The document discusses real-time SQL access to Salesforce.com data, highlighting various connectivity options such as ODBC and JDBC for integrating applications. It explores how organizations utilize SQL access for data integration, business intelligence, and application development. Additionally, it emphasizes the benefits of real-time SQL connectivity in enabling seamless data availability and operational business intelligence for Salesforce users.

1. Real-time SQL Access
To Your Salesforce.com Data
Sumit Sarkar, Progress Software, Principal Systems Engineer
@SAsInSumit

2. Progress DataDirect Connect:
Connecting the World’s Data
Any Application
Any Platform
Any Data Source
ISV Applications / Corporate IT Applications
AIX HP-UX Linux Solaris Windows z/OS
x86-64 Itanium PA-RISC PPC SPARC
CONNECT
Specialty
SaaS
▪Salesforce
▪Netsuite
▪Eloqua
▪Dynamics
▪Marketo
▪Proprietary Data
▪Multi-Dimensional Data
▪Business Logic
▪Archive Files
▪More…
Other
▪
▪
▪
▪
▪
dBase
Clipper
FoxPro
MS Access
MS Excel
▪
▪
▪
▪
▪
Lotus Notes
SQL BASE
Text
XML
More…
CLOUD
SequeLINK
OpenAccess
ADO.NET
Relational
▪Oracle
▪SQL Server
▪DB2
▪Sybase
▪OpenEdge
▪MySQL
▪
▪
▪
▪
▪
Greenplum
Teradata
Informix
PostgreSQL
More…
NoSQL
▪Apache Hadoop
Hive/Hive2
▪Cloudera Impala
▪Amazon
▪Map/R
▪HortonWorks

3. How Do We See the Salesforce Platform?
RDBMS

4. Agenda
▪ How SQL-92 ODBC and JDBC access works against Salesforce?
▪ What are organizations doing with this today?
▪ Demos

5. ODBC SQL-92 Architecture

6. JDBC SQL-92 Architecture

7. How Do Salesforce
Shops Use SQL Access
to Salesforce?

8. Data Integration
▪ Informatica PowerCenter
▪ SQL Server Integration Services (SSIS)
▪ Oracle Data Integrator, Oracle Warehouse Builder
▪ Pentaho Data Integrator
▪ SAP Data Services
▪ Accelrys Pipeline Pilot
▪ Scribe Software
▪ Teradata Parallel Transporter

9. Business Intelligence
▪ IBM Cognos BI, TM1
▪ Oracle Business Intelligence (OBIEE), BI Publisher
▪ SAP Business Objects
▪ SQL Server Reporting Services (SSRS)
▪ SAS
▪ Tableau
▪ Qlikview
▪ Spotfire

10. DEMO: Real-time SQL Is EVEN BETTER with Cloud Apps
Data replication/migration
required for BI/DW in on-premise
deployments
SQL
PROD
CRM

11. DEMO: Real-time SQL Is EVEN BETTER with Cloud Apps
SQ
L
PROD
CRM
CRM
CRM

12. Database Federation
▪ Oracle Database Gateway
▪ SQL Server Linked Server
▪ Sybase EDCA
▪ DB2 Federation Server

13. Business Systems
▪ IBM Optim
▪ Unica Campaign Affinium
▪ Shoretel
▪ UPS WorldShip

14. DEMO: DB Federation Is EVEN BETTER with Cloud Apps
Real-time ODBC SQL
connectivity from Bus Systems
SQL
SQL
ERP
ORA
MS SQL
FINANCE

15. Developing Applications
▪ Hibernate
▪ .NET ASP.NET
▪ Spring MVC
▪ Oracle ADF
▪ Progress ABL
▪ Django / Python
▪ IBM Websphere
▪ JBoss

16. Ad Hoc Queries
▪ Toad for Data Analysts
▪ Microsoft Access and Excel
▪ DB Visualizer
▪ WinSQL

17. Demo: Direct SQL Is EVEN BETTER with Cloud Apps
Real-time JDBC SQL connectivity
SQL
Query
Tool

18. SQL Is Driving Demand for Salesforce Platform
▪ Operational Business Intelligence for force.com Apps
▪ Seamlessly migrate on-premise apps to force.com dependant on SQL
infrastructure
▪ Use Salesforce Platform capacity as a relational database

19. Takeaways for SQL to Salesforce
▪ ODBC / JDBC SQL access instantly connect thousands of applications
to Salesforce.com Platform
▪ Make data in SaaS applications available to everyone
▪ Unique data connectivity enables real-time SQL access for reporting,
analytics and batch processing against a live data source

20. Try It Out
Salesforce SQL-92 ODBC / JDBC drivers
www.datadirect.com
SQL cloud service
www.datadirectcloud.com

21. Sumit Sarkar
Principal Systems Engineer,
@SAsInSumit
www.linkedin.com/in/meetsumit