DESIGN THINKING THROUGH PADMAN_RITESH GUPTA.pptx
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Laxmi's design thinking process to create an affordable sanitary pad is summarized in three sentences: Laxmi observes his wife's struggle during menstruation, empathizes with her pain, and ideates an affordable sanitary pad made from local raw materials by deconstructing expensive pads; he creates prototypes and evolves his design through testing to better serve women's needs, with his initial target market being villages near his home until he expands nationally and internationally.
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Laxmi developed an affordable sanitary pad to address the problem of women in India using unsanitary materials during their periods due to the expense of commercially available pads. He explored the problem by researching women's experiences and empathizing with their situation. He then ideated solutions by dismantling a store-bought pad to understand how it was made from common materials. After creating prototypes using local market resources and receiving feedback, he developed a pad made from more absorbent cellulose fiber using an inexpensive manufacturing machine. His innovation addressed the total available market of women who found pads too expensive by creating an affordable product.
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Laxmi developed an affordable sanitary pad to address the problem of women in India using unsanitary materials during their periods due to the expense of commercially available pads. He explored the problem by researching women's experiences and empathizing with their situation. He then ideated solutions by dismantling a store-bought pad to understand how it was made from common materials. After creating prototypes using local market resources and receiving feedback, he developed a pad made from more absorbent cellulose fiber using an inexpensive manufacturing machine. His innovation addressed the total available market of women who found pads too expensive by creating an affordable product.
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DESIGN THINKING THROUGH PADMAN_RITESH GUPTA.pptx
- 1. DESIGN THINKING THROUGH PADMAN SUBMITTED TO : Dr Shalini Verma Compiled by : Ritesh Gupta
- 2. WHAT IS DESIGN THINKING ?? • Design thinking is a process in which a person observes a common problem face by many peope which gives rise to his empathy and motivate him to invent a unique , innovative problem solving solution which will serve to the society .
- 3. DESIGN THINKING FRAMEWORK E Explore I Ideate C Create E Evolve
- 4. EXPLORE • Explore is first step of design thinking, in which person ables to observe problem, empathize with suffering of other person. • In this Protgonist Laxmi feels the pain and struggle of his wife during menstruation , how she has been told to remain in isolation for 5 Days without touching to any other family mem- ber .
- 5. IDEATE ( IDEA FORMATION) • It is the solution to the problem, which is the blueprint of the prospecting product. it’s the most feasible and potential solution in absence of any other idea. • in this movie , laxmi desembles the common selling pad to check the making of the high priced product which consist of nothing but common raw material.
- 6. CREATE • This is the stage of experimentation in which a prototype is made. • On other hand it’s the plan into action. • In this movie Laxmi , creates a first prototype from local shop raw materials.
- 7. EVOLVE • It is the evaluation phase , in which repeated trials on basis of viability,durability etc is done on the product. In movie, Laxmi evaluate through wearing red colored water dripper in his trousers. •
- 9. SOM(SERVICABLE OBTAINABLE MARKET) • It is the sub-set of SAM that you are practically able to target in given limited resources, market presence , market awareness. • In this movie , uptill this situation , laxmi unable to sell his product to anyone, so the customer who is having emergency was his obtainable market. •
- 10. SAM(SERVICE AVAILABLE MARKET) • It is that available market , that can be acquired through current business model . It is important for startups as SAM represents target group of product. • In movie , laxmi with his friend pari (Sonam Kapoor) targeting all villages starting from neighborhoods , it was the time he has not estabilished a brand name , so this was his available market.
- 11. TAM (TOTAL AVAILABLE MARKET) • TAM is the total possible market that a organization can target with its full capacity. • In movie , laxmi is interacting with foreign audience , which indirectly were his target audience crossing national boundaries.
- 12. THANK YOU !!