2. Colors Theory
Theory of how colors interact
and how they are used to affect
people’s emotions, preferences,
and attitudes.
Color theory consists of concept
such as the color wheel, color
schemes, color contrasts, and
more
3. Monochromatic
Constructed of various hues, values, and
intensities of a single color.
Extremely versatile and has good visual
impact.
Colors Schemes
4. Complementary
Two colors which are directly opposite to
each other.
These colors create maximum contrast and
stability.
Colors Schemes
6. Triadic
Three evenly spaced colors to create a
balanced palette.
Best used for attention-grabbing designs
that require strong but balanced colors.
Colors Schemes
8. Tint, Tones & Shades
Tint
A color mixed with white to make it lighter.
In watercolor paint, you can use more
water and less pigment to create a tint.
9. Tint, Tones & Shades
Shades
A color mixed with black to make it darker.
10. Tint, Tones & Shades
Tones
Produced by mixing a color with grey, or
sometimes by tinting and shading.
color theory
-theory of how colors interact and how they are used to affect people’s emotions, preferences, and attitudes.
-Specifically, color theory consists of concepts such as the color wheel, color schemes, contrasting colors, and more.
A monochromatic color scheme
is one constructed of various hues, values, and intensities of a single color.
This particular color scheme is extremely versatile and has good impact aesthetically.
Complementary colors
Any two colors which are directly opposite each other, such as red and green and red-purple and yellow-green.
These opposing colors create maximum contrast and maximum stability.
split complementary color scheme
similar to a complementary color scheme, but with one extra color thrown in.
This type of color scheme is great for subtle yet elegant designs, as the extra color helps to break up the intense contrast of the two main colors.
Triadic color schemes
use three evenly spaced colors to create a balanced palette.
This type of color scheme is best used for attention-grabbing designs that require strong yet equally represented colors.
Analogous colors
-any three colors which are side by side on a 12-part color wheel, such as yellow-green, yellow, and yellow-orange.
-Usually one of the three colors predominates.
-This type of color scheme is often seen in nature and looks cohesive due to the relatively close shades included.
-Working with analogous color schemes can be a great way to add subtle touches to a design, since the color palette is simple yet still visually appealing.
Tint
a color mixed with white to make it lighter. If using a transparent medium like watercolor paint or dye, you can also use more water and less pigment to create a tint.
Shade
is the color mixed with black to make it darker.
If you don’t have black pigment, you can mix it yourself as I discuss in the next section.
Tone
is produced by mixing a color with grey, or sometimes by tinting and shading.
So you can add both black and white to the color to make a tone. This provides a similar effect to adding gray, which is black + white already mixed.
Green
Effect: retiring, relaxing
Positive: tranquil, refreshing, quiet, naturalNegative: common, tiresome, guiltyCharacter: Contrary to red, when looking at green the eye focuses exactly on the retina, which makes green the most restful color to the eye. Green can symbolize nature but also mold and sickness.Ceiling: protective, reflection on the skin can be unattractiveWalls: cool, secure, calm, reliable, passive, irritating if glaring (electric green)Floor: natural (if not too saturated), soft, relaxing, cold (if towards blue)
BLUE
Effect: retiring, relaxing
Positive: calm, sober, secure, comfortable, nobleNegative: frightening, depressing, melancholy, coldCharacter: Blue appears to be transparent, wet, cool, and relaxing. Opposite to red, blue will decrease a person’s blood pressure and pulse rate.Ceiling: celestial, cool, receding (if light), heavy and oppressive (if dark)Walls: cool and distant (if light), encouraging and space deepening (if dark)Floor: inspiring feeling of effortless movement (if light), substantial (if dark)
PURPLE
Effect: subduing
Positive: dignified, exclusiveNegative: lonely, mournful, pompous, conceitedCharacter: Purple is a mixture of red and blue (the two colors that are psychologically most opposed). Purple can appear delicate and rich, or unsettling and degenerate.Ceiling: disconcerting, subduingWalls: heavy, overpoweringFloor: fleeting, magical
RED
Effect: exciting, stimulating
Positive: passionate, fervid, active, strong, warmNegative: intense, aggressive, raging, fierce, bloodyCharacter: Red is the most dominant and dynamic color. The eye actually has to adjust focus, since the natural focal point of red lies behind the retina. Consequently red appears closer than it is.Ceiling: intruding, disturbing, heavyWalls: aggressive, advancingFloor: conscious, alert
Effect: exciting, stimulating, cheeringPositive: jovial, lively, energetic, extrovertedNegative: intrusive, blusteringCharacter: Orange is less masculine than red. It has very few negative associations. However, it may appear cheap or without vigor if low in saturation.Ceiling: stimulating, attention-seekingWalls: warm, luminousFloor: activating, motion-oriented
Yellow
Effect: cheering
Positive: sunny, cheerful, radiant, vitalNegative: egocentric, glaringCharacter: When pure, yellow is the happiest of all colors. In radiates warmth, cheerfulness, and inspiration and signifies enlightenment, and communication.Ceiling: light (towards lemon), luminous, stimulatingWalls: warm (towards orange), exciting to irritating (highly saturated)Floor: elevating, diverting