1) The document discusses Porter's 5 forces model of competition and its factors: threat of new entrants, bargaining power of buyers, bargaining power of suppliers, pressure from substitutes, and current category rivalry.
2) It also discusses marketing programs like advertisement, promotion, sales, and price to gain competitive advantage through business strategy, wide market approach, patented products, and wide manufacturing facilities.
3) Understanding customers is important to retain current customers, sell more to them, and acquire new customers, as customers are more aware, demanding, and less loyal, and only buy good feelings and solutions to problems.
Price: The Price at which the product is sold to the customer is a key part of the marketing mix. A comparison must be made with the prices of competitors product.
Price: The Price at which the product is sold to the customer is a key part of the marketing mix. A comparison must be made with the prices of competitors product.
This refers to the channels of distribution that are selected. That is, what method of getting the product to the market and to the customer is to be used? Will the manufacturer sell its product to shops that sell to the public, or to wholesalers, or direct to the customers?
This is the powerpoint presentation for the topic: "Marketing Strategies and Brand Positioning". Topics covered are Marketing, its types, Objectives, principles, 4 P’s of Marketing, STP model, Brand mantra with some examples.
Definition of sales promotion
SALES PROMOTION:
Consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
*FACTORS CONTRIBUTE TO THE RAPID GROWTH OF SALES PROMOTION
*PURPOSE OF SALES PROMOTION
*MAJOR DECISION IN
SALES PROMOTION
*SELECTING CONSUMER-PROMOTION TOOLS
*SELECTING TRADE-PROMOTION TOOLS
*SELECTING BUSINESS &
SALES FORCE PROMOTION
TOOLS:
This refers to the channels of distribution that are selected. That is, what method of getting the product to the market and to the customer is to be used? Will the manufacturer sell its product to shops that sell to the public, or to wholesalers, or direct to the customers?
This is the powerpoint presentation for the topic: "Marketing Strategies and Brand Positioning". Topics covered are Marketing, its types, Objectives, principles, 4 P’s of Marketing, STP model, Brand mantra with some examples.
Definition of sales promotion
SALES PROMOTION:
Consists of a diverse collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.
*FACTORS CONTRIBUTE TO THE RAPID GROWTH OF SALES PROMOTION
*PURPOSE OF SALES PROMOTION
*MAJOR DECISION IN
SALES PROMOTION
*SELECTING CONSUMER-PROMOTION TOOLS
*SELECTING TRADE-PROMOTION TOOLS
*SELECTING BUSINESS &
SALES FORCE PROMOTION
TOOLS:
How Can Your Business Thrive During An Economic Crisis? Business Tactics & Ma...3 Colours Rule
Is your business able to cope with a crisis or an economic recession?
Fear is healthy, panic is deadly.
With Brexit and now the Coronavirus spreading a lot of businesses are affected. History repeats itself. We have done some research and I found the business tactics and marketing strategies that have helped some businesses thrive through the recession and flourish afterwards.
In this online training you will learn:
How to be in control and plan during an economic crisis and a recession:
- Why you shouldn’t panic
- How to effectively manage cashflow
- How to communicate effectively to attract and retain clients
- How to be the brand a customer will always choose first even when consumers are more price-sensitive
- What step should you take to make your business not only survive a crisis but thrive in it?
- Business tactics and marketing strategies to continue to grow through a crisis and flourish
If you are even a little bit uncertainty about how to navigate through any disruptive crisis, this online training is for you.
This online training is organised by 3 Colours Rule, an award-winning brand strategy agency based in London.
To support your business, join us for a free online talk and Q&A. Online seats are limited.
Unit Topics:
Market and marketing
Types of demands in Marketing
Issues in Travel and tourism
Constraint in Marketing
Effective types of marketing
Unit Objectives:
Differentiate market and marketing
Familiarize with the Types of demands in Marketing
Recognize the issues in travel and tourism
Define the practical constraint in marketing and effective types of marketing
Product
service
difference between product and services.
Product classification.
Product life-cycle strategies
New-product Development process.
Product-line decision and strategies.
how to firm become successful?
Selling for entrepreneurs. Why it's important to every startup and the steps to successfully close new business. Content provided by Pamela Peterson, Marketing & Management at University of Nebraska at Omaha.
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