An industrial construction company needed to lower a heavy machine 50 feet below ground level but was unable to afford the average $34,000 cost quoted by excavation companies. The space was also too enclosed for large equipment to fit. A person was found who could complete the task for 40% less than the company's $20,000 budget. They filled the hole with ice and used it to support the machine as it melted, successfully lowering the machine without damaging infrastructure and on budget. The case study demonstrates that design thinking can find innovative solutions to difficult problems.

1. Design Thinking
Case Study
21/05/22
Story telling
Industrial Chapter
published by saish adlak
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2. 21/05/22
Story telling
Problem Statement
02
An on sight construction company wanted to lower a heavy duty machine 50ft lower the
ground on a fixed budget. They contacted many excuation companies but to make
the task happen was out of their expenses.
$20,000 $34,000
Budget Avg Cost

3. 21/05/22
Story telling
Problem Statement
03
None of the heavy artilary could fit in that enclose space where the machine was to be
lowered, the only way would be to break some of the infrastructure.
$10,000
Damage repair cost

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The Right Guy!
04
After hunting for solutions they landed upto a person who can do the task with 40% less
the budget amount!
Is the machine waterproof? Will a small Industrial truck fit in work area?
The Questions: ( Guy to industry)

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05
After confirming the above questions guy accepted the contract and informed the date and
time for the operation. On the date till end time there was none of those big utility cranes or
vehicles just after few mins there arrived many small dump trucks filled with ICE...wait what?
The guy then filled the 50ft hole with ice, After filling with the help of rollers he aligned
the heavy machine on top of the hole......getting it?

6. 21/05/22
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06
After few hours the ICE was melted and the machine was successfully implanted below
the ground level.
Dosen’t matter how tough the problem is
Design always has a solution!
What did we learn?

7. Thanks a Lot!
21/05/22
Story telling
More case studies coming soon!