Dicussion Leader
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This document discusses the concept of "free" in digital media and the dilemmas it presents. It explores two definitions of free, how free models are possible now due to technological advances, and how companies like Tencent have built lucrative free models using digital goods, games, microtransactions, mobile services, and online ads. The document also examines the origins of piracy problems in digital media and proposes solutions like technological measures, innovative business models, considering multiple perspectives, and adjusting intellectual property laws. It concludes by linking free models to addressing piracy and provides an example of how Microsoft has reacted to piracy in China.
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Dicussion Leader
- 1. Reflection on Free&Digital Dilemma Ziwen Liu Communication in Digital Media University of Washington
- 2. Free/1 • Two Definitions of Free • Origins of Free • Free Models
- 3. Free/2 • Why "Really Free" is possible in the 21st century? 1 The Moore's Law
- 4. Free/3 • Leveraging Free • Tencent's Lucrative Free model Internet services (digital goods, games, micro- transactions): $344 million (66%) Mobile services: $110 million (21%) Online ads: $67 million (13%) Total Revenues: $523 million
- 5. Digital Dilemma • Oringins of the problem - Piracy • Solutions: 1 technological solutions 2 innovative business model (Andersen's Free models) 3 multiple views 4 adjustment of intellectual property laws.
- 6. Conclusion • Link between two articles: Free model to cope with piracy matters. Another example: Microsoft's reaction on piracy in China http://www.youtube.com/watch?v=OQCLCpy M_rM
- 7. • Ziwen Liu: Email: gzliuzw@hotmail.com Phone: 206-61702643