The document discusses bias, perception, and metrics. It notes how bias can influence perceptions through effects like the bandwagon effect. It also questions how to interpret metrics and avoid being manipulated by metrics. The presentation concludes by thanking the audience.

1. BIAS,
PERCEPTION,
&METRICS
Dawn Parzych @dparzych
Dir. of Product & Solutions Marketing, Catchpoint

2. @DPARZYCH #DEVWEEK17

3. @DPARZYCH #DEVWEEK17

4. Bias

5. BANDWAGON
EFFECT
@DPARZYCH #DEVWEEK17

6. English teacher
Writer
Photographer
Psychology major
Product marketer
Sales engineer
@DPARZYCH #DEVWEEK17

8. WHAT
COLOR ARE
THE
SQUARES?
@DPARZYCH #DEVWEEK17

9. IUMRING TQ GQNGIUSIQNS
@DPARZYCH #DEVWEEK17

10. HOW TO
MANIPULATE
METRICS

11. @DPARZYCH #DEVWEEK17

12. @DPARZYCH #DEVWEEK17

13. TESTING FROM
SEATTLE
@DPARZYCH #DEVWEEK17

14. @DPARZYCH #DEVWEEK17

15. @DPARZYCH #DEVWEEK17

16. @DPARZYCH #DEVWEEK17

17. @DPARZYCH #DEVWEEK17

18. @DPARZYCH #DEVWEEK17

19. @DPARZYCH #DEVWEEK17

20. Dawn Parzych @dparzych
Slideshare.net/dparzych
THANK YOU!