David Hauser, co-founder, Grasshopper Group Jonathan Kay, ambassador of Buzz, Grasshopper Group Sonja Jacob, creative consultant, Grasshopper Group

21. Content is king.
…but with all of the content that’s out there, how do you stand out?

22. Tip #1
Know your audience.

23. Tip #2
Tell a story.

24. People remember stories and pass them on.

25. Tip #3
Start a conversation.

26. Create content that makes people
continue the conversation.

27. Launched: 9/15/10
View Count: 209,281 and growing
(as of 10/6/10)

28. Why the Thank A Teacher campaign worked
We knew our audience and the kind of
creative they would share.
We told the story of one specific
group.
We started a conversation by asking
people to thank their teachers, then gave
them the tools to do so.

29. Sonja Jacob
Twitter: @sonja
www.thecultivatedword.com

30. Buzz

41. Buzz