This document outlines plans for a website called Design Tab, which will provide tutorials and a community for people learning about design. The site will include categories of tutorials for programs like Photoshop and Illustrator, as well as languages like HTML, CSS, and PHP. It will also feature a blog with design news and a forum for members to communicate. The site aims to help new designers get started in digital design and connect with the industry through high-quality beginner tutorials and articles. An on-page SEO strategy and off-page backlinking efforts will help drive traffic to the site from search engines and social media.

1. F R E E D E S I G N T U T O R I A L
C O M M U N I T Y
Design Tab

2. What is Design Tab?
 A website where people looking to make their first
steps in design can get high quality tutorials and
help.
 A place where artists learning a new discipline can
find well documented beginner tutorials to help
them start.
 A community where artists and web designers can
communicate and meet to find answers to their
questions.
 A link to the industry where important updates in
the design world can be reached through articles.

3. Why make DesignTab?
 A large portion of people interested in learning
design are using the internet to find resources.
 There is a high demand for tutorials online for
people looking to learn to use programs such as the
Adobe Suite or learn to use HTML/CSS or jQuery.
 Designtab will help new designers take their first
steps in the practical application of digital design.

4. Core Deliverables
 A blog featuring news and updates within the design
community.
 Categories of tutorials for programs and languages
including:
Photoshop, Illustrator, inDesign, HTML, CSS, jQuery
and PHP.
 A forum to serve as a communication point between
members.

5. Desirables
 Guest Articles from designers – Guest articles from
various designers will broaden our range of tutorials
and cater to a larger group of potential readers.
Guest writers can write tutorials or articles and help
drive traffic to their own sites and boost their Google
ranking through plugs and backlinking.

6. MoodBoard

7. Website Framework
 Responsive
 Scales to any width for any monitor
 Mobile friendly
 Works for all popular browsers & IE
 Powered by Wordpress
 Popular blogging and CMS engine
 Custom theme and plugins
 Forum Powered by vBulletin
 Popular and powerful forum engine

8. Design
• Simple & user friendly
• Content/sidebar layout
• Logo based colourscheme
• Social media
• Email & RSS feed options
• Search function
• Navigation covering important
sections
• Secondary footer navigation
covering secondary subjects
• Featured article and tutorial
section

9. Design Foundations
• Based on a 12 column grid layout
• Gutters are all fluid
• Allows for automatic website
restructuring depending on
readers screen resolution
• Allows the site to automatically
restructure for optimal viewing
through smartphones or tablets

10. Timeline
2013
Release
Content Creation
Coding
Design
Documentation
Article Creation
Tutorial Creation
On-Page SEO Optimisation
Forum Theme
Wordpress Theme
Forum Design
Website Design
Forum Document
Website Document

11. On-Page SEO Strategy
 Rich heading variation through homepage and
tutorial pages
 Each page to target a specific keyphrase to that
tutorial
 Micro-formats across the site to help search engines
and other tools further learn about the site sections
and media content
 Heavy social media presence. Social share links will
be added wherever they can allowing users to share
content they find useful across a range of social
media platforms

12. Off-Page SEO & Backlinking
 Hosting all video tutorial content on YouTube and
other social media that supports video to attract
visitors
 Hosting slideshows & PDF Documents on sites such
as SlideShare
 Submitting to multiple high authority general site,
design and tutorial directories
 Affiliation with other design communities
 Social Media

13. Tutorial Coverage
 Photoshop
 Vector
 Web Design
 Print Design
 Design Theory
 HTML
 CSS
 PHP
 Javascript/AJAX

14. Desired Outcome
 A community that attracts new and advanced
designers and developers
 A place where these people can learn new skills for
their chosen profession or begin learning a new
skillset
 A place where people can participate in active
discussion and discuss/help others in the community

15. Thank You