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1. As an intrepid leader we are inspired to forge ahead fearless
Unafraid & Undaunted, Audacious & Adventurous, Stouthearted & Spunky
by daring to be different by daring to be unique
I N TR E PI D 5
A dv e rt i s i n g

2. Outline
// Introduction
• The South East Asian Market
• Target Audience
• Advertising Objectives / Strategy
• Media Selection
• Creative Strategy / Execution
• Future Recommendations

3. The South
East Asian Market
• Booming economy and market
• Money is being earned and spent
• More people gain greater purchasing power

5. The South
East Asian Market
• Booming economy and market
• Money is being earned and spent
• More people gain greater purchasing power

6. Situation
Analysis
• More than 10 years invaluable experience
• LTG offers a unique way of traveling
• Devoted

7. Situation
Analysis
• Competitive market
• Less experience within South East Asia

8. Target Audience
// Profile
Primary
• 40-55 years old
• US$250.000+
• Devoted
Secondary
• 30-39 years old
• Strivers
• Devoted

9. Target Audience
// Categories
Primary
Secondary
• Luxury Loyalist • Gimme’s
• Executive Warrior • HUMmers
(Hungry, Urban and Mobile)

10. Target Audience
// facts
• 64% is willing to pay extra for high quality
products and services.
• 1/3 consider themselves adventurous
enough to buy a new brand.
• 48% are willing to spend their money on a
brand that will make their lives more
pleasurable and enjoyable.

11. Target Audience
// Values
• Status
• Admiration by others
• In-groups
• High power distance

12. advertising
// Objectives
•
To communicate LTG’s devotion to the customer and
differentiating factor of the brand.
•
To position the brand as a high luxury travel group that is the
first devoted to provide full service from the first contact to
the destination and back.
•
•
To communicate LTG’s message and build brand awareness.
•
To establish a relationship with the target audience with the
same care and devotion as the target audience dedicate to
their work.
To get the target audience to initiate contact before the
northern hemisphere spring.

13. advertising
// strategy
• Launch in November to establish a strong
brand position
• Tell the story of LTG’s devotion
• Evoke emotions and stimulate senses
• Language that is tailored to target audience

14. Media
// selection
• TIME Magazine
• TIME Style & Design
• International Herald Tribune
• National Geographic
• CNN
• National Geographic Channel (STAR TV)

15. Media
// selection
• TIME Style & Design-
TIME’s most
affluent readers, handpicked based on income
level.
• International Herald Tribunebelly band.
• National Geographic Channelreputable and trustworthy channel in the
STAR TV network.

16. Flowchart
// please refer to printed copies

17. Budget
// allocation

18. Creative
// strategy and execution

19. Creative
// Luxury Travel Group Logo

20. Creative
// Tv Commercial
What is true Devotion?

25. Creative
// Print advertisements
Double page spread - Color
What is true Devotion?

26. de vo tion
often unatainable. True Devotion pours
drives you to excell. It is a passion that
and authentic. We believe in True
followed, let us share this experience,
define this ambiguous definition? It’s not
out from your heart. It defines who
never wavers, that never faulters.
Devotion, we believe it can be so much
this path and take part of a experience
merely a definition of love, loyalty, or
you are, it differentiates you amongst
more than what you can learn from a
of true devotion..
enthusiasm for a person, an activity, or
others. It drives you, allows you to take
True Devotion, it represents our cour-
book, it is a definition that can only
True devotion is brought to you from
a cause. It is obscure, untouchable, yet it
that one step further. To set foot where
age and devotion towards duty, which is
be understood through an experience,
the time you contact us. We offer more
can be a powerful emotion that drives us.
no other has before. Where no other
never wavered, never eratic, never un-
by taking a journey. There is always a
than ultimate luxury, we offer you the
has dared to go. It is what makes you
equal nor unbalanced. It is consistent,
story behind true devotion, always a
vacation of your dreams. We are at your
unique, strong and enduring. It is What
reliable, solid. It is passionate, dedicated
path, misty as it may be which can be
service, devoted to fulfill your desires...
How can we
True Devotion is all too often an
evasive definition. It is rare, unique, and
Contact Information
Phone: 08 643 703 32
www.luxurytravelgroup.com
What we offer is rare, we call it
What is True Devotion?

27. de vo tion
often unatainable. True Devotion pours
drives you to excell. It is a passion that
and authentic. We believe in True
followed, let us share this experience,
define this ambiguous definition? It’s not
out from your heart. It defines who
never wavers, that never faulters.
Devotion, we believe it can be so much
this path and take part of a experience
merely a definition of love, loyalty, or
you are, it differentiates you amongst
more than what you can learn from a
of true devotion..
enthusiasm for a person, an activity, or
others. It drives you, allows you to take
True Devotion, it represents our cour-
book, it is a definition that can only
True devotion is brought to you from
a cause. It is obscure, untouchable, yet it
that one step further. To set foot where
age and devotion towards duty, which is
be understood through an experience,
the time you contact us. We offer more
can be a powerful emotion that drives us.
no other has before. Where no other
never wavered, never eratic, never un-
by taking a journey. There is always a
than ultimate luxury, we offer you the
has dared to go. It is what makes you
equal nor unbalanced. It is consistent,
story behind true devotion, always a
vacation of your dreams. We are at your
unique, strong and enduring. It is What
reliable, solid. It is passionate, dedicated
path, misty as it may be which can be
service, devoted to fulfill your desires...
How can we
True Devotion is all too often an
evasive definition. It is rare, unique, and
What we offer is rare, we call it
What is True Devotion?
Contact Information
Phone: 08 643 703 32
www.luxurytravelgroup.com

28. Contact Information
Phone: 08 643 703 32
www.luxurytravelgroup.com
de vo tion
How can we
define this ambiguous definition? It’s not
What is True Devotion?
often unatainable. True Devotion pours
drives you to excell. It is a passion that
and authentic. We believe in True
followed, let us share this experience,
out from your heart. It defines who
never wavers, that never faulters.
Devotion, we believe it can be so much
this path and take part of a experience
more than what you can learn from a
of true devotion..
merely a definition of love, loyalty, or
you are, it differentiates you amongst
enthusiasm for a person, an activity, or
others. It drives you, allows you to take
True Devotion, it represents our cour-
book, it is a definition that can only
True devotion is brought to you from
a cause. It is obscure, untouchable, yet it
that one step further. To set foot where
age and devotion towards duty, which is
be understood through an experience,
the time you contact us. We offer more
can be a powerful emotion that drives us.
no other has before. Where no other
never wavered, never eratic, never un-
by taking a journey. There is always a
than ultimate luxury, we offer you the
has dared to go. It is what makes you
equal nor unbalanced. It is consistent,
story behind true devotion, always a
vacation of your dreams. We are at your
unique, strong and enduring. It is What
reliable, solid. It is passionate, dedicated
path, misty as it may be which can be
service, devoted to fulfill your desires...
True Devotion is all too often an
evasive definition. It is rare, unique, and
What we offer is rare, we call it

29. What is
de vo tion
True Devotion?
How can we
age and devotion towards duty, which is
define this ambiguous definition? It’s not
never wavered, never eratic, never un
merely a definition of love, loyalty, or
equal nor unbalanced. It is consistent,
enthusiasm for a person, an activity, or
reliable, solid. It is passionate, dedicated
a cause. It is obscure, untouchable, yet it
and authentic. We believe in True
can be a powerful emotion that drives us.
Devotion, we believe it can be so much
True Devotion is all too often an
more than what you can learn from a
evasive definition. It is rare, unique, and
book, it is a definition that can only
Creative
often unatainable. True Devotion pours
be understood through an experience,
out from your heart. It defines who
by taking a journey. There is always a
you are, it differentiates you amongst
story behind true devotion, always a
others. It drives you, allows you to take
path, misty as it may be which can be
that one step further. To set foot where
followed, let us share this experience,
// Full Page - Color
no other has before. Where no other
this path and take part of a experience
has dared to go. It is what makes you
of true devotion..
unique, strong and enduring. It is What
True devotion is brought to you from
drives you to excell. It is a passion that
the time you contact us. We offer more
never wavers, that never faulters.
than ultimate luxury, we offer you the
What we offer is rare, we call it
True Devotion, it represents our cour
Contact Information
Phone: 08 643 703 32
www.luxurytravelgroup.com
vacation of your dreams. We are at your
service, devoted to fulfill your desires...

30. Future
// recommendations
• Communicate to a younger audience
• Expand into other parts of South East Asia
• Establish partnerships with brands

31. Conclusion
// Keep in MIND
With true devotion LTG
will achieve:
• Differentiation from Competitors
• High Luxury Brand Image
• Long Lasting Relationship

32. = True Devotion