
BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE
5. !
IMPORTANT NOTES ON COMPARING DATA
The findings published in this report use the latest
data available at the time of production. This may
include revised figures for historical data points that
were not available when we produced previous
reports in the Global Digital Reports series. From
time to time, we may also change the data sources
that we use to inform specific data points, and we
may also change how we calculate certain values.
Similarly, our data partners may change the ways in
which they source, calculate, or report the data that
they share with us. As a result, findings published
in this report may not correlate with findings
published in our previous reports, especially where
suchfindingsrepresentchangeovertime(e.g.annual
growth). Where we report figures for change over
time, such figures will use the latest available data,
so we recommend using the values published
in this report, rather than trying to recalculate
such values using data from previous reports.
Wherever we’re aware of the potential for historical
mismatches, we’ve included a note on comparability
in the footnotes of each relevant slide. Please read
these advisories carefully to understand how data
sourcesorcalculationshavechangedsinceprevious
reports, and beware of making any comparisons
with historical data. Where we report values for
change over time as “[N/A]”, the most recent data
do not correlate with the equivalent data point(s)
published in our previous reports, so we strongly
advise readers not to compare the associated
current figures with the equivalents published in
previous reports. In particular, the social media
platforms featured in this report regularly revise the
figures that they report for advertising reach, and
this may result in the latest numbers appearing to
be lower than the values for the same data points
published in previous reports in this series. However,
these source data revisions do not necessarily
imply any change in the overall active use of these
platforms, and should not be interpreted as such.
Furthermore, in addition to changes in data sources
and calculations, please note that social media user
numbers may not represent unique individuals.
This is because some individuals may manage
multiple social media accounts, and because some
social media accounts may represent ‘non-human’
entities (e.g. businesses, animals, music bands, etc.).
As a result, the figures we publish for social media
users may exceed the figures that we publish for
total population or for internet users. This may seem
counter-intuitive,butsuchdifferencesdonotrepresent
mistakes. For more information, please read our
notes on data variance, mismatches, and curiosities:
https://datareportal.com/notes-on-data.
7. 7
8.01 8.46 5.16 4.76
BILLION BILLION BILLION BILLION
+0.8% +2.2% +1.9% +3.0%
+67 MILLION +180 MILLION +98 MILLION +137 MILLION
57.2% 105.6% 64.4% 59.4%
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
URBANISATION TOTAL vs. POPULATION TOTAL vs. POPULATION TOTAL vs. POPULATION
SOURCES: UNITED NATIONS; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; WORLD BANK; EUROSTAT; CNNIC; APJII; IAMAI & KANTAR; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; BETA RESEARCH CENTER; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SIGNIFICANT REVISIONS TO SOURCE
DATA ACROSS ALL METRICS, INCLUDING IMPORTANT REVISIONS TO UNDERLYING POPULATION DATA. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. WHERE YEAR-ON-YEAR CHANGE IS SHOWN
AS “[N/A]”, COMPARISONS WITH HISTORICAL DATA WILL PRODUCE INACCURATE RESULTS. PLEASE READ OUR COMPREHENSIVE NOTES ON DATA FOR FURTHER DETAILS.
GLOBAL OVERVIEW
NOTE: SIGNIFICANT REVISIONS TO SOURCE DATA MEAN THAT FIGURES SHOWN HERE ARE NOT COMPARABLE WITH PREVIOUS REPORTS. SEE THE IMPORTANT NOTES AT THE START OF THIS REPORT FOR DETAILS.
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
GLOBAL DIGITAL HEADLINES
JAN
2023
13. ESSENTIAL DATA FOR DIGITAL ADOPTION AND USE IN EVERY COUNTRY IN THE WORLD
DIGITAL 2023
LOCAL COUNTRY HEADLINES REPORT
THE ESSENTIAL GUIDE TO THE WORLD’S CONNECTED BEHAVIOURS
GLOBAL OVERVIEW REPORT
DIGITAL 2023
CLICK HERE TO READ OUR DIGITAL 2023
LOCAL COUNTRY HEADLINES REPORT, WITH
ESSENTIAL STATS FOR DIGITAL ADOPTION
IN EVERY COUNTRY AROUND THE WORLD
CLICK HERE TO READ OUR FLAGSHIP DIGITAL
2023 GLOBAL OVERVIEW REPORT, PACKED
WITH ALL THE NUMBERS YOU NEED TO MAKE
SENSE OF THE CURRENT STATE OF DIGITAL
DIG DEEPER INTO THE DATA IN OUR DIGITAL 2023 GLOBAL REPORTS
14. Last year, we emerged from the pandemic into a new online landscape. IRL and URL
life were already impossibly entangled, and much was on the horizon: metaverses in
which to while away our days, NFTs to deck the walls of digital houses, crypto wallets
for paying for goods and services in virtual malls. But this year, what was cracked has
now shattered into many segmented realities. An accurate vision of the future is now
less like looking through a telescope, more like looking through a kaleidoscope: it’s
coming through as several diverse fragments, not one single perspective.
In this fragmented space, online factions are carving out their own customs, niches,
and territories – their own marginal worlds that have the power to become the
mainstream.
On a social level, gone are the days of feeds clustered around friends and family – here
are the days of For You Pages guided by individual interests. On a cultural level, gone is
the universal watercooler chat dictated by shared popular culture – today’s agenda is
set by ever-more niche and transient corners of the internet. And on a personal level,
identities are more layered and fluid than ever before, more like an ‘avatar du jour’ than
a static understanding of self.
In the eighth issue of our annual report Think Forward, we unpick the complex and
ever-changing web of digital culture and behaviour, and explore the role brands can
play in reflecting and shaping it.
T H E T R E N D S
1. TEXTURED DISCOVERY
PEOPLE WANT SOCIAL TO BE LESS PRECISE AND MORE
EXPLORATORY
2.COLLAPSING NARRATIVES
STORYTELLING IS NO LONGER LINEAR NOR FOLLOWING
ESTABLISHED STRUCTURES
3. MARGIN-CHASERS
ON SOCIAL, EXTREME BEHAVIOUR IS SEEN AS MORE AUTHENTIC,
GAINING TRACTION AND CUTTING THROUGH
4. NEW COOPERATIVES
THE CULT OF THE INDIVIDUAL HAS GIVEN WAY TO LESS
EGO-DRIVEN COMMUNITIES
5. EXPANDING IDENTITIES
VIRTUAL WORLDS ARE MAKING ONLINE IDENTITY MORE FLEXIBLE
AND EXPANSIVE
WE ARE SOCIAL
FRAGMENTED FUTURES
THINK FORWARD 2023
FIND OUT MORE IN
THINK FORWARD 2023 >
PARTNER CONTENT
15. Meltwater Insights
Economic Impact
Get in touch to discover how Meltwater can help your
organization achieve similar results.
What economic impact does Meltwater’s suite of marketing and
communications solutions have on agencies? We enlisted Forrester
Consulting, an independent, objective, research-based firm, to find out.
Aggregating data and testimony drawn from client interviews, Forrester
Consulting created a composite, representative full-service agency on which
to center the Total Economic Impact™ (TEI) study of Meltwater.
The resulting, comprehensive report highlights how Meltwater helps
marketers overcome efficiency and capacity challenges to generate new
revenue streams.
The Total Economic Impact™ of Meltwater on Agencies is a thorough,
independent examination of the costs, risks, benefits, and value of adopting
Meltwater solutions. Access the full report to learn more.
“Meltwater is an absolutely mandatory thing to have to
make informed decisions about where you want to take a
client. Otherwise, you’re just making assumptions which
are not real. We use Meltwater to ensure we use relevant,
fact-based insights to steer clients.”— Agency Insights Manager
230%
20%
20
Return on investment
Increase in client wins
Hours per account saved in
reporting per month
Based on the research, Forrester Consulting suggested that a representative composite organization with
more than 100 employees and revenue of $20 million per year would experience the above benefits.
PARTNER CONTENT
17. 17
1.42 1.10 692.0 467.0
BILLION BILLION MILLION MILLION
36.1% 77.0% 48.7% 32.8%
URBANISATION vs. POPULATION vs. POPULATION vs. POPULATION
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; WORLD BANK; EUROSTAT; CNNIC; APJII; IAMAI & KANTAR; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; BETA RESEARCH CENTER; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SIGNIFICANT REVISIONS TO SOURCE
DATA, INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY
NOT HAVE BEEN UPDATED IN THE PAST YEAR. SEE NOTES ON DATA FOR FULL DETAILS.
INDIA
OVERVIEW OF THE ADOPTION AND USE OF CONNECTED DEVICES AND SERVICES
ESSENTIAL DIGITAL HEADLINES
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
18. 18
+0.7% -1.9% 0% [N/A]
+9.7 MILLION -22 MILLION [UNCHANGED] [BASE REVISIONS]
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TOTAL
POPULATION
CELLULAR MOBILE
CONNECTIONS
INTERNET
USERS
ACTIVE SOCIAL
MEDIA USERS
SOURCES: UNITED NATIONS; GOVERNMENT BODIES; GSMA INTELLIGENCE; ITU; WORLD BANK; EUROSTAT; CNNIC; APJII; IAMAI & KANTAR; CIA WORLD FACTBOOK; COMPANY ADVERTISING RESOURCES AND
EARNINGS REPORTS; OCDH; BETA RESEARCH CENTER; KEPIOS ANALYSIS. ADVISORY: SOCIAL MEDIA USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS. COMPARABILITY: SIGNIFICANT REVISIONS TO SOURCE
DATA, INCLUDING COMPREHENSIVE REVISIONS TO POPULATION DATA. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE DATA MAY
NOT HAVE BEEN UPDATED IN THE PAST YEAR. FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR FULL DETAILS.
INDIA
CHANGE IN THE USE OF CONNECTED DEVICES AND SERVICES OVER TIME
DIGITAL GROWTH
NOTE: MAJOR REVISIONS TO SOURCE DATA MEAN THAT GROWTH FIGURES FOR SOCIAL MEDIA ARE CURRENTLY UNAVAILABLE; PLEASE READ THE IMPORTANT NOTES AT THE START OF THIS REPORT FOR DETAILS
JAN
2023
20. 20
36.1% 479.6 74.4% 65.8% 82.4%
1.42 48.4% 51.6% +0.7% 28.2
BILLION +9.7 MILLION
URBAN
POPULATION
POPULATION DENSITY
(PEOPLE PER KM2
)
OVERALL LITERACY
(ADULTS AGED 15+)
FEMALE LITERACY
(ADULTS AGED 15+)
MALE LITERACY
(ADULTS AGED 15+)
TOTAL
POPULATION
FEMALE
POPULATION
MALE
POPULATION
YEAR-ON-YEAR CHANGE
IN TOTAL POPULATION
MEDIAN AGE OF
THE POPULATION
SOURCES: UNITED NATIONS; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNESCO; CIA WORLD FACTBOOK; OUR WORLD IN DATA; INDEXMUNDI; KNOEMA; KEPIOS ANALYSIS.
INDIA
DEMOGRAPHICS AND OTHER KEY INDICATORS
POPULATION ESSENTIALS
JAN
2023
21. 21
1.28 B 1.30 B 1.32 B 1.33 B 1.35 B 1.36 B 1.38 B 1.39 B 1.40 B 1.41 B 1.42 B
+1.3% +1.2% +1.2% +1.2% +1.1% +1.1% +1.0% +0.9% +0.7% +0.7%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES; KEPIOS ANALYSIS. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS
(E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS.
COMPARABILITY: SOURCE CHANGES AND BASE REVISIONS. FIGURES MAY NOT CORRELATE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
INDIA
TOTAL POPULATION AND YEAR-ON-YEAR CHANGE
POPULATION OVER TIME
JAN
2023
DATAREPORTAL
22. 22
16.7% 14.3% 11.1% 8.0% 7.0%
1.42 8.0% 13.6% 8.8% 12.6%
BILLION
65+
55-64
45-54
35-44
25-34
18-24
13-17
5-12
0-4
POPULATION
AGED 25-34
POPULATION
AGED 35-44
POPULATION
AGED 45-54
POPULATION
AGED 55-64
POPULATION
AGED 65+
TOTAL
POPULATION
POPULATION
AGED 0-4
POPULATION
AGED 5-12
POPULATION
AGED 13-17
POPULATION
AGED 18-24
SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; LOCAL GOVERNMENT AUTHORITIES.
INDIA
SHARE OF THE TOTAL POPULATION BY AGE GROUP
POPULATION BY AGE
JAN
2023
23. 23
12.1% 35.1% 18.6% 15.4% 7.1%
-2.4% (-30 BPS) +18.6% (+550 BPS) +10.1% (+170 BPS) +25.2% (+310 BPS) +31.5% (+170 BPS)
95.8% 95.7% 12.8% 47.2% 24.0%
-1.0% (-100 BPS) -1.0% (-100 BPS) -23.4% (-390 BPS) -16.2% (-910 BPS) +1.7% (+40 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GAMES
CONSOLE
SMART WATCH OR
SMART WRISTBAND
TV STREAMING
DEVICE
SMART HOME
DEVICE
VIRTUAL REALITY
DEVICE
ANY KIND OF
MOBILE PHONE
SMART
PHONE
FEATURE
PHONE
LAPTOP OR
DESKTOP COMPUTER
TABLET
DEVICE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: PERCENTAGE CHANGE VALUES
REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE
ABSOLUTE CHANGE
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN EACH KIND OF DEVICE
DEVICE OWNERSHIP
JAN
2023
24. 24
2H 22M 0H 53M 1H 34M 1H 41M
+24.6% (+28 MINS) +23.3% (+10 MINS) +51.6% (+32 MINS) +24.7% (+20 MINS)
6H 23M 3H 28M 2H 50M 3H 12M
-12.6% (-55 MINS) +8.3% (+16 MINS) +9.0% (+14 MINS) +42.2% (+57 MINS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TIME SPENT LISTENING TO
MUSIC STREAMING SERVICES
TIME SPENT LISTENING
TO BROADCAST RADIO
TIME SPENT LISTENING
TO PODCASTS
TIME SPENT USING
A GAMES CONSOLE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
TIME SPENT USING
THE INTERNET
TIME SPENT WATCHING TELEVISION
(BROADCAST AND STREAMING)
TIME SPENT USING
SOCIAL MEDIA
TIME SPENT READING PRESS MEDIA
(ONLINE AND PHYSICAL PRINT)
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: CONSUMPTION OF DIFFERENT
MEDIA MAY OCCUR CONCURRENTLY. TELEVISION INCLUDES BOTH LINEAR (BROADCAST AND CABLE) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. PRESS
INCLUDES BOTH ONLINE AND PHYSICAL PRINT MEDIA. BROADCAST RADIO DOES NOT INCLUDE INTERNET RADIO.
INDIA
THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64 SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES
DAILY TIME SPENT WITH MEDIA
JAN
2023
26. 26
692.0 48.7% 0% 6H 23M 90.6%
MILLION YOY: -0.7% (-33 BPS) [UNCHANGED] -12.6% (-55 MINS) -0.8% (-70 BPS)
TOTAL
INTERNET
USERS
INTERNET USERS AS
A PERCENTAGE OF
TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
INTERNET USERS
AVERAGE DAILY TIME SPENT
USING THE INTERNET BY
EACH INTERNET USER
PERCENTAGE OF USERS
ACCESSING THE INTERNET
VIA MOBILE PHONES
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; WORLD BANK; GOOGLE’S ADVERTISING RESOURCES; CIA WORLD FACTBOOK; CNNIC; APJII; KANTAR & IAMAI; LOCAL GOVERNMENT
AUTHORITIES; UNITED NATIONS. TIME SPENT AND MOBILE SHARE DATA FROM GWI (Q3 2022). SEE GWI.COM FOR MORE DETAILS. PERCENTAGE CHANGE FIGURES SHOW RELATIVE YEAR-ON-YEAR CHANGE.
“BPS” FIGURES REPRESENT BASIS POINTS, AND SHOW ABSOLUTE YEAR-ON-YEAR CHANGE. COMPARABILITY: SOURCE AND BASE CHANGES. ALL FIGURES USE THE LATEST AVAILABLE DATA, BUT SOME SOURCE
DATA MAY NOT HAVE BEEN UPDATED IN THE PAST YEAR. FIGURES FOR INTERNET USER GROWTH MAY UNDER-REPRESENT ACTUAL TRENDS. SEE NOTES ON DATA FOR DETAILS.
INDIA
ESSENTIAL INDICATORS OF INTERNET ADOPTION AND USE
OVERVIEW OF INTERNET USE
JAN
2023
27. 27
158 M
213 M
243 M
375 M 384 M
462 M
574 M
622 M
692 M 692 M 692 M
+35.0% +14.2% +54.2% +2.4% +20.3% +24.2% +8.4% +11.3% 0% 0%
JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN JAN
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES
ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000), AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS
PRESENT, VALUES ARE SHOWN AS IS. ADVISORY: DUE TO COVID-19-RELATED DELAYS IN RESEARCH AND REPORTING, FIGURES FOR INTERNET USER GROWTH AFTER 2020 MAY UNDER-REPRESENT ACTUAL
TRENDS. SEE NOTES ON DATA FOR MORE DETAILS. COMPARABILITY: SOURCE AND BASE CHANGES. FIGURES MAY NOT MATCH OR CORRELATE WITH FIGURES PUBLISHED IN PREVIOUS REPORTS.
INDIA
INTERNET USERS OVER TIME
NUMBER OF INTERNET USERS AND YEAR-ON-YEAR CHANGE
JAN
2023
DATAREPORTAL
28. 28
658.4 593.4 836.9
MILLION MILLION MILLION
46.3% 41.7% 58.8%
vs. POPULATION vs. POPULATION vs. POPULATION
INTERNET USERS:
ITU
INTERNET USERS:
CIA WORLD FACTBOOK
INTERNET USERS:
T.R.A.I.
SOURCES: AS STATED ABOVE EACH ICON. NOTES: WHERE SOURCES PUBLISH INTERNET ADOPTION AS A PERCENTAGE (I.E. PENETRATION), VALUES SHOWN HERE COMPARE THE LATEST PUBLISHED ADOPTION
RATES IN EACH COUNTRY WITH THE LATEST FIGURES FOR POPULATION TO DERIVE ABSOLUTE USER NUMBERS. WHERE SOURCES PUBLISH ABSOLUTE USER NUMBERS, VALUES SHOWN HERE COMPARE THESE
ABSOLUTE USER FIGURES WITH THE LATEST FIGURES FOR POPULATION TO DERIVE VALUES FOR “vs. POPULATION”. COMPARABILITY: POTENTIAL MISMATCHES. INTERNET USER FIGURES QUOTED ELSEWHERE IN
THIS REPORT USE DATA FROM MULTIPLE SOURCES, INCLUDING SOURCES NOT FEATURED ON THIS SLIDE.
INDIA
INTERNET USER NUMBERS PUBLISHED BY DIFFERENT SOURCES
INTERNET USER PERSPECTIVES
JAN
2023
29. 29
48.7% 99.0% 90.5% 71.3% 44.8%
USES THE
INTERNET
HAS ACCESS
TO ELECTRICITY
HAS ACCESS TO BASIC
DRINKING WATER
HAS ACCESS TO
BASIC SANITATION
EARNS LESS THAN
USD $3.65 PER DAY
SOURCES: KEPIOS ANALYSIS; ITU; GSMA INTELLIGENCE; EUROSTAT; GWI; CIA WORLD FACTBOOK; CNNIC; APJII; LOCAL GOVERNMENT AUTHORITIES; WORLD BANK; UNITED NATIONS.
INDIA
ACCESS TO THE INTERNET IN THE CONTEXT OF ACCESS TO OTHER LIFE ESSENTIALS, AS A PERCENTAGE OF TOTAL POPULATION
INTERNET ACCESS IN PERSPECTIVE
JAN
2023
30. 30
6H 23M 3H 55M 2H 28M 61.4%
DAILY TIME SPENT USING THE
INTERNET ACROSS ALL DEVICES
TIME SPENT USING THE
INTERNET ON MOBILE PHONES
TIME SPENT USING THE INTERNET
ON COMPUTERS AND TABLETS
MOBILE’S SHARE OF TOTAL
DAILY INTERNET TIME
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
AMOUNT OF TIME THAT INTERNET USERS AGED 16 TO 64 SPEND USING THE INTERNET EACH DAY
DAILY TIME SPENT USING THE INTERNET
JAN
2023
31. 31
51.8%
49.8%
48.3%
48.2%
46.1%
45.2%
44.3%
44.2%
40.4%
36.5%
34.5%
33.6%
33.4%
33.4%
31.1%
FINDING INFORMATION
WATCHING VIDEOS, TV SHOWS, OR MOVIES
FINDING NEW IDEAS OR INSPIRATION
STAYING IN TOUCH WITH FRIENDS AND FAMILY
EDUCATION AND STUDY-RELATED PURPOSES
KEEPING UP-TO-DATE WITH NEWS AND EVENTS
RESEARCHING PRODUCTS AND BRANDS
RESEARCHING HOW TO DO THINGS
ACCESSING AND LISTENING TO MUSIC
MEETING NEW PEOPLE AND MAKING NEW CONNECTIONS
RESEARCHING HEALTH ISSUES AND HEALTHCARE PRODUCTS
FILLING UP SPARE TIME AND GENERAL BROWSING
RESEARCHING PLACES, VACATIONS, AND TRAVEL
SHARING YOUR OPINION
GAMING
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PRIMARY REASONS WHY INTERNET USERS AGED 16 TO 64 USE THE INTERNET
MAIN REASONS FOR USING THE INTERNET
JAN
2023
32. 32
50.2% 28.2% 31.7% 16.9% 12.6%
-12.8% (-740 BPS) +3.7% (+100 BPS) +7.8% (+230 BPS) +9.7% (+150 BPS) +4.1% (+50 BPS)
90.6% 57.6% 89.3% 8.3% 20.7%
-0.8% (-70 BPS) -10.7% (-690 BPS) -0.1% (-10 BPS) -4.6% (-40 BPS) +8.4% (+160 BPS)
MOBILE
PHONE (ANY)
LAPTOP OR
DESKTOP (ANY)
SMART
PHONE
FEATURE
PHONE
TABLET
DEVICE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PERSONAL LAPTOP
OR DESKTOP
WORK LAPTOP
OR DESKTOP
CONNECTED
TELEVISION
SMART HOME
DEVICE
GAMES
CONSOLE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “MOBILE PHONE (ANY)” INCLUDES
USERS WHO ACCESS VIA A SMARTPHONE OR A FEATURE PHONE. “LAPTOP OR DESKTOP (ANY)” INCLUDES USERS WHO ACCESS VIA THEIR OWN COMPUTER OR A COMPUTER PROVIDED BY THEIR EMPLOYER.
PERCENTAGE CHANGE VALUES REFLECT RELATIVE CHANGE. “BPS” VALUES SHOW THE CHANGE IN BASIS POINTS, AND REFLECT ABSOLUTE CHANGE.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH KIND OF DEVICE TO ACCESS THE INTERNET
DEVICES USED TO ACCESS THE INTERNET
JAN
2023
33. 33
18.26 +26.9% 49.09 +3.6%
MBPS MBPS
MEDIAN DOWNLOAD SPEED
OF CELLULAR MOBILE
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN CELLULAR MOBILE
INTERNET CONNECTION SPEED
MEDIAN DOWNLOAD
SPEED OF FIXED
INTERNET CONNECTIONS
YEAR-ON-YEAR CHANGE
IN MEDIAN FIXED INTERNET
CONNECTION SPEED
SOURCE: OOKLA. NOTE: FIGURES REPRESENT MEDIAN DOWNLOAD SPEEDS IN MEGABITS PER SECOND (MBPS) IN NOVEMBER 2022. COMPARABILITY: THE VALUES FOR INTERNET CONNECTION SPEEDS THAT
WE FEATURED IN PREVIOUS REPORTS REFLECTED MEAN CONNECTION SPEEDS, WHEREAS WE NOW FEATURE MEDIAN CONNECTION SPEEDS, WHICH OFFER A MORE REPRESENTATIVE INDICATION OF THE
CONNECTION SPEEDS THAT “TYPICAL” USERS CAN EXPECT. AS A RESULT, VALUES SHOWN HERE ARE NOT COMPARABLE WITH THE VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
INDIA
MEDIAN DOWNLOAD SPEEDS (IN MEGABITS PER SECOND) OF MOBILE AND FIXED INTERNET CONNECTIONS
INTERNET CONNECTION SPEEDS
JAN
2023
34. 34
75.50% 24.05% 0.45% 0%
-0.5% (-41 BPS) +1.6% (+38 BPS) +7.1% (+3 BPS) [N/A]
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
MOBILE
PHONES
LAPTOP AND
DESKTOP COMPUTERS
TABLET
DEVICES
OTHER
DEVICES
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS RUNNING ON EACH TYPE OF DEVICE COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO BROWSERS RUNNING ON ANY DEVICE IN NOVEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON EACH KIND OF DEVICE
SHARE OF WEB TRAFFIC BY DEVICE
JAN
2023
35. 35
55.9%
63.7%
71.1%
67.1%
79.9% 78.8%
75.8% 76.2%
66.2%
75.9% 75.5%
+13.8% +11.7% -5.7% +19.2% -1.4% -3.9% +0.5% -13.1% +14.7% -0.5%
NOV NOV NOV NOV NOV NOV NOV NOV NOV NOV NOV
2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES COMPARED WITH THE TOTAL NUMBER OF WEB PAGES SERVED
TO WEB BROWSERS RUNNING ON ANY DEVICE. PERCENTAGE CHANGE VALUES IN THE WHITE CIRCLES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%).
INDIA
PERCENTAGE OF TOTAL WEB PAGES SERVED TO WEB BROWSERS RUNNING ON MOBILE PHONES
MOBILE’S SHARE OF WEB TRAFFIC
JAN
2023
DATAREPORTAL
36. 36
1.06% 2.34% 0.06% 1.84%
-29.8% (-45 BPS) -27.3% (-88 BPS) -14.3% (-1 BP) -43.9% (-144 BPS)
89.30% 2.63% 1.10% 1.67%
+2.9% (+249 BPS) +0.8% (+2 BPS) +17.0% (+16 BPS) +7.1% (+11 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SAMSUNG INTERNET OPERA ANDROID OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
CHROME SAFARI MICROSOFT EDGE FIREFOX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEWS SERVED TO EACH BROWSER AS A PERCENTAGE OF TOTAL PAGE VIEWS SERVED TO WEB BROWSERS RUNNING ON ANY KIND
OF DEVICE IN NOVEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
PERCENTAGE OF TOTAL WEB PAGES SERVED TO EACH BRAND OF WEB BROWSER RUNNING ON ANY DEVICE
SHARE OF WEB TRAFFIC BY BROWSER
JAN
2023
37. 37
11 XVDEOS1.COM 239 M 56.4 M 11M 13S 9.3
12 WIKIPEDIA.ORG 229 M 81.1 M 9M 53S 2.1
13 CRICBUZZ.COM 202 M 22.7 M 16M 23S 4.5
14 YAHOO.COM 188 M 24.2 M 5M 54S 2.3
15 XVIDEOS51.COM 187 M 50.7 M 12M 54S 11.2
16 FLIPKART.COM 179 M 59.9 M 14M 01S 2.5
17 XLIVRDR.COM 161 M 17.5 M 1M 55S 4.0
18 SPANKBANG.COM 161 M 40.7 M 12M 10S 6.7
19 QUORA.COM 149 M 67.5 M 12M 17S 1.7
20 FAPHOUSE.COM 133 M 7.56 M 1M 15S 2.2
01 YOUTUBE.COM 3.59 B 336 M 31M 59S 7.2
02 XHAMSTER18.DESI 1.10 B 120 M 8M 33S 5.3
03 FACEBOOK.COM 630 M 135 M 14M 41S 3.6
04 XVIDEOS.COM 451 M 81.3 M 8M 12S 5.5
05 PORNHUB.COM 427 M 64.1 M 6M 07S 4.5
06 XHAMSTER.COM 299 M 85.2 M 6M 04S 2.4
07 AMAZON.IN 295 M 99.4 M 12M 07S 4.6
08 INSTAGRAM.COM 283 M 100 M 15M 38S 2.6
09 XNXX.COM 245 M 46.8 M 8M 27S 6.2
10 TWITTER.COM 240 M 80.7 M 20M 40S 3.0
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
SOURCE: SEMRUSH. FIGURES REPRESENT TRAFFIC VALUES FOR THE PERIOD BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2022. NOTE: VALUES IN THE “UNIQUE VISITORS” COLUMN REPRESENT THE NUMBER
OF DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. FIGURES ENDING IN “B” REPRESENT BILLIONS;
FIGURES ENDING IN “M” REPRESENT MILLIONS. TIME SHOWN IN MINUTES AND SECONDS. ADVISORY: SOME WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION
WHEN VISITING UNKNOWN DOMAINS. COMPARABILITY: SOURCE METHODOLOGY CHANGES. VALUES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
SEMRUSH’S RANKING OF THE MOST VISITED WEBSITES, BASED ON WEBSITE TRAFFIC BETWEEN 01 SEPTEMBER AND 30 NOVEMBER 2022
TOP WEBSITES: SEMRUSH RANKING
JAN
2023
38. 38
11 XHAMSTER18.DESI 267 M 41.8 M 5M 16S 7.4
12 WIKIPEDIA.ORG 239 M 73.0 M 0M 57S 2.0
13 GOOGLE.CO.IN 236 M 31.0 M 3M 07S 2.5
14 REALSRV.COM 227 M 148 M 6M 25S 8.4
15 QUORA.COM 208 M 50.3 M 3M 49S 2.5
16 ZOOM.US 200 M 56.3 M 0M 41S 2.1
17 HOTSTAR.COM 196 M 46.1 M 8M 38S 4.3
18 FLIPKART.COM 195 M 71.1 M 4M 09S 8.9
19 XVIDEOS2.COM 176 M 22.5 M 5M 01S 6.5
10 XNXX.TV 173 M 27.1 M 7M 30S 7.8
01 GOOGLE.COM 5.78 B 339 M 9M 21S 7.7
02 YOUTUBE.COM 2.08 B 215 M 19M 01S 11.4
03 INSTAGRAM.COM 661 M 106 M 0M 55S 4.2
04 AAJTAK.IN 631 M 153 M 9M 22S 12.2
05 SAMSUNG.COM 556 M 94.4 M 2M 38S 1.9
06 CRICBUZZ.COM 351 M 32.2 M 8M 21S 4.4
07 WHATSAPP.COM 314 M 63.8 M 11M 21S 10.2
08 TWITTER.COM 311 M 77.8 M 2M 01S 2.5
09 AMAZON.IN 307 M 102 M 3M 26S 1.7
10 XHAMSTER.COM 295 M 96.4 M 7M 24S 7.6
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
# WEBSITE
TOTAL
VISITS
(MONTHLY AVE.)
UNIQUE
VISITORS
(MONTHLY AVE.)
AVERAGE
TIME
PER VISIT
AVERAGE
PAGES
PER VISIT
SOURCE: SIMILARWEB. RANKING AND VALUES BASED ON TRAFFIC BETWEEN DECEMBER 2021 AND NOVEMBER 2022. NOTES: VALUES IN THE “UNIQUE VISITORS” COLUMN REPRESENT THE NUMBER OF
DISTINCT ‘IDENTITIES’ ACCESSING EACH SITE, BUT MAY NOT REPRESENT UNIQUE INDIVIDUALS, AS SOME PEOPLE MAY USE MULTIPLE DEVICES OR BROWSERS. VALUES FOR “TOTAL VISITS” AND “UNIQUE
VISITORS” REPRESENT MONTHLY AVERAGES. FIGURES ENDING IN “B” REPRESENT BILLIONS; FIGURES ENDING IN “M” REPRESENT MILLIONS. TIME SHOWN IN MINUTES AND SECONDS. ADVISORY: SOME
WEBSITES FEATURED IN THIS RANKING MAY CONTAIN ADULT CONTENT. PLEASE USE CAUTION WHEN VISITING UNKNOWN DOMAINS.
INDIA
SIMILARWEB’S RANKING OF THE MOST VISITED WEBSITES, BASED ON WEBSITE TRAFFIC BETWEEN DECEMBER 2021 AND NOVEMBER 2022
TOP WEBSITES: SIMILARWEB RANKING
JAN
2023
39. 39
0% 0.05% 0% 0.02%
[N/A] [UNCHANGED] [N/A] -33.3% (-1 BP)
98.50% 1.11% 0.31% 0.01%
-0.3% (-25 BPS) +22.0% (+20 BPS) +24.0% (+6 BPS) [UNCHANGED]
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
BAIDU DUCKDUCKGO NAVER OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
GOOGLE BING YAHOO! YANDEX
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF PAGE VIEW REFERRALS ORIGINATING FROM EACH SERVICE AS A PERCENTAGE OF TOTAL PAGE VIEW REFERRALS ORIGINATING FROM
SEARCH ENGINES IN NOVEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT
70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
PERCENTAGE OF TOTAL WEB TRAFFIC REFERRED BY SEARCH ENGINES THAT ORIGINATED FROM EACH SEARCH SERVICE
SHARE OF SEARCH ENGINE REFERRALS
JAN
2023
40. 40
11 IPL 10
12 INSTAGRAM 9
13 GOOGLE 9
14 MATKA 8
15 WEB WHATSAPP 8
16 YOUTUBE 8
17 CRICKET 6
18 NEWS 6
19 TRANSLATE 6
20 BF 6
01 IN 100
02 VIDEO 36
03 THE 25
04 DOWNLOAD 23
05 SATTA 19
06 WEATHER 16
07 VIDEOS 13
08 CRICBUZZ 12
09 WHATSAPP 11
10 SATTA KING 10
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN SEARCH QUERIES
ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS. GOOGLE DOES NOT
PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE TOP QUERY.
ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
INDIA
QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022
TOP GOOGLE SEARCHES
JAN
2023
41. 41
29.8% 44.9% 35.3% 31.5%
-7.5% (-240 BPS) -5.9% (-280 BPS) -3.6% (-130 BPS) -9.2% (-320 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
USE VOICE ASSISTANTS (E.G. SIRI,
GOOGLE ASSISTANT) TO FIND
INFORMATION EACH WEEK
VISIT SOCIAL NETWORKS
TO LOOK FOR INFORMATION
ABOUT BRANDS AND PRODUCTS
USE IMAGE RECOGNITION TOOLS
(E.G. GOOGLE LENS, PINTEREST
LENS) ON MOBILE EACH MONTH
USE ONLINE TOOLS TO
TRANSLATE TEXT INTO DIFFERENT
LANGUAGES EACH WEEK
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ENGAGE IN EACH KIND OF ONLINE ACTIVITY
ACCESSING ONLINE INFORMATION
JAN
2023
42. 42
41.0% 32.8% 34.7% 32.2% 30.6%
-11.4% (-530 BPS) -3.5% (-120 BPS) -1.1% (-40 BPS) -2.1% (-70 BPS) -4.1% (-130 BPS)
96.0% 58.1% 45.4% 28.6% 32.4%
+1.1% (+100 BPS) -5.5% (-340 BPS) -8.7% (-430 BPS) -15.9% (-540 BPS) +0.9% (+30 BPS)
EDUCATIONAL
VIDEO
PRODUCT
REVIEW VIDEO
SPORTS CLIP OR
HIGHLIGHTS VIDEO
GAMING
VIDEO
INFLUENCER
VIDEOS AND VLOGS
ANY KIND
OF VIDEO
MUSIC
VIDEO
COMEDY, MEME,
OR VIRAL VIDEO
TUTORIAL OR
HOW-TO VIDEO
VIDEO
LIVESTREAM
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “YOY” PERCENTAGE VALUES
REPRESENT THE RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT THE ABSOLUTE CHANGE (IN BASIS
POINTS).
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH EACH KIND OF VIDEO CONTENT VIA THE INTERNET EACH WEEK
WATCHING ONLINE VIDEO CONTENT
JAN
2023
43. 43
97.5% 98.4% 1H 59M 57.2%
PERCENTAGE OF INTERNET
USERS WHO STREAM TV
CONTENT OVER THE INTERNET
INTERNET USERS WHO STREAM
TV CONTENT vs. INTERNET USERS
WHO WATCH ANY KIND OF TV
AVERAGE DAILY TIME THAT
INTERNET USERS SPEND
WATCHING STREAMING TV
TIME SPENT WATCHING STREAMING
TV AS A PERCENTAGE OF TOTAL
TIME SPENT WATCHING TV
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO WATCH TV CONTENT VIA STREAMING SERVICES (E.G. NETFLIX) EACH MONTH
STREAMING TV CONTENT VIA THE INTERNET
JAN
2023
44. 44
42.9% 22.1% 24.1% 24.4%
-5.9% (-270 BPS) +8.9% (+180 BPS) +13.1% (+280 BPS) +6.1% (+140 BPS)
LISTEN TO MUSIC
STREAMING SERVICES
LISTEN TO ONLINE RADIO
SHOWS OR STATIONS
LISTEN TO
PODCASTS
LISTEN TO
AUDIO BOOKS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “YOY” PERCENTAGE VALUES
REPRESENT THE RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT THE ABSOLUTE CHANGE (IN BASIS
POINTS).
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO LISTEN TO EACH KIND OF AUDIO CONTENT VIA THE INTERNET EACH WEEK
LISTENING TO ONLINE AUDIO CONTENT
JAN
2023
45. 45
19.2% 15.2% 18.5% 15.6%
+8.5% (+150 BPS) +16.9% (+220 BPS) +12.1% (+200 BPS) +26.8% (+330 BPS)
91.9% 80.1% 45.5% 25.5%
-0.1% (-10 BPS) -4.3% (-360 BPS) +6.6% (+280 BPS) +9.4% (+220 BPS)
TABLET HAND-HELD GAMING DEVICE MEDIA STREAMING DEVICE VIRTUAL REALITY HEADSET
ANY DEVICE SMARTPHONE LAPTOP OR DESKTOP GAMES CONSOLE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “YOY” PERCENTAGE VALUES
REPRESENT THE RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT THE ABSOLUTE CHANGE (IN BASIS
POINTS).
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PLAY VIDEO GAMES ON EACH KIND OF DEVICE
DEVICES USED TO PLAY VIDEO GAMES
JAN
2023
46. 46
$750.2 $517.7 $255.2 $233.1
MILLION MILLION MILLION MILLION
+17.3% (+$111 MILLION) +12.5% (+$58 MILLION) +19.3% (+$41 MILLION) +16.7% (+$33 MILLION)
24.10 $4.87 $2.30 $807.5
MILLION BILLION BILLION MILLION
+22.4% (+4.4 MILLION) +17.0% (+$707 MILLION) +16.1% (+$320 MILLION) +21.8% (+$145 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
VALUE OF SMART HOME
SECURITY DEVICE MARKET
VALUE OF SMART HOME
ENTERTAINMENT DEVICE MARKET
VALUE OF SMART HOME
COMFORT & LIGHTING MARKET
VALUE OF SMART HOME
ENERGY MANAGEMENT MARKET
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF HOMES WITH
SMART HOME DEVICES
TOTAL ANNUAL VALUE OF THE
SMART HOME DEVICES MARKET
VALUE OF SMART HOME
APPLIANCES MARKET
VALUE OF SMART HOME CONTROL
& CONNECTIVITY DEVICE MARKET
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR
2022 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
INDIA
VALUE OF THE MARKET FOR SMART HOME DEVICES (U.S. DOLLARS)
SMART HOME MARKET OVERVIEW
JAN
2023
47. 47
$75.54 $60.40 $24.32 $26.53
-7.3% (-$5.98) -6.6% (-$4.27) +2.2% (+$0.52) -3.9% (-$1.09)
7.5% $202 $242 $77.34
+19.4% (+122 BPS) -4.4% (-$9.30) -7.5% (-$19.60) -2.1% (-$1.62)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
ARPU: SMART HOME
SECURITY DEVICES
ARPU: SMART HOME
ENTERTAINMENT DEVICES
ARPU: SMART HOME
COMFORT & LIGHTING
ARPU: SMART HOME
ENERGY MANAGEMENT
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PENETRATION OF
SMART HOME DEVICES
ARPU: SPEND ON ALL
SMART HOME DEVICES
ARPU: SMART
HOME APPLIANCES
ARPU: SMART HOME CONTROL
& CONNECTIVITY DEVICES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “SMART HOME DEVICES” INCLUDE: DIGITALLY CONNECTED AND CONTROLLED HOME DEVICES THAT CAN BE
REMOTELY CONTROLLED; SENSORS, ACTUATORS AND CLOUD SERVICES THAT ENABLE HOME AUTOMATION; CONTROL HUBS THAT CONNECT SENSORS AND ACTUATORS TO REMOTE CONTROLS AND TO EACH
OTHER; AND SMART HOME-RELATED SOFTWARE SALES (INCLUDING SUBSCRIPTION FEES). DOES NOT INCLUDE SMART TVS, OR B2B OR C2C SALES. FIGURES REPRESENT ESTIMATES OF FULL-YEAR SPEND PER
SMART HOME FOR 2022 IN U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. COMPARABILITY: BASE CHANGES.
INDIA
AVERAGE ANNUAL SPEND ON SMART HOME DEVICES PER SMART HOME (U.S. DOLLARS)
AVERAGE ANNUAL REVENUE PER SMART HOME
JAN
2023
48. 48
26.7% 32.8% 16.8%
USE A BANKING, INVESTMENT,
OR INSURANCE WEBSITE OR
MOBILE APP EACH MONTH
USE A MOBILE PAYMENT
SERVICE (E.G. APPLE PAY,
SAMSUNG PAY) EACH MONTH
OWN ANY FORM
OF CRYPTOCURRENCY
(E.G. BITCOIN, ETHER)
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO OWN OR USE EACH KIND OF DIGITAL FINANCIAL SERVICE
USE OF ONLINE FINANCIAL SERVICES
JAN
2023
49. 49
35.4% 25.7% 31.9% 47.5% 52.9%
COMFORTABLE WITH
APPS TRACKING THEIR
REAL-WORLD ACTIVITY
(E.G. STEPS, SLEEP)
PREFER TO REMAIN
ANONYMOUS
WHEN USING
ONLINE SERVICES
WORRY ABOUT
HOW COMPANIES
MIGHT USE THEIR
ONLINE DATA
DECLINE COOKIES
ON WEBSITES
AT LEAST SOME
OF THE TIME
EXPRESS CONCERN
ABOUT WHAT IS REAL
vs. WHAT IS FAKE
ON THE INTERNET
SOURCES: DATA FOR “CONCERNS ABOUT WHAT IS REAL vs WHAT IS FAKE ON THE INTERNET” VIA REUTERS INSTITUTE FOR THE STUDY OF JOURNALISM’S “DIGITAL NEWS REPORT 2021”. FIGURES REPRESENT THE
FINDINGS OF A GLOBAL STUDY OF ONLINE NEWS CONSUMERS AGED 18+ (SEE DIGITALNEWSREPORT.ORG FOR MORE DETAILS). DATA FOR ALL OTHER DATA POINTS VIA GWI (Q3 2022). FIGURES REPRESENT THE
FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERSPECTIVES AND ACTIVITIES OF ONLINE ADULTS RELATING TO THEIR ONLINE DATA PRIVACY AND SECURITY
ONLINE PRIVACY AND SECURITY
JAN
2023
51. !
CORRECTIONS IN SOCIAL MEDIA USER NUMBERS
Over recent months, the data sources that we
use to calculate social media user numbers in
each country have made significant revisions
to their underlying numbers. As a result, we are
currently unable to provide data for the change
in social media users over time. Because of these
changes, readers should not compare social
media user numbers published in this report with
similar figures published in previous reports in the
Global Digital Reports series, because any such
comparisons will deliver inaccurate data and
misleading trends. Furthermore, please note
that the social media user numbers published in
this report may appear to be significantly lower
than the figures published in previous reports in
this series. However, any such differences are the
result of “corrections” in source data published
by social media platforms, and our analysis of
various data sources confirms that there has
been no discernible drop in social media
use in any of the countries that we track. As a
result, readers should not interpret any negative
differences between the numbers published in
this report versus previous reports as a decline
in social media use, because these differences
are due to corrections in source methodologies
and data reporting approaches, and do not
representachangeinactualusernumbers.Please
read our comprehensive notes on data for more
details: https://datareportal.com/notes-on-data
52. 52
2H 50M 8.7 26.5% 73.5%
467.0 32.8% 40.2% 67.5%
MILLION
NUMBER OF SOCIAL
MEDIA USERS
SOCIAL MEDIA USERS
vs. TOTAL POPULATION
SOCIAL MEDIA USERS AGE 18+
vs. TOTAL POPULATION AGE 18+
SOCIAL MEDIA USERS
vs. TOTAL INTERNET USERS
AVERAGE TIME SPENT USING
SOCIAL MEDIA EACH DAY
AVERAGE NUMBER OF SOCIAL
PLATFORMS USED EACH MONTH
FEMALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
MALE SOCIAL MEDIA USERS
vs. TOTAL SOCIAL MEDIA USERS
SOURCES: KEPIOS ANALYSIS; COMPANY ADVERTISING RESOURCES AND ANNOUNCEMENTS; CNNIC; BETA RESEARCH CENTER; OCDH; U.N.; U.S. CENSUS BUREAU. ADVISORY: SOCIAL MEDIA USERS MAY NOT
REPRESENT UNIQUE INDIVIDUALS. FIGURES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, USER AGE MISSTATEMENTS, DELAYS IN
DATA REPORTING, AND DIFFERENCES BETWEEN CENSUS COUNTS AND RESIDENT POPULATIONS. SEE NOTES ON DATA FOR FURTHER DETAILS.
INDIA
HEADLINES FOR SOCIAL MEDIA ADOPTION AND USE (NOTE: USERS MAY NOT REPRESENT UNIQUE INDIVIDUALS)
OVERVIEW OF SOCIAL MEDIA USE
JAN
2023
53. 53
2.2%
6.6%
8.7%
23.6%
9.0%
25.2%
3.8%
10.6%
1.6%
4.3%
0.8%
1.8%
0.5% 1.1%
13 – 17
YEARS OLD
18 – 24
YEARS OLD
25 – 34
YEARS OLD
35 – 44
YEARS OLD
45 – 54
YEARS OLD
55 – 64
YEARS OLD
65+
YEARS OLD
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
SOURCES: KEPIOS ANALYSIS; META’S ADVERTISING RESOURCES. NOTE: META ONLY PERMITS PEOPLE AGED 13 AND ABOVE TO USE ITS PLATFORMS, SO WHILE THERE MAY BE USERS BELOW THE AGE OF 13, THEY
DO NOT FEATURE IN THE AVAILABLE DATA. META’S ADVERTISING RESOURCES ONLY PUBLISH GENDER DATA FOR “FEMALE” AND “MALE”. COMPARABILITY: IMPORTANT BASE DATA REVISIONS AND SOURCE
REPORTING CHANGES. VALUES ARE NOT COMPARABLE WITH VALUES PUBLISHED IN OUR PREVIOUS REPORTS.
INDIA
SHARE OF COMBINED, DEDUPLICATED POTENTIAL ADVERTISING REACH ACROSS FACEBOOK, INSTAGRAM, AND MESSENGER, BY AGE AND GENDER
DEMOGRAPHIC PROFILE OF META’S AD AUDIENCE
JAN
2023
DATAREPORTAL
54. 54
38.9%
32.6%
29.4%
28.5%
28.2%
28.0%
28.0%
27.9%
27.2%
27.1%
27.1%
26.3%
25.6%
24.6%
24.3%
KEEPING IN TOUCH WITH FRIENDS AND FAMILY
READING NEWS STORIES
FINDING CONTENT (E.G. VIDEOS)
WATCHING OR FOLLOWING SPORTS
SEEING WHAT’S BEING TALKED ABOUT
FILLING SPARE TIME
WATCHING LIVE STREAMS
MAKING NEW CONTACTS
WORK-RELATED NETWORKING OR RESEARCH
FINDING INSPIRATION FOR THINGS TO DO AND BUY
SHARING AND DISCUSSING OPINIONS
FINDING PRODUCTS TO PURCHASE
SEEING CONTENT FROM BRANDS
POSTING ABOUT YOUR LIFE
FOLLOWING CELEBRITIES OR INFLUENCERS
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: FIGURES REPRESENT THE SHARE OF
INTERNET USERS AGED 16 TO 64 WHO REPORT USING AT LEAST ONE SOCIAL MEDIA OR MESSENGER PLATFORM IN THE PAST MONTH.
INDIA
PRIMARY REASONS WHY SOCIAL MEDIA USERS AGED 16 TO 64 USE SOCIAL MEDIA PLATFORMS
MAIN REASONS FOR USING SOCIAL MEDIA
JAN
2023
55. 55
76.8%
74.7%
71.2%
55.5%
49.7%
45.5%
42.9%
35.7%
29.5%
29.0%
28.1%
26.2%
21.4%
20.3%
19.4%
WHATSAPP
INSTAGRAM
FACEBOOK
TELEGRAM
FB MESSENGER
SNAPCHAT
TWITTER
LINKEDIN
MOJ
PINTEREST
SHARECHAT
MX TAKATAK
TIKTOK
SKYPE
HELO
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: YOUTUBE IS NOT OFFERED AS AN
ANSWER OPTION FOR THIS QUESTION IN GWI’S SURVEY. COMPARABILITY: A VERSION OF THIS CHART THAT APPEARED IN OUR PREVIOUS REPORTS WAS BASED ON A PREVIOUS QUESTION IN GWI’S SURVEY
THAT INCLUDED YOUTUBE AS AN ANSWER OPTION. GWI’S CURRENT SURVEY FEATURES A REVISED VERSION OF THIS QUESTION THAT DOES NOT INCLUDE YOUTUBE AS AN ANSWER OPTION, WHILE OTHER
CHANGES TO THE QUESTION’S WORDING MAY MEAN THAT THE VALUES AND RANK ORDER SHOWN HERE ARE NOT DIRECTLY COMPARABLE WITH THOSE SHOWN ON A SIMILAR CHART IN PREVIOUS REPORTS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH PLATFORM EACH MONTH
MOST USED SOCIAL MEDIA PLATFORMS
NOTE: YOUTUBE IS NOT OFFERED AS AN ANSWER OPTION FOR THIS QUESTION IN GWI’S SURVEY, SO IT WILL NOT APPEAR IN THIS RANKING
JAN
2023
56. 56
30.5%
25.6%
16.8%
4.3%
2.3%
2.2%
2.1%
1.7%
1.4%
1.4%
INSTAGRAM
WHATSAPP
FACEBOOK
TELEGRAM
SNAPCHAT
FB MESSENGER
TWITTER
LINKEDIN
MOJ
PINTEREST
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: YOUTUBE IS NOT OFFERED AS AN
ANSWER OPTION FOR THIS QUESTION IN GWI’S SURVEY.
INDIA
PERCENTAGE OF ACTIVE SOCIAL MEDIA USERS AGED 16 TO 64 WHO SAY THAT EACH OPTION IS THEIR “FAVOURITE” SOCIAL MEDIA PLATFORM
FAVOURITE SOCIAL MEDIA PLATFORMS
NOTE: YOUTUBE IS NOT OFFERED AS AN ANSWER OPTION FOR THIS QUESTION IN GWI’S SURVEY, SO IT WILL NOT APPEAR IN THIS RANKING
JAN
2023
57. 57
29H 12M 21H 24M 17H 36M 14H 54M 7H 36M
PER USER, PER MONTH PER USER, PER MONTH PER USER, PER MONTH PER USER, PER MONTH PER USER, PER MONTH
-1.4% (-24 MINS) +9.7% (+1H 54M) -11.1% (-2H 12M) +14.6% (+1H 54M) +245.5% (+5H 24M)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YOUTUBE FACEBOOK WHATSAPP INSTAGRAM TRUECALLER
SOURCE: DATA.AI INTELLIGENCE. SEE DATA.AI FOR MORE DETAILS. NOTES: FIGURES REPRESENT AVERAGE NUMBER OF HOURS SPENT PER USER, PER MONTH USING EACH PLATFORM’S MOBILE APP ON
ANDROID PHONES THROUGHOUT 2022. PLATFORMS ARE SHOWN IN RANK ORDER (LEFT TO RIGHT) BASED ON TOTAL, CUMULATIVE TIME SPENT ACROSS ALL USERS.
INDIA
AVERAGE TIME PER MONTH THAT USERS SPEND USING EACH PLATFORM’S ANDROID APP
TIME SPENT USING SOCIAL MEDIA APPS
JAN
2023
58. 58
23.6% 19.6% 20.1% 15.7%
-2.5% (-60 BPS) +2.1% (+40 BPS) -6.5% (-140 BPS) -1.3% (-20 BPS)
80.9% 44.9% 27.6% 20.3%
-1.0% (-80 BPS) -5.9% (-280 BPS) -5.8% (-170 BPS) -1.5% (-30 BPS)
MESSAGING AND
LIVE CHAT SERVICES
MICRO-BLOGS
(E.G. TWITTER)
VLOGS (BLOGS IN
A VIDEO FORMAT)
ONLINE PINBOARDS
(E.G. PINTEREST)
ANY KIND OF SOCIAL
MEDIA PLATFORM
SOCIAL
NETWORKS
QUESTION & ANSWER
SITES (E.G. QUORA)
FORUMS AND
MESSAGE BOARDS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTE: VALUES FOR “ANY KIND OF SOCIAL
MEDIA PLATFORM” INCLUDE AT LEAST ONE OF: SOCIAL NETWORKS, QUESTION AND ANSWER SITES (E.G. QUORA), FORUMS AND MESSAGE BOARDS, MESSAGING AND LIVE CHAT SERVICES, MICRO-BLOGS
(E.G. TWITTER), BLOGS ON PRODUCTS / BRANDS (NOT SHOWN AS AN INDIVIDUAL VALUE ON THIS CHART), VLOGS (I.E. BLOGS RECORDED IN A VIDEO FORMAT), AND ONLINE PINBOARDS (E.G. PINTEREST).
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH SOCIAL MEDIA CHANNEL TO FIND INFORMATION ABOUT BRANDS AND PRODUCTS
USE OF SOCIAL MEDIA FOR BRAND RESEARCH
JAN
2023
59. 59
38.5%
32.6%
30.9%
30.2%
26.8%
24.4%
23.8%
22.9%
22.4%
21.8%
20.8%
20.8%
20.5%
20.5%
20.3%
FRIENDS, FAMILY, AND PEOPLE YOU KNOW
TV SHOWS OR CHANNELS
ENTERTAINMENT, MEMES, OR PARODY ACCOUNTS
ACTORS, COMEDIANS, OR OTHER PERFORMERS
SPORTS PEOPLE AND TEAMS
FITNESS EXPERTS OR ORGANISATIONS
BANDS, SINGERS, OR MUSICIANS
RESTAURANTS, CHEFS, OR FOODIES
INFLUENCERS OR OTHER EXPERTS
GAMING EXPERTS OR GAMING STUDIOS
BRANDS YOU’RE CONSIDERING PURCHASING
COMPANIES RELEVANT TO WORK
BRANDS YOU PURCHASE
CONTACTS RELEVANT TO WORK
BEAUTY EXPERTS
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF ACTIVE SOCIAL MEDIA USERS AGED 16 TO 64 WHO FOLLOW EACH TYPE OF ACCOUNT ON SOCIAL MEDIA
TYPES OF SOCIAL MEDIA ACCOUNTS FOLLOWED
JAN
2023
60. 60
0.27% 0.07% 0.31% 0.01% 0.03%
-54.2% (-32 BPS) -65.0% (-13 BPS) -44.6% (-25 BPS) -66.7% (-2 BPS) -40.0% (-2 BPS)
56.58% 2.80% 32.27% 1.50% 6.16%
-17.8% (-1,225 BPS) -33.5% (-141 BPS) +293.5% (+2,407 BPS) -58.8% (-214 BPS) -55.0% (-753 BPS)
FACEBOOK TWITTER INSTAGRAM PINTEREST YOUTUBE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
REDDIT TUMBLR LINKEDIN VKONTAKTE OTHER
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: SHARE DOES NOT INCLUDE TRAFFIC FROM MESSENGER PLATFORMS. DATA ARE ONLY AVAILABLE FOR A SELECTION OF PLATFORMS, AND PERCENTAGES REFLECT SHARE OF
AVAILABLE PLATFORMS ONLY. FIGURES REPRESENT THE SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED ON EACH PLATFORM AS A PERCENTAGE OF TOTAL
WEB TRAFFIC ARRIVING FROM THE AVAILABLE SELECTION OF SOCIAL PLATFORMS IN NOVEMBER 2022. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20%
FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
SHARE OF WEB TRAFFIC ARRIVING ON THIRD-PARTY WEBSITES VIA CLICKS OR TAPS ON LINKS PUBLISHED IN SOCIAL MEDIA PLATFORMS (ANY DEVICE)
WEB TRAFFIC REFERRALS FROM SOCIAL MEDIA
JAN
2023
62. 62
45.5% 28.2% 23.7% 76.3%
314.6 22.1% -4.0% -4.6%
MILLION -13 MILLION -15 MILLION
90
FACEBOOK AD REACH
vs. TOTAL INTERNET USERS
FACEBOOK AD REACH
vs. POPULATION AGED 13+
FEMALE FACEBOOK AD REACH
vs. TOTAL FACEBOOK AD REACH
MALE FACEBOOK AD REACH
vs. TOTAL FACEBOOK AD REACH
TOTAL POTENTIAL REACH
OF ADS ON FACEBOOK
FACEBOOK AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED FACEBOOK AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED FACEBOOK AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: VALUES USE MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. ADVISORY: REACH
FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND
FAKE ACCOUNTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS. SOURCE DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY:
SOURCE DATA REVISIONS. VALUES MAY NOT BE COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR FURTHER DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK
FACEBOOK: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
63. 63
0.45 58.88% 27.40% 12.91% 0.81%
AVERAGE NUMBER OF
PAGE POSTS PER DAY
PHOTO POSTS’ SHARE
OF TOTAL PAGE POSTS
VIDEO POSTS’ SHARE
OF TOTAL PAGE POSTS
LINK POSTS’ SHARE
OF TOTAL PAGE POSTS
STATUS POSTS’ SHARE
OF TOTAL PAGE POSTS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 SEPTEMBER 2022 AND 30 NOVEMBER 2022. NOTES: FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE,
WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
POSTS OF EACH TYPE AS A PERCENTAGE OF ALL POSTS MADE BY FACEBOOK PAGES
SHARE OF FACEBOOK PAGE POSTS BY POST TYPE
JAN
2023
64. 64
0.03% 0.05% 0.01% 0.02% 0.02%
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: ALL POST TYPES
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: PHOTO POSTS
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: VIDEO POSTS
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: LINK POSTS
AVERAGE FACEBOOK PAGE
POST ENGAGEMENTS vs.
PAGE FANS: STATUS POSTS
SOURCE: LOCOWISE. FIGURES REPRESENT AVERAGES BETWEEN 01 SEPTEMBER 2022 AND 30 NOVEMBER 2022. NOTES: PERCENTAGES COMPARE THE COMBINED TOTAL OF REACTIONS, COMMENTS, AND
SHARES WITH THE TOTAL NUMBER OF PAGE FANS. FIGURES ARE AVERAGES BASED ON A WIDE VARIETY OF DIFFERENT KINDS OF PAGE, WITH DIFFERENT AUDIENCE SIZES, IN VARIOUS COUNTRIES AROUND THE
WORLD. VALUES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
FACEBOOK PAGE POST ENGAGEMENTS (REACTIONS, COMMENTS, AND SHARES) AS A PERCENTAGE OF TOTAL PAGE FANS
FACEBOOK POST ENGAGEMENT BENCHMARKS
JAN
2023
65. 65
359.0 36.3% 31.2% 68.8%
MILLION
467.0 32.8% 67.5% 0%
MILLION [UNCHANGED]
POTENTIAL REACH OF
ADS ON YOUTUBE
YOUTUBE AD REACH
vs. TOTAL POPULATION
YOUTUBE AD REACH vs.
TOTAL INTERNET USERS
YEAR-ON-YEAR CHANGE IN
REPORTED YOUTUBE AD REACH
YOUTUBE’S ADVERTISING
REACH: USERS AGED 18+
YOUTUBE’S AD REACH AGE 18+
vs. TOTAL POPULATION AGE 18+
FEMALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
MALE YOUTUBE AD REACH AGE 18+
vs. TOTAL YOUTUBE AD REACH AGE 18+
SOURCES: GOOGLE’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON AVAILABLE DATA ONLY. AGE AND GENDER DATA ARE ONLY
AVAILABLE FOR “FEMALE” AND “MALE” USERS AGED 18+. ADVISORY: REACH FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES vs. POPULATION AND vs.
INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, USER AGE MISSTATEMENTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS.
SOURCE DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY: SOURCE DATA REVISIONS. VALUES NOT COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON YOUTUBE
YOUTUBE: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
66. 66
01 SONG 100
02 MOVIE 53
03 HINDI 40
04 VIDEO 36
05 SONGS 29
06 GANA 19
07 STATUS 18
08 WALA 17
09 DJ 16
10 NEW SONG 15
11 CARTOON 15
12 CARTOON CARTOON 15
13 HINDI MOVIE 14
14 MOVIES 11
15 FILM 11
16 SERIAL 11
17 COMEDY 10
18 NEWS 9
19 DANCE 9
20 DJ SONG 8
# SEARCH QUERY INDEX # SEARCH QUERY INDEX
SOURCE: GOOGLE TRENDS, BASED ON SEARCHES CONDUCTED ON YOUTUBE BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022. NOTES: ANY SPELLING ERRORS OR LANGUAGE INCONSISTENCIES IN
SEARCH QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN DIGITAL ENVIRONMENTS.
GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE
TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
INDIA
QUERIES WITH THE GREATEST VOLUME OF YOUTUBE SEARCH ACTIVITY BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022
TOP YOUTUBE SEARCHES
JAN
2023
67. 67
33.2% 20.6% 26.7% 73.3%
229.6 16.1% -7.7% -0.3%
MILLION -19 MILLION -700 THOUSAND
90
INSTAGRAM AD REACH
vs. TOTAL INTERNET USERS
INSTAGRAM AD REACH
vs. POPULATION AGED 13+
FEMALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
MALE INSTAGRAM AD REACH
vs. TOTAL INSTAGRAM AD REACH
TOTAL POTENTIAL REACH
OF ADS ON INSTAGRAM
INSTAGRAM AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED INSTAGRAM AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED INSTAGRAM AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: VALUES USE MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. ADVISORY: REACH
FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND
FAKE ACCOUNTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS. SOURCE DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY:
SOURCE DATA REVISIONS. VALUES MAY NOT BE COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR FURTHER DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON INSTAGRAM
INSTAGRAM: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
68. 68
17.0% 10.5% 23.3% 76.7%
117.6 8.3% -2.6% -4.0%
MILLION -3.1 MILLION -5.0 MILLION
90
MESSENGER AD REACH
vs. TOTAL INTERNET USERS
MESSENGER AD REACH
vs. POPULATION AGED 13+
FEMALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
MALE MESSENGER AD REACH
vs. TOTAL MESSENGER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON MESSENGER
MESSENGER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED MESSENGER AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED MESSENGER AD REACH
SOURCES: META’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: VALUES USE MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. ADVISORY: REACH
FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND
FAKE ACCOUNTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS. SOURCE DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY:
SOURCE DATA REVISIONS. VALUES MAY NOT BE COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR FURTHER DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON FACEBOOK MESSENGER
MESSENGER: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
69. 69
14.3% 10.0% 29.8% 70.2%
99.00 7.0% +4.2% +19.3%
MILLION +4.0 MILLION +16 MILLION
90
LINKEDIN AD REACH
vs. TOTAL INTERNET USERS
LINKEDIN AD REACH
vs. POPULATION AGED 18+
FEMALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
MALE LINKEDIN AD REACH
vs. TOTAL LINKEDIN AD REACH
TOTAL POTENTIAL REACH
OF ADS ON LINKEDIN
LINKEDIN AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED LINKEDIN AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED LINKEDIN AD REACH
SOURCES: LINKEDIN’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: VALUES ARE BASED ON TOTAL REGISTERED MEMBERS, SO ARE NOT COMPARABLE WITH OTHER PLATFORMS IN THIS REPORT. GENDER
DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. ADVISORY: REACH FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS, OR MATCH THE TOTAL ACTIVE USER OR REGISTERED MEMBER BASE. VALUES
FOR REACH vs. POPULATION AND REACH vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT
POPULATIONS. SOURCE DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY: SOURCE DATA REVISIONS. VALUES MAY NOT BE COMPARABLE WITH PREVIOUS REPORTS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON LINKEDIN
LINKEDIN: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
70. 70
24.9% 15.5% 37.2% 61.8%
172.5 12.1% +18.7% +36.9%
MILLION +27 MILLION +46 MILLION
90
SNAPCHAT AD REACH
vs. TOTAL INTERNET USERS
SNAPCHAT AD REACH
vs. POPULATION AGED 13+
FEMALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH*
MALE SNAPCHAT AD REACH
vs. TOTAL SNAPCHAT AD REACH*
TOTAL POTENTIAL REACH
OF ADS ON SNAPCHAT
SNAPCHAT AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED SNAPCHAT AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED SNAPCHAT AD REACH
SOURCES: SNAP’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: DATA ARE NOT AVAILABLE FOR ALL LOCATIONS; FIGURES BASED ON MIDPOINTS OF AVAILABLE DATA ONLY. (*) GENDER DATA ARE ONLY
AVAILABLE FOR “FEMALE” AND “MALE”, BUT GENDER VALUES DO NOT SUM TO TOTAL. ADVISORY: REACH FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES
vs. POPULATION AND vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS, DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS. SOURCE
DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY: SOURCE DATA REVISIONS. VALUES NOT COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR FURTHER DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON SNAPCHAT
SNAPCHAT: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
71. 71
3.9% 2.4% 14.7% 85.3%
27.25 1.9% -3.0% +15.5%
MILLION -850 THOUSAND +3.7 MILLION
90
TWITTER AD REACH
vs. TOTAL INTERNET USERS
TWITTER AD REACH
vs. POPULATION AGED 13+
FEMALE TWITTER AD REACH
vs. TOTAL TWITTER AD REACH
MALE TWITTER AD REACH
vs. TOTAL TWITTER AD REACH
TOTAL POTENTIAL REACH
OF ADS ON TWITTER
TWITTER AD REACH
vs. TOTAL POPULATION
QUARTER-ON-QUARTER CHANGE
IN REPORTED TWITTER AD REACH
YEAR-ON-YEAR CHANGE IN
REPORTED TWITTER AD REACH
SOURCES: TWITTER’S ADVERTISING RESOURCES; KEPIOS ANALYSIS. NOTES: VALUES USE MIDPOINT OF PUBLISHED RANGES. GENDER DATA ARE ONLY AVAILABLE FOR “FEMALE” AND “MALE”. ADVISORY: REACH
FIGURES MAY NOT REPRESENT UNIQUE INDIVIDUALS OR MATCH THE TOTAL ACTIVE USER BASE. VALUES vs. POPULATION AND vs. INTERNET USERS MAY EXCEED 100% DUE TO DUPLICATE AND FAKE ACCOUNTS,
ACCOUNTS THAT DO NOT REPRESENT HUMAN INDIVIDUALS (E.G. BUSINESSES, MUSIC BANDS, ETC.), DIFFERENT RESEARCH DATES, AND DIFFERENCES IN CENSUS DATA vs. RESIDENT POPULATIONS. SOURCE
DATA REVISIONS MAY DISTORT VALUES FOR CHANGE OVER TIME. COMPARABILITY: SOURCE DATA REVISIONS. VALUES MAY NOT BE COMPARABLE WITH PREVIOUS REPORTS. SEE NOTES ON DATA FOR DETAILS.
INDIA
THE POTENTIAL AUDIENCE THAT MARKETERS CAN REACH WITH ADS ON TWITTER
TWITTER: ADVERTISING AUDIENCE OVERVIEW
NOTE: PLEASE READ THE IMPORTANT NOTES ON COMPARING DATA AT THE START OF THIS REPORT BEFORE COMPARING DATA ON THIS CHART WITH PREVIOUS REPORTS
JAN
2023
73. 73
1.10 77.0% -1.9% 74.7%
BILLION -22 MILLION
NUMBER OF CELLULAR
MOBILE CONNECTIONS
(EXCLUDING IOT)
NUMBER OF CELLULAR MOBILE
CONNECTIONS COMPARED
WITH TOTAL POPULATION
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF CELLULAR
MOBILE CONNECTIONS
SHARE OF CELLULAR MOBILE
CONNECTIONS THAT ARE
BROADBAND (3G, 4G, 5G)
SOURCE: GSMA INTELLIGENCE. NOTES: TOTAL CELLULAR CONNECTIONS INCLUDE DEVICES OTHER THAN MOBILE PHONES, BUT EXCLUDE CELLULAR IOT CONNECTIONS. FIGURES MAY SIGNIFICANTLY EXCEED
FIGURES FOR POPULATION DUE TO MULTIPLE CONNECTIONS AND CONNECTED DEVICES PER PERSON. COMPARABILITY: BASE CHANGES. VERSIONS OF THIS CHART PUBLISHED IN SOME OF OUR PREVIOUS
REPORTS FEATURED CELLULAR CONNECTION FIGURES THAT INCLUDED CELLULAR IOT CONNECTIONS. FIGURES SHOWN HERE DO NOT INCLUDE CELLULAR IOT CONNECTIONS.
INDIA
USE OF MOBILE PHONES AND DEVICES THAT CONNECT TO CELLULAR NETWORKS
MOBILE CONNECTIVITY
JAN
2023
74. 74
1.09 B 1.10 B 1.13 B 1.14 B 1.12 B 1.10 B 1.09 B 1.10 B 1.10 B
+1.6% +2.4% +0.4% -1.7% -1.3% -1.1% +0.5% -0.06%
JAN APR JUL OCT JAN APR JUL OCT JAN
2021 2021 2021 2021 2022 2022 2022 2022 2023
SOURCE: GSMA INTELLIGENCE. NOTE: WHERE LETTERS ARE SHOWN NEXT TO FIGURES ABOVE BARS, “K” DENOTES THOUSANDS (E.G. “123 K” = 123,000), “M” DENOTES MILLIONS (E.G. “1.23 M” = 1,230,000),
AND “B” DENOTES BILLIONS (E.G. “1.23 B” = 1,230,000,000). WHERE NO LETTER IS PRESENT, VALUES ARE SHOWN AS IS. COMPARABILITY: BASE REVISIONS. NUMBERS MAY NOT CORRELATE WITH VALUES
PUBLISHED IN OUR PREVIOUS REPORTS.
INDIA
NUMBER OF CELLULAR MOBILE CONNECTIONS AND YEAR-ON-YEAR CHANGE
CELLULAR MOBILE CONNECTIONS OVER TIME
JAN
2023
DATAREPORTAL
75. 75
$66.45 35.91% $0.17 0.09%
PRICE OF THE
CHEAPEST SMARTPHONE
HANDSET (IN USD)
PRICE OF THE CHEAPEST
SMARTPHONE HANDSET
vs. AVERAGE INCOME
AVERAGE PRICE OF
1GB OF CELLULAR
MOBILE DATA (IN USD)
AVERAGE PRICE OF 1GB
OF CELLULAR MOBILE DATA
vs. AVERAGE INCOME
SOURCES: HANDSET PRICES: ALLIANCE FOR AFFORDABLE INTERNET; ACCESS THE FULL DATASET AT A4AI.ORG. MOBILE DATA PRICES: CABLE.CO.UK; WORLD BANK. COMPARABILITY: VALUE FOR HANDSET PRICES
vs. MONTHLY INCOME AS PUBLISHED BY A4AI, AND MAY USE A DIFFERENT VALUE FOR AVERAGE MONTHLY INCOME COMPARED WITH THE DATA USED TO CALCULATE THE PRICE OF 1GB OF MOBILE DATA vs.
MONTHLY INCOME. AS A RESULT, VALUES MAY NOT CORRELATE ACROSS DATA POINTS.
INDIA
THE COST OF BUYING A SMARTPHONE HANDSET AND 1GB OF CELLULAR MOBILE DATA, AND COMPARISONS WITH AVERAGE MONTHLY INCOME
AFFORDABILITY OF MOBILE INTERNET ACCESS
JAN
2023
76. 76
95.48% 3.91% 0.08% 0.47% 0.06%
-0.05% (-5 BPS) +14.0% (+48 BPS) -27.3% (-3 BPS) -42.0% (-34 BPS) -50.0% (-6 BPS)
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM ANDROID DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM APPLE IOS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING FROM
SAMSUNG OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM KAI OS DEVICES
SHARE OF MOBILE WEB
TRAFFIC ORIGINATING
FROM OTHER OS DEVICES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATCOUNTER. NOTES: FIGURES REPRESENT THE NUMBER OF WEB PAGES SERVED TO BROWSERS ON MOBILE PHONES RUNNING EACH OPERATING SYSTEM COMPARED WITH THE TOTAL NUMBER
OF WEB PAGES SERVED TO MOBILE BROWSERS IN NOVEMBER 2022. FIGURES FOR SAMSUNG OS REFER ONLY TO THOSE DEVICES RUNNING OPERATING SYSTEMS DEVELOPED BY SAMSUNG (E.G. BADA AND
TIZEN), AND DO NOT INCLUDE SAMSUNG DEVICES RUNNING ANDROID. PERCENTAGE CHANGE VALUES REPRESENT RELATIVE CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD
EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE THE ABSOLUTE CHANGE. FIGURES MAY NOT SUM TO 100% DUE TO ROUNDING.
INDIA
PERCENTAGE OF WEB PAGE REQUESTS ORIGINATING FROM MOBILE HANDSETS RUNNING EACH MOBILE OPERATING SYSTEM IN NOVEMBER 2022
SHARE OF MOBILE WEB TRAFFIC BY MOBILE OS
JAN
2023
77. 77
4H 51M 28.89 +8.2% $464.5 +11.4%
+2.5% (+7 MINS) BILLION +2.2 BILLION MILLION +$48 MILLION
AVERAGE TIME THAT EACH
USER SPENDS USING A
SMARTPHONE EACH DAY
TOTAL NUMBER
OF MOBILE APP
DOWNLOADS
YEAR-ON-YEAR CHANGE
IN THE TOTAL NUMBER OF
MOBILE APP DOWNLOADS
ANNUAL CONSUMER
SPEND ON MOBILE APPS AND
IN-APP PURCHASES (USD)
YEAR-ON-YEAR CHANGE
IN CONSUMER SPEND ON
APPS AND IN-APP PURCHASES
SOURCE: DATA.AI INTELLIGENCE. SEE DATA.AI FOR MORE DETAILS. NOTES: FIGURES REPRESENT COMBINED CONSUMER ACTIVITY ACROSS THE GOOGLE PLAY STORE, APPLE IOS APP STORE, AND THIRD-PARTY
ANDROID APP STORES BETWEEN JANUARY AND DECEMBER 2022. FINANCIAL VALUES ARE IN U.S. DOLLARS. “CONSUMER SPEND” ONLY INCLUDES SPEND ON APPS AND IN-APP PURCHASES VIA APP STORES,
AND DOES NOT INCLUDE REVENUES FROM ECOMMERCE OR MOBILE ADVERTISING.
INDIA
HEADLINES FOR MOBILE APP DOWNLOADS AND CONSUMER SPEND (IN U.S. DOLLARS) BETWEEN JANUARY AND DECEMBER 2022
MOBILE APP MARKET OVERVIEW
JAN
2023
78. 78
01 WHATSAPP META
02 FACEBOOK META
03 INSTAGRAM META
04 TRUECALLER TRUECALLER
05 PHONEPE WALMART
06 AMAZON AMAZON
07 FACEBOOK MESSENGER META
08 FLIPKART WALMART
09 MX PLAYER TIMES GROUP
10 PAYTM ONE97
01 LUDO KING GAMETION
02 CANDY CRUSH SAGA ACTIVISION BLIZZARD
03 FREE FIRE SEA
04 BATTLEGROUNDS MOBILE INDIA KRAFTON
05 CARROM POOL TENCENT
06 SUBWAY SURFERS SYBO
07 CALLBREAK MULTIPLAYER TESLA TECH
08 BUBBLE SHOOTER BY ILYON TENCENT
09 SUBWAY PRINCESS RUNNER IVYMOBILE
10 HILL CLIMB RACING FINGERSOFT
# MOBILE APP COMPANY # MOBILE GAME COMPANY
SOURCE: DATA.AI INTELLIGENCE. SEE DATA.AI FOR MORE DETAILS. NOTES: RANKINGS BASED ON COMBINED MONTHLY ACTIVE USERS ACROSS IPHONES AND ANDROID PHONES BETWEEN
JANUARY AND DECEMBER 2022, EXCLUDING PRE-INSTALLED APPS (E.G. YOUTUBE ON ANDROID PHONES, IMESSAGE ON IPHONES).
INDIA
MOBILE APPS AND GAMES RANKED BY AVERAGE MONTHLY ACTIVE USERS BETWEEN JANUARY AND DECEMBER 2022
APP RANKING: MONTHLY ACTIVE USERS
JAN
2023
79. 79
01 INSTAGRAM META
02 MEESHO MEESHO
03 FACEBOOK META
04 SNAPCHAT SNAP
05 SHOPSY WALMART
06 FLIPKART WALMART
07 PHONEPE WALMART
08 TRUECALLER TRUECALLER
09 WHATSAPP BUSINESS META
10 WHATSAPP META
01 LUDO KING GAMETION
02 FREE FIRE SEA
03 CARROM POOL TENCENT
04 CANDY CRUSH SAGA ACTIVISION BLIZZARD
05 SUBWAY SURFERS SYBO
06 SUBWAY PRINCESS RUNNER IVYMOBILE
07 TEMPLE RUN IMANGI
08 BRIDGE RACE UNITY TECHNOLOGIES
09 HILL CLIMB RACING FINGERSOFT
10 SHOOT BUBBLE - POP BUBBLES IVYMOBILE
# MOBILE APP COMPANY # MOBILE GAME COMPANY
SOURCE: DATA.AI INTELLIGENCE. SEE DATA.AI FOR MORE DETAILS. NOTES: RANKINGS BASED ON COMBINED USER ACTIVITY ACROSS THE GOOGLE PLAY STORE AND APPLE IOS APP STORE BETWEEN
JANUARY AND DECEMBER 2022. VALUES FOR CHINA ONLY INCLUDE ACTIVITY ON THE APPLE IOS APP STORE.
INDIA
RANKING OF MOBILE APPS AND MOBILE GAMES BY TOTAL NUMBER OF DOWNLOADS BETWEEN JANUARY AND DECEMBER 2022
APP RANKING: DOWNLOADS
JAN
2023
80. 80
01 CHAMET FULIAO
02 GOOGLE ONE GOOGLE
03 BUMBLE APP BUMBLE
04 TANGO LIVE TANGOME
05 TINDER MATCH GROUP
06 HOTSTAR DISNEY
07 LINKEDIN MICROSOFT
08 TRUECALLER TRUECALLER
09 YOUTUBE GOOGLE
10 TIKI - SHORT VIDEO COMMUNITY DOL TECHNOLOGY
01 FREE FIRE SEA
02 COIN MASTER MOON ACTIVE
03 BATTLEGROUNDS MOBILE INDIA KRAFTON
04 CANDY CRUSH SAGA ACTIVISION BLIZZARD
05 TEEN PATTI OCTRO
06 CLASH OF CLANS TENCENT
07 CALL OF DUTY: MOBILE ACTIVISION BLIZZARD
08 EVONY TOP GAMES
09 GENSHIN IMPACT MIHOYO
10 LORDS MOBILE IGG
# MOBILE APP COMPANY # MOBILE GAME COMPANY
SOURCE: DATA.AI INTELLIGENCE. SEE DATA.AI FOR MORE DETAILS. NOTES: RANKINGS BASED ON COMBINED USER ACTIVITY ACROSS THE GOOGLE PLAY STORE AND APPLE IOS APP STORE BETWEEN
JANUARY AND DECEMBER 2022. VALUES FOR CHINA ONLY INCLUDE ACTIVITY ON THE APPLE IOS APP STORE. “CONSUMER SPEND” ONLY INCLUDES SPEND ON APPS AND IN-APP PURCHASES VIA APP STORES,
AND DOES NOT INCLUDE REVENUES FROM ECOMMERCE OR MOBILE ADVERTISING.
INDIA
RANKING OF MOBILE APPS AND MOBILE GAMES BY TOTAL CONSUMER SPEND BETWEEN JANUARY AND DECEMBER 2022
APP RANKING: CONSUMER SPEND
JAN
2023
82. 82
77.5% 77.2% 2.4% 6.7% 19.1% 34.5% 5.1% 15.4%
15.8% 33.0% 5.1% 11.3% 4.6% 15.5% 6.0% 13.5%
24.7% 8.3% 10.2% 9.9%
77.3% 4.6% 27.1% 10.4%
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
MADE A DIGITAL
PAYMENT (PAST YEAR)
MADE A PURCHASE USING A MOBILE
PHONE OR THE INTERNET (PAST YEAR)
USED A MOBILE PHONE OR THE
INTERNET TO SEND MONEY (PAST YEAR)
USED A MOBILE PHONE OR THE
INTERNET TO PAY BILLS (PAST YEAR)
FEMALE MALE FEMALE MALE FEMALE MALE FEMALE MALE
ACCOUNT WITH A
FINANCIAL INSTITUTION
CREDIT CARD
OWNERSHIP
DEBIT CARD
OWNERSHIP
MOBILE MONEY ACCOUNT
(E.G. MPESA, GCASH)
SOURCE: WORLD BANK. NOTES: SOME FIGURES HAVE NOT BEEN UPDATED IN THE PAST YEAR, SO MAY BE LESS REPRESENTATIVE OF CURRENT BEHAVIOURS. PERCENTAGES ARE OF ADULTS AGED 15 AND ABOVE,
NOT OF TOTAL POPULATION. MOBILE MONEY ACCOUNTS ONLY REFER TO SERVICES THAT STORE FUNDS IN AN ELECTRONIC WALLET LINKED DIRECTLY TO A PHONE NUMBER, SUCH AS MPESA, GCASH, AND
TIGO PESA. FIGURES FOR MOBILE MONEY ACCOUNTS DO NOT INCLUDE PEOPLE WHO USE ‘OVER-THE-TOP’ MOBILE PAYMENT SERVICES SUCH AS APPLE PAY, GOOGLE PAY, OR SAMSUNG PAY.
INDIA
PERCENTAGE OF THE TOTAL POPULATION AGED 15+ THAT OWNS OR USES EACH PRODUCT OR SERVICE
FINANCIAL INCLUSION FACTORS
JAN
2023
83. 83
62.3% 35.0% 19.1% 28.6% 23.2%
+0.2% (+10 BPS) +2.6% (+90 BPS) +10.4% (+180 BPS) -2.7% (-80 BPS) +26.8% (+490 BPS)
PURCHASED A PRODUCT
OR SERVICE ONLINE
ORDERED GROCERIES
VIA AN ONLINE STORE
BOUGHT A SECOND-HAND
ITEM VIA AN ONLINE STORE
USED AN ONLINE PRICE
COMPARISON SERVICE
USED A BUY NOW,
PAY LATER SERVICE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS. NOTES: “YOY” PERCENTAGE VALUES
REPRESENT THE RELATIVE YEAR-ON-YEAR CHANGE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%). “BPS” VALUES REPRESENT THE ABSOLUTE CHANGE (IN BASIS
POINTS).
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO ENGAGE IN SELECTED ECOMMERCE ACTIVITIES EACH WEEK
WEEKLY ONLINE SHOPPING ACTIVITIES
JAN
2023
84. 84
42.4%
35.7%
32.2%
29.5%
28.4%
27.1%
24.9%
24.5%
24.3%
22.8%
21.0%
19.0%
18.9%
17.3%
17.0%
FREE DELIVERY
EASY RETURNS POLICY
COUPONS AND DISCOUNTS
REVIEWS FROM OTHER CUSTOMERS
NEXT-DAY DELIVERY
ABILITY TO PAY CASH ON DELIVERY
FAST, EASY ONLINE CHECKOUT
PRODUCT OR COMPANY IS ECO-FRIENDLY
LOYALTY POINTS
“LIKES” OR GOOD COMMENTS ON SOCIAL
“CLICK AND COLLECT”
INTEREST-FREE PAYMENTS
EXCLUSIVE CONTENT OR SERVICES
LIVE-CHAT BOX
SOCIAL MEDIA “BUY” BUTTONS
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY EACH FACTOR WOULD ENCOURAGE THEM TO COMPLETE AN ONLINE PURCHASE
ONLINE PURCHASE DRIVERS
JAN
2023
85. 85
739.3 $88.29 $119 75.6%
MILLION BILLION
+14.8% (+95 MILLION) +3.4% (+$2.9 BILLION) -10.0% (-$13.30) +1.1% (+86 BPS)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
NUMBER OF PEOPLE
PURCHASING CONSUMER
GOODS VIA THE INTERNET
ESTIMATED TOTAL ANNUAL
SPEND ON ONLINE CONSUMER
GOODS PURCHASES (USD, 2022)
AVERAGE ANNUAL REVENUE
PER CONSUMER GOODS
ECOMMERCE USER (USD, 2022)
SHARE OF 2022 CONSUMER GOODS
ECOMMERCE SPEND ATTRIBUTABLE TO
PURCHASES MADE VIA MOBILE PHONES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “CONSUMER GOODS” INCLUDE: ELECTRONICS, FASHION, FURNITURE, TOYS, HOBBY, DIY, BEAUTY, CONSUMER
HEALTHCARE, PERSONAL CARE, HOUSEHOLD CARE, FOOD, BEVERAGES, AND PHYSICAL MEDIA. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
HEADLINES FOR THE ADOPTION AND USE OF CONSUMER GOODS ECOMMERCE (B2C ONLY)
OVERVIEW OF CONSUMER GOODS ECOMMERCE
JAN
2023
86. 86
$4.35 $13.65 $1.61 $4.03
BILLION BILLION BILLION BILLION
+10.7% (+$422 MILLION) +20.3% (+$2.3 BILLION) +4.4% (+$68 MILLION) +5.9% (+$226 MILLION)
$18.51 $11.83 $7.79 $26.53
BILLION BILLION BILLION BILLION
+9.9% (+$1.7 BILLION) -4.3% (-$530 MILLION) +8.3% (+$596 MILLION) -6.6% (-$1.9 BILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
PERSONAL & HOUSEHOLD CARE FOOD BEVERAGES PHYSICAL MEDIA
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
FASHION ELECTRONICS TOYS, HOBBY, DIY FURNITURE
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2022 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. THE “PERSONAL & HOUSEHOLD CARE” CATEGORY INCLUDES BEAUTY AND CONSUMER HEALTHCARE. THE “PHYSICAL MEDIA” CATEGORY DOES NOT
INCLUDE DIGITAL DOWNLOADS OR STREAMING. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
ESTIMATED ANNUAL SPEND IN EACH CONSUMER GOODS ECOMMERCE CATEGORY (B2C ONLY, U.S. DOLLARS, FULL-YEAR 2022)
ECOMMERCE: CONSUMER GOODS CATEGORIES
JAN
2023
87. 87
11 VIVO 47
12 SAREE 44
13 JEANS 40
14 CAR 40
15 BAG 37
16 REALME 35
17 T SHIRT 35
18 OPPO 35
19 REDMI 33
20 KURTI 30
01 FLIPKART 100
02 SHOES 100
03 AMAZON 92
04 WATCH 72
05 IPHONE 66
06 MOBILE 66
07 TOP 61
08 SAMSUNG 56
09 MEESHO 54
10 SHOPPING 48
# SEARCH QUERY INDEX vs. TOP QUERY # SEARCH QUERY INDEX vs. TOP QUERY
SOURCE: GOOGLE TRENDS, BASED ON SHOPPING SEARCHES CONDUCTED ON GOOGLE SEARCH BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022. NOTES: ANY LANGUAGE ANOMALIES OR SPELLING
ERRORS IN QUERIES ARE AS PUBLISHED BY GOOGLE TRENDS, AND ARE SHOWN “AS IS”, TO ENABLE READERS TO IDENTIFY POTENTIAL CHANGES IN HOW PEOPLE USE LANGUAGE IN THEIR SEARCH ACTIVITIES.
GOOGLE DOES NOT PUBLISH ABSOLUTE SEARCH VOLUMES, BUT THE “INDEX vs. TOP QUERY” COLUMN SHOWS RELATIVE SEARCH VOLUMES FOR EACH QUERY COMPARED WITH THE SEARCH VOLUME OF THE
TOP QUERY. ADVISORY: GOOGLE TRENDS USES DYNAMIC SAMPLING, SO RANK ORDER AND INDEX VALUES MAY VARY DEPENDING ON WHEN THE TOOL IS ACCESSED, EVEN FOR THE SAME TIME PERIOD.
INDIA
SHOPPING QUERIES WITH THE GREATEST VOLUME OF GOOGLE SEARCH ACTIVITY BETWEEN 01 JANUARY 2022 AND 31 DECEMBER 2022
TOP GOOGLE SHOPPING SEARCHES
JAN
2023
88. 88
45% 28% 12% 9% 6%
SHARE OF B2C ECOMMERCE
TRANSACTION VOLUME
ATTRIBUTABLE TO DIGITAL
AND MOBILE WALLETS
SHARE OF B2C ECOMMERCE
TRANSACTION VOLUME
ATTRIBUTABLE TO DEBIT
AND CREDIT CARDS
SHARE OF B2C ECOMMERCE
TRANSACTION VOLUME
ATTRIBUTABLE TO
BANK TRANSFERS
SHARE OF B2C ECOMMERCE
TRANSACTION VOLUME
ATTRIBUTABLE TO
CASH-ON-DELIVERY
SHARE OF B2C ECOMMERCE
TRANSACTION VOLUME
ATTRIBUTABLE TO OTHER
PAYMENT METHODS
SOURCE: PPRO. NOTE: FIGURES REPRESENT SHARE OF THE TOTAL NUMBER OF B2C ECOMMERCE TRANSACTIONS IN 2021.
INDIA
PERCENTAGE OF ALL B2C ECOMMERCE TRANSACTIONS IN 2021 COMPLETED USING EACH TYPE OF PAYMENT METHOD
PAYMENT METHODS USED FOR ECOMMERCE
JAN
2023
89. 89
$4.10 $3.21 $608.5 $9.84
BILLION BILLION MILLION MILLION
+9.0% (+$337 MILLION) +68.8% (+$1.3 BILLION) +75.9% (+$263 MILLION) +135% (+$5.6 MILLION)
$13.43 $6.05 $1.40 $377.6
BILLION BILLION BILLION MILLION
-2.4% (-$324 MILLION) +99.2% (+$3.0 BILLION) +49.6% (+$464 MILLION) +153% (+$228 MILLION)
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
HOTELS PACKAGE HOLIDAYS VACATION RENTALS CRUISES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
FLIGHTS TRAINS CAR RENTALS LONG-DISTANCE BUSES
SOURCE: STATISTA DIGITAL MARKET OUTLOOK; STATISTA MOBILITY MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES OF FULL-YEAR REVENUES FOR 2022 IN
U.S. DOLLARS, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. VALUES DO NOT INCLUDE REVENUES ASSOCIATED WITH PUBLIC TRANSPORT, NON-COMMERCIAL FLIGHTS,
FERRIES, TAXIS, RIDE-SHARING, RIDE-HAILING, OR CHAUFFEUR SERVICES. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
ANNUAL ONLINE SPEND ON TRAVEL AND TOURISM SERVICES (U.S. DOLLARS, FULL-YEAR 2022)
ONLINE TRAVEL AND TOURISM
JAN
2023
90. 90
25.0% 27.8% 19.4% 16.5% 16.9%
+9.2% (+210 BPS) +13.0% (+320 BPS) +3.7% (+70 BPS) +12.2% (+180 BPS) +1.2% (+20 BPS)
35.5% 31.9% 27.8% 23.9% 15.2%
+6.6% (+220 BPS) +6.7% (+200 BPS) +9.4% (+240 BPS) +7.2% (+160 BPS) +2.7% (+40 BPS)
MOVIE OR TV
DOWNLOAD
MUSIC
DOWNLOAD
NEWS
SERVICE
SUBSCRIPTION TO AN
ONLINE MAGAZINE
DIGITAL BOOKS
AND E-BOOKS
MOVIE OR TV
STREAMING SERVICE
MUSIC STREAMING
SERVICE
MOBILE
APP
MOBILE
GAME
MOBILE APP IN-
APP PURCHASES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO PAY FOR EACH KIND OF DIGITAL CONTENT EACH MONTH
TYPES OF DIGITAL CONTENT PURCHASED
JAN
2023
91. 91
$3.93 $1.53 $1.55 $633.4 $216.2
BILLION BILLION BILLION MILLION MILLION
+11.3% (+$399 MILLION) +9.7% (+$135 MILLION) +13.9% (+$189 MILLION) +10.3% (+$59 MILLION) +7.7% (+$16 MILLION)
TOTAL VIDEO GAMES VIDEO-ON-DEMAND EPUBLISHING DIGITAL MUSIC
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR SPEND IN 2022 IN U.S. DOLLARS, AND COMPARISONS WITH
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. INCLUDES CONTENT DOWNLOADS AND SUBSCRIPTIONS TO STREAMING SERVICES AND ONLINE PUBLISHERS. DOES NOT INCLUDE PHYSICAL MEDIA
OR USER-GENERATED CONTENT. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
FULL-YEAR 2022 SPEND ON DIGITAL MEDIA SUBSCRIPTIONS AND DOWNLOADS (IN U.S. DOLLARS)
DIGITAL MEDIA SPEND
JAN
2023
92. 92
313.0 +16.7% $12.41 +12.0% $39.66
MILLION +45 MILLION BILLION +$1.3 BILLION -4.0% (-$1.64)
NUMBER OF PEOPLE
ORDERING FOOD DELIVERY
VIA ONLINE PLATFORMS
YEAR-ON-YEAR CHANGE IN
THE NUMBER OF ONLINE
FOOD DELIVERY USERS
TOTAL ANNUAL VALUE OF
ONLINE FOOD DELIVERY
ORDERS (USD, 2022)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF ONLINE
FOOD DELIVERY ORDERS
AVERAGE ANNUAL VALUE
OF ONLINE FOOD DELIVERY
ORDERS PER USER (USD, 2022)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: ONLY INCLUDES ORDERS OF PREPARED FOOD THAT ARE MADE VIA ONLINE SERVICES. INCLUDES ONLINE ORDERS
THAT ARE COLLECTED AT A RESTAURANT. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN
U.S. DOLLARS. ONLY INCLUDES ORDERS MADE VIA ONLINE SERVICES. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
“BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE AND CATEGORY DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
HEADLINES FOR THE ADOPTION AND USE OF ONLINE MEAL AND TAKEAWAY DELIVERY SERVICES
ONLINE MEAL DELIVERY OVERVIEW
JAN
2023
93. 93
177.2 +4.5% $1.72 +29.9% $9.71
MILLION +7.6 MILLION BILLION +$396 MILLION +24.3% (+$1.90)
NUMBER OF PEOPLE
USING E-HEALTH
DEVICES AND SERVICES
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF
E-HEALTH USERS
TOTAL ANNUAL VALUE
OF THE E-HEALTH
MARKET (USD, 2022)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF THE
E-HEALTH MARKET
AVERAGE ANNUAL
SPEND ON E-HEALTH
PER USER (USD, 2022)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: INCLUDES E-HEALTH DEVICES AND APPS, OVER-THE-COUNTER PHARMACEUTICALS SOLD VIA THE INTERNET,
AND ONLINE DOCTOR CONSULTATIONS. DOES NOT INCLUDE DIGITAL FITNESS DEVICES AND SERVICES, SMART CLOTHING, SMART SHOES, OR SMART EYEWEAR; APPS FOR TRACKING SLEEP OR TRACKING
HEALTH; MOOD IMPROVEMENT APPS; OR APPS TO MANAGE ADDICTION, DEPRESSION, EATING DISORDERS, OR SCHIZOPHRENIA. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS TO
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE; “BPS” VALUES SHOW ABSOLUTE CHANGE.
INDIA
HEADLINES FOR THE ADOPTION AND USE OF DIGITALLY ENABLED HEALTHCARE DEVICES AND SERVICES
E-HEALTH OVERVIEW
JAN
2023
94. 94
151.7 +17.4% $7.50 +29.4% $49.44
MILLION +22 MILLION BILLION +$1.7 BILLION +10.3% (+$4.60)
NUMBER OF PEOPLE USING
DIGITAL FITNESS & WELL-
BEING DEVICES AND SERVICES
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF DIGITAL
FITNESS & WELL-BEING USERS
TOTAL ANNUAL VALUE OF
THE DIGITAL FITNESS & WELL-
BEING MARKET (USD, 2022)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF THE DIGITAL
FITNESS & WELL-BEING MARKET
AVERAGE ANNUAL SPEND
ON DIGITAL FITNESS & WELL-
BEING PER USER (USD, 2022)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: INCLUDES SMARTWATCHES, FITNESS AND ACTIVITY TRACKING WRIST-WEAR, SMART SCALES, FITNESS APPS THAT
TRACK ACHIEVEMENTS, NUTRITION APPS (E.G. CALORIE COUNTING), AND MEDITATION AND MINDFULNESS APPS. DOES NOT INCLUDE SMART CLOTHING, SMART SHOES, SMART EYEWEAR, HEALTH TRACKING
APPS, PARAMETER-SPECIFIC BIOSENSORS (E.G. BLOOD GLUCOSE MONITORS), OR APPS THAT FOCUS ON SPECIFIC DISEASES. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS TO
EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE; “BPS” VALUES SHOW ABSOLUTE CHANGE.
INDIA
HEADLINES FOR THE ADOPTION AND USE OF DIGITAL FITNESS & WELL-BEING DEVICES AND SERVICES
DIGITAL FITNESS & WELL-BEING OVERVIEW
JAN
2023
95. 95
739.5 +14.8% $133.4 +15.0% $180
MILLION +95 MILLION BILLION +$17 BILLION +0.2% (+$0.30)
NUMBER OF
PEOPLE MAKING
DIGITAL PAYMENTS
YEAR-ON-YEAR CHANGE
IN THE NUMBER OF PEOPLE
MAKING DIGITAL PAYMENTS
TOTAL ANNUAL VALUE
OF DIGITAL PAYMENT
TRANSACTIONS (USD, 2022)
YEAR-ON-YEAR CHANGE
IN THE VALUE OF DIGITAL
PAYMENT TRANSACTIONS
AVERAGE ANNUAL VALUE
OF DIGITAL PAYMENTS
PER USER (USD, 2022)
SOURCE: STATISTA DIGITAL MARKET OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: “DIGITAL PAYMENTS” INCLUDE MOBILE P.O.S. PAYMENTS (E.G. PAYMENTS VIA APPLE PAY OR SAMSUNG PAY), B2C
DIGITAL COMMERCE, AND B2C DIGITAL REMITTANCES. VALUES DO NOT INCLUDE B2B TRANSACTIONS. FIGURES REPRESENT ESTIMATES FOR FULL-YEAR FOR 2022, AND COMPARISONS WITH EQUIVALENT VALUES
FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%,
NOT 70%). “BPS” VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
HEADLINES FOR THE ADOPTION AND USE OF DIGITALLY ENABLED PAYMENT SERVICES BY END CONSUMERS
OVERVIEW OF CONSUMER DIGITAL PAYMENTS
JAN
2023
97. 97
31.5%
29.6%
28.8%
28.2%
26.8%
25.3%
25.1%
25.1%
22.3%
21.3%
21.2%
20.9%
20.2%
20.0%
19.5%
ADS ON TV
TV SHOWS OR FILMS
SEARCH ENGINES
ADS ON SOCIAL MEDIA
ONLINE RETAIL WEBSITES
ADS IN MOBILE OR TABLET APPS
ADS ON WEBSITES
BRAND OR PRODUCT WEBSITES
CONSUMER REVIEW SITES
ADS IN MAGAZINES OR NEWSPAPERS
ADS BEFORE ONLINE VIDEOS OR TV SHOWS
WORD-OF-MOUTH RECOMMENDATIONS FROM FRIENDS OR FAMILY
PRODUCT COMPARISON WEBSITES
RECOMMENDATIONS OR COMMENTS ON SOCIAL MEDIA
POSTS OR REVIEWS FROM EXPERT BLOGGERS
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO DISCOVER NEW BRANDS, PRODUCTS, AND SERVICES VIA EACH CHANNEL OR MEDIUM
SOURCES OF BRAND DISCOVERY
JAN
2023
98. 98
47.3% 44.4% 19.6% 18.0% 22.8%
-8.9% (-460 BPS) -11.7% (-590 BPS) -2.0% (-40 BPS) -1.6% (-30 BPS) -12.0% (-310 BPS)
RESEARCH BRANDS
ONLINE BEFORE
MAKING A PURCHASE
VISITED A BRAND’S
WEBSITE IN THE
PAST 30 DAYS
CLICKED OR TAPPED
ON A BANNER AD ON A
WEBSITE IN THE PAST 30 DAYS
CLICKED OR TAPPED ON A
SPONSORED SOCIAL MEDIA
POST IN THE PAST 30 DAYS
DOWNLOADED OR
USED A BRANDED MOBILE
APP IN THE PAST 30 DAYS
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO SAY THEY ENGAGE IN EACH KIND OF ONLINE ACTIVITY
ENGAGEMENT WITH DIGITAL MARKETING
JAN
2023
99. 99
44.9%
42.5%
36.4%
35.3%
33.4%
30.4%
29.8%
27.6%
27.2%
24.6%
23.6%
20.3%
20.1%
19.6%
16.7%
SOCIAL NETWORKS
SEARCH ENGINES
MOBILE APPS
CONSUMER REVIEWS
PRODUCT OR BRAND SITES
PRICE COMPARISON SITES
VIDEO SITES
Q&A SITES (E.G. QUORA)
DISCOUNT COUPON SITES
BRAND BLOGS
MESSAGING SERVICES
FORUMS OR MESSAGE BOARDS
VLOGS
MICRO-BLOGS
SPECIALIST REVIEW SITES
SOURCE: GWI (Q3 2022). FIGURES REPRESENT THE FINDINGS OF A BROAD GLOBAL SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GWI.COM FOR FULL DETAILS.
INDIA
PERCENTAGE OF INTERNET USERS AGED 16 TO 64 WHO USE EACH CHANNEL AS A PRIMARY SOURCE OF INFORMATION WHEN RESEARCHING BRANDS
MAIN CHANNELS FOR ONLINE BRAND RESEARCH
JAN
2023
100. 100
$10.21 +8.6% $3.64 +14.0% 35.7%
BILLION +$805 MILLION BILLION +$448 MILLION +5.0% (+171 BPS)
TOTAL AD SPEND
(INCLUDING ONLINE
AND OFFLINE CHANNELS)
YEAR-ON-YEAR
CHANGE IN TOTAL AD
SPEND (ALL CHANNELS)
DIGITAL AD SPEND
(INCLUDING SEARCH
AND SOCIAL MEDIA)
YEAR-ON-YEAR
CHANGE IN
DIGITAL AD SPEND
DIGITAL AD SPEND
AS A PERCENTAGE
OF TOTAL AD SPEND
SOURCE: STATISTA MARKET OUTLOOKS. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE
PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60%, NOT 70%).
COMPARABILITY: BASE AND DEFINITION CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS. ADVISORY: THE DEFINITION OF “DIGITAL ADVERTISING” USED ON THIS CHART INCLUDES A
BROADER VARIETY OF CHANNELS AND ACTIVITIES THAN THE DEFINITION USED ON SOME OTHER CHARTS IN THIS REPORT, SO VALUES MAY NOT CORRELATE ACROSS CHARTS.
INDIA
TOTAL AD SPEND ACROSS ALL CHANNELS, WITH DETAIL FOR DIGITAL AD SPEND (U.S. DOLLARS, FULL-YEAR 2022)
ADVERTISING SPEND: TOTAL vs. DIGITAL
JAN
2023
101. 101
$101.2 $289.0 70.3% 29.3% 73.8%
MILLION MILLION
+0.9% (+$900 THOUSAND) +18.4% (+$45 MILLION) +6.2% (+413 BPS) -3.5% (-106 BPS) +1.6% (+114 BPS)
$3.64 $1.13 $979.6 $870.0 $167.7
BILLION BILLION MILLION MILLION MILLION
+14.0% (+$448 MILLION) +19.9% (+$188 MILLION) +10.7% (+$95 MILLION) +8.5% (+$68 MILLION) +20.1% (+$28 MILLION)
ANNUAL SPEND ON
ONLINE CLASSIFIEDS
ANNUAL SPEND ON
DIGITAL AUDIO ADS
SHARE OF TOTAL DIGITAL
AD SPEND: MOBILE DEVICES*
SHARE OF TOTAL DIGITAL
AD SPEND: SOCIAL MEDIA
SHARE OF TOTAL DIGITAL
AD SPEND: PROGRAMMATIC
TOTAL ANNUAL SPEND ON
DIGITAL ADS (ALL TYPES)
ANNUAL SPEND ON
ONLINE SEARCH ADS
ANNUAL SPEND ON
DIGITAL VIDEO ADS
ANNUAL SPEND ON
DIGITAL BANNER ADS
ANNUAL SPEND ON ONLINE
INFLUENCER ACTIVITIES
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE YEAR-ON-YEAR CHANGE
SOURCE: STATISTA ADVERTISING & MEDIA OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR SPEND IN 2022 IN U.S. DOLLARS, AND COMPARISONS
WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. PERCENTAGES MAY NOT CORRELATE WITH ABSOLUTE FIGURES DUE TO ROUNDING IN THE SOURCE DATA. *ADVISORY: REVENUE FIGURE FOR
DIGITAL AD SPEND ATTRIBUTABLE TO MOBILE DEVICES IS BASED ON MOBILE’S SHARE OF SPEND ACROSS A SUBSET OF DIGITAL ADVERTISING ACTIVITIES, AS REPORTED IN STATISTA’S DIGITAL MARKET OUTLOOK.
COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.
INDIA
ANNUAL SPEND ON DIGITAL ADVERTISING BY FORMAT (U.S. DOLLARS, FULL-YEAR 2022)
DIGITAL ADVERTISING SPEND
JAN
2023