1. Devil’s Lunchbox Value Reframe Analysis Prepared by Boyband @ Global Strategery, Inc March 30th, 2009

2. The Situation Devil’s Lunchbox opened its Etsy “crack shack” on March 30 th , 2009. The shop features “six-packs” of Crackadamia™ cookies for $25 (plus shipping and handling). While overall excitement seems high, there are some people on the interwebs who seem to be questioning the value of a $4 cookie.

3. The Challenge In these tough economic times, how do we convince crazy peeps that forking over $25+ for 6 cookies is a good idea. A few well-thought ideas…

4. Shamelessly celebrate the Crackadamia™ as the world’s finest $4 cookie. This is a crazy, yet classic piece of reverse psychology. By championing a seemingly whack price point you actually end up creating more desire and talk-value for your product. Check out Carl’s Jr’s $6 burger for inspiration.

5. Remind people what they pay for other dumb stuff that isn’t even half as tasty. Sure, some people might balk at the very thought of 6 cookies for $25. But let’s consider some of the other options currently available online. Consider the following…

6. 12 average-at-best-made-at-the-mall cookies for $29.99 at FTD. Yawn.

7. What the fuck are you supposed to do with a friendship monkey? Dunno. But he’s yours for $25 at 1-800-flowers.

8. This is the “Star of David” fruit surprise from Edible Arrangement. Featuring 11 grapes. $40

9. Fake plant from CL. A far less tasty way to spend $25.

10. Compare your crack to other, more expensive kinds of crack. Crack is a delicacy. But this cookie crack is far more cost-efficient than other cracks currently on the market.

11. According to WikiAnswers, a large rock of crack cocaine costs $40, considerably higher than the cost of 6 Crackadamias™.

12. On average, plumber’s crack runs about $75/hr—about the cost of 19 Crackadamias™.

13. My sources tell me that getting a BJ from a crack ho on Interstate Ave in Portland, OR, can cost up to $50. Talk about a ripoff!

14. Reward your “crack hos” with the chance to win free crack. Think about throwing all commenters into a weekly pool for a free shipment of cracks.

15. Enable your readers to become crack dealers. Give your BMC fans the ability to put “order now” buttons on their own blogs. Dealers who drive the most traffic can be rewarded with free crack.

16. Open up your books. Drop some knowledge on people. Show ‘em that each Crackadamia™ is made with $1 in premium, raw materials.

17. Make people feel sorry for you. Guilt goes a long way. There a few different angles you could work on this front…

18. Talk more on your blog about your broke-ass baby sister.

19. Remind people that their future is at stake. Do people really want these kids to go to trade school?

20. Thank You