The document discusses the need for a new approach to "super aging" as populations age rapidly around the world. It notes that aging is living, not just a market segment. The founder of Aging2.0, an innovation platform focused on improving lives of older adults, discusses three questions: 1) How to create joined up, easy to use consumer experiences for older adults? 2) How to measure the impact of multiple interventions? 3) How to extend healthcare business models to technology and aging? The presentation provides examples and calls for holistic approaches to support aging populations globally.

1. STEPHEN JOHNSTON
AGING2.0
2016 DHEALTH SUMMIT

2. ‣ ’Super aging’ requires a new approach
‣ Aging is living, not a market segment
‣ Three questions for you

3. ‘SUPER AGING’ REQUIRES
A NEW APPROACH

4. MOBILE <> HEALTH

5. SOURCE: FINANCIAL TIMES, AUGUST 2014

6. SUPER AGING
SUPER FAST

7. SOURCE: PRUDENTIAL, US DEPARTMENT OF HEALTH
0
30
60
90
120
FRANCE USA UK JAPAN CHINA* THAILAND* KOREA*
182023244569115
YEARS TAKEN FOR 65+ POPN TO GROW 7% TO 14%
*FORTHCOMING

8. “AMERICA IS A GREAT COUNTRY TO
BE YOUNG IN - NOT A GREAT
COUNTRY TO GROW OLD IN…”
Founder & CEO, Heal

9. HEALTHCARE CRISIS
ISOLATION
AGEISM
SOCIAL INEQUALITY
HOUSING STOCK
PRODUCT DESIGN
SLOWER GROWTH

11. INTERNATIONAL
LOCAL
INTERGENERATIONAL
GHETTOS
INTERDISCIPLINARY
SILOED
POSITIVE
NEGATIVE
FAST
SLOW

12. AGING2.0 IS A
GLOBAL INNOVATION PLATFORM
WITH A
MISSION
TO IMPROVE THE LIVES OF OLDER ADULTS
AROUND THE WORLD

13. JUNE FISHER, CHIEF ELDER EXECUTIVE (CEE)

15. 2016

18. NEW YORK PITCH EVENT
19 MAY 2016

19. Atlanta, GA
Austin, TX
Baltimore, MD
Bangalore, India
Barcelona, Spain
Beijing, China
Berkeley, CA
Berlin, Germany
Boston, MA
Brussels, Belgium
Cedar Rapids, IA
Chicago, IL
Grand Rapids, MI
Lima, Peru
London, UK
Los Angeles, CA
New York, NY
Palo Alto, CA
Philadelphia, PA
Phoenix, AZ
Prague, Czech Republic
Pune, India
Richmond, VA
Rio de Janeiro, Brazil
Sacramento, CA
San Francisco, CA
Sao Paolo, Brazil
St. Louis, MO
Taipei, Taiwan
Tel Aviv, Israel
Tokyo, Japan
Toronto, Canada
Washington, D.C.
30+ GLOBAL SEARCH EVENTS DRIVING TO OCTOBER

20. AGING IS LIVING, NOT A
MARKET SEGMENT

21. The grey market
April 2016
A Silver Lining
March 2016
Urban World: The Global
Consumers. Apr 2016
SIGNIFICANT RECENT MEDIA ATTENTION
Silicon Valley Goes Grey
Nov 2015
To reach seniors, tech startups
must first relate to them
Oct 2015
Caregivers & Technology
April 2016

22. 1BN PEOPLE
EMERGING MARKET

23. SOURCE: MCKINSEY GLOBAL INSTITUTE, APRIL 2016
LARGEST URBAN CONSUMER
MARKET GROWTH

24. ACUTE
CARE
AGING IN
COMMUNITY
RESIDENTIAL
& POST ACUTE
THREE SECTORS ACROSS THE LIFESTAGE
HEALTH
CARE
CONSUMER
TECH
AGING &
SENIOR CARE

25. AGING IN COMMUNITY

26. RESIDENTIAL & POST ACUTE

27. ACUTE CARE

28. WHO WILL WIN?

29. RESIDENTIAL &
POST ACUTE
ACUTE
CARE
AGING IN
COMMUNITY
TIME SPENT MONEY SPENT

30. NEED FOR A
HOLISTIC
APPROACH

31. CONSUMER
TECH
1
AGING &
SENIOR CARE
HEALTH
CARE

32. THREE QUESTIONS
FOR YOU

33. QUESTION 1:
HOW TO MAKE JOINED UP, EASY TO USE CONSUMER EXPERIENCES?
EXAMPLE: CUBIGO

34. QUESTION 2:
HOW TO MEASURE THE IMPACT OF MULTIPLE INTERVENTIONS?
EXAMPLE: UK WHOLE SYSTEM DEMONSTRATOR

35. QUESTION 3:
HOW TO EXTEND HEALTHCARE’S BUSINESS MODEL TO TECH & AGING?
EXAMPLE: UTAH SOCIAL IMPACT BOND

36. HOW TO MAKE JOINED UP, EASY TO USE CONSUMER EXPERIENCES?
HOW TO MEASURE THE IMPACT OF MULTIPLE INTERVENTIONS?
HOW TO EXTEND HEALTHCARE’S BUSINESS MODEL TO TECH & AGING?

37. WWW.AGING2.COM
STEPHEN JOHNSTON, AGING2.0
@AGING20 @SDBJ
THANK YOU