DIGITAL MARKETING

1. Identifying Links between E-Marketing and Demographic
Characteristics in the Indian Hotel Sector:
A Critical Analysis
By:
Terrance T Ancheary 1, Anish A Mondal 1
1Post Graduate Student, NCHM - Institute of Hospitality, Noida, Uttar Pradesh, India
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2. Objectives:
1. To analyze the different variables related to digital marketing in the hotel industry.
2. To analyze the relationship between age groups and digital marketing in hotel industry
3. To analyze the relationship between education level and digital marketing in hotel industry
4. To analyze the relationship between annual revenue of the hotel and digital marketing in
hotel industry
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INTRODUCTION
 New methods of communicating with specific people have emerged as a result of the
development of information technology. Nowadays, it doesn't matter what kind of company
you run; digital marketing is a crucial component.
 As digital marketing has grown in importance, it has altered the ways in which businesses
advertise their wares to consumers.
 Customers in the hotel and tourist business have more information at their fingertips than ever
before, making digital marketing more important than ever.
 The success of every given company operating in the hotel and tourist sector nowadays hinges
on its use of digital marketing strategies. One of the first businesses to fully embrace digital
marketing was the hotel and tourist industry.
 The report suggests that, overall, hotels need to adopt digital marketing in order to stay
competitive in the modern market. To compete in today's digital world, hotels must be open to
new ideas and willing to adjust to guest preferences, as discussed in this article.

4. RESEARCH METHODOLOGY:
 Study Deign
The current research largely consists of descriptive and analytical components.
 Study Area
In the presented research work, we study on mainly National Capital Territory of Delhi.
 Sample Size
50 with be the sample size of present research work.
 Sampling Technique
In the present research work, for sample selection Experience Sampling Methods are used
which includes face to face interaction.
 Data Collection Procedure:
Present study is based mainly on Primary data. Personal interactions, interviews and
questionnaire have been used to collect the analytical data.
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5. Conclusion
 The data tables provide interesting information on hotel sector digital marketing tactics and
familiarity, as well as potential variables influencing that familiarity.
 These results may be utilized to modify advertising plans and assist hotels in adjusting to the
ever-evolving digital sector.
 The tables in this research give useful insights on the state of digital marketing in the hotel sector
and the elements that may affect familiarity with this medium.
 The tables also show that there is a positive correlation between education level and familiarity
with digital marketing, and a strong positive correlation between annual revenue of hotels and
digital marketing familiarity, both of which are important factors to consider when developing a
hotel's digital marketing strategy.
 The results may be utilized to better guide marketing strategies and target audiences in the hotel
business by shedding light on the aspects that may affect digital marketing practices and
familiarity
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