DevRelCon London - Developer Content Marketing FTW
•
0 likes•138 views
Deck presented at DevRelCon London, 2017. In this presentation, I shared lessons of my first year as part of Shopify's Developer Relations team, building out the structure for how we approach Content Marketing.
Report
Share
Report
Share
Download to read offline
Recommended
Want Links from Time, Wired and Upworthy? Build this team.
As Google continues to update its algorithm, the importance of a high-authority link portfolio becomes a necessity to survive the SERPs. Find out the methods we've used to scale and train our media relations team to secure links on Time, Wired, Upworthy and more. Missed the Mozinar? Find the transcribed version here: http://frc.tl/mozinar-notes
Want Links from Time, Wired and Upworthy? Build This Team.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
How to Build a High Converting Content Experience
Every year, more B2B companies are investing extra resources into creating stronger content marketing strategies. We all know that content converts, but as our markets get more saturated with so many different content assets, we need to acknowledge that great content is no longer enough.
You need a great content experience.
Learn from Yoav Schwartz, Uberflip CEO & Co-founder, as he dives into what exactly it means to create a remarkable content experience and see how Jon Kane, Medgate Content Marketing Specialist, was able to improve his company’s own content experience with the use of Uberflip.
Is Content Marketing Dead? If So, How to Revive It
The document appears to be a presentation on reviving and keeping content marketing relevant. It discusses how content marketing is not dead since people consume large amounts of media daily and businesses see results from publishing content. The presentation provides tips for making content marketing effective such as identifying customer personas, mapping content to sales cycles, finding intersections to make content resonate, repurposing content across different channels, and producing quality content consistently while also providing ways for readers to learn more.
John Doherty: Growth Marketing
John Doherty discusses Growth Marketing during the State of Search 2015 in Dallas, TX on November 16, 2015
How Startups Can Build A Content Marketing Machine
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
How Startups Can Build A Content Marketing Machine
This is the case study of how one company built a content marketing machine from scratch through research, iteration, testing, and measurement to increase traffic and leads.
SEO Monitoring - What, Why, and How - DeepCrawl Webinar
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Recommended
Want Links from Time, Wired and Upworthy? Build this team.
As Google continues to update its algorithm, the importance of a high-authority link portfolio becomes a necessity to survive the SERPs. Find out the methods we've used to scale and train our media relations team to secure links on Time, Wired, Upworthy and more. Missed the Mozinar? Find the transcribed version here: http://frc.tl/mozinar-notes
Want Links from Time, Wired and Upworthy? Build This Team.
Find out what PR methods are tearing down our industry, and what fresh tactics can help us build mutually beneficial relationships with publishers. Deck transcribed: http://frc.tl/mozinar-notes
How to Build a High Converting Content Experience
Every year, more B2B companies are investing extra resources into creating stronger content marketing strategies. We all know that content converts, but as our markets get more saturated with so many different content assets, we need to acknowledge that great content is no longer enough.
You need a great content experience.
Learn from Yoav Schwartz, Uberflip CEO & Co-founder, as he dives into what exactly it means to create a remarkable content experience and see how Jon Kane, Medgate Content Marketing Specialist, was able to improve his company’s own content experience with the use of Uberflip.
Is Content Marketing Dead? If So, How to Revive It
The document appears to be a presentation on reviving and keeping content marketing relevant. It discusses how content marketing is not dead since people consume large amounts of media daily and businesses see results from publishing content. The presentation provides tips for making content marketing effective such as identifying customer personas, mapping content to sales cycles, finding intersections to make content resonate, repurposing content across different channels, and producing quality content consistently while also providing ways for readers to learn more.
John Doherty: Growth Marketing
John Doherty discusses Growth Marketing during the State of Search 2015 in Dallas, TX on November 16, 2015
How Startups Can Build A Content Marketing Machine
This is a case study of the iterations one company went through to find their content marketing machine and move the needle on traffic, links, and conversions.
How Startups Can Build A Content Marketing Machine
This is the case study of how one company built a content marketing machine from scratch through research, iteration, testing, and measurement to increase traffic and leads.
SEO Monitoring - What, Why, and How - DeepCrawl Webinar
This presentation covers the what, why, and how of monitoring your SEO activities and data to help you make better decisions.
Tools mentioned:
Moz
SEMrush
Ahrefs
Screaming Frog
Deep Crawl
Google Analytics
Google Search Console
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)Seattle Interactive Conference
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.Social media presentation
This document discusses common misconceptions about social media management and outlines what social media managers actually do. It then provides details on Transterra Media's (TTM) social media strategy, including their approach on key platforms like Facebook, Twitter, LinkedIn, and using hashtags and ads. On each platform, it describes TTM's posting frequency, most popular post types, how they promote content, and how their approach compares to competitors. The document aims to clarify misconceptions and inform others on how they can contribute to and engage with TTM's social media efforts.
Clever Hacks for Hiring – June 2016 London
Valuable recruiting tips on the topics of how to write reachouts well; how to create a human candidate experience; and how to punch above your weight in employer branding, courtesy of Talentful, Lost My Name and Lever.
Finding a Learning Partner in the Testing Community
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
#SMB11: Social Media For Social Change
Firstgiving experimented with various social media platforms like tagging, Digg, Twitter, and Facebook to engage their 3 million Facebook users and 25,000 active pages on their fundraising system. They found that tagging was adopted on about 15% of fundraising pages. Their Facebook group grew to 273 members but many were not customers. Overall social media has less than 10% adoption among Firstgiving users, with email still being the dominant medium. Firstgiving will continue testing social media platforms to better understand how to engage their user base.
Social + SEO: Maximizing Your Brand's Marketing
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Twitter Quick Buck Strategy
This document provides a strategy for making money on Twitter within 24 hours without a website or products. The 5-step strategy involves:
1. Searching Twitter for people discussing problems or needs that can be solved, like wanting to learn Spanish.
2. Finding an affiliate product on Clickbank that solves the problem, such as a Spanish learning course.
3. Shortening the affiliate link using Bit.ly to make it more appealing.
4. Replying to people on Twitter helpfully and including the affiliate link without overtly selling.
5. Using TwitHawk to automate searching for keywords and engaging with people on Twitter to scale the strategy.
Twitter Quick Buck Strategy
This document provides a strategy for making money on Twitter within 24 hours without a website or products. It involves the following steps:
1. Search Twitter for people discussing problems or needs (e.g. wanting to learn Spanish).
2. Find a product on Clickbank that addresses the problem (e.g. a Spanish learning course). Promote the product and shorten the affiliate link.
3. Reply to people on Twitter with the shortened link, framing it as a helpful suggestion rather than an overt sales pitch.
4. Automate the process using TwitHawk to target keywords, write tweets, and scale efforts over time. The strategy aims to profit from affiliate sales on Twitter in
Digital Marketing Master Class Session 6-A
This document summarizes a digital marketing masterclass session on various digital marketing tools. It provides an overview of the session, which covered Google AdWords, YouTube advertising, and email marketing. Certificates of completion were awarded at the end of the session. The session aimed to help students understand digital marketing as an ongoing journey that requires continuous learning as the field rapidly evolves.
[EXTERNAL] Media in the Metaverse Deck
The document outlines an event about media in the metaverse. It begins with introductions and an overview of topics to be covered, including what the metaverse is, how to get involved, digital creators, and the future. Sections define the metaverse, discuss how it is not a single company but a concept, and how the metaverse works through consumer innovation and media. Other sections provide tips for getting started as a digital creator, such as finding mentors, using available resources, researching ideas, and making ideas a reality. The event concludes with a breakout session for discussion.
Power of Networking
This document promotes multi-level marketing (MLM) as a way for readers to achieve their big dreams and financial goals with little investment. It lists common dreams like luxury cars, homes, travel and education. It then argues that MLM provides the easiest and fastest way to achieve these dreams with little money required and no business experience needed. The document emphasizes that MLM allows people to be their own boss and earn residual income. It asks readers to consider if their current job will provide enough future income and security for their dreams and responsibilities. Notable business people who have endorsed MLM like Donald Trump and Bill Clinton are quoted. Contact information is provided at the end to join the presented MLM opportunity.
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
Marketing your Training is a hat all Learning Professionals should be wearing. Treating Training like a businesses and establishing value to the organization.
The Content Creation Workflow: How to Bring Your Strategy to Life
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12: Content Strategy and Marketing
February 26, 2014
Developing your professional brand online
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
3 Secrets to Skyrocket Your Online Influence - Afternoon Keynote
Josh Elledge of UpMyInfluence.com shows influencers how to better serve their markets and how to become a media celebrity. To see all of our speakers for 2018, go to FloridaBlogCon.com.
The Art & Science of Content Promotion
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Web Summit. Who We Are. What We Do
The document describes Web Summit, a technology conference that has grown from 400 attendees to over 50,000 attendees from more than 150 countries in just six years. It discusses how Web Summit brings together entrepreneurs, inventors, and technology leaders from around the world and highlights some of its key speakers and attendees. The document also provides information about open job opportunities at Web Summit and the benefits of working for the company.
Web Summit. Who We Are. What We Do
The document describes Web Summit, a technology conference that has grown from 400 attendees to over 50,000 attendees from more than 150 countries in just six years. It discusses how Web Summit brings together entrepreneurs, inventors, and technology leaders from around the world and highlights some of its key speakers and attendees. The document also provides information about open roles at Web Summit and the benefits of working for the company.
LinkedIn Ebook.pdf
This document provides an overview of a LinkedIn content ebook. It discusses how LinkedIn helped the company lemlist reach $8 million in annual recurring revenue and the power of LinkedIn for branding, lead generation, and business growth. The ebook contains sections on crafting a LinkedIn strategy, creating engaging content, scaling content creation as a team, and examples of top-performing posts from LinkedIn experts. The document encourages the reader to leverage the tactics in the ebook to build their personal brand and grow their reach on LinkedIn.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionMore Related Content
Similar to DevRelCon London - Developer Content Marketing FTW
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)Seattle Interactive Conference
When you’re a first-time everything, you don’t know how to do anything.
Sarah Bird, CEO of $30-million-dollar-a-year software company Moz, spills her guts about the challenges of her first time making a successful startup. From spontaneous bacon parties to arduous product launches, Sarah takes you through the highs and lows of working towards an audacious mission.
Learn about failure, friendship and building something bigger than yourself.Social media presentation
This document discusses common misconceptions about social media management and outlines what social media managers actually do. It then provides details on Transterra Media's (TTM) social media strategy, including their approach on key platforms like Facebook, Twitter, LinkedIn, and using hashtags and ads. On each platform, it describes TTM's posting frequency, most popular post types, how they promote content, and how their approach compares to competitors. The document aims to clarify misconceptions and inform others on how they can contribute to and engage with TTM's social media efforts.
Clever Hacks for Hiring – June 2016 London
Valuable recruiting tips on the topics of how to write reachouts well; how to create a human candidate experience; and how to punch above your weight in employer branding, courtesy of Talentful, Lost My Name and Lever.
Finding a Learning Partner in the Testing Community
Talk given at European Testing Conference 2018 together with Toyer Mamoojee: "Finding a Learning Partner in the Testing Community"
Abstract:
Main statement: Multiply your knowledge by finding your ‘testing buddy’ anywhere in the world.
The product development and testing world has never experienced such a boom as it has in recent years. Tons of concepts are thrown at you in the digital world via tweets, blog posts, podcasts, and more. Inspiration can be found everywhere you look. But would these insights work in your professional environment as well? Pair up and learn by sharing actual experiences!
Accomplishing something major in your industry or company has always been at the top of your list, but you struggle to find the motivation and drive to do so? Collaborate and inspire each other to achieve your ultimate goals!
Come with us on our journey on how we found each other and what we have learned so far. Pairing up was one of the best experiences we had, so we want to spread the word and encourage you to give it a try. The conference doesn’t have to end on the day you leave - it’s where the fun begins and relationships grow!
Discover how people from different continents, countries, companies, and cultures can work together to achieve one common goal. The answer to gaining the desired knowledge might be sitting with a peer in another part of the world - so break down the barriers of distance, share your ideas and experiences, and find your personal testing buddy!
#SMB11: Social Media For Social Change
Firstgiving experimented with various social media platforms like tagging, Digg, Twitter, and Facebook to engage their 3 million Facebook users and 25,000 active pages on their fundraising system. They found that tagging was adopted on about 15% of fundraising pages. Their Facebook group grew to 273 members but many were not customers. Overall social media has less than 10% adoption among Firstgiving users, with email still being the dominant medium. Firstgiving will continue testing social media platforms to better understand how to engage their user base.
Social + SEO: Maximizing Your Brand's Marketing
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall strategy that skyrockets your reach from all areas.
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...
How do people find your brand, content, or products? Surely it's not only in search engines, right? They're finding you through shares on Facebook, searches on Yelp and YouTube or other social networks, about as much as they're finding you in Google. In this talk, Jen Lopez of Moz will walk you through the steps of ensuring you have a tight strategy to combine both social and SEO to create an overall search strategy that skyrockets your reach from all areas.
Twitter Quick Buck Strategy
This document provides a strategy for making money on Twitter within 24 hours without a website or products. The 5-step strategy involves:
1. Searching Twitter for people discussing problems or needs that can be solved, like wanting to learn Spanish.
2. Finding an affiliate product on Clickbank that solves the problem, such as a Spanish learning course.
3. Shortening the affiliate link using Bit.ly to make it more appealing.
4. Replying to people on Twitter helpfully and including the affiliate link without overtly selling.
5. Using TwitHawk to automate searching for keywords and engaging with people on Twitter to scale the strategy.
Twitter Quick Buck Strategy
This document provides a strategy for making money on Twitter within 24 hours without a website or products. It involves the following steps:
1. Search Twitter for people discussing problems or needs (e.g. wanting to learn Spanish).
2. Find a product on Clickbank that addresses the problem (e.g. a Spanish learning course). Promote the product and shorten the affiliate link.
3. Reply to people on Twitter with the shortened link, framing it as a helpful suggestion rather than an overt sales pitch.
4. Automate the process using TwitHawk to target keywords, write tweets, and scale efforts over time. The strategy aims to profit from affiliate sales on Twitter in
Digital Marketing Master Class Session 6-A
This document summarizes a digital marketing masterclass session on various digital marketing tools. It provides an overview of the session, which covered Google AdWords, YouTube advertising, and email marketing. Certificates of completion were awarded at the end of the session. The session aimed to help students understand digital marketing as an ongoing journey that requires continuous learning as the field rapidly evolves.
[EXTERNAL] Media in the Metaverse Deck
The document outlines an event about media in the metaverse. It begins with introductions and an overview of topics to be covered, including what the metaverse is, how to get involved, digital creators, and the future. Sections define the metaverse, discuss how it is not a single company but a concept, and how the metaverse works through consumer innovation and media. Other sections provide tips for getting started as a digital creator, such as finding mentors, using available resources, researching ideas, and making ideas a reality. The event concludes with a breakout session for discussion.
Power of Networking
This document promotes multi-level marketing (MLM) as a way for readers to achieve their big dreams and financial goals with little investment. It lists common dreams like luxury cars, homes, travel and education. It then argues that MLM provides the easiest and fastest way to achieve these dreams with little money required and no business experience needed. The document emphasizes that MLM allows people to be their own boss and earn residual income. It asks readers to consider if their current job will provide enough future income and security for their dreams and responsibilities. Notable business people who have endorsed MLM like Donald Trump and Bill Clinton are quoted. Contact information is provided at the end to join the presented MLM opportunity.
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
Marketing your Training is a hat all Learning Professionals should be wearing. Treating Training like a businesses and establishing value to the organization.
The Content Creation Workflow: How to Bring Your Strategy to Life
Learn how to use Trello to efficiently create quality content. Sadly the gifs do not work in slideshare.
MnSearch Presentation:
Search Snippets #12: Content Strategy and Marketing
February 26, 2014
Developing your professional brand online
Tory Smith of Bay Leaf Digital explains to a group of University of Arizona alumni how to professionally brand yourself using a blend of Twitter and LinkedIn.
3 Secrets to Skyrocket Your Online Influence - Afternoon Keynote
Josh Elledge of UpMyInfluence.com shows influencers how to better serve their markets and how to become a media celebrity. To see all of our speakers for 2018, go to FloridaBlogCon.com.
The Art & Science of Content Promotion
Great content marketing is not just about creating the best content. The secret to successful content marketing is being able to promote that content to the right people. Too many marketers think their job is complete once they hit the publish button. For the best marketers, this is when the majority of the work begins. This session is going to be packed full of amazing tips on how you can grow both your traffic and leads by learning the art and science of content promotion. It will include a content promotion framework, a formula to work out the right goals for your content and a whole bunch of content promotion tips.
Web Summit. Who We Are. What We Do
The document describes Web Summit, a technology conference that has grown from 400 attendees to over 50,000 attendees from more than 150 countries in just six years. It discusses how Web Summit brings together entrepreneurs, inventors, and technology leaders from around the world and highlights some of its key speakers and attendees. The document also provides information about open job opportunities at Web Summit and the benefits of working for the company.
Web Summit. Who We Are. What We Do
The document describes Web Summit, a technology conference that has grown from 400 attendees to over 50,000 attendees from more than 150 countries in just six years. It discusses how Web Summit brings together entrepreneurs, inventors, and technology leaders from around the world and highlights some of its key speakers and attendees. The document also provides information about open roles at Web Summit and the benefits of working for the company.
LinkedIn Ebook.pdf
This document provides an overview of a LinkedIn content ebook. It discusses how LinkedIn helped the company lemlist reach $8 million in annual recurring revenue and the power of LinkedIn for branding, lead generation, and business growth. The ebook contains sections on crafting a LinkedIn strategy, creating engaging content, scaling content creation as a team, and examples of top-performing posts from LinkedIn experts. The document encourages the reader to leverage the tactics in the ebook to build their personal brand and grow their reach on LinkedIn.
Similar to DevRelCon London - Developer Content Marketing FTW (20)
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)
Everything You Wanted to Know About Making Moz (And Some Stuff You Didn't)
Finding a Learning Partner in the Testing Community
Finding a Learning Partner in the Testing Community
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...
Jen Lopez, MOZ - Social + SEO: Maximizing Your Brand's Reach, Conversions and...
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
Marketing your Learning Beyond Free Coffee & Donuts: Learning Technologies 2016
The Content Creation Workflow: How to Bring Your Strategy to Life
The Content Creation Workflow: How to Bring Your Strategy to Life
3 Secrets to Skyrocket Your Online Influence - Afternoon Keynote
3 Secrets to Skyrocket Your Online Influence - Afternoon Keynote
Recently uploaded
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationEmbark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Basic Management Concepts., “Management is the art of getting things done thr...
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Recently uploaded (20)
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Basic Management Concepts., “Management is the art of getting things done thr...
Basic Management Concepts., “Management is the art of getting things done thr...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Practical Progress from a Theory by Steven Kingpdf
Practical Progress from a Theory by Steven Kingpdf
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
DevRelCon London - Developer Content Marketing FTW
- 2. Let’s start off with a little context. 500,000+ @LizCouto
- 3. @LizCouto
- 4. We have lots of friends a community of devs. @LizCouto
- 7. And so it begins … @LizCouto
- 8. A marketer? In a devrel meeting? @LizCouto
- 9. was I not brought in sooner? WTF am I doing here? @LizCouto
- 10. Lesson 1: Be the marketer @LizCouto
- 11. @LizCouto
- 12. DevRel trusts you. The keys to the kingdom are yours. @LizCouto
- 13. @LizCouto
- 15. Lesson 2: Own the messaging @LizCouto
- 17. @LizCouto
- 18. Devs want to hear from us each other. @LizCouto
- 21. Be the marketer growth hacker @LizCouto
- 22. @LizCouto
- 23. Lesson 4: You’re a hacker too @LizCouto
- 26. Thanks!