INDIA’S FIRST ANNUAL     PRODUCT MANAGEMENT                       SURVEYPinkesh Shah, CEO Adaptive Marketing              ...
A little about Adaptive Marketing       We help “productize” innovation.       Our goal is to create 2012 Product      Man...
India’s first    Annual Product Management Benchmark    Objective: Understand the state of      Product Managers (PM) and ...
What does a Product Manager look like?        Most PMs in India come from an engineering background       97.1% “somewhat”...
Profile of a Product Manager          PM in India            Age: 32            PM Experience: 3.4, Total Exp: 9.5     ...
What are they called?          Product Manager                                            Custo                          ...
What are they doing?                                                                                       Market         ...
Its all about money, honey!                                                       Salary with PM Exp       On an average ...
PMs are Product CEOs                                                     “Do you believe it?”        68% believe in the s...
Whats on your mind?                                                   “Ideal Place to work?”        If you “search” their...
Questions? Suggestions?     For more details reach out to us at      engage@adaptivemarketing.in11
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India's first Annual Product Management and Marketing Benchmar launched at NASSCOM

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India's first Annual Product Management and Marketing Benchmar launched at NASSCOM

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India's first Annual Product Management and Marketing Benchmar launched at NASSCOM

  1. 1. INDIA’S FIRST ANNUAL PRODUCT MANAGEMENT SURVEYPinkesh Shah, CEO Adaptive Marketing 1
  2. 2. A little about Adaptive Marketing We help “productize” innovation. Our goal is to create 2012 Product Managers by 2012 in India who can predictably create value by conceiving and launching new products from India www.adaptivemarketing.in2
  3. 3. India’s first Annual Product Management Benchmark Objective: Understand the state of Product Managers (PM) and Product Marketing Manager (PMM) in India Approach: Open invite. Online survey to product professionals in India announced over PM events like Product Manager’s Conclave at IIM Bangalore, pcamps and online channels. Incentives: Monthly lucky draw for finished surveys.3 Data collection: Anonymous, n=182
  4. 4. What does a Product Manager look like? Most PMs in India come from an engineering background 97.1% “somewhat” or “very” technical  Age: 32  PM Experience: 3.4, Total Exp: 9.5  68% have Masters degree, 55% MBA  9 out of 10 are males Product Management – a more recognized discipline in the West 53% work for a product company with revenues > 1B$ (MNC India centers)4
  5. 5. Profile of a Product Manager  PM in India  Age: 32  PM Experience: 3.4, Total Exp: 9.5  68% have Masters degree, 55% MBA  9 out of 10 are males  97.1% “somewhat” or “very” technical Product Management – a more recognized discipline in the West 53% work for a product company with revenues > 1B$ (MNC India centers)5
  6. 6. What are they called?  Product Manager Custo mer  Requirements Analyst, Business Analyst, Business Development CxO Marke ting Manager, Product Line Manager(PLM) are some of the popular titles Sales Dev PMs hold many titles in India, “lazy” isnt one of them! Work > 50 hours/week Have 11 meetings/week (8.7 internal, 2.7 external) and6 Process 209 emails/week
  7. 7. What are they doing? Market Analysis  Spending only 10% on Market 10% Analysis Enablement Sales 21% Sales Most of the time spent in Product 9%  Strategic Planning (30%):: Requirements Planning 21% Management (71%) GoTo Market 5% Product Planning 37%Build because you “should” not because you “could” Understanding and Prioritizing which market problems to solve is key before you build PMs spending time in selling (21%) might not be sustainable PMs role is to “enable” sales with the right positioning, sales tools.7 Time spent in tactical selling is time lost in strategy and scaling
  8. 8. Its all about money, honey! Salary with PM Exp  On an average PMs have been for 4.0 30 years in their current job 20 22.9 24  Average Salary (Cost to Company) is 18.5 17.8 18.1 Lakhs per annum 10 13.8  47.6% of them have a variable pay which was paid at greater than 100% 0 0-2 2-3 3-5 5-10 >10  PMs in companies with revenues >$250M felt most appreciated (n=80/138)Variable Pay has “mixed” feelings Variable pay motivates? About 63% of the PMs get variable pay, of which only No 44% Yes 56% of them feel that it motivates for accelerated 56% performance8
  9. 9. PMs are Product CEOs “Do you believe it?”  68% believe in the sentiment, Disagree somewhat yet- Strongly  35% of them are responsible for P&L 12% 20%  10.5% of their time spent is in “Go To Market” 68% PMs aspire to - Be an entrepreneur/CEO Learn more about business models/strategy (24%) Create new product lines (25%) Work on SEO/social media (combined 27%)9
  10. 10. Whats on your mind? “Ideal Place to work?”  If you “search” their minds..  You will find 32% 35%  Not sure if Google 15% 7% 11% participated in the survey Google Apple MSFT My own Others Pursue your passion and understand the role Highest salary reported 42Lakh Increments are around 23%10
  11. 11. Questions? Suggestions? For more details reach out to us at engage@adaptivemarketing.in11

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