Continuous Delivery is a solved problem. Really? A lot of organisations still struggle for many reasons and Confluence was one of them. What if the world your engineering team lives in is not perfect. This talk is all about making continues deployment happen in a real and not so perfect engineering organisation. This talk is all about the options you have a to achieve a goal without trying to solve all the problems at once. The talk will start with setting the scene of Confluence’s build and deployment process. There will be some interesting insights in the sheer size of builds, tests and the complexities we have around deployments. Once the stage is set for Confluence’s environment, the next step is to explore the problems that are preventing the team to move faster both culturally and technically. To name a few: Build structure, build times, flakey tests, lack of automation, wrong culture, dealing with release blockers, test automation, post-deployment verification, monitoring and operating a production system. With the problems defined, we will go into them in more detail and also learn about the ways the Confluence team resolved them. To wrap it all up we go through the current situation and explain how far we have come with the strategies taken and implemented by the team. As a bonus, a sneak peak of the road ahead for Confluence's Continuous Deployment and Site Reliability Engineering will be shared with the audience.