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 PRIVATE COMPANIES AREN’T CRITICAL ABOUT
DATA WHEN COMPARED TO PUBLIC SOURCES.
 PEOPLE LIKE PERSONALIZED DATA
 MANAGERS MUST ASK THEMSELVES THREE
QUESTIONS
 TO PREVENT BIASES AND INCORRECT DATA
INTERPRETATIONS.
 MANAGERS MUST KNOW WHICH SOURCES TO
TRUST
 DATA SOURCES CAN VARY IN TERMS OF
RELIABILITY OF NUMBERS.
Detecting Ddata: The Search For Surreptitious Statistics
Detecting Ddata: The Search For Surreptitious Statistics
Detecting Ddata: The Search For Surreptitious Statistics

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