The document discusses going mobile and provides strategies for companies to establish a mobile presence. It outlines options for mobile websites, apps, and marketing including SMS, MMS, and social media integrations. The agenda includes forming groups to choose a company and mobile solution, creating a mockup, and presenting a mobile strategy. Facts about growing mobile usage and the importance of mobile to consumers are presented. The mobile landscape is rapidly changing, making it both an opportunity and challenge for companies.
The document discusses going mobile and provides strategies for companies to establish a mobile presence. It outlines options for mobile websites, apps, and marketing including SMS, MMS, and social media integrations. The agenda includes forming groups to choose a company and mobile solution, creating a mockup, and presenting a mobile strategy. Facts about growing mobile usage and the importance of mobile to consumers are presented. The mobile landscape is rapidly changing, making it both an opportunity and challenge for companies.