This document provides an overview of a digital marketing course focused on consumer goods companies and their digital transformations. The course will explore new digital marketing frontiers and their implications, and stimulate students' creativity and marketing skills. Students will gain knowledge of digital marketing challenges and opportunities, understand transformations facing consumer goods firms, and learn from cases and executives from Danone Group to understand and lead digital changes. The course consists of 6 sessions covering topics like content strategy, social media marketing, mobile and new retail, and includes an anchor case study on Danone's digital initiatives.
Seminar for Bologna and Higher Education Experts,
Madrid, 22-24 April 2013,
http://madrid2013.bolognaexperts.net/
CEVUG (cevug.ugr.es)
Miguel Gea, Director
Elearning Centre of University of Granada presents:
Case study presentation of "best practices" projets at EACEA LLP... Mobiblog: The european web-log platform for mobile students and other trends towards to virtual mobility, Open Educational Resources (OER) and MOOC (abiertaUGR)
Seminar for Bologna and Higher Education Experts,
Madrid, 22-24 April 2013,
http://madrid2013.bolognaexperts.net/
CEVUG (cevug.ugr.es)
Miguel Gea, Director
Elearning Centre of University of Granada presents:
Case study presentation of "best practices" projets at EACEA LLP... Mobiblog: The european web-log platform for mobile students and other trends towards to virtual mobility, Open Educational Resources (OER) and MOOC (abiertaUGR)
Business History: A History of Danone. Danone is a multinational company in today's world. This slide is focusing before Danone merged with other firms.
In light of high demands for its formula product, Nutricia-Danone realized that the only way to effectively retain and service its customers and protect its market share was to properly identify buyers.
Nutricia-Danone implemented Gigya’s Registration-as-a-Service (RaaS) and Social Login across Nutricia web properties, including formula vending machines located throughout the Netherlands, bringing legacy technology into the world of connected devices and the Internet of Things.
"L'excellence manufacturing chez Danone", est une présentation de Marc-François Vilain, Directeur développement des opérations chez Danone, au cours de la table ronde "Manufacturing" de L'Observatoire de l'Excellence Opérationnelle du 3 Décembre 2015.
"Les enjeux de la transformation et le modèle ManpowerGroup" est une présentation de Patrick Gailhard Directeur de programme chez ManpowerGroup Solutions, au cours de la table ronde "expérience client, l'homme au cœur de la transformation" de L'Observatoire de l'Excellence Opérationnelle du 3 Décembre 2015.
Issues in the case study of "Global Knowledge Management at Danone" has been discussed. The issues are:
1- Creating knowledge cultures
2- Knowledge application
3- To extend the Networking Attitude
Danone - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Danone containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
The evolution of society in recent years has been breathtaking, especially because of the research, development and innovation and the rapidly adaptation of the citizen to this big change. These changes in lifestyle, work, personal development, education, how we communicate, etc ... were unimaginable to our grandparents just 20 years ago.
This New Scenario directly affects the way that governments must tackle new challenges and paradigms of contemporary society. The impact of social networks and mobile devices, is the most comprehensive and global driver. And in the same way, the new advanced threats, has a very strong impact to social welfare and peaceful coexistence between people and countries.
Best Digital Marketing Institute in Dwarka New Delhi to teach Digital Marketing, SEO Ranking, SMO Promotion, Graphic Design, and Video Editing...
if you want to grow your business and sales, contact digital360market, we provide this service at a reasonable price.
It is an ISO 9001:2015 certified institute, Govt. of N.C.T., Delhi Certification, and MSME Approved by the Government of India.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place. Maastricht School of Management is launching a master class series to guide companies and organizations towards business excellence.Learn from senior practitioners from around the globe the latest insights, developments and best practices on four hot topics shaping today’s business landscape!
The master class series takes place from March - June 2014 at the Maastricht University Campus in Brussels, Belgium. See below the list of master classes.
Learn highly advance Digital Marketing skills to implement them on your website and social media to come up with traffic and obtain maximum ROI. Our session includes 51 modules in Masters in Digital Marketing Course together with 2-Months Onboard Mentorship Training session under our expets digital marketers for college kids, Working Professionals, and Entrepreneurs.
Solveo - new opportunities in the palm of your hand Solveo
Solveo is a strategic design and innovation consultancy. With out innovative approach we help our clients create innovative and suitable solutions to strenghten their market position and gain competitive advantage.
Solveo is a strategic design and innovation consultancy. With our innovative approach, we help our clients create innovative and suitable solutions to strengthen their market position and gain competitive advantage.
Together, Microsoft and London Business School created The Public Sector Course: a customised programme, tailoring a Massive Open Online Course (MOOC) model for Microsoft’s public sellers specifically. The programme aims to empower participants to build trust and credibility with customers.
Learn more about our customised programmes: https://www.london.edu/programmes/executive-education/topic/executive-education-for-organisations/custom-programmes
In the ever-evolving landscape of technology and digitalization, staying ahead of the curve is crucial for individuals and businesses alike. The DigiKom Masterclass emerges as a beacon of knowledge, offering a comprehensive exploration of the digital realm. This masterclass not only unravels the intricacies of the digital world but also equips participants with the skills and insights necessary to navigate it successfully.
Business History: A History of Danone. Danone is a multinational company in today's world. This slide is focusing before Danone merged with other firms.
In light of high demands for its formula product, Nutricia-Danone realized that the only way to effectively retain and service its customers and protect its market share was to properly identify buyers.
Nutricia-Danone implemented Gigya’s Registration-as-a-Service (RaaS) and Social Login across Nutricia web properties, including formula vending machines located throughout the Netherlands, bringing legacy technology into the world of connected devices and the Internet of Things.
"L'excellence manufacturing chez Danone", est une présentation de Marc-François Vilain, Directeur développement des opérations chez Danone, au cours de la table ronde "Manufacturing" de L'Observatoire de l'Excellence Opérationnelle du 3 Décembre 2015.
"Les enjeux de la transformation et le modèle ManpowerGroup" est une présentation de Patrick Gailhard Directeur de programme chez ManpowerGroup Solutions, au cours de la table ronde "expérience client, l'homme au cœur de la transformation" de L'Observatoire de l'Excellence Opérationnelle du 3 Décembre 2015.
Issues in the case study of "Global Knowledge Management at Danone" has been discussed. The issues are:
1- Creating knowledge cultures
2- Knowledge application
3- To extend the Networking Attitude
Danone - History, Evolution, Present and the FutureGreg Thain
A comprehensive background of Danone containing its History and Origins, Early Evolution, Modern Business, Global Expansion, Company Structure, Recent Efforts and Company DNA. As one of the chapters of the book FMCG: The Power of Fast-Moving Consumer Goods by authors Greg Thain and John Bradley. For more details on their success story and that of other leading FMCG companies, check www.fmcgbook.com or Amazon http://amzn.to/1jRyd20.
The evolution of society in recent years has been breathtaking, especially because of the research, development and innovation and the rapidly adaptation of the citizen to this big change. These changes in lifestyle, work, personal development, education, how we communicate, etc ... were unimaginable to our grandparents just 20 years ago.
This New Scenario directly affects the way that governments must tackle new challenges and paradigms of contemporary society. The impact of social networks and mobile devices, is the most comprehensive and global driver. And in the same way, the new advanced threats, has a very strong impact to social welfare and peaceful coexistence between people and countries.
Best Digital Marketing Institute in Dwarka New Delhi to teach Digital Marketing, SEO Ranking, SMO Promotion, Graphic Design, and Video Editing...
if you want to grow your business and sales, contact digital360market, we provide this service at a reasonable price.
It is an ISO 9001:2015 certified institute, Govt. of N.C.T., Delhi Certification, and MSME Approved by the Government of India.
Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel
The speed of economic and technological changes represents an increasing challenge in today’s global business environment. The capability of businesses to address this dynamic landscape with innovative and effective solutions will determine their success in the market place. Maastricht School of Management is launching a master class series to guide companies and organizations towards business excellence.Learn from senior practitioners from around the globe the latest insights, developments and best practices on four hot topics shaping today’s business landscape!
The master class series takes place from March - June 2014 at the Maastricht University Campus in Brussels, Belgium. See below the list of master classes.
Learn highly advance Digital Marketing skills to implement them on your website and social media to come up with traffic and obtain maximum ROI. Our session includes 51 modules in Masters in Digital Marketing Course together with 2-Months Onboard Mentorship Training session under our expets digital marketers for college kids, Working Professionals, and Entrepreneurs.
Solveo - new opportunities in the palm of your hand Solveo
Solveo is a strategic design and innovation consultancy. With out innovative approach we help our clients create innovative and suitable solutions to strenghten their market position and gain competitive advantage.
Solveo is a strategic design and innovation consultancy. With our innovative approach, we help our clients create innovative and suitable solutions to strengthen their market position and gain competitive advantage.
Together, Microsoft and London Business School created The Public Sector Course: a customised programme, tailoring a Massive Open Online Course (MOOC) model for Microsoft’s public sellers specifically. The programme aims to empower participants to build trust and credibility with customers.
Learn more about our customised programmes: https://www.london.edu/programmes/executive-education/topic/executive-education-for-organisations/custom-programmes
In the ever-evolving landscape of technology and digitalization, staying ahead of the curve is crucial for individuals and businesses alike. The DigiKom Masterclass emerges as a beacon of knowledge, offering a comprehensive exploration of the digital realm. This masterclass not only unravels the intricacies of the digital world but also equips participants with the skills and insights necessary to navigate it successfully.
We want to start by reminding you that if you are in search of a data science course, you can join Skill Shiksha’s comprehensive online data science course.
The data scientist is one of the professional profiles within data analysis and big data that is responsible for finding solutions to problems in data models and trends. To do this, it relies on machine learning tools and their mathematical and statistical knowledge.
2016 Understanding digital marketing basic sand actionssakilhossain5
There are plenty of free digital marketing PDF books to download available on the Internet. Here is the list of some of the best free ebooks that you can download ...
1. See discussions, stats, and author profiles for this publication at: https://www.researchgate.net/publication/312190728 Understanding Digital Marketing—Basics and Actions Chapter · September 2016 DOI: 10.1007/978-3-319-28281-7_2 CITATIONS 3
1. Digital Marketing for consumer goods: Exploring the digital adventure and embracing
marketing transformation. An international journey coached by the Danone group.
Teachers: Georges-Edouard DIAS, QuantStreams’ co-founder & Marjorie BORREDA, Activia Global Digital Manager
Overview:
Marketing, which has been for long a land of adventures, would have beeen trivialized if company policies
had not been shaken in recent years by several major revolutions: globalization and growing importance of
emerging countries (China, India, Brazil and Africa), consumer behavior change (buying mode, media),
deployment of the internet, generalization of smartphones, surge of social networks ...
The purpose of this course is to explore with students new digital frontiers of marketing and the profound
implications they may have in terms of offers, corporate policy and organization.
This course will stimulate the creativity and the marketing appeal of HEC students, by confronting them to
the challenges of a digital transformation that requires all large companies to move from a "marketing deals"
to an "experience marketing " approach where the product purchased is only the beginning of a consumer
engagement cycle and not the outcome of a sales funnel.
Program objectives:
At the end of the course, students:
• will have a better knowledge of the realities, challenges, and opportunities of digital marketing,
• will have a better understanding of the transformations facing consumer goods companies,
• will have acquired through a variety of cases and examples from different parts of the world and
through exchanges with thought leaders and digital executives from the Danone group, a mindset to
understand, trigger and lead the digital transformation required for traditional companies.
Program organization:
The course is organized in 6 sessions of 3 hours each.
After an introductory session on marketing transformation and a presentation of the Danone « anchor case »
are successively covered: the transformation of the communication strategy through development and
curation of content (session 2), including the social space (session 3); the new retail mix, especially thanks to
mobile technology (session 4) ; and a disucssion on the prospects of new business accelerated or permitted
through digital (session 5). Finally, the course concludes with the Danone’s anchor case study (session 6).
The course includes numerous business cases, presented and animated by the Danone group team:
• an « anchor case », briefed during the first session and debriefed during the last, will have the
students focus on Dan’on, a group wide initiative on nutrition for which students will access actual
consumer data and will have to leverage it to imagine the future of consumer relationship at Danone.
• a case on « brand content strategy » in a web and real time mode with Danonino.
• a case featuring the international launch of a new product.
Program content:
S1 : Digital or the transformation of the marketing model through customer voice. The e-listening revolution
with the Danone Dairy Brands. Anchor case briefing.
S2 : Brand content at the time of digital: develop, propose and curate. The Danonino&Activia case study.
S3 : Marketing in a social era : as communication and commerce blend, the need for a new brand strategy.
S4 : Digital at the time of mobile and connected objects : new territories to cover with new business models.
S5 : The challenges and opportunities of a real time marketing world : from a monologue to a dialogue.
S6 : Debriefing of the Dan’On anchor case, with the presence of Danone Group’s CDO.
Teaching methods:
- Interactive teaching using computer based interface (Wisembly) combining MCQs and votes.
- Testimonials, discussions and debates with thought leaders, and with Danone’s digital teams.
Personal work and commitment:
- Business cases (workgroups).
- Interaction with the teacher and guest speakers during the class.
Evaluation:
- Business Cases Resolution – in groups (3) 60%
- Knowledge tests & Participation during the class (40%)