Private companies are less careful about data than public sources, and people enjoy personalized data, so managers must ask themselves three questions to prevent biases and misinterpreting data by knowing which sources to trust, as data sources can vary in reliability.

6.  PRIVATE COMPANIES AREN’T CRITICAL ABOUT
DATA WHEN COMPARED TO PUBLIC SOURCES.

8.  PEOPLE LIKE PERSONALIZED DATA

10.  MANAGERS MUST ASK THEMSELVES THREE
QUESTIONS

11.  TO PREVENT BIASES AND INCORRECT DATA
INTERPRETATIONS.

13.  MANAGERS MUST KNOW WHICH SOURCES TO
TRUST

14.  DATA SOURCES CAN VARY IN TERMS OF
RELIABILITY OF NUMBERS.