This document discusses development communication. It begins with an opening prayer. It then lists the objectives of defining development communication, differentiating its two perspectives, and enlisting some of its goals. It explains that development communication involves using communication as an empowerment tool. The roles of development communicators are to understand development and communication, possess relevant knowledge and techniques, and distribute messages to audiences.

1. Presentation by Jessie-Marie M. Morcoso
Development
Development
Communication
Communication
improving the Chances of Success in Communication

2. Let's Have an Opening Prayer
Let's Have an Opening Prayer
Let's Have an Opening Prayer
Dear Heavenly Father,
we look to you now for guidance and instruction.
We ask that you bless this session in every way,
bless the participants, and bless the instructor.
Take full control, Oh God,
and may everything go according to your will
and purpose in Jesus' name we pray... Amen..

3. What's in it for me? 02
Define development communication
Differentiate the two perspectives of
DevCom.
Enlist some of the goals of DevCom.
Explain the roles of Development
Communication & Development
Communicators.
Objectives:
After this lecture, you will be able to do the
following:

4. to
to
to

5. Communication involves an exchange of information,
ideas, feeling rather than a mere transmission of
information. It is a two-way process between the sender
and the receiver of information.
In communication process. a SENDER (encoder) encodes
a message and then using a medium/channel sends it to
the receiver (decoder) who decodes the message and
after processing information, sends back appropriate
feedback/reply using a medium/channel.
Let's Review... COMMUNICATION
COMMUNICATION

6. communication suggest the use of different forms of
media such as printed materials,radio, television, and so
on...
communication is used as an empowerment tool in other
words, communication is used as a tool to facilitate the
participation of people in development activities.
Knowledge and information are essential for people to
successfully respond to the opportunities and
challenges of social, economic, and technological
changes. But to be useful, knowledge and information
must effectively communicated to people.
Let's Review... COMMUNICATION
COMMUNICATION

7. Development is all about
transformation from a state to another
that is better. It is human centered and
ensures that human basic needs are
met.
It affects the economic, social and
mental improvement of human
condition.
Let's Review... DEVELOPMENT
DEVELOPMENT

8. What is
development
Communication?
03
Write your definition in our PADLET:
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e44988qu5sgvz3x
Or Scan this QR Code

9. Development Communication mainly
concerns with the role of communication
and information in socio-economical
development of an individual, society, and
nation.
What is development Communication?
Through development communication,
we can easily identify what media can
do directly or indirectly to improve the
quality of life for urban and rural
masses.

10. Development Communication is about such
communication that can be used for
development.
it is about using communication to
change or improve something.
What is development Communication?
Development communication can be
defined as the use of communication to
promote development. Those who write
or produce programmes on issues
related to development are called
Development Communicators.

11. Two Perspectives
of DevCom

12. Television
Examples of Mass Media:
Narrower
Concept
The narrower concept of "development
communication" refers to the use of mass
communication (the mass media) in the promotion of
development.
Radio
Advertising
Movies
Internet Newspapers
Magazines

13. Examples:
Broader
Concept
The broader concept of "development
communication" refers to shape and makes
use of all forms of communication in the
development process.
Verbal Communication: Spoken words. it includes face-to-face
conversation, speech, telephonic conversation, video, radio, television,
voice over internet.
Non-Verbal Communication: Body language, gestures, facial expressions,
and even posture.
Written Communication: Written signs or symbols are used to
communicate.

14. What are the
ROLES of a
DEVELOPMENT
COMMUNICATION?

15. Transforming Role as it seeks social
changes for a higher-quality of life.
Development communication can be
used for transforming role by bringing
social change in a way that it inspires
the people to aim for a higher quality
of life.
Roles
of DevCom
Socializing Role by seeking to
maintain some of the established
values of the society. Development
Communication also tries to maintain
the established values of the society
by playing a socializing role. It builds
an atomospher so the planned or
proposed changes may be brought
about while keeping the social fabric
of the society intact.

16. What are the
GOALS
of
DEVELOPMENT
COMMUNICATION?

17. Purposive
Goals of
DevCom Positive
Pragmatic: Practical and
Purposeful
The main goal of development
communication is to provide
higher quality of life to the
people of society.

18. What are the
PHILOSOPHIES
of
DEVELOPMENT
COMMUNICATION?

19. Development Communication
is purposive communication, it
is positive, and it is pragmatic.
Philosophies
of DevCom
In the development context, a tacit positive value is
attached to what one communicates about, which shall
motivate the people for social change.
Development Communication is
goal-oriented.
the ultimate goal of development communication is a
higher quality of life for the people of a society by social
and political change.
Development Communication is
not pure in economic terms but
also in terms of social, political,
cultural and moral values.
Development Communication in a specific society will
be influenced by the ends and values of that society.

20. What are the
GOALS
of
DEVELOPMENT
COMMUNICATOR?

21. A DEVELOPMENT
COMMUNICATOR
has to understand
the process of
development and
communication.

22. A DEVELOPMENT
COMMUNICATOR
should possess
knowledge in
professional
techniques and
should know the
audience.

23. A DEVELOPMENT
COMMUNICATOR
prepare and distribute
development
messages to millions
of people in such a way
that they are received
and understood,
accepted, and applied.

24. Explain the term DEVELOPMENT
COMMUNICATION using examples.
1.
2. Discuss the two perspectives of Development
Communication.
3. What is the importance of knowing Development
Communication and how would you apply it in
your daily living?
Assessment 1

25. Knowledge
Knowledge
Knowledge
Check!
Check!
Check!

26. https://quizizz.com/admin/quiz/63033509fe16ca001d5b86eb?
source=quiz_page
Click the
Click the
Click the
Link!
Link!
Link!

27. You may visit an Club-based
Organization in your college or campus
or an NGO in your locality and find out
the activities which they carry out for
development. Be ready to share your
notes to the class.

28. https://nios.ac.in/media/documents/srsec335ne
w/335_Mass_Communication_Eng/335_Mass_C
ommunication_Eng_L4.pdf
1.
2. https://ghayasmirza.wordpress.com/course-
outline-for-development-communication/
3.https://www.academia.edu/35965334/developme
nt_communiation_I_ppt
More Readings:

29. "Communication is the process
of distributing information. With
technology constantly evolving, it's
safe to say that communication
will be conducted more quickly."
- Aaron Loeb