Analysis of "Lies, Damned Lies and Statistics" by Sebastian Wernicke

6. • VISUALS PLAY AN IMPORTANT
ROLE

11. • MANAGERS NEED TO LEARN
TO USE PROPER FORMATS TO
ATTRACT CONSUMERS

12. • IN AN INCREASINGLY
DIFFICULT MARKET, THE
RIGHT PHRASE, COLOR, OR
DESIGN CAN MAKE A
DIFFERENCE

13. • MOST COMPANIES SPEND
TIME ON WHAT THEY CAN’T
GIVE BACK

14. • BUT THEY DON’T GIVE BACK
ANYTHING TO THE
CONSUMERS

16. • FOCUSING TOO MUCH ON
WHAT THEY THINK
CONSUMERS MAY LIKE

17. • AND ULTIMATELY LEAVE NO
VALUE TO THE CONSUMER