Reebok and MC10 have developed CheckLight, a soft, flexible skullcap that uses sensors and electronics to measure the force of impacts to the head and indicate severity through LED lights. Embedded in a stretchy material are an accelerometer and gyroscope that analyze linear and rotational forces of impacts. Sophisticated algorithms then determine the severity of the impact, activating green, yellow or red lights. This provides an objective measure of impact severity to inform treatment decisions and avoid long-term health effects from repeated head impacts. By making high-performance electronics stretchable and conformal to the head, CheckLight can provide new insights into head injuries during sports and activities.
Make just culture just your culture devopsdays raleighDaniel Barker
Just Culture stands to benefit the tech industry and all industries greatly. It started in aviation and health care, but John Allspaw brought it into the tech field through DevOps. It has actually become one of the three pillars of DevOps according to Gene Kim and John Willis.
I have been studying this field for years, and we’ll discuss some of the original research as well as some of the latest related to DevOps. Then we’ll discuss some of the methods I’ve used in transformations that have included culture. In fact, all transformations are underpinned by culture, and that is something I always focus on first.
business model, business model canvas, mission model, mission model canvas, customer development, hacking for defense, H4D, lean launchpad, lean startup, stanford, startup, steve blank, pete newell, bmnt, entrepreneurship, I-Corps, VA, Veterans Administration
1. The document outlines an innovation system developed by Right Brain Systems with seven building blocks for innovation including creativity, collaboration, diversity, connecting ideas, experimentation, adaptability, and risk tolerance.
2. It discusses unlocking creativity in individuals through passion, playfulness, and risk-taking and in organizations through informal structures, collaborative workspaces, and active learning.
3. The innovation system is operationalized through individual creative thinking, questioning attitudes and networking as well as organizational structures that incentivize learning and reward experimentation.
Lessons learned in bringing innovative brain fitness solutions to marketSharpBrains
Successful innovators will dissect key market & technology trends and successful models to validate and commercialize innovation, with a particular emphasis on how to create a loyal user base and gain mainstream distribution via a diversity of channels.
- Chair: Dr. Jennifer Buss, Assistant Vice President of Science and Technology at the Potomac Institute for Policy Studies
- Charlie Hartwell, Operating Partner at the Bridge Builders Collaborative
- Mark Baxter, General Manager of Fit Brains (a Rosetta Stone company)
- Itamar Lesuisse, CEO & Co-Founder of Peak
- Connor Russomanno, CEO & Co-Founder of OpenBCI
Presentation @ The 2015 SharpBrains Virtual Summit http://sharpbrains.com/summit-2015/agenda
Aipm conference 2013 the reality of measuring 21st century leadership and t...Ian Sharpe
This document provides information about UXC Consulting, the largest Australian-owned provider of ICT consulting services. It discusses UXC's market share ranking, revenues, employee size and the services it provides across consulting, enterprise applications, and ICT infrastructure. It also describes case studies of major project failures in the space industry to illustrate how technical failures often have underlying human and organizational causes related to team dynamics and relationships. The document proposes that measuring a team's social context using tools like team development assessments can help identify performance risks and areas for improvement.
Product Development for the Big, Bold, & Ambitious (D2P Nov 2015)Mark Shortt
Nano Terra is a small product development company in Cambridge, Massachusetts that helps large companies develop transformational new products. It employs scientists and engineers who have expertise in areas like advanced materials and surface science. Nano Terra works on co-development programs with over 30 major companies from industries like aerospace, automotive, and electronics. Through these collaborations, Nano Terra is able to rapidly develop new prototypes and bring products to market faster than large companies can typically do on their own.
The document provides information about neurofeedback training workshops and equipment from multiple companies. It discusses the levels of neurofeedback training offered by one company, including classical amplitude training, database guided live Z-score training, and QEEG interpretation and LZT training workshops. It also promotes neurofeedback hardware and software systems from another company, highlighting their flexibility, upgradability, and ability to perform a wide range of neurofeedback protocols. Finally, it advertises neurofeedback conferences and trainings, and discounts on books about neurofeedback topics.
The document discusses biorobotics and its application in improving quality of life. Biorobotics involves applying robotics and engineering principles to biology and medicine. It describes the Disease Detector (DDX) system, a portable device that detects response time and psychophysical conditions to diagnose neurological conditions like Parkinson's and Alzheimer's disease. The DDX has advantages like being small, portable and user-friendly. However, its control system relies on a small internal fuzzy logic board that may not adequately handle variable traffic. The document also discusses various biorobotics inventions and applications.
Make just culture just your culture devopsdays raleighDaniel Barker
Just Culture stands to benefit the tech industry and all industries greatly. It started in aviation and health care, but John Allspaw brought it into the tech field through DevOps. It has actually become one of the three pillars of DevOps according to Gene Kim and John Willis.
I have been studying this field for years, and we’ll discuss some of the original research as well as some of the latest related to DevOps. Then we’ll discuss some of the methods I’ve used in transformations that have included culture. In fact, all transformations are underpinned by culture, and that is something I always focus on first.
business model, business model canvas, mission model, mission model canvas, customer development, hacking for defense, H4D, lean launchpad, lean startup, stanford, startup, steve blank, pete newell, bmnt, entrepreneurship, I-Corps, VA, Veterans Administration
1. The document outlines an innovation system developed by Right Brain Systems with seven building blocks for innovation including creativity, collaboration, diversity, connecting ideas, experimentation, adaptability, and risk tolerance.
2. It discusses unlocking creativity in individuals through passion, playfulness, and risk-taking and in organizations through informal structures, collaborative workspaces, and active learning.
3. The innovation system is operationalized through individual creative thinking, questioning attitudes and networking as well as organizational structures that incentivize learning and reward experimentation.
Lessons learned in bringing innovative brain fitness solutions to marketSharpBrains
Successful innovators will dissect key market & technology trends and successful models to validate and commercialize innovation, with a particular emphasis on how to create a loyal user base and gain mainstream distribution via a diversity of channels.
- Chair: Dr. Jennifer Buss, Assistant Vice President of Science and Technology at the Potomac Institute for Policy Studies
- Charlie Hartwell, Operating Partner at the Bridge Builders Collaborative
- Mark Baxter, General Manager of Fit Brains (a Rosetta Stone company)
- Itamar Lesuisse, CEO & Co-Founder of Peak
- Connor Russomanno, CEO & Co-Founder of OpenBCI
Presentation @ The 2015 SharpBrains Virtual Summit http://sharpbrains.com/summit-2015/agenda
Aipm conference 2013 the reality of measuring 21st century leadership and t...Ian Sharpe
This document provides information about UXC Consulting, the largest Australian-owned provider of ICT consulting services. It discusses UXC's market share ranking, revenues, employee size and the services it provides across consulting, enterprise applications, and ICT infrastructure. It also describes case studies of major project failures in the space industry to illustrate how technical failures often have underlying human and organizational causes related to team dynamics and relationships. The document proposes that measuring a team's social context using tools like team development assessments can help identify performance risks and areas for improvement.
Product Development for the Big, Bold, & Ambitious (D2P Nov 2015)Mark Shortt
Nano Terra is a small product development company in Cambridge, Massachusetts that helps large companies develop transformational new products. It employs scientists and engineers who have expertise in areas like advanced materials and surface science. Nano Terra works on co-development programs with over 30 major companies from industries like aerospace, automotive, and electronics. Through these collaborations, Nano Terra is able to rapidly develop new prototypes and bring products to market faster than large companies can typically do on their own.
The document provides information about neurofeedback training workshops and equipment from multiple companies. It discusses the levels of neurofeedback training offered by one company, including classical amplitude training, database guided live Z-score training, and QEEG interpretation and LZT training workshops. It also promotes neurofeedback hardware and software systems from another company, highlighting their flexibility, upgradability, and ability to perform a wide range of neurofeedback protocols. Finally, it advertises neurofeedback conferences and trainings, and discounts on books about neurofeedback topics.
The document discusses biorobotics and its application in improving quality of life. Biorobotics involves applying robotics and engineering principles to biology and medicine. It describes the Disease Detector (DDX) system, a portable device that detects response time and psychophysical conditions to diagnose neurological conditions like Parkinson's and Alzheimer's disease. The DDX has advantages like being small, portable and user-friendly. However, its control system relies on a small internal fuzzy logic board that may not adequately handle variable traffic. The document also discusses various biorobotics inventions and applications.
A cyborg is defined as an organism with both organic and biomechatronic body parts. Examples of current cyborgs include humans with pacemakers or other implantable medical devices that use synthetic feedback mechanisms to enhance the body's natural functions. There are two types of cyborgs - restorative cyborgs, which restore lost functions, and enhanced cyborgs, which aim to exceed normal bodily processes or gain new abilities. Brain-computer interfaces are being developed that could allow people to control assistive devices with their thoughts. Researchers have also developed a stretchable electronic membrane that could potentially replace traditional pacemakers and serve as protection against heart attacks. As implantable technologies become more advanced and connected to networks, ensuring their security
BCI technology has the potential to transform how humans interact with computers by decoding brain activity. The article discusses recent advances in BCI, including helping a paralyzed man walk again through signals sent to electrodes on his spinal cord. However, current BCI systems that do not require brain surgery, like a £20,000 EEG helmet, can only detect rudimentary levels of thought. While BCI may improve medical treatments and enable new forms of entertainment, ethical issues around privacy, consent, and addiction need consideration to ensure responsible development and use of the technology.
The Digital Transformation to Predictive & Preventive Personalized MedicineLarry Smarr
12.09.28
Invited Talk
Center for Digital Transformation Advisory Board Meeting
Title: The Digital Transformation to Predictive & Preventive Personalized Medicine
UC Irvine
This document is Soheb Hossain's product design portfolio. It includes a profile section with contact details and experience. The experience section lists projects done with Jaguar UK, Omlet, and others. The document also includes sections on software skills and a table of contents that lists project documents for a lightweight car seat, chicken incubator, and others.
Neurotech devices can track brain activity and physiological signals to monitor fatigue, attention, and focus in the workplace. This allows for benefits like increased productivity and safety, but also risks like loss of privacy and employee trust. Methods of neurotech include EEG headbands that detect fatigue, earbuds that flag attention lapses, and adaptive systems that adjust workloads based on cognitive load. However, companies must consider employee rights to privacy and disclosure as well as create a high-trust environment for neurotech to achieve benefits without unintended consequences like disengagement.
The document discusses different research designs used in experimental studies. It describes exploratory research designs which are used to gain familiarity with a problem and formulate hypotheses. Descriptive research designs aim to describe characteristics of a population or phenomenon. Experimental research designs are used to test hypotheses about relationships between independent and dependent variables. True experiments, quasi-experiments, and correlational designs are discussed as important experimental research designs.
This presentation discusses technologies for keeping seniors safe and healthy at home, including medical alert systems, fall detection, medication reminders, and activity tracking. It notes that proactively addressing issues like falls and chronic disease management can improve health outcomes. Remote patient monitoring can reduce hospital visits and increase patient satisfaction. Future technologies will seamlessly integrate monitoring into daily life through wearables and smart home devices, while maintaining user privacy and control. The goal is to empower users and inspire healthy habits through personalized care plans and gamification features.
The LQI is the term coined after being fed up by witnessing the AQI-Air Quality Index, WQI-Water Quality Index. It was a clear indication that most of the human beings are unaware on the subject LIGHT and taken the light for granted as a subject.
There are many levels of complexities and understandings (Physiological point of view and light as a subject, thus our involvement with physiology and psychology as subjects are very important and must not be ignored or avoided.
Thus the quality parameters in the environment where the light is subjected (especially in the offices, homes and on the roads) are from physiological based rather only industry standards like lux levels, Rg, Ra, CRI, MacAdam, T1/T2, EML Lumens, efficacies etc.
Peek is a portable eye examination kit that clips onto a smartphone to allow healthcare workers to easily perform eye exams and screenings. It functions as both an ophthalmoscope and retinal camera to diagnose conditions like cataracts and glaucoma. By making eye exams affordable and accessible anywhere via smartphone, Peek aims to help eliminate the 39 million cases of avoidable blindness worldwide, especially in underserved regions without traditional eye care equipment. The system was created by a team that includes ophthalmologists, engineers, and designers, and has been recognized with awards for its innovative approach to healthcare technology.
A cyborg is defined as an organism with both artificial and natural systems that work together in a self-regulating manner. Early science fiction popularized the idea before World War II, and the term "cyborg" was coined in 1960. Steve Mann is considered one of the first cyborgs for his early work with wearable webcams. Kevin Warwick is a leading expert in cybernetics who has conducted experiments implanting electrode arrays in his own body to control devices. Cyborg technologies can help prolong human life by assisting failing organs like hearts and kidneys. While benefits are vast, the risks of such advances must also be considered.
This document discusses using an MRI scan to 3D print a model of a person's brain in order to help develop innovative products and services focused on understanding the customer experience over the next three weeks. The process of getting the MRI scan produced stress responses in the person's brain like increased cortisol and decreased oxytocin due to the loud noises and strong magnetic field. Over 1000 images of the brain were captured and a 3D printed model was produced by Fabulonia Ltd. The goal is for this printed brain to help guide efforts to "print" the customer experience into globally scalable offerings, though it acknowledges this will be challenging.
Artificial Intelligence Applications, Research, and EconomicsIkhlaq Sidhu
Ikhlaq Sidhu is the Founding Faculty Director of the Sutardja Center for Entrepreneurship & Technology at UC Berkeley. He discusses artificial intelligence applications and research at Berkeley, as well as perspectives on the technical evolution of AI/ML. Regarding job loss concerns from AI, Sidhu notes that past industrial revolutions ultimately created more jobs despite initial disruption, and that retraining will be essential for workers to transition. Sidhu emphasizes that a "multiplicity" scenario is more likely than a singular takeover by AI, and that humans will continue playing important roles as technologies are developed and integrated.
BIOCHIPS-A single electronics card may replace your wallet, your financial as well as medicinal records, your ATM no. etc. It consist of two components -Transponder and receiver . Biochips are very small size .These are implanted under the skin and works on low radio frequency signals. This technology is result of combination of Computer and Electrical Engineering.It is very helpful in modern digital scenario.
LifeChips-Putting Your Body on the InternetLarry Smarr
The document discusses putting individuals' bodies and health data online through wireless body sensors called "LifeChips". It describes how advances in sensors, nanotechnology, and cell phones enable real-time sensing of bodily functions through a body area network. Stored in the cloud, this data allows for cross-population comparisons and drives behavior change towards wellness through biofeedback. The University of California, Irvine is collaborating on projects merging microelectronics and life sciences through their LifeChips program and eHealth collaboratory.
This document discusses the design of active feedback for running using wearable technology. It begins with an introduction to wearable technology and how it can provide real-time data visualization. The document then outlines its purpose to explore how wearable training devices could visualize running metrics. It describes conducting research through observations, interviews and prototypes to gather user insights and design concepts. Concepts are developed and tested, with results showing promise for using wearables to provide active feedback to runners.
The 7 Key Future Principles of Digital Transformation, Gerd Leonhard, CEO, Th...Thoughtworks
In this presentation Gerd walked us through the 7 most important things about the next 10 years in business, technology and culture and guided us with a discovery process to help us design our responses and create a preferred future.
Gerd is a searcher and gatherer of futuristic human values. He brings a humanist approach of philosophical questioning to today’s burning issues that impact real life. He plays mentor to a host of enterprises who are trying to drive change and become responsive organisations.
The Future of Neuroimaging: A 3D Exploration of TBIHunter Whitney
A UI concept demo exploring Traumatic Brain Injury (TBI) that Jeff Chang, an ER radiologist, and I presented at a 3D developers conference (zCon in April 2013 hosted by zSpace). We gave our system the name “NeuroElectric and Anatomic Locator,” or “N.E.A.A.L.
We are still in the toddler phase of the “wearable” generation. Much of what we “touch” currently is just noise in the form of data.
Where is it going? We break down some predictions.
Find more ideas at smashingboxes.com/ideas
Personalized Care Drives Medical Product Innovation_D2P_Feb15Mark Shortt
This document discusses the growing role of electronics, software, and connectivity in medical devices. It notes that computer control and software allow for customization and refinements through updates. Wireless technologies are also spreading to medical devices and fueling growth in mobile health markets like vital signs monitoring. The market for clinical medical devices is expected to surpass consumer devices by 2020 due to larger revenue streams from value-added software services. The document also discusses how startups are working on point-of-care diagnostic devices but need guidance on defining user needs, and how personalized care is driving innovation through mobile health devices that enable remote monitoring.
A Medical Device Manufacturer's Dream_D2P_March 2015Mark Shortt
Mayfield Plastics is a thermoforming company with over 40 years of experience manufacturing custom plastic parts for medical devices. They specialize in producing highly cosmetic parts through pressure forming to meet customers' strict quality and timeline requirements. Mayfield offers in-house engineering, design, tooling, and production capabilities to provide a turnkey solution from concept to market launch. Their experience working with major medical device companies and ability to take over full product development sets them apart from other thermoformers.
A cyborg is defined as an organism with both organic and biomechatronic body parts. Examples of current cyborgs include humans with pacemakers or other implantable medical devices that use synthetic feedback mechanisms to enhance the body's natural functions. There are two types of cyborgs - restorative cyborgs, which restore lost functions, and enhanced cyborgs, which aim to exceed normal bodily processes or gain new abilities. Brain-computer interfaces are being developed that could allow people to control assistive devices with their thoughts. Researchers have also developed a stretchable electronic membrane that could potentially replace traditional pacemakers and serve as protection against heart attacks. As implantable technologies become more advanced and connected to networks, ensuring their security
BCI technology has the potential to transform how humans interact with computers by decoding brain activity. The article discusses recent advances in BCI, including helping a paralyzed man walk again through signals sent to electrodes on his spinal cord. However, current BCI systems that do not require brain surgery, like a £20,000 EEG helmet, can only detect rudimentary levels of thought. While BCI may improve medical treatments and enable new forms of entertainment, ethical issues around privacy, consent, and addiction need consideration to ensure responsible development and use of the technology.
The Digital Transformation to Predictive & Preventive Personalized MedicineLarry Smarr
12.09.28
Invited Talk
Center for Digital Transformation Advisory Board Meeting
Title: The Digital Transformation to Predictive & Preventive Personalized Medicine
UC Irvine
This document is Soheb Hossain's product design portfolio. It includes a profile section with contact details and experience. The experience section lists projects done with Jaguar UK, Omlet, and others. The document also includes sections on software skills and a table of contents that lists project documents for a lightweight car seat, chicken incubator, and others.
Neurotech devices can track brain activity and physiological signals to monitor fatigue, attention, and focus in the workplace. This allows for benefits like increased productivity and safety, but also risks like loss of privacy and employee trust. Methods of neurotech include EEG headbands that detect fatigue, earbuds that flag attention lapses, and adaptive systems that adjust workloads based on cognitive load. However, companies must consider employee rights to privacy and disclosure as well as create a high-trust environment for neurotech to achieve benefits without unintended consequences like disengagement.
The document discusses different research designs used in experimental studies. It describes exploratory research designs which are used to gain familiarity with a problem and formulate hypotheses. Descriptive research designs aim to describe characteristics of a population or phenomenon. Experimental research designs are used to test hypotheses about relationships between independent and dependent variables. True experiments, quasi-experiments, and correlational designs are discussed as important experimental research designs.
This presentation discusses technologies for keeping seniors safe and healthy at home, including medical alert systems, fall detection, medication reminders, and activity tracking. It notes that proactively addressing issues like falls and chronic disease management can improve health outcomes. Remote patient monitoring can reduce hospital visits and increase patient satisfaction. Future technologies will seamlessly integrate monitoring into daily life through wearables and smart home devices, while maintaining user privacy and control. The goal is to empower users and inspire healthy habits through personalized care plans and gamification features.
The LQI is the term coined after being fed up by witnessing the AQI-Air Quality Index, WQI-Water Quality Index. It was a clear indication that most of the human beings are unaware on the subject LIGHT and taken the light for granted as a subject.
There are many levels of complexities and understandings (Physiological point of view and light as a subject, thus our involvement with physiology and psychology as subjects are very important and must not be ignored or avoided.
Thus the quality parameters in the environment where the light is subjected (especially in the offices, homes and on the roads) are from physiological based rather only industry standards like lux levels, Rg, Ra, CRI, MacAdam, T1/T2, EML Lumens, efficacies etc.
Peek is a portable eye examination kit that clips onto a smartphone to allow healthcare workers to easily perform eye exams and screenings. It functions as both an ophthalmoscope and retinal camera to diagnose conditions like cataracts and glaucoma. By making eye exams affordable and accessible anywhere via smartphone, Peek aims to help eliminate the 39 million cases of avoidable blindness worldwide, especially in underserved regions without traditional eye care equipment. The system was created by a team that includes ophthalmologists, engineers, and designers, and has been recognized with awards for its innovative approach to healthcare technology.
A cyborg is defined as an organism with both artificial and natural systems that work together in a self-regulating manner. Early science fiction popularized the idea before World War II, and the term "cyborg" was coined in 1960. Steve Mann is considered one of the first cyborgs for his early work with wearable webcams. Kevin Warwick is a leading expert in cybernetics who has conducted experiments implanting electrode arrays in his own body to control devices. Cyborg technologies can help prolong human life by assisting failing organs like hearts and kidneys. While benefits are vast, the risks of such advances must also be considered.
This document discusses using an MRI scan to 3D print a model of a person's brain in order to help develop innovative products and services focused on understanding the customer experience over the next three weeks. The process of getting the MRI scan produced stress responses in the person's brain like increased cortisol and decreased oxytocin due to the loud noises and strong magnetic field. Over 1000 images of the brain were captured and a 3D printed model was produced by Fabulonia Ltd. The goal is for this printed brain to help guide efforts to "print" the customer experience into globally scalable offerings, though it acknowledges this will be challenging.
Artificial Intelligence Applications, Research, and EconomicsIkhlaq Sidhu
Ikhlaq Sidhu is the Founding Faculty Director of the Sutardja Center for Entrepreneurship & Technology at UC Berkeley. He discusses artificial intelligence applications and research at Berkeley, as well as perspectives on the technical evolution of AI/ML. Regarding job loss concerns from AI, Sidhu notes that past industrial revolutions ultimately created more jobs despite initial disruption, and that retraining will be essential for workers to transition. Sidhu emphasizes that a "multiplicity" scenario is more likely than a singular takeover by AI, and that humans will continue playing important roles as technologies are developed and integrated.
BIOCHIPS-A single electronics card may replace your wallet, your financial as well as medicinal records, your ATM no. etc. It consist of two components -Transponder and receiver . Biochips are very small size .These are implanted under the skin and works on low radio frequency signals. This technology is result of combination of Computer and Electrical Engineering.It is very helpful in modern digital scenario.
LifeChips-Putting Your Body on the InternetLarry Smarr
The document discusses putting individuals' bodies and health data online through wireless body sensors called "LifeChips". It describes how advances in sensors, nanotechnology, and cell phones enable real-time sensing of bodily functions through a body area network. Stored in the cloud, this data allows for cross-population comparisons and drives behavior change towards wellness through biofeedback. The University of California, Irvine is collaborating on projects merging microelectronics and life sciences through their LifeChips program and eHealth collaboratory.
This document discusses the design of active feedback for running using wearable technology. It begins with an introduction to wearable technology and how it can provide real-time data visualization. The document then outlines its purpose to explore how wearable training devices could visualize running metrics. It describes conducting research through observations, interviews and prototypes to gather user insights and design concepts. Concepts are developed and tested, with results showing promise for using wearables to provide active feedback to runners.
The 7 Key Future Principles of Digital Transformation, Gerd Leonhard, CEO, Th...Thoughtworks
In this presentation Gerd walked us through the 7 most important things about the next 10 years in business, technology and culture and guided us with a discovery process to help us design our responses and create a preferred future.
Gerd is a searcher and gatherer of futuristic human values. He brings a humanist approach of philosophical questioning to today’s burning issues that impact real life. He plays mentor to a host of enterprises who are trying to drive change and become responsive organisations.
The Future of Neuroimaging: A 3D Exploration of TBIHunter Whitney
A UI concept demo exploring Traumatic Brain Injury (TBI) that Jeff Chang, an ER radiologist, and I presented at a 3D developers conference (zCon in April 2013 hosted by zSpace). We gave our system the name “NeuroElectric and Anatomic Locator,” or “N.E.A.A.L.
We are still in the toddler phase of the “wearable” generation. Much of what we “touch” currently is just noise in the form of data.
Where is it going? We break down some predictions.
Find more ideas at smashingboxes.com/ideas
Personalized Care Drives Medical Product Innovation_D2P_Feb15Mark Shortt
This document discusses the growing role of electronics, software, and connectivity in medical devices. It notes that computer control and software allow for customization and refinements through updates. Wireless technologies are also spreading to medical devices and fueling growth in mobile health markets like vital signs monitoring. The market for clinical medical devices is expected to surpass consumer devices by 2020 due to larger revenue streams from value-added software services. The document also discusses how startups are working on point-of-care diagnostic devices but need guidance on defining user needs, and how personalized care is driving innovation through mobile health devices that enable remote monitoring.
A Medical Device Manufacturer's Dream_D2P_March 2015Mark Shortt
Mayfield Plastics is a thermoforming company with over 40 years of experience manufacturing custom plastic parts for medical devices. They specialize in producing highly cosmetic parts through pressure forming to meet customers' strict quality and timeline requirements. Mayfield offers in-house engineering, design, tooling, and production capabilities to provide a turnkey solution from concept to market launch. Their experience working with major medical device companies and ability to take over full product development sets them apart from other thermoformers.
The document summarizes the development of the 94Fifty Smart Sensor Basketball, a basketball equipped with sensors that provides real-time feedback on a player's skills to their smartphone. It was created by InfoMotion Sports Technologies to help players of any level improve more efficiently through accurate measurements of their dribbling, shooting, and muscle memory. The basketball uses 9 motion sensors and Bluetooth to analyze a player's performance and instantly deliver coaching feedback on their form and technique via a mobile app. It allows users to track their progress, compete against others, and share results on social media.
Living the Dream - A Tool & Die Engineer Controls His Destiny (May 2015)Mark Shortt
Boris Elbaum immigrated to the US from the Soviet Union in 1989 to pursue more freedom and opportunity. In the Soviet Union, there were heavy restrictions on individual freedom and it was difficult to own private property or start a business. After arriving in Los Angeles with little money, Elbaum started his own tool and die design company and later purchased a washer and stamping manufacturer called Mr. Washerman. Today, Mr. Washerman employs 14 people and produces custom washers and stampings for industries like automotive and aerospace. Though it is challenging to run a small manufacturing business with high costs, Elbaum has found success through flexibility, fast turnaround on custom orders, and competitive pricing.
Will Additive Manufacturing Take Flight (D2P, November 2013)Mark Shortt
The document discusses the growing interest and projected growth of the 3D printing/additive manufacturing industry. It notes that the industry is expected to grow from $2.2 billion in 2012 to over $10 billion by 2021, with aerospace, medical, and automotive projected to generate the most demand. While interest and potential is growing, challenges around materials performance and printer throughput remain. The document also discusses how companies like GE are using 3D printing to produce parts for applications like jet engines and are exploring how to leverage 3D printing's design flexibility.
A New Reason to Rethink Offshoring (D2P, September 2013Mark Shortt
The document discusses a new low-cost robot called Baxter created by Rethink Robotics that is designed to make US manufacturing more competitive. Baxter costs under $30,000, can perform simple repetitive tasks safely alongside people without cages, and is easy to program. Its low price point is helping more manufacturers adopt new automation technologies. Rethink plans to continually add new capabilities through software updates, treating Baxter like a platform that increases in value over time rather than depreciating like traditional hardware.
Harry Moser Wants You to Join the Reshoring MovementMark Shortt
Harry Moser founded the non-profit Reshoring Initiative to bring manufacturing jobs back to the US. He believes $600 billion of manufacturing could be reshored, creating 3 million manufacturing jobs. Moser advocates using the Total Cost of Ownership Estimator tool to help companies account for all costs of offshoring production rather than just direct costs. The tool and Moser's efforts are helping increase awareness of the total costs of offshoring among manufacturers.
Merger of Software and Hardware Has Big Implications for Manufacturing and De...Mark Shortt
The document discusses the merging of software and hardware known as the Internet of Things (IoT). It describes how major tech companies like Google have been acquiring hardware and robotics companies, signaling their interest in moving into the physical products space. The IoT is projected to connect over 50 billion devices by 2020, creating vast opportunities for new markets. Tech companies' expansion into hardware will create opportunities for contract manufacturers to partner with them and help bring new connected products to market. The convergence of software and hardware is driving innovation and is explored at the first Solid Conference, with exhibits showing new products at the intersection of these fields.
The document discusses how collaboration in design and manufacturing is becoming increasingly important. It provides examples of companies innovating through collaboration, including Divergent Microfactories developing a prototype supercar through an integrated design team approach. Autodesk's CTO discusses trends toward more open source design and crowdsourcing ideas. Collaboration allows companies to innovate faster and suppliers to help customers reduce costs and improve quality.
The Collaboration Imperative - Why it's Critical (D2P Aug15 CoverStory)
Did I Hit My Head (D2P, May 2015)
1. 56
WEARABLE ELECTRONICS
Did I Just Hit My Head?
How Hard Did I Hit My Head?
By Mark Shortt
Wearable, high-performance electronics offer a new tool for real-time assessment of head injuries
The skullcap is made of a typical apparel
knit material, “a polyester material that’s
got some Lycra in it,” said Litchfield. “It
stretches, it’s comfortable, it’s low profile.”
Photo courtesy of Reebok.
Paul Litchfield, vice president of Reebok’s
Advanced Concepts Group, is on a roll as
he leans into the conversation at a small,
circular table in Booth 26718 of the
Las Vegas Convention Center’s South
Hall. It’s nearing 11:30 on a Thursday
morning in early January, the 2014
International CES is in full swing,
and Advanced Concepts’ booth
is teeming with visitors eager to
learn more about Reebok’s Check-
Light™ impact indicator, winner
of the 2014 International CES
“Best of Innovations” Design and
Engineering Award in the Health
and Fitness category. Suddenly,
Litchfield stops in mid-sentence. His
colleague, CheckLight Program Direc-
tor Paul Davis, is telling him that they
need to catch a ride to The Venetian—
where the CheckLight’s been on display since
Tuesday—in a few minutes.
“This is pretty interesting for us,” Litchfield
says afterward, referring to Reebok’s beehive
of a booth in this, their debut as an exhibitor
at CES. “We’re the Advanced Concepts Group;
we’re not booth people, and so this is a whole
new kind of endeavor for us.”
People are eager to talk with Litchfield because Reebok, the
iconic sports and fitness brand, and MC10 Inc., a bold, venture
capital-backed startup seeking to change the way we think about
electronics, have brought to market a product that could help
spur the development of an entirely new class of wearable elec-
tronics. The two companies began collaborating four years ago
with the intention of combining Reebok’s design capability with
MC10’s leading edge conformal electronics platform, a trove of
intellectual property that makes high-performance electronics
more wearable by reshaping what have traditionally been rigid,
boxy structures into extremely thin systems that can stretch,
bend, and flex with the natural contours and movements of the
human body.
Their partnership led to the release last July of CheckLight, a
soft, flexible skullcap with integrated motion sensors that measure
the force of impacts to the head with a high degree of accuracy.
The sensors are embedded in a stretchable plastic material and
work in conjunction with an array of electronic componentry,
including flexible metallic interconnects that
are linked to a microprocessor as part of a
system that analyzes, stores, and commu-
nicates crucial information about the
severity of head impacts. CheckLight
uses sophisticated algorithms to ana-
lyze and interpret the impact data,
indicating the severity of a blow
to the head via the activation of
a green, yellow, or red LED light.
“CheckLight takes the guess-
work out of identifying how hard
you just hit your head,” said Litch-
field in an interview at CES. “And
that’s super important because if
you and I were downhill skiing right
now, and you come across me and
I’m flat out in the snow, and you’re
like, ‘Hey, Paul, you fell—are you OK?’
And I’m like, ‘Yeah, my knee is OK, my
ankle and my shoulder are OK. Did I hit my
head? How hard did I hit my head? Am I OK?’
And so what CheckLight does is it takes the
guesswork out of trying to assign a force value
to the impact that just occurred to your head.
That might seem like a simple statement, but
it’s incredibly powerful, and it was the missing
part that we focused on when we began to re-
ally explore the notion of this CheckLight product.”
It’s important to eliminate the guesswork, Litchfield said,
because when people sustain blows to the head, they’re often
not aware of the severity of the hit and, therefore, may not seek
treatment. Many choose not to talk about symptoms, believing
that they will eventually subside without any ill effects. Although
it’s not a diagnostic tool, CheckLight communicates an objective
measure of the force of impact to let people know whether or
not they need to be assessed by a physician. The goal is to get
people on a quicker path to assessment, diagnosis, and medical
support or treatment.
The product launch coincides with a growing conversation
in the national media today about the health consequences of
concussions and traumatic brain injury, including those resulting
from sports-related activities. When Litchfield was growing up,
the idea of “getting your bell rung” was viewed as no big deal; it
was just a matter of shaking it off and getting back in the game.
“That was the standard operating model,” he said. “These
2.
3. 58 DESIGN-2-PART magazine • May 2014
days, we’re finding out that that’s not the
right way to go. So, as the medical com-
munity is learning more and more about
head injury and its acute and chronic
long-term ramifications, we’re saying
that, with CheckLight, any time you get
a yellow light, or any time you get a red
light, just get yourself checked. It can be
really informal, but just make sure you get
checked. You shouldn’t ignore impacts to
your head at a moderate or a severe level.
For as tough as these young athletes are,
there are certain parts of our body that
you don’t want to get injured, and I think
your brain is one of them. So it’s really
important to be informed.”
How CheckLight Works
CheckLight ™
, designed for athletes of
all ages and skill levels, is described by Ree-
bok officials as the first impact indicator
that comfortably fits wearable electronics
directly on the athlete, rather than on the
athlete’s protective equipment. The key
to it all is MC10’s conformal electronics
platform, which accomplishes what flat,
inflexible circuit boards cannot—con-
form to the curves of the human body
in a way that doesn’t distract the wearer.
The skullcap is made of a typical
apparel knit material, “a polyester ma-
terial that’s got some Lycra in it,” said
Litchfield. “It stretches, it’s comfortable,
it’s low profile.” The electronics are pack-
aged up with a thermoplastic urethane
(TPU) material with a rubber-like feel.
“It stretches, it moves, it’s compliant, it’s
waterproof,” he said. “So the outer shell
is a very, very soft and supple plastic that
creates a waterproof environment, but
also creates a low-profile, very comfortable
overall product.”
Litchfield described CheckLight as “a
kind of New Age skullcap” that’s intended
for both contact and non-contact sports
and activities, including those in which
participants traditionally don’t wear
helmets. The product has been tested
on athletes participating in a wide range
of sports, including football, boxing, ice
hockey, lacrosse, and rugby. “It’s used in
everything from professional team sports
all the way through to individual sports,
from cycling and skateboarding to snow
sports and motor sports,” he said.
Embedded in the skullcap is a piece
of electronics that has a little tip and a
tail. The tip goes inside a little sleeve on
the skullcap, and the tail fits into a little
pocket that hangs down the back of the
wearer’s head. “When you put the skullcap
on, the tail of the product hangs down
beneath the helmet right in the back of
your neck, and the tip goes right up, with
the accelerator and gyroscope on it, right
behind your left ear,” said Litchfield.
A system of green, yellow, and red LED
lights alerts the wearer and those around
them to the severity of head impacts.
When the green light is on, it means that
the device is on and functioning; you have
not sustained a moderate or severe hit.
The yellow light activates when you incur
a moderate level hit, and the red light in-
dicates a severe hit. Litchfield said that the
hit criteria used by CheckLight are based
on the same head injury criteria from
Wright State University that are used by
the National Transportation Safety Board.
“Much like a traffic signal, if it’s green,
it’s go; you’re all set. If it’s yellow or red,
it’s caution and stop,” he explained. “And
so the yellow and red lights are intended
to make sure that you get assessed—get
yourself on a pathway, whether you’re
with friends doing something casually,
or whether you’re in a formal, organized
sport. Make sure you have the coach,
4. 59May 2014 • www.d2pmagazine.com
your parents, the trainers, or whoever,
just check you out. More often than not,
you’re going to be fine, but if you’re not
fine, you really should get on the pathway
to assessment and recovery as quickly as
possible.”
CheckLight measures more than
straight-on impact, according to Litch-
field. Inside the device are an accelerom-
eter, which measures acceleration and
deceleration that occurs linearly, and a
gyroscope, which measures acceleration
and deceleration rotationally. Both are
needed, Litchfield said, because a linear
force of impact—a straight-on hit to the
forehead, for example—causes a different
type of injury from that caused by a rota-
tional force of impact, such as a glancing
blow to the temple.
“By putting both of these devices in
there and by having them activate at the
same time, it makes this a much smarter
device because it will consider, electroni-
cally, both the linear aspects and the ro-
tational aspects of an injury and ‘bucket’
that output in the appropriate value,”
he said.
Once the gyroscope and accelerom-
eter are activated, the device looks at the
peak activation, it looks at the time of
activation, and it then calculates where—
based on nine locations around the
head—the hit has come from. CheckLight
employs sophisticated algorithms that ac-
count for the fact that head impacts are
absorbed differently in different locations:
A person’s neck and supporting muscu-
lature, for example, may allow them to
absorb more impact in a straight-on hit to
the head than they’d be able to absorb in
a blow to the temple, which would likely
involve a rotational force. “The device is
super smart and the algorithms are super
sophisticated,” said Litchfield.
Innovative Design Features
MC10, a Cambridge, Mass.-based start-
up whose investors include North Bridge
Venture Partners, Braemar Energy Part-
ners, and Medtronic, among others, is on
a mission to “extend human capabilities
by making high-performance electronics
virtually invisible, conformal, and wear-
able.” The company’s handiwork, based
on the stretchable electronics platform
of technical co-founder John Rogers, a
professor of engineering at the University
of Illinois, Urbana-Champaign, is evident
in CheckLight’s unobtrusive form and fit.
“What’s really innovative about the
product is that we designed it to be, es-
sentially, transparent when you use it,”
said Litchfield. “When you put this on,
all you feel is your traditional skullcap
underneath your helmet. You can’t feel
the device; it just essentially becomes
invisible when you use it. And what’s re-
ally cool about it is that it’s very apparent
and very evident when it works. So there’s
a transparency in its fit and form, but its
effectiveness is absolutely apparent.”
Another important aspect of the de-
sign is that CheckLight is not intended
solely for football or for ice hockey, or for
lacrosse or baseball, he said. It’s not a de-
vice just for bicycling, or snowboarding, or
for skateboarding or equestrian events, or
for motorsport events like motocross. “It’s
really a device for all of them,” he said.
“What’s great about it is that it’s designed
in a way to be universally available to any
sport or activity you’re doing.
“The other thing that’s really cool
about this device is that it will retain, in its
memory, the number of yellow and red
hits that you’ve incurred,” he continued.
“And in the growing body of knowledge in
the medical community, it seems there’s
5. 60 DESIGN-2-PART magazine • May 2014
By embedding MC10’s conformal electronics
into the skullcap in a way that’s not
distracting to the athlete, CheckLight can
provide information on the severity of
head impacts that hadn’t been available
previously. Photo courtesy of Reebok.
a direction heading towards being
concerned about the number of
hits you take over a long period
of time. So this device will actually
measure those outputs and keep a
record of those outputs.”
The genesis of what is now
CheckLight goes back about four
years, when Litchfield and Check-
Light Program Director Paul
Davis were aware of a small and
growing conversation about head
trauma and were determined to
get involved. They were interested
in finding ways to help reduce the
incidence of concussions.
“We quickly found out that
the only way [to stop them from
occurring] is to have people stop
playing anything and stop moving
around, and that’s not realistic and
it’s kind of silly,” he remembered.
“So then we started talking about
how we could get at more informa-
tion about impacts.”
That question got Davis, Litchfield, and their Advanced Con-
cepts team off and running, leading to what Litchfield called “a co-
lossal education” along the way. It’s been a profound learning ex-
perience, he said, not only
in the “absolute aspects”
of head impacts, devices,
and electronics, but also in
some of the “less than clear
issues” that currently exist
in the medical community
and elsewhere. “It’s been
an evolving process, both
from the background of
the head trauma issue and
from the device,” he said.
Litchfield is on the
board of directors of some
companies that were help-
ing with a particular prod-
uct that benefited from
conformal electronics.
Through networking, he
was able to hook Reebok
up with MC10.
“The collaboration
with MC10 has been great,”
he noted. “MC10 does flex-
ible conformal electronics, and they do it really well. It’s a super
talented group that came to the table with us; we kind of forged
this integrated team and we rolled forward as one group. MC10
provided the electronics backbone and we provided the form
6.
7. 62 DESIGN-2-PART magazine • May 2014
factor, the design of the device. It’s a great relationship. The
MC10 crew is a very, very talented group.
“One of the things that we strive to do in Advanced Concepts
at Reebok is we strive to make sure we continually look out in the
world at people who are doing cool things that can help educate
us and challenge us in our thinking,” he said. “I’ve been working
at Reebok for about 28 years, and you can get pretty set in your
ways. And what’s super important is you’ve got to keep on chal-
lenging yourself to kind of think differently.”
A Potential Teaching Tool
Having been in development with CheckLight for about four
years, Reebok has tested the device on “hundreds of athletes in
a number of different test cycles,” and in a variety of sports, ac-
cording to Litchfield, who said that it’s been gratifying to know
that the product has already helped people.
CheckLight’s electronics are
packaged in a thermoplastic
urethane (TPU) material with a
rubber-like feel. Photo courtesy
of Reebok.
8. 63May 2014 • www.d2pmagazine.com
“In our testing methodology, some people have gotten yel-
low or red hits—not the big, open field, ‘knock ’em out’ kind
of hits, but just regular, in-play hits and contact,” he said. “And
they’ve been assessed and diagnosed and, most times, put right
back in the field of play. But a couple of times, people were
injured and they got the appropriate medical support right
away. And that allowed them to recover and get back on the
field of play sooner.”
Litchfield sees CheckLight as a potential teaching tool that’s
changing the way people participate in some of the high-impact
contact sports. The device is actually helping to reinforce safer
contact techniques by encouraging athletes to keep their heads
up and out of impacts. Because athletes will know that they’ll
have to come off the field if their yellow or red light goes on,
they’re finding ways to make sure their head doesn’t absorb the
biggest hits on the field.
“This is anecdotal; this is not the principal use of the device,
but, anecdotally, throughout our testing and throughout the use,
the people using CheckLight have been using it in a way that
they’ve taken their head out of their first contact because they
don’t want the red light to go off,” he said. “So what it’s doing is
it’s kind of changing the way people participate in some of the
high impact, contact sports, because you can still play well and do
a great job, and if your yellow or red light doesn’t go off, you’re
going to stay on the field. So it’s been kind of cool. Hopefully,
this will ultimately be considered as a potential teaching tool on
how to teach people to participate in these high velocity, high
impact, high contact sports, and for finding ways to make sure
your head stays out of the principal hits.”
9. 64 DESIGN-2-PART magazine • May 2014
CheckLight, designed to be worn by people partici-
pating in all types of sports and activities, is nev-
ertheless a natural for high-impact contact sports,
such as football and boxing. We sat down with
Paul Litchfield, vice president of Reebok’s Advanced
Concepts Group (RAC), earlier this year at CES in
Las Vegas, and asked him about the company’s
plans for CheckLight.
Q: Do Reebok’s target markets for CheckLight include
college football, the NFL, and professional boxing?
A: Yes, they sure do, and I suspect that those will be people
who endorse and support it, but I’m not sure that they
will be the first users of it. I actually think it’s going to be
people like you and me, with our families, with our kids, as
we are living our life. Professional sports are an interesting
perspective because these folks are getting paid to stay on
the field. Their careers, their income depends on it. They
also have multitudes of people looking at them at every
play. And so do college athletes. They’re being evaluated
all the time by the coaching staff, by the medical staff, by
the training staff. So they certainly could benefit from using
CheckLight, but I’m probably more concerned with help-
ing out the youth, the kids, the Dad doing soccer practice,
or a Mom doing hockey practice. The coaches can’t see
An Extra Set of Eyes for Coaches
10. 65May 2014 • www.d2pmagazine.com
all the plays, and they’re not there to be diagnostic of what
kind of physical maladies are occurring; they’re just trying
to help the young kids out.
And so CheckLight is a great tool to give them an extra
set of eyes, and to put a value to the impacts that may occur
that are going to occur anyways. That way, you can be just a
little bit more confident, and you can focus on the play, as
opposed to worrying about the health of the kid.
Q: What do you see as the company’s biggest challenge
in achieving broader market adoption of CheckLight?
A: We’re going to need, at the consumer level, just a mind
shift, and I’ll give you a couple of examples. When you and
I were growing up, did you ever wear a bicycle helmet or
a seat belt? No. I never did, either. They were available,
and yet nobody used them. But people have used bicycle
helmets more and more, and now, when you see somebody
riding a bicycle without a helmet, you’re like, ‘That’s kind
of strange.’ And seat belts, everybody wears them now. The
most recent kind of example I can give is in snow sports—
downhill skiing and snowboarding. Five years ago, you
would see a couple of helmets on some people, and you’d
assume they were ski racers. Nowadays, I bet on any ski hill,
there are probably 90 percent of the people wearing hel-
mets. So it’s basically a mind shift to people understanding
what the value of being informed about head impact can
provide. And we’re working real hard at that.
—Mark Shortt