This paper is based on this assumption that creativity is not just a
process based on trial & error, but based on the context within which
such a process occurs. Such a context had been nominated by terms
such as emotion and related terms. We think that culture has a better
potential to describe the context, moreover it can have an interactive
dialogue with the creative process. The case study chosen for such a
proposal is a water canal in Tajrish Square. While such a location had
been designed functionally, regarding the current situation, we tried to
examine and develop how cultural context could help us be more
creative. The method for generating visual creative data out of the study
was based on re-arrangement /change process of the gained information
and symbols in the form of images of the perceived, which has been an
inspiringly self-developed method. We think that through the chosen
assumption and related method,creativity could empower the
imagination domain and help us generate better ideas. In other words,
the purpose of current survey is to recognize the role of culture on the
prosperity and fruitfulness of creativity by designers to obtain creative
forms. The further findings of our research proposes that renovating the
hidden cultural concepts through designed artifacts applied in the
chosen landscape would not only have more pleasant effect for the
viewers, but could help the urban-policy makers reaching the target
behavior, in this case a more sustainable and enriched social interaction.
Familiarity with cultural concepts and selection of myth -as the cultural
motif- and identification of similarities and the cases of semanticideological
dissimilarities in different cultural myths have been assessed
using library sources. However, the ideological and cultural similarities
2
in a geographical region would not necessarily accompany with
identification of form.
Keywords: Culture, Creativity, Design, Form, Myth.
Determining the Position of Culture-Centered Design in Complementation of Urb...Parisa Aminsobhani
Modern society, according to a single linear view of modernity, is founded upon the concept of
progress in a linear trajectory; it has “backward” on the one side and “civilized, developed society” on
the other. According to this point of view, the societies, whether want it or not, having no choice
except moving away from backwardness towards progress and development. The overall rate of
societies’ civility and urbanization is measured on the extent to which they are similar to the first
developed cities in the world. However, the criticism made are that the legacy of the communities,
mostly formed by culture, is consciously or unconsciously deleted or overlooked through this
measurement. In order to compensate for the loss caused by modernity, the roles of designers as
the critics and promoters of modern perspective, become significant with regard to the profound
attention to culture. It takes a step towards experiencing and culture-making. The present paper has
been prepared based on the results from the research on environmental design project of River
Valley of Maqsood Beyk – Jafar Abad in Tajrish Square; and it aims to provide a procedure to
increase the cultural functions in the environment. The study indicates that the aesthetic and
symbolic functions are neglected in the regional environmental design; and at lower level, the
practical functions are seen as sufficient. Due to the profound attention to culture, the design studies
suggest the image analysis method and Kansei Engineering throughout the present research. The
case study on River Valley Maqsood Beyk – Jafar Abad shows that applying this method has been
successful in experiencing the design of products and environment and systematically leads the
designers’ mind to cultural considerations.
EUGEO 2021 - Integrated and Emotional Geography as a tool for analyzing urban...Bertagni Consulting srl
Wednesday, June 30, 2021
Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
Directed by Marco Bertagni, Executive director at Bertagni Consulting srl and EMME’s Founder
Session 1: h 9,00 – h 10,30
9,00 - Introduction by the Chair
9,10 – Marco Bertagni: Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
9,30 – Elisa Tachis (et Marco Bertagni): Geo-emotional water management
9,45 – Ana Pejdo (et Jadranka Brkić-Vejmelka): Geography Students' Competencies Self-assessment – Case Study University of Zadar Department of Geography.
10,00 – Ayumu Harada: The Placement of Religious Facilities in the City Planning of Japanese Castle Towns: Comparing the Location of Temples in the Hiroshima and Kumamoto castle town
10,15 – Anna Preti: Beyond the Green City: Critical and Emotional Geography as a tool to promote and safeguard Urban Ecologies
10,30 – Coffee break
Session 2: h 10,45 – 12,15
10,45 - Introduction by the Chair
10,50 – Salomé Vincent, Nocturnal perceptions: the weight of the gaze as a tool structuring public space.
11:05 - Lucia Brisudová (et Jonathan J. Huck, Reka Solymosi, Pavel Klapka): Rhythmicity and perception of places in an urban space: a comparison case study of Manchester (UK) and Olomouc (CZ)
11:20 - Melissa Rodriguez Martin (et Marco Bertagni): Genius Loci in Urban planning
11:35 – Riccardo Pirazzoli, PLACE-VALUES: how to transform a geographic space into an emotional space-image
11:50 – Q&A on Session 1 and session 2
12:10 – Conclusions by the Chair
Determining the Position of Culture-Centered Design in Complementation of Urb...Parisa Aminsobhani
Modern society, according to a single linear view of modernity, is founded upon the concept of
progress in a linear trajectory; it has “backward” on the one side and “civilized, developed society” on
the other. According to this point of view, the societies, whether want it or not, having no choice
except moving away from backwardness towards progress and development. The overall rate of
societies’ civility and urbanization is measured on the extent to which they are similar to the first
developed cities in the world. However, the criticism made are that the legacy of the communities,
mostly formed by culture, is consciously or unconsciously deleted or overlooked through this
measurement. In order to compensate for the loss caused by modernity, the roles of designers as
the critics and promoters of modern perspective, become significant with regard to the profound
attention to culture. It takes a step towards experiencing and culture-making. The present paper has
been prepared based on the results from the research on environmental design project of River
Valley of Maqsood Beyk – Jafar Abad in Tajrish Square; and it aims to provide a procedure to
increase the cultural functions in the environment. The study indicates that the aesthetic and
symbolic functions are neglected in the regional environmental design; and at lower level, the
practical functions are seen as sufficient. Due to the profound attention to culture, the design studies
suggest the image analysis method and Kansei Engineering throughout the present research. The
case study on River Valley Maqsood Beyk – Jafar Abad shows that applying this method has been
successful in experiencing the design of products and environment and systematically leads the
designers’ mind to cultural considerations.
EUGEO 2021 - Integrated and Emotional Geography as a tool for analyzing urban...Bertagni Consulting srl
Wednesday, June 30, 2021
Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
Directed by Marco Bertagni, Executive director at Bertagni Consulting srl and EMME’s Founder
Session 1: h 9,00 – h 10,30
9,00 - Introduction by the Chair
9,10 – Marco Bertagni: Integrated and Emotional Geography as a tool for analyzing urban and territorial systems
9,30 – Elisa Tachis (et Marco Bertagni): Geo-emotional water management
9,45 – Ana Pejdo (et Jadranka Brkić-Vejmelka): Geography Students' Competencies Self-assessment – Case Study University of Zadar Department of Geography.
10,00 – Ayumu Harada: The Placement of Religious Facilities in the City Planning of Japanese Castle Towns: Comparing the Location of Temples in the Hiroshima and Kumamoto castle town
10,15 – Anna Preti: Beyond the Green City: Critical and Emotional Geography as a tool to promote and safeguard Urban Ecologies
10,30 – Coffee break
Session 2: h 10,45 – 12,15
10,45 - Introduction by the Chair
10,50 – Salomé Vincent, Nocturnal perceptions: the weight of the gaze as a tool structuring public space.
11:05 - Lucia Brisudová (et Jonathan J. Huck, Reka Solymosi, Pavel Klapka): Rhythmicity and perception of places in an urban space: a comparison case study of Manchester (UK) and Olomouc (CZ)
11:20 - Melissa Rodriguez Martin (et Marco Bertagni): Genius Loci in Urban planning
11:35 – Riccardo Pirazzoli, PLACE-VALUES: how to transform a geographic space into an emotional space-image
11:50 – Q&A on Session 1 and session 2
12:10 – Conclusions by the Chair
DESIGN KNOWLEDGE IN THE ARTISTIC–AESTHETIC DEVELOPMENT AND TRANSFORMATION OF ...IAEME Publication
The result of project activities is the adoption and implementation of decisions on
the development and transformation of the world. Two related forms of project
knowledge have a special influence on this process of project transformation:
descriptive and prescriptive. This article contains the author's interpretation of the
concept of “project knowledge” as a set of developed historical experiences, scientific
knowledge and peoples’ skills, abilities, ways, means and individual project actions in
the aesthetic transformation of the world. The purpose of this article is to consider the
theoretical foundations of the formation of project knowledge in the aesthetic
development and transformation of the world. An epistemological approach was
implemented as the study’s methodology.
The third edition Concurrence - our magazine on "what businesses can learn from the arts" is now out. Interviews, articles, reviews and a lot more. Discover, download, dive in...
Hunting New Public Spaces in New Urban Area: A Case Study in Semarang City, I...drboon
The public space is unequivocally important for new urban planning strategies. The public space fulfills an important role in increasing the 'social cohesion' in society. The explanation of the exact significance of the public space remains an implicit one. This paper is a report of an intensive quest to establish the preconditions for the design of new public spaces at new urban area in Semarang city, Indonesia. The basic of analysis of the cultural geography of the network city finds something new about a new perspective of cultural exchange as a typical urban quality. The result of this paper based on investigation of the new collective spaces of the urban field offers and insight into the factors that facilitate the development of new public domain. The conclusion of this study shows that one of the reasons for the lack of a vision as regards the quality of the public space lies in the fact that important 'players' such as administrators, designers and developers to a large degree think along the same lines.
the transcript of speech at IASDR 2009 conference
[slides available at http://www.slideshare.net/urijoe/paper-presentation-at-iasdr-2009-seoul-south-korea]
Case Law Analysis - Intellectual PropertyIn this unit, you will .docxcowinhelen
Case Law Analysis - Intellectual Property
In this unit, you will select a case law pertaining to the topic of intellectual property.
Each case law analysis allows you to express yourself as clearly and fully as possible in dissecting a court decision. The purpose of the assignment is two-fold:
1. To give you the opportunity to read a real court decision.
2. To challenge you to think about how you would have decided the case. In your case law analyses, you must be able to navigate the court's decision and summarize it; you are not expected to act as a judge or an advocate.
Using your selected court decision, prepare an analysis that responds to the following:
1. Articulates the importance, context, purpose, and relevance of law in a business environment:
. Identify the parties who are before the court.
. Provide a brief background to the problem. Summarize the facts in no more than 2–3 paragraphs.
. Identify what is the specific disagreement between the parties.
. Explain the ruling of the court in no more than 1–2 paragraphs.
· Evaluates key judicial concepts that influence the decisions related to business:
. Was there a dissenting opinion? If so, explain why some of the judges or justices disagreed with the majority in the decision.
. Do you agree with the court's decision? Why or why not?
You may choose any court case, either state or federal, as the basis for your case law analysis; however, the case should be applicable to the assignment topic. The recommended Web sites for researching and locating a case are listed in the Resources area.
Your analysis should be no more than two pages, double-spaced. References and citations are to adhere to APA formatting and style guidelines. Prior to submitting your assignment, be sure to review the scoring guide to ensure you have met all of the grading criteria.
RESEARCH PROPOSAL
Community Driven Urban Design: Social Practice Tactics for
Addressing Issues of the Built Environment
ABSTRACT:
Several professionals in the field of architecture and urban design employ creative tactics focused on social impact, civic
dialogue, and grass roots placemaking. Drawing on socially responsible urban design theory, as well as principles of arts-
based civic engagement and social change, these efforts have gained momentum in the 21st century due to a variety of
economic, governmental, social and technological factors. This research capstone will include an extensive literature
review through two courses – PPPM 523 Urban Revitalization and an independent reading course on “bottom-up”
urban design with Professor Philip Speranza – as well as web-based document analysis of select case studies. The
purpose of this study is to locate these tactics within current urban redevelopment policy and arts-based community
development theory, and outline elements of best practice as a means of advancing the field of community driven urban
design.
KEYWORDS:
Urban revitalization, urban designers, built environm.
TS1-3: Yang Yu from Japan Advanced Institute of Science and Technology & Dali...Jawad Haqbeen
Please listen to the presentation, read detailed slides and return to first post to make your comments below the corresponding paper author's post.
Session Chair: Thanaruk Theeramunkong
Session Theme: Creative Research Environments & their Performance
Session Number: 1
Paper No: 10
Session and Talk No: TS1-3
Type: Full
Co-authors: Yu, Kim, Nagai, Fei and Jiang
Title: A Study on Cognitive Thinking in Visual Design: Words of Different Semantic Types to Inspire Creativity
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
DESIGN KNOWLEDGE IN THE ARTISTIC–AESTHETIC DEVELOPMENT AND TRANSFORMATION OF ...IAEME Publication
The result of project activities is the adoption and implementation of decisions on
the development and transformation of the world. Two related forms of project
knowledge have a special influence on this process of project transformation:
descriptive and prescriptive. This article contains the author's interpretation of the
concept of “project knowledge” as a set of developed historical experiences, scientific
knowledge and peoples’ skills, abilities, ways, means and individual project actions in
the aesthetic transformation of the world. The purpose of this article is to consider the
theoretical foundations of the formation of project knowledge in the aesthetic
development and transformation of the world. An epistemological approach was
implemented as the study’s methodology.
The third edition Concurrence - our magazine on "what businesses can learn from the arts" is now out. Interviews, articles, reviews and a lot more. Discover, download, dive in...
Hunting New Public Spaces in New Urban Area: A Case Study in Semarang City, I...drboon
The public space is unequivocally important for new urban planning strategies. The public space fulfills an important role in increasing the 'social cohesion' in society. The explanation of the exact significance of the public space remains an implicit one. This paper is a report of an intensive quest to establish the preconditions for the design of new public spaces at new urban area in Semarang city, Indonesia. The basic of analysis of the cultural geography of the network city finds something new about a new perspective of cultural exchange as a typical urban quality. The result of this paper based on investigation of the new collective spaces of the urban field offers and insight into the factors that facilitate the development of new public domain. The conclusion of this study shows that one of the reasons for the lack of a vision as regards the quality of the public space lies in the fact that important 'players' such as administrators, designers and developers to a large degree think along the same lines.
the transcript of speech at IASDR 2009 conference
[slides available at http://www.slideshare.net/urijoe/paper-presentation-at-iasdr-2009-seoul-south-korea]
Case Law Analysis - Intellectual PropertyIn this unit, you will .docxcowinhelen
Case Law Analysis - Intellectual Property
In this unit, you will select a case law pertaining to the topic of intellectual property.
Each case law analysis allows you to express yourself as clearly and fully as possible in dissecting a court decision. The purpose of the assignment is two-fold:
1. To give you the opportunity to read a real court decision.
2. To challenge you to think about how you would have decided the case. In your case law analyses, you must be able to navigate the court's decision and summarize it; you are not expected to act as a judge or an advocate.
Using your selected court decision, prepare an analysis that responds to the following:
1. Articulates the importance, context, purpose, and relevance of law in a business environment:
. Identify the parties who are before the court.
. Provide a brief background to the problem. Summarize the facts in no more than 2–3 paragraphs.
. Identify what is the specific disagreement between the parties.
. Explain the ruling of the court in no more than 1–2 paragraphs.
· Evaluates key judicial concepts that influence the decisions related to business:
. Was there a dissenting opinion? If so, explain why some of the judges or justices disagreed with the majority in the decision.
. Do you agree with the court's decision? Why or why not?
You may choose any court case, either state or federal, as the basis for your case law analysis; however, the case should be applicable to the assignment topic. The recommended Web sites for researching and locating a case are listed in the Resources area.
Your analysis should be no more than two pages, double-spaced. References and citations are to adhere to APA formatting and style guidelines. Prior to submitting your assignment, be sure to review the scoring guide to ensure you have met all of the grading criteria.
RESEARCH PROPOSAL
Community Driven Urban Design: Social Practice Tactics for
Addressing Issues of the Built Environment
ABSTRACT:
Several professionals in the field of architecture and urban design employ creative tactics focused on social impact, civic
dialogue, and grass roots placemaking. Drawing on socially responsible urban design theory, as well as principles of arts-
based civic engagement and social change, these efforts have gained momentum in the 21st century due to a variety of
economic, governmental, social and technological factors. This research capstone will include an extensive literature
review through two courses – PPPM 523 Urban Revitalization and an independent reading course on “bottom-up”
urban design with Professor Philip Speranza – as well as web-based document analysis of select case studies. The
purpose of this study is to locate these tactics within current urban redevelopment policy and arts-based community
development theory, and outline elements of best practice as a means of advancing the field of community driven urban
design.
KEYWORDS:
Urban revitalization, urban designers, built environm.
TS1-3: Yang Yu from Japan Advanced Institute of Science and Technology & Dali...Jawad Haqbeen
Please listen to the presentation, read detailed slides and return to first post to make your comments below the corresponding paper author's post.
Session Chair: Thanaruk Theeramunkong
Session Theme: Creative Research Environments & their Performance
Session Number: 1
Paper No: 10
Session and Talk No: TS1-3
Type: Full
Co-authors: Yu, Kim, Nagai, Fei and Jiang
Title: A Study on Cognitive Thinking in Visual Design: Words of Different Semantic Types to Inspire Creativity
International Journal of Humanities and Social Science Invention (IJHSSI)inventionjournals
is an international journal intended for professionals and researchers in all fields of Humanities and Social Science. IJHSSI publishes research articles and reviews within the whole field Humanities and Social Science, new teaching methods, assessment, validation and the impact of new technologies and it will continue to provide information on the latest trends and developments in this ever-expanding subject. The publications of papers are selected through double peer reviewed to ensure originality, relevance, and readability. The articles published in our journal can be accessed online.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Determining the Role of Culture on Promotion of Creativity in Design
1. Abstract
Determining the Role of Culture on Promotion of Creativity in
Design
Parisa Aminsobhani*
MA. University of Tehran/ Kish International Campus
aminsobhani@ut.ac.ir
Nasrin Moghadam
PhD. University of Tehran/ College of Fine Arts
nmoghadam@ut.ac.ir
Alireza Ajdari
PhD. University of Tehran/ College of Fine Arts
alireza.ajdari@ut.ac.ir
Abstract
This paper is based on this assumption that creativity is not just a
process based on trial & error, but based on the context within which
such a process occurs. Such a context had been nominated by terms
such as emotion and related terms. We think that culture has a better
potential to describe the context, moreover it can have an interactive
dialogue with the creative process. The case study chosen for such a
proposal is a water canal in Tajrish Square. While such a location had
been designed functionally, regarding the current situation, we tried to
examine and develop how cultural context could help us be more
creative. The method for generating visual creative data out of the study
was based on re-arrangement /change process of the gained information
and symbols in the form of images of the perceived, which has been an
inspiringly self-developed method. We think that through the chosen
assumption and related method,creativity could empower the
imagination domain and help us generate better ideas. In other words,
the purpose of current survey is to recognize the role of culture on the
prosperity and fruitfulness of creativity by designers to obtain creative
forms. The further findings of our research proposes that renovating the
hidden cultural concepts through designed artifacts applied in the
chosen landscape would not only have more pleasant effect for the
viewers, but could help the urban-policy makers reaching the target
behavior, in this case a more sustainable and enriched social interaction.
Familiarity with cultural concepts and selection of myth -as the cultural
motif- and identification of similarities and the cases of semantic-
ideological dissimilarities in different cultural myths have been assessed
using library sources. However, the ideological and cultural similarities
2. 2
in a geographical region would not necessarily accompany with
identification of form.
Keywords: Culture, Creativity, Design, Form, Myth.
1. Introduction
In order to understand culture we have to know concepts and elements which together make culture.
Such concepts can be considered as : geographical borders, countries and literature, historical
buildings, Handcrafts and artifacts, beliefs and religious concepts, scientists and other successful
people. All these together generate the cultural identity of a region. The effects of these elements in
human consciousness can be considered as behavior, function and thought. Myth can be considered as
the main cultural foundation and can be assessed based on that. The aim of designers are not just
leading human toward happiness but also inspiring them with meaning and value. Regarding
Kandinsky: Relations in art are not just based on form but they also contain an internal synergy with
meaning as well (Kandinsky, 2013).
2.Case study:
The environmental design and the ground of Darband River has been chosen for our study. This river
is located in the north of Tehran, with the length of 4723 meter and the width of 7 meter (Structural
Consulting Engineers Angam Architecture, 2012). The location is described the Municipality in this
way: 1. A region with historical and cultural specification, 2. An entertainment region which should
motivate historical and natural sights. 3. A region with predefined population and high quality
structures. 4. a region with functional pattern with having a function for living centers.5. a potent
region in supporting services for tourism sector. 6. A diplomatic and interdisciplinary. 7. A region
with fluid traffics. 8. A region having the privilege of having the identity of city-park .
Methodology:
Kansei Engineering
Kansei Engineering is a method for converting emotions and affective Aspects into objective
parameters. It was invented by Prof. Mitsu Nagamachi as the head of International University of
Hiroshima in Japan. This method has the capability to assess different emotions and show their
relation with the real products. Therefore this possibility could be introduced that products should be
designed for generating emotions and emotional states (Khodadadeh and Toloii, 2008). Based on
definitions of creativity and culture, received emotions from users can be affected based on the culture
they have been grown upon and it can be different: from happiness to pessimism, or from interest to
boredom (Khodadadeh and Toloii, 2008). There is nothing said to be wrong or right, because every
culture has its own relative domain of definitions. Kansei Engineering is a simple method of
knowledge and it can guarantee that product or related services can generate favorite emotions and this
work can be done only by knowing the common emotional domain. Procedures and methods of action
would let the designer to consider emotions of user as a reference and then translate them into design
elements. According to Nagasawa, who is one of the pioneers of Kansei Engineering, there are three
points in this method:
How to understand emotions and sentiments of the user
How to translate the affects correctly and be changed into product design
How to generate a system or organization for executing a directed Kansei Oriented Design.
It seems that understanding the affects and emotions of user would be possible unless the designer
would have an understanding and total knowledge of the user of the desired product.
Perceptual Analysis
Perception can be defined based on different aspects, which one of them would be psychology. From
viewpoint of psychology, perception is a mental process which its’ function is choosing and
3. 3
organizing emotional information and then adapting them into mental meaning of the observer in an
active way. As the mentioned above show us, there are different elements affecting the perception of
the person, one part is related to the receiver, as the human and the other part is related to the
environment. Our contemporary knowledge about the visual perception is located in the laboratories of
Gestalt Psychologists (Arnheim, 2013). Detailed analysis of artistic works cannot help us to
understand the whole message within a work of art. There are different elements affecting the
perception of the user. Our optics can make a huge part of generating relation between human and
environment. Smell, sound, balance, texture, form and shape which define space can also have an
important role in our perception process and all these elements can be affected by the culture within
which the subject has been grown up.
1. Findings:
Symbols which contained the meaning of water and their specifications in different culture were
gathered and 8 symbols which had more applications were chosen. (Figure.1)
In the next phase, 214 adjectives that were the result of library studies and interview about the
specifications of water in Iran (Anahita) were gathered (Hynlz, 2009). After sorting and omitting of
phrases with similar meanings, they were categorized into 4 groups. The head-phrase for each group
was named as clean, fascinating, fertile and proud (Figure 2)
2.Transforming phrase into form
Based on the previous research (Khorsandian and others, 2009) which was conducted in 2009 in order
to generate a relation between mental concepts and form, 50 bachelor students of Industrial Design
Figure 2.The selected words for the goddess of water (Aminsobhani, 2014).
Figure 1.The Symbols of Water and characteristics (Aminsobhani, 2014).
4. 4
from University of Tehran and Al-Zahra University were chosen and a study based on the previous
research was conducted:
they were asked to design the first form associated in their mind regarding those adjectives.
The first group: water, clean, open space:
The result: curved lines and forms have direction. Designs are mostly horizontal. Rhythms in all forms
imply movement. Images are simple and light.
The second group: water, fascinating, open space:
Images are mostly considered as complicated, curved lines and rotations are mostly inward in most of
designs.
The third group: water, fertile, open space
Designs associate rhythm and diversity
The forth group: Water, proud, open space
Movement from left to right would be seen in most designs, integration of lines would imply
complexity of forms. Forms are static and vertical. Lines are sharp and breaking.
Discussion and Result
The results show that 80% of forms containing curve shaped, simple form and moving from left to
right do have the meaning of being clean. About 10% of participants have drawn a water-pool in order
to show the concept of clean, it can give us a feedback about the meaning of water in mythical thought
regarding Iranian culture and architecture which needs further research to explore the reason. 82% of
designs associating the concept of fascinating has used the concept of complex forms, expanded and
movement outward. 91% of forms considering the term of fertility were visualize by rhythm and
angled lines. Apparent form of water in form-studies were quite effective. In continuum of the
research, in order to show the effect of cultural education and their association in improving creativity,
an exam would also be conducted from non-Iranian people and results would be studied. We believe
that designers can use these effects in order to enrich their design ideation process.
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Figure 3.The Symbols of Water and characteristics [Reference: authors ].
5. 5
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