Having 50 member benefits, a robust website of resources, or simply being an awesome, dedicated marketing team is not enough to gain members these days. Members want more! To ensure you are attracting and keeping members requires you to demonstrate compelling and personalized benefits. The next few slides walk you through the steps needed to define and understand your audiences and create value proposition statements that ensure your association (or brand/service/product) is positioned around your audience’s unique values and needs. For more details visit: https://www.fiveones.com/value