Developing the offering (or "product" of the 4Ps) of a company is one of the most important concepts of marketing. It consists of the product or service that they offer and expect to profit. Prepare a one page paper focusing on B2C offering types that includes the following: Identify and explain the four categories of consumer offerings.  Provide an example of each type of offering. Compare and contrast the marketing activities for two types of offerings. .

1. Developing the offering (or "product" of the 4Ps) of a company
is one of the most important concepts of marketing. It consists
of the product or service that they offer and expect to profit.
Prepare a one page paper focusing on B2C offering types that
includes the following:
Identify and explain the four categories of consumer offerings.
Provide an example of each type of offering.
Compare and contrast the marketing activities for two types of
offerings.