SEO is critical for businesses to gain visibility and credibility online. 81% of customers and 94% of B2B buyers search online before making purchases, so companies without an online presence will fall behind competitors. A strong SEO strategy positions a company's website and content highly in search results for relevant keywords, attracting prospective customers. When users search for products and services, businesses want to rank highly to gain mindshare through repeated appearances in search results as users refine their queries, increasing the chances users will eventually click through and trust the business more. In addition to rankings, good SEO improves a website's user experience and usability.